Expert Panel: Decoding the Impact of the iOS 14 Update

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The document summarizes a webinar about decoding the impact of the iOS 14 update on mobile marketing. It provides an agenda for the webinar including presentations from experts on topics like opt-in rates for app tracking transparency, changes to measurement and attribution, targeting, collecting first-party data, and bidding strategies. It also includes a poll to gauge participants' main questions and concerns after the iOS update and announces the availability of a consultation with a privacy expert.

Marketing

Decoding the
Impact of the
iOS 14 Update
EXPERT PANEL

Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by end of week
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05

Tinuiti is the largest independent performance
marketing agency across the Triopoly.
Employees
Media managed Award-winning culture*
$2B #1 700+
3
*AdAge Best Places to Work 2019-2021

Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

Our Speakers
Liz Emery
Senior Director of Mobile
& Ad Tech Solutions
Ron Konigsberg
Chief Growth Oﬃcer
Tommy Yannopoulos
Director of Sales
Henry Wang
Senior Product Marketing
Manager

What we’ll
cover
● Opt-in rates with the ATT prompt
● Measurement and attribution
● Changes in targeting
● Collecting ﬁrst party data
● Transitions in DSPs
● Bidding strategies
● The role of MMPs
6

In what areas do you have the most
questions and concerns after the iOS
update?
● How many customers have opted into the ATT prompt
● How to change my measurement and attribution efforts
● How to effectively bid in the absence of IDs
● How to adapt to the changes with integration
POLL

Schedule Your
Consultation
with a Privacy
Expert

The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.

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Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

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ETMARK ACADEMY

Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web. People search various questions, phrases or words. But some words and phrases are searched more often than others. For example, the words, ‘running shoes’ are searched more often than ‘best road running shoes for men’ These words or phrases which people use to search on Google are called Keywords. Some keywords are searched more often than others. Number of times a keyword is searched for in a month is called keyword volume. Some keywords have more relevant results than others. For the phrase “running shoes” we get more than 80M relevant results, whereas for “best road running shoes for men” we get only 8. The former keyword ‘running shoes’ has way more competition from popular websites to new and small blogs, whereas the latter keyword doesn’t have that much competition. This search competition for a keyword is called search difficulty of a keyword or keyword difficulty. In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition and if you target such keywords on your site, you can easily rank on the front page of Google. Some keywords are searched for, just to know or to learn some information about something, that’s their search intention. For example, “What shoe size should I choose?” or “How to pick the right shoe size?” These keywords which are searched just to know about stuff are called informational keywords. Typically people who are searching this type of keywords are top of a Conversion funnel. Conversion funnel is the journey that search visitors go through on their way to an email subscription or a premium subscription to the services you offer or a purchase of products you sell or recommend using your referral link. For some buyers, research is the most important part when they have to buy a product. Depending on that, their journey either widens or narrows down. These types of buyers are Researchers and they spend more time with informational keywords. Conversion is the action you want from your search visitors. Number of conversions that you get for every 100 search visitors is called Conversion rate. People who are at different stages of a conversion funnel use different types of keywords.

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Expert Panel: Decoding the Impact of the iOS 14 Update

1. Decoding the Impact of the iOS 14 Update EXPERT PANEL

2. Today’s Logistics Kerry Mallett Webinar Coordinator Recording & slides will be sent by end of week 01 Submit questions for live Q&A 04 03 Download relevant resources Log back anytime with same link 02 02 Join our poll questions 05

3. Tinuiti is the largest independent performance marketing agency across the Triopoly. Employees Media managed Award-winning culture* $2B #1 700+ 3 *AdAge Best Places to Work 2019-2021

4. Some of Our Clients Our Recognition For commerce leaders of today and the future

5. Our Speakers Liz Emery Senior Director of Mobile & Ad Tech Solutions Ron Konigsberg Chief Growth Oﬃcer Tommy Yannopoulos Director of Sales Henry Wang Senior Product Marketing Manager

6. What we’ll cover ● Opt-in rates with the ATT prompt ● Measurement and attribution ● Changes in targeting ● Collecting ﬁrst party data ● Transitions in DSPs ● Bidding strategies ● The role of MMPs 6

7. In what areas do you have the most questions and concerns after the iOS update? ● How many customers have opted into the ATT prompt ● How to change my measurement and attribution efforts ● How to effectively bid in the absence of IDs ● How to adapt to the changes with integration POLL

8. Panel Discussion

9. Schedule Your Consultation with a Privacy Expert

10. Q&A

11.

12. Thank you!