Transforming Your Unstructured Data into Customer Insights
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Unstructured data exists in many formats outside of traditional databases and contains valuable customer insights. It includes things like emails, photos, videos, and open-ended survey responses. Organizations can gather and analyze unstructured data using tools like data lakes, AI, and by pairing it with structured data to better understand customers and target them with relevant offers. Running a Voice of the Customer program is key to collecting unstructured data for insights.
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Watch full webinar here: https://bit.ly/3WPfpVX
Organizations today are facing an opportunity that they must seize. If they could access the full wealth of their data that is distributed across cloud and on-premises, they could leverage the data for advanced analytics and operational efficiencies, leading to faster time-to-insights and more impactful decisions. However, the greatest barrier to seizing this opportunity is the fact that valuable enterprise data is distributed across many IT systems, each with its own data models, semantics, and interfaces. Distributed data has long been a challenge to leveraging and reusing data on premises, and the distribution is broadening as organizations embrace data architectures that are hybrid or multi-cloud.
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