Here we have covered examples of companies using social media in an effective manner. We have covered employee advocacy programs of brands like vodafone, reebok, dell, zappos etc

1. Examples of companies
using Employee Advocacy

2. Hello!
Nice to meet you
I am Tom from Amplispot
At Amplispot we are empowering brand advocacy for
all stakeholders in a company including scattered
workforce and desk less workers. We also help
individuals with personal branding.
About me: I have been working for more than 7 years
in Sales, Marketing, SaaS Startup and Technology
space. At Amplispot my mission is to help brands
scale up organic reach on social networks. Prior to
Amplispot, I was the cofounder of a startup in tech
space and before that at KPMG in their management
consulting team.
You can drop me a message at tom@amplispot.com
or do visit our website at www.amplispot.com

3. Brands using employees
to engage on social
media. Works better than
engaging influencers and
it’s not very expensive.

4. “From professional side of things, brands are today working
with employees to help them develop more organic audience
to spread their marketing message. This has a new term
called as Employee Advocacy which can be defined as
employees sharing their support for a company’s brand,
product or service, on their personal social networks.
The goal is to inform, educate and engage the workforce, and
allowing them to become brand ambassadors. It is a way to
extend your social media strategy with your best advocates,
your employees. Here, you will see some examples of brands
who have used employee advocacy programs.
“

5. MasterCard employee
ambassador program

6. ◎ MasterCard launched an ambassador program that had
employees share brand-minded news and other content
across their personal social networking sites
◎ This program has attracted 400 of its staff members, who
use the company internet that lets them post text, images
and videos to Facebook, Twitter and LinkedIn
◎ The VP of worldwide communications for MasterCard also
claimed that they do have a lot of infrastructural cost and
implementations issues but they won’t it hold them back
Big Brands Are Enlisting Employees to
Create an Army of Social Media Mavens
Click Here to read more

8. Starbucks’ brand
advocacy strategy

9. • One of the most appreciated tactics used by Starbucks’
brand advocacy strategy is that they refer to employees
as “partners.”
• This simple decision made employees feel the sense of
belongingness and accountability for their social media
activities.
• An important ingredient in their employee advocacy
program is the extensive social media guidelines they
made widely available to their partners.
• They also built dedicated social media accounts for their
partners, which now has almost 44 thousand followers on
Twitter and over 340 thousand likes on Facebook
How To Turn Your Entire Staff Into A
Social Media Army
Click Here to read more

12. Vodafone’s Employee
advocacy activities

13. • As a company built around connecting people,
you would expect Vodafone to know how to
connect the online audience with their growing
company culture.
• However, their employees didn’t know what they
can and cannot share at first. That is why their
priority was to establish a social media policy that
allowed employees to share Vodafone-related
content.
• Later as a token of appreciation they started
sharing about their employees on their corporate
blog.
How Vodafone Dials Up Employee
Advocacy
Click Here to read more

16. Altimeter Group employee
advocacy program
findings

17. Higher engagement
Lower cost
Twenty-one percent of
consumers said they
"liked" employee posts
about companies,
representing an
engagement rate that
easily bests most social
advertising campaigns at
a much lesser cost.

21. Humana now has about
2,900 employees involved
with its own advocacy
program

22. • Humana now has about 2,900 employees involved with its own advocacy
program, which only had 500 members at the beginning of the year
• Focusing on content style and giving employees "an expert voice" on how to
handle Twitter and Facebook posts are keys to success, according to their
healthcare company's social media community manager
• Forty percent of their content is Humana branded. Sixty percent is health and
well-being content, which allows [employees] to grow followers and become
influencers in the space
• Humana, being a healthcare brand, has, of course, strict regulations to abide
by for its content. It's using a software, which tees up a legal message, an
image and a hashtag to make things easy for the company's busy staffers
• A lot of Humana's content involves potentially helpful information about health
trends and wellness topics
• They found more engagement and more clicks on Twitter as compared to
Facebook

26. Zappos Shows How
Employees Can Be Brand-
Builders

27. ◎ Zappos takes pride in having a free, tightly-knit culture. This culture shows
in the way employees or “Zapponi Fans” can tweet about their day-to-day
operations.
◎ As long as it is about the employees, it deserves a spot in the EyeZapp –
Zappos’ official Twitter page for employee advocates – with the hashtag
#CompanyCulture.
◎ As a result, the Zappos can attract not only customers but potential
employees who wish to become part of the company culture.
◎ To inspire employees to participate, the company also keeps a leaderboard
that lists the top performing employees in social media.

31. Reebok employee
Advocacy program

32. • The success of Reebok’s employee advocacy program
revolved around encouraging employees to share their
passion for fitness and then incorporating a
provocative hashtag.
• As a result, the company can easily track the content
that employees were sharing and evolve their
approach over time.
• Reebok also valued the openness within the
organization and encouraged employees to be
authentic.
• To keep the brand relevant, they wanted employees to
focus on sharing fitness activities such as weight-
lifting, running, and cycling.

34. Sprint employee
ambassador program

35. • Sprint’s take on employee advocacy is through the
Social Media Ninja Program.
• It started with 50 volunteer employees who can share
company-related content in social networks they
prefer.
• With the help of an editorial calendar and topic
suggestions by the management, employees were
able to communicate and develop a consistent brand.
• Today, over 3,000 employee volunteers always
engage with the online community to maintain brand
awareness.
• When it comes to rules, Sprint only has a few
reminders such as don’t promise anything they cannot
deliver and avoid giving out speculations

39. Dell employee ambassador
program

40. • Through Dell’s social media employee training program, over 10,000
employees are now engaging the online community and posting
brand-related content responsibly.
• To inspire more employees to join, they will be granted the title “Dell
Certified Social Media and Community Professional” upon completing
the program.

45. ◎ Share the right content with employees
◎ Help them to schedule it on social media
◎ Save time and create a great brand online
Check out Amplispot for your employee Advocacy planning

46. Thank You !
Any questions?
You can connect with me on LinkedIn or drop me a
message at tom@amplispot.com and do visit our
website at www.amplispot.com

47. Credits
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