ComCap Shop.org - ecommerce SaaS overview Sept'16

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ComCap, LLC
CONFIDENTIAL
STRICTLY PRIVATE & CONFIDENTIAL
Shop.org:
Retail B2B SaaS and Professional Services Market Overview
September 2016
Complete presentation at http://goo.gl/5WQATJ
Mr. Aron Bohlig is Registered Representative of and Securities Products are offered through BA Securities, LLC. Neither party warranties the accuracy of the information herein and is subject to correction or amendment and should not be construed as
investment advice and may not be reproduced or distributed to any person. This presentation is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities or a solicitation
of any such offer or invitation and shall not form the basis of any contract. Securities Products and Investment Banking Services are offered through BA Securities, LLC. Four Tower Bridge, 200 Barr Harbor Drive, Suite 400, W. Conshohocken, PA 19428.
484-412-8788 Member FINRA SIPC. Commera Capital LLC and BA Securities, LLC are separate and unaffiliated entities.
STRICTLY PRIVATE & CONFIDENTIAL

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ComCap, LLC 2
Welcome to Shop.org’s 2016 Retail’s Digital Summit!
 Shop.org provides an unprecedented platform to network with CEOs and executives of early stage companies,
technology providers, commerce disruptors, venture capital investors and established retailers and brands.
 With a plethora of investors and larger companies present, this is prime time to network in support of fundraising
efforts, and meet with larger and smaller strategic industry players that can help you to achieve your strategic
objectives.
 ComCap is a premier boutique investment bank focused on the intersection of commerce and capital, with key
subsectors including B2C ecommerce, B2B SaaS, B2B services for retail (IT and marketing services, fulfillment and
logistics and call center), payments, mobile commerce and marketplaces.
 Headquartered in San Francisco, our firm works with mid-cap public companies on buyside initiatives and public and
private growth companies on financing and strategic M&A.
 In addition to being the only boutique focused on disruptive commerce models, we differentiate by bringing bulge
bracket techniques to emerging models, a strong and uncommon buyside/strategy practice, deep understanding of
industry drivers and synergy analyses, deep relationships across the sector and worldwide coverage with closed
transactions in the United States, Japan, China, the ASEAN region, Western and Eastern Europe and Latin America.
 In this deck, we have provided a brief overview of our firm, as well as our latest thoughts on the ecommerce B2B SaaS
and professional services industries.
 If you'd like to connect with us over the phone and/or meet in Dallas to discuss your strategic initiatives, please contact
either Aron, Fermin, David or Uren:
Aron Bohlig
Managing Partner
M: 415-235-8270
E: aron@comcapllc.com
David Yom
Associate
M: 201-341-9473
E: dyom@comcapllc.com
Uren Dhanani
Associate
M: 512-590-4989
E: uren@comcapllc.com
Fermin Caro
Vice President
M: 650-743-7825
E: fermin@comcapllc.com

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ComCap, LLC
Shop.org – ComCap selected attendees
Profiles in appendix
TotalCapitalRaised
Seed
$45m
$25m
`
$15m
$35m
$55m
Marketing CX Mobile Product Discovery Retailer Solutions
Source: Company data, press releases, Capital IQ, Crunchbase and Pitchbook 3
$65m+
n/a
/
Analytics Platforms Point Solutions MarketplaceProfessional Services

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ComCap, LLC 4
Index
Ecommerce industry commentary1
ComCap and FitforCommerce overview materials3
Appendix A: Summary profiles of select attendees
Appendix B: Select transaction precedents
Ecommerce System Integrator (SI) industry overview2
4
5

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ComCap, LLC
Ecommerce industry and SaaS commentary
5
1

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ComCap, LLC 6
Ecommerce platform landscape
 Salesforce.com’s acquisition of Demandware has sent shockwaves through the industry
− Many smaller platforms see this as signaling an acceleration of consolidation in the
industry – and have been told by their Board members that it is less likely that they
will receive additional funding – meaning that several companies are now formally or
informally for sale
 The losers in the Salesforce.com process (e.g. Adobe, IBM) are primarily focused on
finding larger enterprise assets
− Magento’s revitalized strategy is a counterpoint to the above, where the Open Source
value proposition has been seen as highly attractive by these potential buyers
 This said there are a host of adjacencies (POS vendors, CMS vendors) who are actively
evaluating opportunities to enter the ecommerce platform market through bundling
capabilities to reduce TCO with a verticalized solution
 Many parties do believe that new entrants are emerging with a “V2” of the successful
Demandware model (e.g. Symphony Commerce or NewStore for mobile) or Magento
model (e.g. WebLinc) based on “doing it right” and through a pre-integrated stack with
ECP, CMS, PIM and common integrations – this bodes well for these new integrated
solutions – as there is a belief in the market that a new model will emerge driven by
a new technology leader

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ComCap, LLCComCap, LLC
Retailer Trends: Driving for Evolution and Growth
7
Online shopping is an integral part of the shopping journey where the hyper-connected consumer demands
seamless omnichannel experiences across channels and devices. Retailers and brands are expanding both within
and beyond the four walls of the retail store and the ecommerce storefront.
Focus Areas
Omnichannel Seamless Customer Experience across all channels, web, mobile, store
Personalization/CRM Flexible, responsive and personalized interactions via all touch points
Optimized Inventory Cross Channel: Web, Store, and Vendor Fulfillment options
Business Intelligence Single 360 view of the customer. Leveraging data to deliver personalized experiences,
marketing and customer satisfaction
Experiential Selling Bringing Technology and experiences into physical retail
Among industry experts, analysts and retail practitioners there are many differing opinions on where retail is going. What we do
know for sure, is that technology is moving at a fast pace, consumers, especially younger generations, are quickly adapting,
and many retailers are struggling to keep up. All these factors have already had a significant impact on the retail evolution and
will continue to transform retail.
Source:
Overall: FitForCommerce is a boutique consultancy that helps eCommerce and omnichannel businesses make smarter investment decisions on strategy, technology,
marketing, merchandising, operations, financials, organizational design and more. FitForCommerce’s consultants are former retail or brand practitioners that
leverage their experience to provide strategic and hands-on guidance on everything needed to build, grow and accelerate your business

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ComCap, LLCComCap, LLC 8
eCommerce Platform Trends
Model offerings
• Saas platform popularity continues its momentum
• License/hosted is also a very popular offering
Multi-functionality with minimal integrations
• If they have to integrate with providers, they want to know they
aren’t limited and it’s relatively easy (think Magento Connect
and Demandware Link)
• Recent competitive platforms have released “starter stores” that
have functionality pre-integrated/pre-built and can be turned on
almost immediately
Additional trends
• Last year’s add-ons are this year’s foundation
• Merchants with B2B and B2C channels are looking to leverage a single platform
• Merchants need an Order Management solution and are looking for it as part of eCommerce Platform or part of the provider’s offering
• Multichannel capabilities are ‘must haves’ for multichannel retailers, e.g. same promotions, POS, gift cards, private label credit cards
• Expanding on multichannel, cross channel is must have for multi channel retailers who are exploring new OMS solutions.
• Merchants are investing more in data clean-up/consolidation
• Merchants are quickly adopting Marketplaces as a growth channel that providers need to embrace with quick launch solutions
• Integrations can make/break the success of the project-integration between the ecommerce and the OMS or the backend is CRITICAL,
and the more seamless it is, one umbrellas, the more attractive.
• More experimentation and adoption of Open Source, including Licensed Open Source
• What fits today probably won’t fit tomorrow
• Multi-channel merchants looking to systematically optimize people/process to reduce overhead and redundancy (and time to market).
This can manifest itself in requests for vendor collaboration and order routing features and functions
Source:
Overall: FitForCommerce is a boutique consultancy that helps eCommerce and omnichannel businesses make smarter investment decisions on strategy, technology,
marketing, merchandising, operations, financials, organizational design and more. FitForCommerce’s consultants are former retail or brand practitioners that
leverage their experience to provide strategic and hands-on guidance on everything needed to build, grow and accelerate your business

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ComCap commentary
• The number of vendors present at
shows such as Shop.org, NRF,
Shoptalk and IRCE continues to grow
– bringing both opportunity and a
challenge in establishing priorities for
eCommerce leaders
• This complexity highlights the value in
integration – which is driving the
consolidation across the industry, as
well as driving the emergence of dark
horse startups that seek to provide a
less feature rich solution that is pre-
integrated
• Interestingly, startups have three huge
advantages
• Mistakes are cheaper when you
have a smaller client base
• Purpose built architectures
designed for state of the art
integration enable faster
development
• Organizational structures are
optimized for output
eCommerce Evolution and Growth
9
FitForCommerce eCommerce Evolutionary Path

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ComCap, LLC Diagram adapted from Forrester B2C Commerce Suites report
Top vendors and SIs are rapidly gaining capabilities to service the
full ecommerce suite ecosystem
10
Commerce Platform
Order ManagementExperience
Management
Product Information
Management
Commerce
Suite
Physical Touchpoints
Branded Digital Touchpoints
Enterprise systems and
technologies
ERP/Supply
Chain
Marketing/
CRM/ Loyalty
Business
Intelligence
Merchandising
Warehouse
Management
Web
Mobile
Tablet
Contact
Center
Social
Stores/
Kiosks
POS
 Increasingly the major vendors are combining point retail solutions into formidable suites
 Systems integrators are being challenged to build complete practices capable of implementing and supporting a diverse set of components which
may not be well integrated due to the rapid pace of acquisitions

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ComCap, LLC
SMB EnterpriseMid Market
<$2M $2M to $25M $25M to $100M $100M to $1B $1B to $5B+
Online
Revenue
Typical
ownership
and
operating
model
Online Marketplace
Open Source
Multitenant SaaS (revenue share or usage-based subscription)
License(Buy or Lease)
Build
The ecommerce platform landscape is highly volatile
11

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ComCap, LLC
Acquiring Company Target ECP Product
• Offers capabilities for digital commerce, including OM (based on its
acquisition of Mainstreet Commerce), POS (from its acquisition of Tomax)
and predictive analytics (via its purchase of CQuotient)
• Provides eCommerce software and related on- demand commerce
optimization applications including ATG Commerce, a cross-channel
commerce platform and software application
• Provides unstructured data management, web commerce and business
intelligence solutions
• Multi-channel communication and commerce software solutions
• Cloud-based marketing platform for online retailers, multi-channel
merchants, merchant marketplaces, branded manufacturers, sports and
entertainment and other commerce driven organizations worldwide
• Offers enterprise solutions such as catalog & inventory management, e-
commerce, order and financial management, supply chain management,
and marketing and multi-channel sales
• Provides an e-commerce technology platform and services for retailers
that sell goods and services online. It provides omni channel e-commerce
solutions and functionality to high growth merchants
• Vista Equity Partners completed a buyout of both MarketLive and
Shopatron in December 2015 to create Kibo.
12
Ecommerce platform industry has seen significant
consolidation – meaning this conversation is very timely

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ComCap, LLC
$603
$718
$837
$995
$1,204
$1,445
$1,680
$1,882
$2,005
$2,090
$2,297
$2,918
$3,480
$4,200
$5,118
$6,238
$7,394
$8,550
$9,218
$9,772
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
US software spending US services spending
In addition, with strong growth in SaaS licensing sales and systems integration
revenues, many services companies are very interested in conversations
Magic Quadrant for Global Digital Marketing
Agencies
SaaS market entering hyper growth
Source: Forrester, 2014
SIs chasing huge services opportunity
Source: Forrester US Commerce Platform Tech 2015
Forrester Wave ™: B2C Commerce Service
Providers, Q1 2015
(In millions)
13
$-
$50
$100
$150
$200
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Cloud
applications or
SaaS
Cloud platforms
(laaS/PaaS)
(In billions)
‘14 Forrester Research boosts forecasts by 20%
vs. those released three years ago
Source: Forrester B2C Global Commerce Service Providers, Q1 2015, dated Feb 2, 2015
Source: Gartner 2013 Magic Quadrant for Global Digital Marketing Agencies, dated December 5,
2013ourc
Ecommerce
Growth

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Other players are seeking to leverage adjacent assets in
their e-commerce strategies
Commentary
• Oracle and SAP have the best developed ecommerce / retail strategies
• The following parties all have well developed marketing cloud strategies and retail assets
Each of these players have had an active ecommerce program, seeking to leverage adjacent technology and client bases
Marketing Suites WEC / Content Management
ABILITYTOEXECUTE
IBM
Marketo
AdobeOracle
Salesforce
IgnitionOne
Turn
Teradata
Conversant
NICHE PLAYERS VISIONARIES
LEADERSCHALLENGERS
COMPLETENESS OF VISION As Of Dec 2014
Neustar
Rocket Fuel ([x+1])
Sitecore
Infor
MediaMath
Dataxu
HP
E-Commerce
ABILITYTOEXECUTE
SDL
Microsoft
Open Text
Adobe Sitecore
HP
Oracle
IBM
Acquia
EPiServer
CrownPeak
Automattic
Telerik
Squiz
LEADERSCHALLENGERS
COMPLETENESS OF VISION As Of Oct 2014
eZ Systems
GX Software CoreMediaEktron
e-Spirit
ABILITYTOEXECUTE
Digital River
Intershop
IBM
Oracle (Commerce)
hybris
LEADERSCHALLENGERS
Demandware
SAP
eBay-GSI
Commerce
Oracle (iStore)
Micron Systems Venda
JDA Software
Kibo
NetSuite
cleverbridge
Commerce-
server.net
Jagged Peak
Elastic Path
Magento
Volusion
Source: Gartner Research
One category
Two categories
Three categories
14

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ComCap, LLC
WEC ecommerce OMS
Retail
Planning
Marketing
Suite
Relevant
Acquisitions
√ x x x √
• May ’10 Livefyr – content marketing platform
• Arp ’15 Tumri – online display ad solutions
• Jan ’15 Fotolia – online stock photography community
√ √ √ √ √
• Dec ’15 Clearleap – content management streaming
• Sep ’15 ClevAPI – image recognition
• Mar ’15 AlchemyAPI – text mining, image recognition
x x x x √ • NA
√ √ √ √ √
• Sep ’15 Maximizer – personalization platform
• Jan ’15 Datalogix – online ad platform
• Sep ’14 Micros – retail software technology and POS
x √ √ x √
• Aug ’16 BeyondCore – automated analytics software
• Jul ‘16 Demandware – SaaS ecommerce platform
x √ √ x √
• Oct ‘15 Seewhy – target remarketing platform
• Jun ’13 hybris – enterprise ecommerce platform
√ x x x √ • Jun ’14 TruCentric – content personalization platform
√ x x x x
• Aug ’16 Peerius – personalization
• Jan ’15 Ektron – web content management
• May ’13 Euroling – In-site search engine
√ x x x √
• Nov ’13 Commerceserver.net – ecommerce platform
Content management players may collide with commerce
Adobe’s rumored interest in ecommerce may drive Acquia/Epi/Sitecore to expand or become
marginalized
15Source: Gartner Research and ComCap analysis.
Horizontal
Solutions
Point
Solutions
Potential area of consolidation / acquisition

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Key takeaways
• The digital commerce platform market
continues to grow steadily.
• NA still dominant geography: Majority of
software sales in this market (excluding
custom-tailored software) are in North
America and Western Europe (together they
account for 76% of the worldwide total).
• These regions have the most established
IT infrastructure, payment and regulation
structures, as well as the best developed
logistics support and services.
• Emerging markets seem promising: The
countries with emerging digital commerce
markets, such as China, are the most
promising, as they show the highest
individual transaction values.
• The digital commerce market remains
attractive, as it is supported by strong
spending by its middle class.
• Continued investments in ecommerce
apps: Companies are investing in digital
commerce ecosystem applications, such as
those for OM/DOM, payments and digital
marketing, which improve or extend the
customer's digital commerce experience.
Source: Gartner 3/9/16 Digital Commerce report
ABILITYTOEXECUTE
Demandware
Digital River
Magento Commerce
IBM SAP Hybris
Oracle
NetSuite
Volusion
LEADERSCHALLENGERS
COMPLETENESS OF VISION As Of March 2016
Intershop
Episerver
Shopify
Avantgate
MyWebGrocer
cleverbridge
Bigcommerce
MarketLive
Unilog
Aptos
Cloudcraze
Elastic Path
Apttus
Shift from September 2014 Magic Quadrant
Magic Quadrant for digital commerce – March 2016
Top players have improved their positioning in the last 2 years, but majority of the niche players saw no change
16

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Key takeaways / commentary
• Distributed Order Management,
Associate Tools, and Reporting are
Key Differentiators
• Four key components of Order
Management Systems are DOMS
(distributed) capability, enterprise
inventory access, customer service
interfaces and store fulfillment
• Vendor consolidation has been rapid –
with JaggedPeak, Kibo (Shopatron),
NetSuite and Radial changing hands in
2015/2016 – leaving FreeStyle, Kibo,
and OrderDynamics as the only
independents
Forrester Wave for Omnichannel Order Management
FreeStyle Solutions, Kibo, OrderDynamics the only “independents”
17
Market Presence
$500m-$1B/yr
$100m-$500m/yr
$10m-100m/yr
> $10m/yr
Online Revenue
Source: The Forrester Wave: Omnichannel Order Management, Q3 2016.
Note: Forrester’s 2016 wave only includes companies with $15m+ in OMS revenue, as such
OrderDynamics’ position displayed as presented in the 2014 wave report. Other vendors
noted for consideration include Demandware, Magento and FreeStyle Solutions.
Leaders
Strong
PerformersContenders
Chall-
engers
Strong
Weak
Current
Offering
StrongWeak Strategy
IBM
Manhattan Associates
Radial
Oracle
SAP Hybris
Kibo
NetSuite
Jagged Peak
Aptos
OrderDynamics

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Point of Service1, Q3’15
Source: The Forrester Wave: Point Of Service, Q3’15, The Forrester Wave: B2C Commerce Suites, Q1’15
Note: (1) Forrester defines POS as “Point of Service” instead of “Point of Sale”, as stores have evolved to become the
focus for customer experience
Major players in B2C Commerce and POS markets
Possessing POS capabilities can be a significant differentiator for ecommerce platforms
Strong
NCR
Fujitsu
PCMS
Microsoft
Dynamics
Risky
Bets
Contenders
Strong
Performers
Leaders
Strong
Weak
Current
Offering
Weak Strategy
Market Presence
SAP
Polaris
Enterprise
Solutions
Risky
Bets
Contenders
Strong
Performers
Leaders
IBM
NetSuite
B2C Commerce Suites, Q1’15
Oracle
Wincor
Nixdorf
Aptos
Demandware
hybris
Oracle
Commerce
ebay Enterprise
(Magento)
Demandware
Digital River
Oracle Retail
(Micros)
Intershop
Elastic PathMarket Live
Market Presence
StrongWeak Strategy
Strong
Weak
Current
Offering
18

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ComCap, LLC
Ecommerce System Integrator (SI) industry overview
19
2

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ComCap, LLC 20
Source: Forrester US Commerce Platform Tech 2015 Source: Forrester B2C Global Commerce Service Providers, Q1 2015, dated Feb 2, 2015
603 718 837 995
1,204
1,445
1,680
1,882 2,005 2,090
$2,297
$2,918
$3,480
$4,200
$5,118
$6,238
$7,394
$8,550
$9,218
$9,772
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
US Software Spending US Services Spending
2014-2019
14% CAGR
Ecommerce services spend is growing at double digits for the
foreseeable future and there are a limited number of leaders
Forrester Wave ™: B2C commerce service
providers, Q1 2015
US commerce software platform and services
spending (US$ m)
Risky Bets
Strong
Weak
Current
Offering
Contenders
Wipro
Infosys
HCL Technologies
TATA Consultancy Services
IBM Global Business Services
Accenture Digital
Deloitte Digital
Sapient Nitro
Razor fish Global
Cognizant
Strong Performers Leaders
Weak Strategy Strong
Market Presence

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ComCap, LLC 21
Macro landscape of major services players in the space
CommentsCo-opetition is rampant
“Non-ecommerce
specialty integrators”
Systems integrators
Global logistics
leaders
Agencies
End to end players
 The B2B services opportunity for ecommerce
is estimated at more than $20bn (excluding
freight)
 Many of the key players are actively enabling
retailers to compete against Amazon – a
difficult challenge
 Each of the adjacent groups have been
active in acquisitions – however “specialty
integrators” and the global logistics leaders
have been slow to develop dedicated B2C
ecommerce practices and capabilities in the
United States

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ComCap, LLC 22
Ecommerce System Integrators global landscape
UK Germany France Italy Other EU** Australia China**** Others*** Latam
Altima Echinda Summit Sinner Schrader Altima Triboo Eperium SmartOSC
PicTime Tecnolife IT ServiceISM eCompanySmartOSC
Zeon Solutions Gorilla Commerce eCommera Hmmh Multimedia AG Ippon TechnologiesLevel Group Vaimo
SmartOSC Eclipse Group SolutionsAOE Altima
Tryzens United Digital Group
Sycor Ippon TechnologiesCrimsonwing mgm technology partners
ARITHNEA
Sycor
Optaros Levementum Greenlight Digital superReal Baobaz Kega Netstarter AlizNet Embitel Technologies
Mobizcorp Ysance NXC Amblique Clever Age
NXC Ysance denkwerk AlizNet Osudio Greenlight Digital
Guidance Amplifi Commerce Sybit Itelios
Blue Acorn dot.Source Clever Age
Pragiti
Mobizcorp
Le Site Pixel Media Inchoo Infinity Summa Solutions
Alpha Solutions Plum Tree Group Session Digital Brandung GMBH Uniway Alpha Solutions Profite
Media Hive Alpine Consulting Yoma TechDivision PHPro Balance Internet Entrepids
Objectwave Unleaded SoftwareOrangebus Alerant IE Agency WebJump
Praxis Something Digital Westum Brightstep Webqem
Summa Solutions Pengo Stores
Entrepids Demac Media
Webqem
** Indicates that other EU includes Slovenia, Netherlands, Croatia, Hungary, Sweden, Serbia, Norway, and Belgium
*** Indicates that Others include India and Vietnam
**** Indicates that China also includes Hong Kong
Sceneric
Sceneric
Corra
Groove
Born (Group FMG/Pod 1)
Embitel Technologies
OSF Commerce
LyonsCG
Conexus
Portaltech Reply
Note: * Indicates that US also includes Canada and Mexico
Over200Employees
Astound
100-200Employees30-100Employees
Bluecom
Ecx.io
Sycor
BE Excellent
PFSweb
US*
Demandware
Magento
Hybris
Hybris & Demandware
Magento & Demandware
Hybris & Magento
Hybris & Magento & Demandware
VTex
Magento & VTex
Not targeted platform
Hybris, Magneto & Vtex
Hybris, Oracle ATG, IBM Webshphere & Magento & Demandware
Hybris, IBM Webshphere, Magento & Demandware
Oracle ATG & Magento
IBM webshpere & Magento
Oracle ATG, Demandware & Magento
Oracle ATG & hybris
IBM webshpere, Demandware & Magento
Oracle ATG

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ComCap, LLC 23
Global consolidation:
Ecom acquisition strategy of Global Platforms/SI’s
Includes major platform providers and certain adjacent technologies (email/CRM)
Acquisitions by
multiple holdcos
Date
Buyer's Holding
Company Target/Issuer
12-09-2015 Accenture Cimation LLC
08-17-2015 Accenture Total Logistics Limited
05-18-2015 Accenture The Javelin Group Limited
12-02-2014 Accenture Reactive Media Pty Ltd
05-17-2013 Accenture Acquity Group Limited
06-23-2014 Oracle MICROS Systems, Inc.
10-23-2013 Oracle BigMachines, Inc.
05-20-2014 SAP SeeWhy, Inc.
06-05-2013 SAP hybris GmbH
04-10-2014 IBM Silverpop Systems Inc.
02-24-2014 IBM Cloudant, Inc.
06-04-2013 IBM SoftLayer Technologies. Inc.
04-22-2013 IBM Starbelly Productions, Inc.
07-13-2015 EPAM Systems NavigationArts, LLC
12-18-2012 EPAM Systems Empathy Lab

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ComCap, LLC 24
Advertising agencies active dealmakers in ecommerce
Number of ecommerce deals by 2011-2016 YTD
31%
8%8%
25%
28%
Dentsu Aegis
Havas
Omnicom
Publicis
WPP
 Dentsu Aegis
─ Most of the acquisitions have been made through two of its operating entities, Isobar and
iProspect
─ Actively seeking acquisitions for a global ecommerce platform
 Havas
─ Focused on France
 Omnicom
─ Made one additional Ecom acquisition in 2015 to strengthen its portfolio of agencies and work
with various top clients across the World
 Publicis
─ Sapient Nitro acquisition done in part to build ecommerce capabilities
─ As a part of its strategy, the company is making small acquisitions to expand its regional presence
─ Two of the acquisitions have been focused on
India a country in which Publicis is aiming to gain significant market share
 WPP
─ Acquired stake in Syzygy that will allow to capitalize on Syzygy's strong relationships with leading
German multinationals and local companies
─ Focuses on investing in fast growing and important markets and sectors and strengthening its
digital capabilities
─ WPP has shown itself to be very aggressive in two of the emerging markets: China and Latin
America
o WPP entered a joint venture with Polestar in China and Brandigital in Latin America
Deals (# ecom / general agency)
Dentsu Aegis (11 / 79 acquisitions)
Polestar
Havas (3 / 31 acquisitions)
Omnicom (3 / 55 acquisitions)
Publicis (9 / 104 acquisitions)
WPP (10 / 193 acquisitions)
Commentary
Source: CapitalIQ. 2016 YTD through 6/29/2016.

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ComCap, LLC 25
M&A acquisition strategy of holdcos by geography
Acquisitions by
multiple holdcos
Source: CapitalIQ. 2016 YTD through 6/29/2016.
Date
Buyer's Holding
Company Target/Issuer
10-18-15 Dentsu Aegis Fountainhead Entertainment
6-15-15 Dentsu Aegis eCommera
6-2-15 Dentsu Aegis Marketing Wizards
5-14-15 Dentsu Aegis John Brown Publishing
3-3-15 Dentsu Aegis Emerald Consulting
1-30-15 Dentsu Aegis WATMedia
12-16-14 Dentsu Aegis Rockett Interactive
5-18-15 Havas Havas 360 SAS
9-4-14 Havas SAS MINISTERE
11-14-14 Omnicom Critical Mass
4-17-14 Omnicom Media Interactive S.A.
3-11-14 Omnicom Mobile5 Media Ltd
1-27-15 Publicis mille et un rêves
11-3-14 Publicis Sapient
10-13-14 Publicis Matomy Media Group
7-1-14 Publicis Crown Partners
3-6-14 Publicis Publicis Hawkeye
8-7-15 WPP Syzygy
7-30-15 WPP ABS MM
3-30-15 WPP Action Exchange
9-24-14 WPP Polestar, Inc.
9-11-14 WPP neoworks Limited
9-1-14 WPP Applogix (Pty) Ltd
5-6-14 WPP Quirk Digital Marketing (Pty) Ltd

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ComCap, LLC 26
Large SI M&A activity
Many large transactions highlight value of capability expansion
Deal RationaleConsideration MultiplesDateBuyerTarget
 Expansion of the platform: Create
capabilities in marketing, omni-channel
commerce and consulting, underpinned by
tremendous depth of technology expertise
US$3.7bn LTM Rev $1.4bn: 2.4xx
LTM EBITDA $0.2bn: 19.1x
NTM Revenue: 2.2x
NTM EBITDA: 16.2x
Announced:
Nov 3, 2014
 To gain synergies: both companies do
complimentary work, rationalize the costs
and have a “better go to market” strategy
US$512.3m
LTM Rev $386.6m: 2.6x
LTM EBITDA $61.4m: 16.3x
NTM Revenue: 2.3x
NTM EBITDA: 13.5x
Closed:
Oct 16, 2014
 Expansion of capabilities: Partnership
would combine Publicis Groupe media-
buying and digital advertising capabilities with
Matomy performance-based technology
US$65.3mAnnounced:
Oct 13, 2014
 Expansion of client base: The partnership
will allow to expand Syzygy and to work with
WPP’s major clients in Germany and
internationally. WPP will capitalize on Syzygy
strong relationship with German
multinationals and local companies
US$90.5mAnnounced:
Aug 7, 2015
 Complement strengths: Acquity Group’s
skills and capabilities in eCommerce and
digital platforms such as Adobe and hybris
will complement Accenture’s strengths in
strategy, analytics, technology enablement
and marketing operations
US$316.3mAnnounced:
May 17, 2013
 To enhance leadership position:
Strengthens Publicis Groupe’s digital
leadership as it will increase share of
revenue derived from digital operations to
over 35%, in line with the company’s
strategic goals and offer economies of scale
& synergies from combination
US$581.9mAnnounced:
Sep 20, 2012
Source: CapIQ, press releases
LTM Rev $203.7m: 1.9x
NTM Revenue: 1.4x
NTM EBITDA: 12.9x
LTM Rev $58.1m: 1.8x
NTM Revenue: 1.6x
NTM EBITDA: 14.9x
LTM Rev $140.3m: 2.0x
NTM Revenue: 1.9x
NTM EBITDA: 13.0x
LTM Rev $280.8m: 1.9x
NTM Revenue: 1.7x
NTM EBITDA: 9.9x

CONFIDENTIAL
ComCap, LLC
ComCap overview
27
3a

CONFIDENTIAL
ComCap, LLC
ComCap – A leading boutique at the intersection of Capital
and Commerce
Value
Proposition
Unique, Focused, Global, Strategy and Investment Banking Boutique
Recent transactions completed or underway in the United States, Japan, China, Singapore, Argentina, UK, Sweden, Belgium,
France, Germany
$2bn revenue Japanese ecommerce BPO co.
#3 Russian Internet company
#1 UK Internet company
Multiple private B2B ecommerce systems integrators
Selected
ComCap
Clients
#1 Asian ecommerce B2B company
$200mm rev US public company
Multiple US and EU private equity funds
Many ecommerce SaaS companies
Google
eBay
Previous
Clients
Dice.com
Internet Brands
Yahoo
Digital River
Selected Team
Members
Sakshi Goel
Associate
Back office
Team
Shiv Ng
PPG
Sabhi Muhammed
Analyst
Cindy Lang
Administration and Ops
Experience
Education
Location
Aron Bohlig
Managing Partner
21 years
Credit Suisse
Become, Nortel
Wharton MBA
San Francisco
Mr. Bohlig is a registered representatives of and Securities and Investment Banking Services are offered through BA Securities, LLC Member FINRA SIPC.
ComCap and BA Securities, LLC are separate and unaffiliated entities
Fermin Caro
Vice President
12 years
Credit Suisse
Yale MBA
San Francisco
Uren Dhanani
Associate
5 years
UBS, DaVita
McCombs School
of Business
San Francisco
28
David Yom
Associate
9 years
J.P. Morgan,
Deutsche Bank
Scheller College
of Business MBA
San Francisco
Alex Martin
Associate
9 years
Credit Suisse
Richard Ivey School
of Business
San Francisco

CONFIDENTIAL
ComCap, LLC 29
Why ComCap?
 Who is ComCap?
− Ecommerce-focused boutique, accepting clients only by word of mouth recommendation
− Proven team with background at Credit Suisse, 100% focused on the ecommerce value chain
− Senior execution, no bait-and-switch, but with a strong bench team for support
− We are small, so we must be selective, working only on the best probability engagements, but
working ferociously to achieve a great outcome
− We do deals where we add unique value – not untargeted auctions to test the market
 How do we differentiate?
− Vertical focus enables deep understanding of your value proposition
− Unique synergies identification and advocacy process – based on bottoms up revenue and profit
analysis of the value of entering new geographies, new verticals for strategic investors / buyers
− Huge network among strategics in the US, Europe and Asia
− 50% of our transactions are cross border (active in the US, Asia, Europe and LatAm)
− New market entry experience on buyside
 Win-win proposal and differentiated proposition for our clients
− While we may charge premium pricing, we offer greater levels of service than other firms, and
our client references will attest to this

CONFIDENTIAL
ComCap, LLC 30
ComCap helps DynamicAction raise $15m strategic round
• DynamicAction (DnA) is a San Francisco based SaaS predictive
analytics platform for retailers
• DnA’s solution leverages >600 algorithms to provide large retailers with
big data insights, derived from $12bn in annual GMV (2nd only to
Amazon), and proscribe prioritized actions related to critical issues that
are largely not visible today - across primarily merchandising, site
operations and customer interactions
• Marquee retailers in the US, UK and Europe such as Victoria’s Secret,
Abercrombie, American Eagle Outfitters, Brooks Brothers, Eddie Bauer,
Cole Haan, Otto Group, Tesco, and El Corte Ingles achieved >20% Y/Y
growth in profit during the 4Q (the most important season for retailers)
• At the time of the transaction, DnA surpassed its 2016E target revenue
and had visibility into >70% of its 2017E target standalone revenue
(112% including its weighted pipeline)
• The round valued DnA at 7.3x 2017E target standalone revenue and
5.3x 2017E revenue (including synergies)
ComCap process differentiation
ComCap successfully executed a capital raise and partnership with committed resources to accelerate
growth and realize material revenue synergies
• Extensive pre-transaction engagement to optimize company’s
positioning emphasizing first mover advantage and
differentiation
• Process designed to engage with key strategics and targeted
private equity players on a global basis
• Created detailed analysis of historical financials to support key
value drivers, customized for each strategic investor, and
detailed synergy models to gain commercial buy-in
• Aggressively engaged with commercial and strategic investment
teams to foster commitment to and consideration for synergies
in the valuation rationale
• Accenture’s retail practice corroborated the commercial opportunity
and, along with the strategic investment, committed to accelerating
DnA’s penetration of the largest retailers worldwide.
• Synergies to DnA are expected to contribute 33% in incremental
annualized revenues vs. DnA’s 2017E standalone revenues
$5
$9
$23
$0
$3
$9
$5
$12
$33
$0
$10
$20
$30
$40
2016E 2017E 2018E
DnA Standalone DnA Synergies
5.3x
Multiple
DnA revenue ramp including synergies ($m)
implies a ‘17 multiple in-line with vertical SaaS leaders

CONFIDENTIAL
ComCap, LLC
ComCap helps drive global ecommerce
outsourcing expansion through $15mm equity investment
Global outsourcing leader with premier client base, seeks
expansion via digital services & new geographies
• Based in Tokyo, founded in 1985, (TSE: 09715) since 1997
• $1.5B in sales, ~16,000 employees, ~ 800 clients
• Leading BPO, contact center, digital marketer w. Asia expertise
• Proactively sought to meet clients’ Int’l. expansion needs
• Identified ecommerce as next evolution in outsourced services
31
International outsourced ecommerce with robust
capabilities and iconic global brands
• Based in Texas, founded in 1994, IPO 1999 on NASDAQ:
PFSW
• $250M in sales, 1,400 employees, >60 brand name clients
• Best in class provider of end-to-end ecommerce outsourcing
• Established operations in N. America and Europe
• Seeking strategic partners to achieve a global solution
Capabilities
Capabilities
Clients Clients
Working with fifteen different strategic partners over four months, ComCap brought together a large
strategic and a best-of-breed point provider to create a best-in-class, end-to-end, global solution

CONFIDENTIAL
ComCap, LLC
Software and
Service Leaders
Payments
& Fintech
End to end
Players
Global Logistics
Leaders
Agencies and
Systems
Integrators
Retailers and
Corporate VCs
eCommerce
Leaders
32
ComCap’s strategic partner landscape

CONFIDENTIAL
ComCap, LLC 33
ComCap’s ecommerce / digital retail investors landscape
US
Stage
agnostic
Buyout /
Alternate
Early
stage
Late
stage
Strategic
International

CONFIDENTIAL
ComCap, LLC
FitForCommerce Overview
34
3b

CONFIDENTIAL
ComCap, LLC
Specialty Advisory & Consulting firm helping digital businesses accelerate growth
and value
Technology and Innovation – Market expertise for startups, solution providers and
investors
Team of practitioners - retailers, marketers, technologists and service providers - with
hands-on expertise in eCommerce, Omnichannel and Mobile
Digital Diligence™ is a philosophy and methodology based on diligent preparation
and decision-making to ensure success
Omnichannel Strategic Diligence - Merchandising, Marketing, Technology, Operations,
Organization, Financial, Globalization
Selection Diligence –Requirements & selection of technologies and providers
Customer Experience, Usability & Design
Program Management of Implementations, Coaching, Testing
Organizational Design & Recruiting for strategic and senior talent that aligns with
digital strategy
Benchmarking, Research, Market Analysis

CONFIDENTIAL
ComCap, LLC
Appendix A: Summary profiles of select attendees
37
4

CONFIDENTIAL
ComCap, LLC
Shop.org select attendee profiles – Analytics
Company Profile Capabilities
Curalate
Curalate is a marketing and analytics suite for visual social
media platforms
Founded: 2012 http://curalate.com
Employees: 51-200 Revenue: N/A
HQ: Philadelphia, PA Funds Raised: $39.9m
Latest Financing Round: $27.5m
Latest Financing Valuation: $168.1m
Investors: New Enterprise Associates, MentorTech Ventures,
First Round, Vayner / RSE
CEO: Apu Gupta
Services offered:
 An image recognition algorithm software that can be applied to social media
conversations to find people communicating about brands in pictures instead of just text
 Solutions include Like2Buy, fanreel, visual insights, ads and recommendations
Customers List: Forever21, Neiman Marcus, BuzzFeed, J.Crew, Staples, LOFT, Swaroski,
Davis Bridal
Key facts:
 The company will continue to invest in its Visual Commerce Platform with new
technology innovations
Clicktale
ClickTale is a customer experience analytics platform enabling
e-businesses to have an insight into their clients’ online
behaviour
Founded: 2006 www.clicktale.com
Employees: 200+ Revenue: N/A
HQ: Ramat Gan, Israel Funds Raised: $55.0m
Latest Financing Valuation: N/A
Investors: Amadeus Capital Partners, Goldrock Capital, KKR,
Talis Capital, TPY Capital, Viola Credit, Viola Partners, YL
Ventures
CEO: Tal Schwartz
Services offered:
 The company enables businesses to maximize engagement and revenue by optimizing
visitor interactions with websites through desktop, tablet and mobile devices
 Offers a full enterprise-grade SaaS solution that allows customers to see how visitors are
interacting with their website
Customers List: Walmart, Lenovo, BNP Paribas, Samsung Electronics, AVIS, CBS, CNN
Key facts:
 The company has 46 partners in 94 countries
 It has 20K optimized websites and 100 billion in-screen behaviours
 Serves customers across various industries such as ecommerce, finance & insurance,
telecommunication, technology, media & content, and travel

CONFIDENTIAL
ComCap, LLC
Shop.org select attendee profiles – Analytics (cont’d)
Evergage
Evergage is a developer of cloud-based data analytics
platform to analyse consumer behaviour
Founded: 2013 www.evergage.com
HQ: Somerville, MA Funds Raised: $18.0m
Investors: Advanced Technology Ventures, Arrowroot Capital,
G20 Ventures, PJC, Andy Ory, Andy Palmer, Jim Baum, Jit
Saxena, Stephan Schambach
CEO: Karl Wirth
Services offered:
 The company is a provider of data analytics software which provides companies detailed
and real time insight into how their customers use their products.
 Key solutions include demand generation, e-commerce optimization, content publishing
and customer success
 Products include Evergage Core, Evergage Recommend, Evergage Mobile Apps,
Evergage for Email, Evergage DataHub, Evergage on the Go, Evergage Services and
pricing
Customers List: Rue La La, Carrier, LendingTree, pch.com, Endurance International Group,
Dyn, DataXu, Gardner’s Supply Company, Brainshark, Zalora, AutoDesk, Mindflash
Key facts:
 Serves clients across various sectors such as e-commerce, financial services, technology
and travel
 The real-time personalization platform delivers ‘The Power of 1’, enabling digital
marketers to transform the dream of 1:1 customer engagement into reality
Jumpshot
Jumpshot provides a marketing data analysis platform
Founded: 2013 www.jumpshot.com
HQ: San Francisco, CA Funds Raised: $22.0m
Investors: AVAST Software
CEO: Deren Baker
Services offered:
 Provides marketers with data and information on consumer behaviour, web traffic,
competitor tactics and partner performance via an online platform.
 The company’s 107 million-plus user panel reveals the consumers buying mind with a
scope of understanding
 Offerings include site analysis, keyword conversions, marketplace report, audience
analytics, campaign effectiveness and URL analyser
Customers List: N/A
Key facts:
 It tracks more than 160 billion monthly clicks, helping marketers know what their
customers are doing anywhere, anytime they’re online
 It has research and development office at Prague, Czech Republic
 In 2015, the company raised funds to scale operations and grow its two core offerings:
the Jumpshot Plus web platform and Jumpshot Strategic Analytics

CONFIDENTIAL
ComCap, LLC
Monetate
Owns and operates an analytics platform for website A/B
testing, multivariate testing, targeting, and personalization
Founded: 2008 www.monetate.com
Employees: ~200 Revenue: N/A
HQ: Conshohocken, PA Funds Raised: $48.1m
Investors: Common Fund, FirstRound, FloodGate, Lead Edge
Capital, Nick Hammerschlag, OpenView
CEO: Lucinda Duncalfe
Services offered:
 Main products offered are TestLab, LiveTarget, and LiveAudience
 Also offers Monetate for Mobile Apps, which enables marketers to personalize and test
various parts of their mobile application's user experience, run unlimited A/B/n tests,
segment customers, and instantly update the application
Customers List: Cornerstone Brands, Brooks Brothers, ModCloth, Famous Footear,
Destination XL, TeaCollection, L’Occitane, Freshpair.com, Godiva, Calendars.com
Key facts:
 The company's comprehensive product suite and conversion expertise enable marketers
to deliver a more relevant customer experience with unprecedented agility
Optimizely
Provides businesses with the ability to conduct A/B testing, in
which two versions of a page can be compared on the basis of
performance.
Founded: 2010 www.optimizely.com
Employees: 400 Revenue: $75.9m
Services offered:
 Makes customer-experience optimization software for companies.
 The firm's offering includes a testing product for websites (both desktop and mobile), as
well as a testing solution for iOS apps.
Customer List: Sony, Trulia, Salesforce, CNN, Crate and Barrel, Microsoft Store, Priceline,
REVOLVE and Virgin America.
Key facts:
 Optimizely is the number one most adopted optimization platform among the Alexa Top
10,000 Websites.
RareMile
Big Data, Unstructured Data Analytics, Algorithms & Machine
Learning Solutions Provider
Founded: 2011 www.raremile.com
HQ: Bangalore, India Funds Raised: N/A
Latest Financing Round: N/A
Services offered:
 Technology Research: Offer technology research services to enterprises trying to solve
quirky issues.
 Algorithms: Help businesses design and implement new algorithms with machine
learning capabilities to solve new challenges.
 Unstructured Data Analytics: Dig up amazing insights and intelligence from large
volumes of documents, blogs, emails, tweets, Facebook feeds.
 Retail Innovations: Help Retailers transform customer relationships
Customer List: Tesco, Sony, PRGX, Oracle, VPS, SPA, X3 Endurance, Real Tech
Key facts:
 The company has offices in India, New Zealand and the US, the company partners with
its clients to bring predictability to chaotic, high-risk technology implementations

CONFIDENTIAL
ComCap, LLC
Sidecar Interactive
Sidecar Interactive is a provider of e-commerce marketing
technology
Founded: 2008 hello.getsidecar.com
Employees: Approx. 100 Revenue: N/A
Investors: ARC Angel Fund, Ascent Venture Partners, Ben
Franklin Technology Partners of Southeastern Pennsylvania,
Gabriel Investments, Innovation Capital Advisors, Innovation
Ventures, MAG Fund, Nextstage Capital, Osage Venture
Partners, Robin Hood Ventures
CEO: Andre Golsorkhi
Services offered:
 The company's tech includes a product-scoring algorithm used to determine which
products should be advertised
 It uses site data, product performance, consumer behaviour and competitive intelligence
to make the predictions
 Helps retailers maximize revenue at a lower cost of sale, and increase new customer
acquisition rates
Customers List: Burlington, Crate&Barrel, Under Armour, Boscor’s, Century21, Lumens
Light and Living, Newegg, CharmingCharlie, Lucky Vitamin, Nuts.com, Cymax, Serena&Lily,
Jimmy Jazz, Terrain, Bealls, and others
Key facts:
 The Sidecar Product Index leverages retailer ROI targets, sitewide data, product
attributes, channel data, and consumer behaviour to index each product in the clients
catalogue
Reflektion
Reflektion is a developer of a retail analytics platform
Founded: 2012 www.reflektion.com
Employees: ~60 Revenue: N/A
HQ: San Mateo, CA Funds Raised: 29.3m
Investors: Battery Ventures, Hasso Plattner Ventures, Intel
Capital, Nike, Rajeev Madhavan, Raj Sandhu
CEO: Sean Moran
Services offered:
 The company's technology enables retailers to capture and respond to each individual
shopper’s intent in real time, which increases customer conversions and retailer revenue
by over 20%
 The platform, Individualized Commerce, captures and analyses shopping preferences in
real time using deep learning and artificial intelligence for retailers
Customers List: Disney, Converse, Charming Charlie, Uniqlo, Godiva, Marmot, VILLA,
Metal Mulisha, O'Neill Clothing and Oriental Trading
Key facts:
 In 2016, the company raised funds to expand its client base, develop new & more
products and expand its international reach
 Since early 2015, Reflektion has more than tripled its client roster and realized 400%
year-over-year revenue growth

CONFIDENTIAL
ComCap, LLC
Shop.org select attendee profiles – Platform
Broadleaf Commerce
Provides the best platform for customized commerce.
Founded: 2008
www.broadleafcommerce.com
HQ: Plano, TX Funds Raised: N/A
Services offered:
 Enterprise eCommerce Platform - key features include shopping cart, offers &
promotions, CMS, product management, multi-currency, search & browse and others
 Services include quick start & training, team mentorship, implementation, feature
development, architecture assessment, and performance tuning
Customers List: The Container Store, Vology, Ganz eStore, Pep Boys, Luxottica,
Telefonica, EasyHome, PostOffice, NBME, ITSON, ETS, Datacenter Hawk
Key facts:
 Provides B2B and B2C eCommerce platform solutions to simplify the complexities of
multi-channel commerce and digital experience management.
 It is achieved while improving the functionality of the eCommerce channel and
accelerating their return on investment (ROI).The Broadleaf Commerce architecture
leverages leading open source Java technologies like the Spring Framework
CloudFlare
Provider of a platform for web performance and security.
Founded: 2009 www.cloudflare.com
Employees: 170 Revenue: $100m
(expected by the end
of 2015)
Latest Financing Valuation: $3,187.0m
Services offered:
 The company develops a global network that optimizes the delivery of web pages so
visitors get the fastest page load times.
 Key platforms include CloudFlare CDN, CloudFlare optimizer, CloudFlare security,
CloudFlare analytics, Keyless SSL and CloudFlare applications
Customers List: Zendesk, Reddit, Digital Ocean, Okcupid, CJS CD-keys, Buzzlie, HostNet,
Calendars.com, Luxury Link, TEAL Networks, Zopim, CodeGuard, FounderLY
Key facts:
 Its network also serves hundreds of billions of page views per month; reaches 90% of the
world’s population in less than .23 seconds; sees more than 750M unique IPs per month
and has successfully defended against the largest DDoS attack publicly recorded.
Edgecase
Edgecase is a developer of product discovery software for e-
commerce retailers.
Founded: 2010 www.edgecase.io
HQ: Austin, TX Funds Raised: $16.4m
Investors: Allegro Venture Partners, Austin Ventures, Capital
Factory, Contour Venture Partners, FLOODGATE, Mack
Capital
CEO: Susanne Bowen
Services offered:
 The company provides a product discovery platform that aims to give shoppers product
information of online research and make better purchase decisions and real time
analytics for retailers to discover customers paths, and what is needed to improve users
experience and increase revenue
Customers List: Crate&Barrel, LD Products, Urban Decay, Wasserstorm, Pier1,
Key facts:
 The platform uses a combination of machine learning and human content curation
 Partners include GroupBy, Cetona, RichRelevance, Jetlore, IZEA, BloomReach,
Informatica, Stibo Systems, EnterWorks, inRiver, Demandware, Oracle, and others
 The company plans to use its latest funding to expand its sales and services teams and
accelerate product development

CONFIDENTIAL
ComCap, LLC
Shop.org select attendee profiles – Platform (cont’d)
Extole
Extole is a provider of a social advocacy platform for brands
and agencies to drive results through word of mouth marketing
Founded: 2009 www.extole.com
Investors: Norwest Venture Partners, Redpoint, Scale
Venture Partners, Shasta Ventures, Trident Capital
CEO: Matthew Roche
Services offered:
 The company's platform helps brands engage consumers across all touch points
including a brand’s website, email and social networks like Facebook
 The referral marketing technology lets marketers easily launch, measure, and optimize
refer-a-friend programs
 Include consumer experiences, influencer segments, instant rewards & fraud protection,
complete analytics & immediate optimization, mobile app conversions, built-in promotion,
and powerful API
Customers List: Staples, Microsoft, Starbucks, Petco, Virgin America, Vistaprint, DocuSign,
Vonage, Citrix, Seamless, Intuit, Xoom, eBags
Key facts:
 Extole’s platform has already driven over six million consumers to share more than 15
million referrals
 Plans to use the funding to further fuel growth of its referral platform among large national
and international brands
Forter
Forter provides online fraud prevention platform
Founded: 2013 www.forter.com
Employees: 100 Revenue: N/A
Investors: Commerce Ventures, Eleven Two Capital, New
Enterprise Associates, Scale Venture Partners, Sequoia
Capital, Philippe Suchet
CEO: Michael Reitblat
Services offered:
 The company provides a software to reduce frauds during transaction. It also provides
plug and play technology which allows approve and decline answer for every transaction
by yes and no.
 Key product, Decision as a Service, provides instant, guaranteed decisions for every
transaction straight into the clients system
Customers List: N/A
Key facts:
 The latest funds will be used to ensure the company’s continued mission of reducing e-
commerce-related fraud while improving customer experience and driving sales.
JulySystems
Developer and supplier of turnkey managed mobile data
services.
Founded: 2001 www.julysystems.com
HQ: New York, NY Funds Raised: $59.22M
Services offered:
 Offers JulyMX - first-to-market self-authoring mobile experience platform
Customer List: N/A
Key facts:
 July MX, the company's 4th generation platform, is a first-to-market self-authoring mobile
experience platform for creating and publishing mobile sites and applications quickly,
without reliance on coding skills or technical expertise.
 Headquartered in Burlingame, California and backed by Intel Capital, Updata Partners,
Westbridge Capital & Footprint ventures.

CONFIDENTIAL
ComCap, LLC
MadMobile
Provider of a cloud-based platform for consumers and
enterprises.
Founded: 2010 www.madmobile.com
HQ: Tampa, FL Funds Raised: N/A
Services offered:
 Concierge: The retail mobile application for clienteling, customer engagement, and
mPOS.
 B2B Mobility: Companies that mobilize their enterprise apps can expect to see employee
productivity increase 40% or more.
 Platform : The platform enables to quickly build mission critical mobile applications by
combining enterprise data from multiple sources into a single mobile view.
Customer List: Sysco, Aeropostale, AutoNation, Lenovo, Toshiba, Zales, Major League
Baseball, Payless Shoes, Western Digital, Mattel, and many other brands
Key facts:
 Mad Mobile’s cloud-based platform MAD-X enables some of today's largest companies
to transform and map their current APIs or web properties to enterprise-class mobile
applications.
Mobify
Mobile commerce platform to deliver exceptional responsive
web and hybrid app shopping experiences to retail.
agency.
Founded: 2007 www.mobify.com
HQ: Vancouver, Canada Funds Raised: $10M
Latest Financing Round: $10M
Services offered:
 Strategic Services: Helps to achieve conversion rate, revenue, and customer loyalty
 Conversion Rate Optimization: Offers detailed conversion rate optimization analysis,
design, and implementation.
 Sustainment services: Enhance client site and keep it up to date
Customer List: Loreal, Matalan, Tria, Lancome, HEB, Crocs, Golfsmith and Garmin
Key facts:
 Mobify is a global technology company headquartered in Vancouver, Canada with an
office in London, England
 Mobify has a global network of resellers and implementation partners serving customers
in North America, South America, Europe and Asia-Pacific.
Moovweb
Moovweb is a provider of business agility services to mobile.
Founded: 2003 www.moovweb.com
Investors: Andreas Bechtolsheim, Eric Hahn, Icon Ventures,
Trinity Ventures
CEO: Ajay Kapur
Services offered:
 The company provides developers, design agencies, and system-integrators with a
cloud-based platform that offers a set of tools to shorten delivery times for mobile sites
and native applications
 Solutions include mobile web (adapt and optimize) and mobile checkout (MoovCheckout
and Apple Pay for the Web)
Customers List: 1800flowers.com, HISCOX, Orvis, California Casualty, The Nature
Conservancy, EPSON, Life Technologies, Danaher, BELK, Macy’s, AIG, Sterling Jewelers,
Marriott Vacation Club, Perry Ellis, TAUCK and others
Key facts:
 Currently powers over 200 mobile experiences, delivering to 60mm mobile users monthly

CONFIDENTIAL
ComCap, LLC
Narvar
Narvar is a complete platform of shipping and delivery
solutions for retailers
Founded: 2010 www.narvar.com
HQ: San Bruno, CA Funds Raised: $34.4m
Investors: Accel Partners, Battery Ventures, Commerce
Ventures, Crosscut Ventures, Freestyle capital, Fung Capital
USA, RiverPark Venturs, High Alpha and other investors
CEO: Amit Sharma
Services offered:
 The company provides a SaaS-based, supply-chain management platform for physical
goods retailers
 Offers variety of services ranging from tracking to delivery
Customers List: Home Depot, Warby Parker, Anthropologie, Bonobos, Nordstrom, Neiman
Marcus, Bass Pro Shops, Net-a-Porter and Sephora
Key facts:
 By leveraging the company’s technology, brands can quickly respond to customers
without separate integrations with the ever-growing ecosystem of small package carriers,
freight carriers, couriers, consolidators, 3PLs, and regional logistics vendors
Offerpop
Offerpop is an engagement marketing platform that helps
brands to convert consumers while building rich customer
profiles to drive ROI
Founded: 2005 www.offerpop.com
HQ: New York, NY Funds Raised: $34.9m
Investors: Convrge Venture Partners, Edison Partners,
Hearst Ventures, Mesco, Salesforce Ventures, Windcrest
Partners
CEO: Wendell Lansford
Services offered:
 The company enables businesses to run promotions, offers and contests through social
media websites
 Platform include: consumer engagement, photo lab, UGC management, consumer &
social data, conversion, social analytics, APIs & plugins, pricing and services
Customers List: A&E, Shake Shack, SpinMedia, Meredith, Disney, Unilever, Instacart, NBC
Universal, Pepsi, Forbes, L’Oreal, Five Guys, Keds, Mega Bloks, Amazon.com and others
Key facts:
 Big enterprises and agencies use the company’s integrated platform to power
engagement experiences across marketing channels, manage user-generated content
everywhere, and improve marketing activation with rich consumer profiles harnessing
behavioural and affinity data
OrderGroove
Provider of a subscription commerce SaaS platform.
Founded: 2008 www.ordergroove.com
Services offered:
 Subscription Retail Platform
 Offering include customer control, data-driven optimization, and upsell opportunities.
Customer List: CVS Pharmacy, Dollar General, Grainger, L’Oreal, Jockey, Lot18, Wal-Mart,
Balance Bar, Brady, P&G, eBay, Burt;s Bees, Gillette, Krups
Key facts:
 OrderGroove assists online retailers in launching description programs that are built to
increase the number of subscribers to their sites.
 The company supports over 75 brands across the retail category.
 It offers a subscription retail platform that appears to be an outsourced end-to-end
solution for brand employing a subscription model(e.g. Men’s Shave Club, Coffee Clubs).

CONFIDENTIAL
ComCap, LLC
Persado
Persado’s cognitive content platform generates the precise
combination of words, phrases, and images that inspires
action.
Founded: 2012 www.persado.com
Services offered:
 Provides marketing persuasion technology solutions for digital marketers worldwide.
 Offers a SaaS-based platform that integrates with the clients existing workflow and
marketing software to test and deliver the messages.
Customers List: Verizon, Vodafone, Gilt, American Express, Citi, Kmart, Shoe Carnival
Key facts:
 It is based in New York, NY with additional offices in Redwood City, CA; Athens, Greece;
London, United Kingdom; Rome, Italy; and Rio de Janeiro, Brazil.
Salsify
Salsify is a provider of a cloud-based product-content
management software
Founded: 2012 www.salsify.com
HQ: Boston, MA Funds Raised: $24.6m
Investors: Matrix Partners, Venrock, North Bridge Venture
Partners & Growth Equity
CEO: Jason Purcell
Services offered:
 The company develops an e-commerce product management platform that allows
businesses to more easily manage their online products
 Its cloud-based product content management and syndication solution helps brands and
retailers organize and share their content, driving discoverability, sales and satisfaction
Customers List: Coca-Cola, Rawlings, Bosch, Red Bull, SMEAD, Fruit of the Loom,
WestPoint Home, Unique, Reckitt Benckiser, Boyd
Technologies, Hamilton Beach
Key facts:
 It transforms product content management from an administrative burden into a driver of
new revenue, increased productivity, and market share growth
 Its platform allows manufacturers and retailers to simply create rich product content for
online customers
SmarterHQ
SmarterHQ is the contextual marketing technology brands use
to drive conversion and loyalty
Founded: 2010 www.smartehq.com
HQ: Indianapolis, IN Funds Raised: $25.3m
Investors: Battery Ventures, City National Bank, Simon
Venture Group
CEO: Michael Osbome
Services offered:
 The company provides a platform that allows marketers to connect with customers in
critical moments, analyzing and predicting customer activity
 The platform automates real-time interactions across email and the Web
Customers List: EddieBauer, FinishLine, ShoeCarnival, Chico’s, GNC Live Well, Build-A-
Bear Workshop, Value City Furniture, eBay and others
Key facts:
 SmarterHQ technology turns complex data into actionable insights, and allows the client
to quickly and easily leverage those insights to create automated, personalized
experiences for their customers

CONFIDENTIAL
ComCap, LLC
Steel House
Provider of a data-driven advertising software.
Founded: 2009 www.steelhouse.com
HQ: Culver City, CA Funds Raised:$63.5m
Services offered:
 Provides a remarketing platform for advertisers to target and reach their customers.
 Delivering innovative, performance-based advertising solutions to brands, agencies, and
direct marketers.
Customer List: Yumi Kim, Folica, Creative Labs, Evo
Key facts:
 Works with premium brands world-wide using the SteelHouse Advertising Suite, a cloud-
based advertising platform, to create the ultimate personalized brand-customer
experience for marketers.
 SteelHouse reaches more than 170 million consumers a month, across hundreds of the
world’s largest brands.
True Fit
A footwear and apparel sizing and discovery platform
Founded: 2010 www.truefit.com
HQ: Woburn, MA Funds Raised: $46.6m
Investors: Breakaway Innovation Group, Founder Collective,
Guggenheim Partners, Intel Capital, Jump Capital, Novel TMT
Ventures, Promus Ventures, Signal Peak Ventures
CEO: William Adler
Services offered:
 Genome is mapped from collection of attribute-rich fit and style data for footwear and
apparel
 True Insight platform provides retailers and brands unparalleled insights to optimize
marketing, merchandising and product development
 It uses an algorithm based on self-reporting and purchase history to figure out what items
fit the way a person likes
Customers List: Nordstorm, Macy’s, LEVI’s, ALDO, Adidas, Banana Republic, Belk
Key facts:
 Passed 5 million users with profiles on their service in 2014
 Plans to capitalize upon the growing online apparel business, forging more partnerships
with global brands, as their data continues to prove that they can grow sales and reduce
returns

CONFIDENTIAL
ComCap, LLC
Tulip Retail
Provider of a mobile platform for retail sales associates to help
them deliver breakthrough customer service.
Founded: 2013 www.tulip.io
HQ: Kitchener, ON Funds Raised: $2.4M
Latest Financing Round: $2.4M
Services offered:
 Its platform provides ecommerce, native mobile, in-store POS, in-store kiosks, and
product information management; and ecommerce warehousing, purchasing, pick-pack,
and shipping solutions for digital retail.
 The company’s mobile and cloud retail platform provides customers with online, mobile,
and in-store digital retail experiences.
Customer List: Saks Fifth Avenue, Kate Spade, Lululemon, Coach, Frye Boots, Bonobos,
Toys”R”Us, and Frank & Oak
Key facts:
 Tulip Retail is a mobile platform built exclusively for store associates.
Vizury Interactive Solutions
Vizury is a provider of a multi channel marketing platform
Founded: 2008 www.1.vizury.com
HQ: Bangalore, India Funds Raised: 27.0m
Investors: Ascent Capital, Intel Capital, Inventus Capital
Partners, Nokia Growth Partners (NGP), Ojas Venture
Partners
CEO: Chetan Kulkarni
Services offered:
 The company provides enterprises a fully-managed account management service which
helps brands acquire new customers and re-engage with existing customers through
personalized marketing driven by data analytics
 Products include Enage Commerce, Engage Finance and Engage Grow
Customers List: Cleartrip, Myantra, HDFC Life, NetShoes, SONY, PolicyBazaar.com,
Souq.com, Walmart, Zalora, BigBasket, Etihad Airways, Flipkart.com and others
Key facts:
 Its has a presence across 50 countries with over 600 clients and over 200 Vizurians
which are in growth mode
 Plans to scale operations in existing markets, especially in China, Japan, LATAM, Middle
East and Korea

CONFIDENTIAL
ComCap, LLC
WebLinc
Provider of a commerce platform and services provider for the
fastest growing online retailers
Founded: 1994 www.weblinc.com/
Services offered:
 WebLinc offers a multi-suite platform of simple & powerful tools including: Product /
Content / Customer / Multi-Site / Order Management, ERP & Operations Systems,
Payment & Tax Services, and Email marketing services
Customer List: AAA, Tahari, Century 21, Sanrio, Jordache, Mavi, US Polo Association
Key facts:
 Completed their acquisition of Orderbot, a Vancouver-based order management system,
in July 2016 expanding the core components of the WebLinc platform by adding order
management, warehouse management, real-time inventory capabilities
Zaius
Provider of a customer engagement platform
Founded: 2012 www.zaius.com
Services offered:
 Powers customer centricity through real time behavioral marketing, enabling marketers to
optimize customer experiences across web, mobile, email and paid media.
Customer List: Blinq
Key facts:
 Founded in 2012, Zaius is backed by investors including Matrix Partners.
 By drawing customer data from actions across all channels and devices, Zaius enables
marketers to understand each customer’s intent on an individual level, and then take
action through the appropriate channel (Web, email, mobile, or paid advertising)
Zmags
Empowers marketing and ecommerce professionals to create
engaging digital experiences in minutes.
Founded: 2005 www.zmags.com
Services offered:
 Provides commerce-enabled digital catalogs and publications.
 It offers an on-demand merchandising and analytics software platform for retailers,
marketers and brand owners to inspire and engage customers online and on mobile
devices.
Customer List: Nike, Neiman Marcus, Whole Foods, Hyundai, Scandinavian Airlines
Key facts:
 The company was acquired by The Gores Group through an LBO on January 23, 2014,
for an undisclosed amount.

CONFIDENTIAL
ComCap, LLC
Shop.org select attendee profiles – Point Solutions
Elite SEM
Performance Driven Digital Marketing Agency.
Founded: 2004 www.elitesem.com
HQ: New York, NY Funds Raised: N/A
Services offered:
 Paid Search: SEM puts client advertisements in front of a research-based audience using
advertisements from the most trusted source (Google adwords and Bing Ads)
 SEO: The SEO experts understand the evolving way search engine assess websites for
topcal authority when deciding a website’s rank for search criteria.
 Display: Elite SEM display ad campaign managers know how to modify campaigns in
order to achieve, maintain and exceed campaign ROI goals.
Customer List: Hugo Boss, Tommy Bahama, Terminix, TruGreen, Clarks, and Bostonian
Key facts:
 Elite SEM won Best US Search Agency and Crain’s #1 Best Place to Work in NYC in
2013.
Emarsys
Emarsys is a developer of marketing technologies
Founded: 2000 www.emarsys.com
HQ: Vienna, Austria Funds Raised: $33.0m
Investors: Vector Capital
CEO: Ohad Hecht
Services offered:
 The company offers a cloud-based software for predictive marketing, personalization,
analytics, email, social and mobile marketing
 Its platform: true personalization, data collection & unified profile, data to information,
marketing automation, cross channel execution, reporting & insights
Customers List: eBay, East, Toys ’R’ Us, ToppsTiles, Cannon, Aman Resorts, Rakuten,
The Conran Shop, Super Break, Volvo, UniCredit, Surfdome, SquareMeal, GerryWeber
Key facts:
 In 2015, the company raised funds to support its international growth, including in
Singapore, Malaysia and Indonesia; investment in product innovation; and expansion of
its sales and marketing teams
 Serves more than 1,300 clients within 140 countries across 16 global offices
 The company has been expanding rapidly across Southeast Asia, where it now serves
more than 100 client companies

CONFIDENTIAL
ComCap, LLC
Shop.org select attendee profiles – Point Solutions (cont’d)
Global Access
Provider of cross border ecommerce services.
Founded: 2002 www.globalaccess.com
Employees: 51-200 Revenue: $21.2m
HQ: Provo, UT Funds Raised: N/A
Services offered:
 The company's logistic service platform offers ecommerce and direct selling firms a fully
localized international shopping cart, multi-currency and alternative payment methods,
guaranteed total landed costs and low cost, international express shipping.
 Global Access Distributor Portal, a service that combines market localization resources,
native language websites, customer support, order capture and local payment methods.
Customer List: Amazon.com, Beachbody, BAY fastening systems, ExpatExpress.com,
Motorfist, eBay, Shipito, etsy, Rakuten, Unbeatablesale.com, FranklinCovey, SinoTrans
Key facts:
 Operates proprietary shipping lanes into Australia, Japan, China and Canada and other
fast-growing international markets. It also supports B2B direct selling operations through
its distributor portal and native language customer support services.
 It helps over 80 customers across the World
Global Response
Offers business process outsourcing services.
Founded: 1974 www.globalresponse.com
HQ: jleMargate, FL Funds Raised: N/A
Services offered:
 The company provides customer care, order management, sales, email response, chat
support, information technology support, loyally program support, CRM management,
and outbound services. Additionally, it offers social media support, interactive voice
response, brand care, and business consulting services.
Customer List: National Geographic, ZARA, Lacoste, Crate & Barrel, Wolford, New York
Life, Giggle, Herman Miller, Hunter Douglas, Urban Outfitters, The Land of Nod, Toyota,
Poetry and Spredfast
Key facts:
 Its serves various industries such as luxury brands, automotive, multichannel retailing,
healthcare & insurance, tourism & travel, banking & finance and energy & utilities
Gorilla Group
Delivers end-to-end ecommerce solutions to B2B and direct-
to-consumer brands across industries.
Founded: 1994 www.gorillagroup.com
HQ: Chicago, IL Funds Raised: N/A
Services offered:
 Offers ecommerce solutions combining digital strategy, user experience design,
technology, post-launch managed services, and hosting to deliver complete, innovative
solutions to enterprise B2B and direct-to-consumer brands across industries
Customer List: Briggs & Riley, SaltWorks, Citizens of Humanity, JINS, Hall Wines,
DirectBuy, Bucketfeet, MARDEL, SPS, AGCO, Contigo
Key facts:
 It is a hybris Gold Solutions Partner and 2012 hybris Newcomer of the Year.
 The company serves various sectors such as apparel, B2B, food & beverage, health &
beauty, luxury and outdoor adventure
 It has offices across Chicago, New York, Irvine, Ukraine, Canada, Poland

CONFIDENTIAL
ComCap, LLC
GPShopper
Provider of location-based, multi-platform mobile marketing
services for retailers and brands.
Founded: 2007 www.gpshopper.com
Services offered:
 CMS: CMS system aids in publishing, editing and modifying content from a central
platform.
 Customizable reporting: Customizable reporting dashboard offers an “at-a-glance” view
of cross-channel metrics with the ability to dig deep into data.
Customer List: Michaels, bebe, Best Buy,, Express, PacSun, Shoe Carnival and ULTA
Key facts:
 Forrester named GPShopper a Strong Performer in Mobile Commerce & Engagement
Platforms in 2015.
 Forbes named GPShopper one of Ten Companies Disrupting Their Industries with
Technology in 2014.
 The platform has full integrations with Loyalty program providers and eCommerce
engines such as Demandware.
Impact Radius
Impact Radius provides marketing technology services to
performance focused brands, agencies and media companies.
Founded: 2008 www.impactradius.com
HQ: Santa Barbara, CA Funds Raised: $48.8m
Investors: Estalea, Redpoint, Silversmith Capital Partners
CEO: Per Pettersen
Services offered:
 The company delivers marketing technology products including tag management, media
tracking, conversion attribution, mobile analytics and partner management
 Provides a fully-integrated suite of products for media attribution, performance marketing,
tag management and mobile analytics
Customers List: Cabela’s, Caxton FX, Tapjoy, C&A Marketing, Citrix, Slickdeals
Key facts:
 The company has raised funds that will assist in expansion and development of new
products
 Currently has international offices in London and Cape Town, South Africa. Impact
Radius will also use the latest funding to expand globally

CONFIDENTIAL
ComCap, LLC
Invodo
Provides visual commerce / video solutions for businesses.
Founded: 2007 www.invodo.com
Services offered:
 A closed-loop video platform that manages production workflows, enhances video search
engine optimization, and collects integrated analytics
Customer List: JC Penney, Toys "R" Us, Verizon, Academy, Sports Authority, Auto Zone,
Vera Bradley, Clarks, Gore, Step 2, Mizuno, L’Oreal, Dell, Lenovo, Office Depot, Sigma
Key facts:
 It’s comprehensive services and data-driven technology solutions have influenced over
53 million purchase decisions for world’s largest brands and retailers.
LYONSCG
Engaged in the design and development of e-commerce
systems.
Founded: 2003 www.lyonscg.com
Services offered:
 The company offers digital strategy, digital marketing, experience design, platform
implementation, application development, hosting and support services.
Customers List: GoPro, Rockler, GAIAM, Mr. Coffee, Health o meter, Toolpartsdirect.com,
Cleo, EbLens, WinCraft, BootLegger
Key facts:
 The company serves brand, retail, and B2B organizations in North America and Europe
with tailored eCommerce solutions that maximize online potential.
Nisum
A global technology consulting firm
Founded: 2000 www.nisum.com
HQ: Philadelphia, PA Funds Raised: N/A
Services offered:
 CIO Advisory: Includes Business & IT Alignment ▫ Technology Design, Portfolio Planning,
Technology Enablement, Test Automation, Organizational Effectiveness, Change
Management, Agile Transformation & Delivery and Organizational Design.
Customer List: URBN, Nasty Gal, Free People, U.S. Polo Assn, Sanrio, Jeffers, Century 21
Key facts:
 Founded in 2000 with the customer-centric motto of Building Success Together®,
Nisum’ve grown to over 1,000 consultants across the United States, Chile, India and
Pakistan

CONFIDENTIAL
ComCap, LLC
Optimove
Developer of Web-based products for use by marketers in
Internet companies.
Founded: 2009 www.optimove.com
HQ: Tel Aviv, Israel Funds Raised: $20m
Latest Financing Round: $20m
Services offered:
 Marketing: Web-based software implements a systematic approach to running,
measuring and optiimizing customer marketing campaigns.
Customer List: Nelly.com, Outbrain, Lamaloli, Spacebar Media, Sportingbet, NeoGames,
RoxyPalace, Circus Groups, NetBoostMedia, betboo.com
Key facts:
 The first version of Optimove (initially named Customer Value Maximizer) was released
in 2010.
 Over 100 customers are using Optimove to increase customer conversion, spend,
retention and lifetime value.
OwnerIQ
OwnerIQ provides online advertising solutions and marketing
channels for brands, retailers, and manufacturers
Founded: 2006 www.owneriq.com
Employees: 200 Revenue: $80m (2016)
Investors: Atlas Venture, Converge Venture Partners,
Dharmesh Shah, Kepha Partners, Egan-Managed Capital,
MassVentures
CEO: Jay Habegger
Services offered:
 Offers Path to Purchase Targeting solution that enables users to reach potential
customers online by targeting them in various phases of purchases
 Also offers Retailer Targeted Marketing solution and Vendor Targeted Marketing solution
 Provides reporting suites such as campaign performance and purchase intent impact
reports
Customers List: Acer, Bath & Kitchen Idea Center, Big George’s, H&H Appliance Center,
Hhregg, Hunt’s Photo & Video, LG, Music Store Live, Napoleon, Step 2 and others
Key facts:
 The company enables marketing professionals to target their online market
communications
 Operates across 7 locations in North America
RBM Technologies
RBM Technologies provides a retail merchandising system
that ensures store execution of localized, fixture-based
planogramming
Founded: 2000 www.rbmtechnologies.com
Investors: Bridge Bank, Spring Lake Equity Partners
CEO: EY Snowden
Services offered:
 The company provides various web-based services through an array of software
including Visual Merchandising Manager (VMM), VMM Mobile, Point of Purchase
Manager (PPM) and SKUter.
 Merchandising Cloud is the only application that unifies promotion and product
merchandising, and combines it with store information to create a localized and unique
plan for every store, every time
Partners List: Capgemini, Logicsource, Reflex Systems, SAP, Zebra Technologies
Key facts:
 The company plans to use its latest funding for rapid growth and product innovation

CONFIDENTIAL
ComCap, LLC
ROI Revolution
Owner and operator of an online marketing and advertising
agency.
Founded: 2002 www.roirevolution.com
HQ: Raleigh, NC Funds Raised: N/A
Services offered:
 Paid Search Management: full service paid search management for ecommerce retailers.
 Comparison Shopping Engine Management: Sorting out complexities.
 Paid Search Consulting for Ecommerce Retailers: This includes one-on-one consulting
and mentorship in ongoing keyword research and competitive research.
Customer List: Canvas on Demand, Spangler Candy, Swing Set Mall, MyBinding.com.
Key facts:
 The company provides various AdWords account reviews annually for successful online
retailers spending $5,000 every month to over $500,000 every month in AdWords.
 The company manages millions of dollars in monthly ad spend for 180 clients spread out
among 7 countries.
RoyalCyber
A Modernized e-Business Solutions provider specializing in
software deployment.
Founded: 2002 www.royalcyber.com
Services offered:
 Optimizing Businesses by providing IT services
 IBM Partner: providing training and consultancy of IBM Rational, WebSphere, Tivoli,
Lotus, Cognos and Microsoft family Solutions to businesses
Customer List: N/A
Key facts:
 A modernized E-business Solutions provider specializing in IBM technologies.
 RoyalCyber is IBM Premier Business partner, IBM Authorized trainer and Microsoft
Certified Gold Partner.
 Have a global footprint with offices and development centers across North America, Asia,
Europe, Africa and the Middle East.
SailThru
SailThru provides personalized marketing communication
technology that aggregates and analyses disparate user data
sets for enterprises.
Founded: 2008 http://sailthru.com
Investors: AOL Ventures, Benchmark, Bowery Capital,
Gotham Ventures, Lerer Hippeau Ventures, Metamorphic
Ventures, Occam Partners, Pilot Group, RAP Investments,
RRE Ventures, Scale Venture Partners, Thrive Capital
Services offered:
 Provides an API-based e-mail service for behavioural tracking and content selection
service
 Through the automated analysis of large data sets, the company generates and delivers
personalized, Omni channel digital brand experiences to consumers on behalf of online
enterprises
Customers List: ChemistDirect, DiscountVouchers.co.uk, Cambio, Country Outfitter,
Everlane, Business Insider, The CLYMB, ClubKviar, Amaro, Betabrand
Key facts:
 In 2016, the company has acquired Carnival.io, a mobile marketing automation platform
for global brands further solidifies its position as the only marketing technology delivering
cross-channel personalization, automation and analytics based on a single customer
profile

CONFIDENTIAL
ComCap, LLC
Shopgate
Shopgate is a mobile-commerce-as-a-service platform to
boost mobile sales
Founded: 2009 www.shopgate.com
Investors: Andrea Anderheggen, Creathor Venture,
NorthCap, Ortwin Kartmann
CEO: Marc Biel
Services offered:
 Provides single-click, mobile shopping services for smartphones and tablets
 The company’s SaaS enables online stores to easily create, maintain and optimize native
apps and mobile websites for iPhone, iPad, Android Smartphones and Android Tablets
Customers List: Grunt Style, HeliDirect, Coloured Raine, JLUX, Golden State Warriors
TeamStore, KicksUSA, Nialaya Jewelery, Samuels Jewelers, Kangol and others
Key facts:
 The company has six offices in three countries: US, Germany and Poland
 It serves over 12,000 customers and has over 12,000 merchants
SiteSpect
Provider of digital optimization platform.
Founded: 2004 www.sitespect.com
Services offered:
 SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting
and personalization, landing page optimization, mobile web optimization, and web
performance optimization.
Customer List: Walmart, Trulia, Staples, Fantastics, SurveyMonkey
Key facts:
 SiteSpect Digital Optimization Platform enables customers to test the entire user
experience, from the front-end “look and feel” to the back-end functionality, and centrally
manage those tests across channels, product lines, and business units.
SOASTA
Creator of cloud-based testing services for web performance
and software applications.
Founded: 2006 www.soasta.com
HQ: Mountain View, CA Funds Raised: $74.9m
Services offered:
 Provides services to test websites and web applications.
 Provider of cloud-based testing services, and created a browser-based website testing
product.
Customer List: Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix
Key facts:
 SOASTA gives client the platform, end-to-end visibility and contextual intelligence to
continuously measure, test and optimize in production, in real time and at scale.

CONFIDENTIAL
ComCap, LLC
Tealium
Provider of web analytics and digital marketing software.
Founded: 2008 www.tealium.com
HQ: San Diego, CA Funds Raised: $77.9m
Services offered:
 Sells enterprise tag management and marketing software.
Customer List: Cathay Pacific Airways, Domino’s Pizza, HanesBrands, Kimberly-Clark and
the United States Postal Service
Key facts:
 Tealium has been named to the Inc. 5000, which recognizes the fastest-growing private
companies in the U.S.
WebCollage
Provider of Web content integration network solutions for
manufacturers, retailers, VARs, and distributors.
Founded: 1999 www.webcollage.com
Services offered:
 Publish and control rich product content, answer crucial pre-sales questions, build
consumer trust, provide guided selling, largest network of manufacturers and retailers.
Customer List: Samsung, L'Oreal, Toshiba, P&G, Philips, Microsoft, CHANEL and more
Key facts:
 Webcollage has been the industry leader in real-time content syndication and publishing
and global detailed shopper data for over 10 years.
 The solution is utilized by the leading retailers in North America and Western Europe,
including Amazon, Best Buy, Office Depot, Sears, Staples, Target, Toys-R-Us, Walmart
and more.
Wiland
A leading provider of marketing intelligence and data-driven
marketing solutions.
Founded: 2005 www.wiland.com
HQ: Indianapolis, IN Funds Raised: N/A
Services offered:
 Marketing intelligence and data-driven marketing solutions
Customer List: N/A
Key facts:
 Deliver deep insight and actionable intelligence regarding the behavior and purchase
intent of the 235 million consumers.
 One of the nation's largest database of consumers.

CONFIDENTIAL
ComCap, LLC
Yotpo
Yotpo is a reviews and marketing solution for eCommerce
stores.
Founded: 2011 www.yotpo.com
HQ: Tel Aviv, Israel Funds Raised: $50.3m
Investors: 2B Angels, Access Industries, Bessemer Venture
Partners, Blumberg Capital, Caltech - California Institute of
Technology, Gandyr Group, Innovation Endeavors, Magna
Ventures, Marker, Oliver Jung, PLUS Ventures, Rhodium,
Vintage Investment Partners, Zohar Gilon
CEO: Tomer Tagrin
Services offered:
 The company helps e-commerce websites to generate product reviews and makes it
easy to use these reviews to increase sales
 Has more than 150,000 customers for its customer-generated marketing platform
Partners List: Guidance, Pixafy, PT, RedStage
Key facts:
 Agencies are selecting the company to drive better results with reviews for their clients
 The company will the funds for its platform to help businesses ramp up user engagement
through contributions such as user-generated videos.
 It has 100 employees in Tel Aviv and 60 in New York
Yottaa
Yottaa is a provider of cloud-based platform for a range of
computing services
Founded: 2009 www.yottaa.com
HQ: Waltham, MA Funds Raised: $39.5m
Investors: Cambridge West Ventures, General Catalyst
Partners, Intel Capital, Stata Venture Partners,
SVASE/Cambridge West Ventures
CEO: Vick Viren Vaishnavi
Services offered:
 The company offers a SaaS platform that manages, secures, controls and optimizes end-
user experiences anywhere and on any device
 ContextIntelligence Platform adapts rules and actions in real-time to personalize content
delivery, acceleration and security
Customers List: Barstool Sports, Kill Cliff, Fathead, Medical Supply Depot, PCM, Pure
Romance, Jockey, Charming Charlie, JellyBelly, eBags, Barstool Sports and others
Key facts:
 The company has a based of 200 customers including members of the Fortune 500,
Internet Retailer 500, and media and publishing companies

CONFIDENTIAL
ComCap, LLC
Shop.org select attendee profiles – Marketplace
FlexShopper
Provides certain types of durable goods to consumers on a
lease-to-own basis and providing lease-to-own terms to
consumers of third party retailers and etailers.
Founded: 2003 www.FlexShopper.com
Employees: 90+ Revenue: $20.7m
HQ: Boca Raton, FL Funds Raised: N/A
Services offered:
 It offers products through FlexShopper.com, an LTO (Lease-To-Own) ecommerce
marketplace, which features approximately 80,000 items, including electronics, furniture,
musical instruments, and equipment; third party ecommerce sites featuring
FlexShopper’s LTO payment method; FlexShopper’s automated kiosks located in certain
retail locations
 FlexShopper Wallet, a mobile application enabling consumers to get durable goods from
retailers with their smartphones
Customer List: N/A
Key facts:
 In 2015, more than 20,000 leases originated during strong fourth quarter holiday season
 Ended the year with five payment method integrations on third party ecommerce sites
 Launched FlexShopper Wallet - a mobile application enabling consumers to lease-to-own
merchandise from any major retailer
HookLogic
HookLogic provides e-commerce media services
Founded: 2004 www.hooklogic.com
Employees: 170 Revenue: $100.0m (2015)
Investors: Bain Capital Ventures, Fung Capital USA, Intel
Capital, Michael Barrett, Mousse Partners
CEO: Jonathan Opdyke
Services offered:
 The company helps retailers to define strategy, implement media products and sell media
products to advertisers
 It operates a unique marketplace where brands and retailers buy and sell media
leveraging the largest shopper data set
 Its technology include HookLogic Fusion and Decision Engine
Customers List: Pepsi, Disney, Colgate, Revlon, Canon, LEGO, Energizer, Microsoft,
Google, Pfizer, Keurig, Bayer, Dyson, Philips, Kraft, Mattel, Britax, Bose, Rakuten
Key facts:
 The company has 190 million active shoppers, 91 billion ecommerce searches and
$125bn attributable sales
 Has partnered with various retailers and online travel sites to create the ultimate closed-
loop marketing engine
 In 2015, the company ahs raised funds to expand native ecommerce advertising globally

CONFIDENTIAL
ComCap, LLC
Shop.org select attendee profiles – Marketplace (cont’d)
Mirakl
Mirakl provides marketplace platform services
Founded: 2012 www.mirakl.com
HQ: Paris, France Funds Raised: $23.2m
Investors: 83North, Felix Capital, Elaia Partners, Greylock
Partners, Xavier Niel, Laurent Dassault, Kamal Kirpalani
CEO: Philippe Corrot and Adrien Nussenbaum
Services offered:
 The company specializes in the development of software as a service (SaaS)
marketplace platforms that integrate with e-commerce website properties
 Offers solutions include Mirakl Marketplace B2C and Mirakl Marketplace B2b
Customers List: Woolworth, El Corte Inglés, Auchan, Galeries Lafayettes, ePrice,
Rueducommerce, MisterGoodDeal, Lagardère Active, Rétif, BestBuy Canada, GAME,
Privalia, Darty, Menlook.com, Carrefour Spain, and others
Key facts:
 The company has subsidiaries in United Kingdom, Germany and United States
 It has over 100 customers in 4 different continents and 20 countries

ComCap Shop.org - ecommerce SaaS overview Sept'16

ComCap Shop.org - ecommerce SaaS overview Sept'16

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ComCap Shop.org - ecommerce SaaS overview Sept'16