When it comes to workforce communication, Australia-based Penske faces some big challenges. Employees are dispersed across two countries and work in multiple divisions across various worksites. In this on-demand webinar learn how Penske uses Dynamic Signal to keep employees aware of all the great things happening throughout the company while also highlighting a work-hard, have-fun culture. Kim Ruddock, General Manager Marketing, and Pamela Talevska, Marketing Manager Communications, will discuss: How the platform brings employees together Content that engages the workforce Best practices for outstanding adoption This can’t-miss webinar explains how an innovative Down Under company stays on top of the competition through better communication.

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2. WHO IS PENSKE IN AUSTRALIA?

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About Penske
o Part of the U.S.-based Penske company
o Penske is headquartered in Brisbane, Australia
o 1,000 employees stretched across Australia and New Zealand
o About a 60-40 mix of office workers and technicians in the field
o Three distinct divisions
• Penske Commercial Vehicles: Distributor of heavy-duty trucks
• Penske Power Systems: Distributor of engines and power systems
• Penske Truck Rental: Heavy-duty truck rental and leasing

4. WHAT EMPLOYEE COMMUNICATION AND
ENGAGEMENT CHALLENGES WERE YOU FACING?

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Challenges
Pressing need to
improve internal
communication
Widely dispersed
workforce over
two countries
Many workers
don’t have access
to laptops

6. WHAT GOALS DID YOU ESTABLISH
WHEN STARTING OUT?

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Goals
Establish a central place to celebrate all the great things at Penske
Easy-to-use platform that puts information in the hands of employees
Create a fantastic work experience by tapping into employee pride
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Goals
Metrics to show impact of communication and improve efforts
Communication technology that met expectations of Millennial workers
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9. WHAT MADE YOU CHOOSE
DYNAMIC SIGNAL?

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Why Dynamic Signal
Platform meets
needs for both
office workers and
field workers
Mobile app makes
platform easy to
use for workers
without laptops
Good partner to
guide company
through digital
transformation

11. HOW DO YOU USE DYNAMIC SIGNAL TO IMPROVE
COMMUNICATION AND ENGAGEMENT AT PENSKE?

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How Penske Uses
the Platform
ü Post interesting content that
employees find engaging, not
necessarily company news

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How Penske Uses
the Platform
ü Focus on the product and the
people at Penske

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How Penske Uses
the Platform
ü Show the playful side of the
company and culture

15. WHAT RESULTS HAS PENSKE SEEN?

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Results
Started with a pilot program before company-wide rollout
75 percent adoption rate after one year
Greater sense of camaraderie throughout the organization
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17. WHAT HAVE YOU LEARNED ALONG THE WAY?

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Lessons Learned
and Best Practices
ü Start with a pilot
program to test ideas

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Lessons Learned
and Best Practices
ü Establish ambassadors
at each location

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Lessons Learned
and Best Practices
ü Get leadership involved
to drive adoption

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Lessons Learned
and Best Practices
ü Diversify your content to
ensure ongoing
engagement

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Key Takeaways
Delivering content employees want will drive engagement
Don’t be afraid to show the playful side of the organization
Focus on the people and the product
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23. The Trusted Industry Leader
Hundreds of the world’s largest organizations, including 20% of the Fortune 100, use Dynamic Signal

24. THANK YOU!
We’d love to take your questions!
#DySiWebinar