The document discusses corporate entrepreneurship and innovation. It emphasizes that companies must embrace change, build structures to adapt to disruption, empower employees, and foster an entrepreneurial culture in order to survive. It introduces TheWerk as an organization that helps companies develop talent, set up entrepreneurship programs, and support innovation projects through its Certified Entrepreneurship Expert and Master of Business Engineering programs. The programs provide training, mentorship, and resources to teams working on corporate innovation projects over 6 months or 2 years.

1. Innovate and develop talent.
Corporate Entrepreneurship in practice
in collaboration with
March 2017

2. It is not the strongest of the species that
survive, nor the most intelligent, but the
ones most responsive to change.
CHARLES DARWIN
2

3. IT’S AN ECONOMY OF DISRUPTIVE INNOVATION
3
1888 – 1990
Market Leader
Key Patent holder
1991 AR $19.4B
2012
Business model disrupted
⬊ Bankrupt
Eastman Kodak Company
Photography equipment & services
1948 - 1976
Major player
1965 AR > DM1B ~ €2B
2012
Value offer disrupted
⬊ Bankrupt
Neckermann KG
Mail order retailer, travel, real estate
1930 - 1980
Market Leader Europe
Best tec solution in class
1979 AR DM3B ~ €3.3B
2003
Disrupted by globalization
⬊ Bankrupt
Consumer electronics
1998 - 2011
Market Leader
2007 AR €51B
2014
Outpaced by industry
⬊ Broken up
1865 Paper & rubber, 1976 cables,
1987 first mobile phone
Even the biggest fall when they lack adaption.

4. IT’S AN ECONOMY OF DISRUPTIVE INNOVATION
4
1946
Started as
publishing house
today
Digital innovation
⬈ AR > €3.3B
Media House
digital: 70% of EBITDA
Nimble in technologies, markets, business models…
1849
Started as
tannery
ongoing innovation
Corporate pivoting
⬈ AR > €7.6B
Sealing, Oil & Gas, Medical, Vibration acoustics, Filtration,
Home & Cleaning (Vileda), Chemical specialities
1959
Started as
garbage collector
ongoing innovation
Corporate diversification
⬈ AR > €12.2B
Water, Recycling, Energy, Logistics, Bio-tec
1976
Started as
PC Kit manufacturer
2001 iPod, ‘07 iPhone
Market innovation
⬈ AR > $214B
Apple Inc.
Computer, Consumer Electronics
and Services

5. 5
WE LIVE IN AN ECONOMY OF DISRUPTIVE INNOVATION
1980s
The term “innovation” is
first applied to
companies, as opposed to
independent inventors.
2000s
The corporate
innovation imperative
becomes mainstream.
Innovation becomes
corporate culture:
innovate or die.
2017s

6. WHAT DIFFERENTIATES THE WINNERS?
They develop means of adapting by
Entrepreneurial Innovation.
6

7. As a company you have
ONE PRIORITY:
Stay competitive:
optimize, diversify, pivot, disrupt.
It’s all about time and money.
7

8. SO HOW DO YOU MAKE IT?
You understand and embrace change.
You build the necessary structures to cope.
You let your best people do.
8

9. • The right people with the right set of
skills, attitude and experience
• To entrust employees with resources
and decision making power
• The will to take healthy risks
• A culture of entrepreneurial
accountability
• The ability to benefit from efficient
processes while staying agile
• Lean innovation structures
Can you afford to wait?
9
TO GET THERE, YOU’LL NEED:

10. WHAT ARE THE BUILDING BLOCKS?
10
Talent
Employees with the
right mindset and
abilities.
Culture
Entrepreneurial
approach and
opportunities.
Structure
Ressources,
Support, Feedback.
You work on a highly complex tech innovation project
Essential: Unit with independent, goal oriented
workflows and decision power over resources.

11. THE WERK SETS THE BUILDING BLOCKS IN PLACE
11
Talent
We help to attract,
develop and retain.
Culture
We offer the framework
for entrepreneurial
development.
Structure
We supply support,
feedback and the
indispensable toolset.
Our structured business engineering approach
We are your companions while your team applies
sound business engineering to your project.

12. CERTIFIED ENTREPRENEURSHIP EXPERT
… is our 6-month certificate program, which:
 Dovetails practice and theory
 Lets you grow a 6 month innovation project
 Is engineered by leading industry experts
 Is accredited by AR & FIBAA
12
Σ: Your team works on your project full time.
Develop change Agents for digitalization
CEE

13. MASTER OF BUSINESS ENGINEERING (MBE®)
…is our 2-year full venture engineering program, which:
 Includes the groundwork laid in the CEE
 Offers excellent employee retention or a timed option with our
fellowship model, both backed by the MBE®
 Covers the growth of your innovation project or excubation
 Is engineered by leading industry experts
 Is accredited by AR & FIBAA
13
Σ: Your team works on your project full time.
Develop young leaders for digitalization
MBE

14. PROGRAM STRUCTURE
14
A cross-disciplinary team of founders and hand-picked
talent focuses on your startup for the full course period.
{ Field experts teach you the skills needed, based on a novel
curriculum created by TheWerk and accredited by
Steinbeis University.
Business
Leadership & Team
Sales
Communication
Your team can benefit from comprehensive support,
from hands-on mentorship to tools and equipment.
{
STEM
Biz & Finance
Marketing & Sales
Design{
Lab & Equipment
Launch Pad
Mentorship
Network of incubators
It’s like your own dedicated incubator, powered by TheWerk.

15. BOTH SIDES WIN:
15
✓ You get your
innovation project
running.
✓ You attract and retain
top talent while they’re
pursuing their
entrepreneurial and
academic aspirations.
✓ You achieve excellent
employer branding.
✓ You turn your idea into
a viable business.
✓ You earn a Degree/
Certification.
✓ You keep the safety of
your job and income.
✓ You improve your
career options.
Student benefitsCompany benefits
✓ ✓Participants develop an
entrepreneurial mindset,
know how, experience,
and responsibility.
✓ ✓Participants are trained to
make decisions.
✓ ✓Both mitigate risk by
harnessing our structured
Business Engineering
curriculum and its
integrated safeguards.
✓ ✓Participants get support
from our network.

16. PROGRAM: Certified Entrepreneurship Expert
16
Project Design
Defining:
• Scope
• Team
• Resources
I. Venture Creation
Ideation & Conception
Problem / Solution Fit
Vision / Founders Fit
II. Venture Validation
Pre- / Prototyping
Validation
Iteration
Product / Market Fit
III. Company Design
Scaling & Establishing
Business Model /
Market Fit
Maturity for Scaling-up
Methods: Start-up Development | Workshops | Monitoring | Peer Coaching
Design Phase
1-4 weeks
Project Competence Study Phase
6 Months
CEE

17. PROGRAM: Master of Business Engineering (MBE®)
17
Certified
Entrepreneur-
ship Expert
Venture Creation
/ Validation
Company Design
Company Development Curriculum
Business Track or Technology Track
Scaling | Internationalization | Establishing | Diversification |
Project Management & Organization | Business Culture |
International Management | Strategy | International
Marketing | Leadership & Competencies, etc.
Methods: Start-up Development | Workshops | Monitoring | Peer Coaching
Design Phase
1-4 weeks
Project Competence Study Phase
24 Months
Project Design
Defining:
• Scope
• Team
• Resources
MBE

18. BENEFITS OF OUR METHOD
18
 Develop your innovative tech idea
into a sustainable business
 Embrace best practices, get
innovation projects done fast
 Develop young leaders for the
digital future
 Team up with top talent
 Connect with TheWerk’s
community and mentors
 99,8% success over 4000
Steinbeis Project Competence projects
REDUCE RISK

19. 19
Our curriculum is vetted and accredited
by Steinbeis, one of Germany‘s top private
universities with decades of experience.
Together we believe that theory and
practice must go hand-in-hand. That‘s why
we adopt SMT‘s unique Project
Competence Degree with support
tailored to your venture and team.
IN COLLABORATION WITH STEINBEIS SMT
RESULT:
99.8% success over 4000 projects

20. 20
Fact is: Europe developed a huge gap
between science based inventions and
economically successful innovations.
So we decided to apply sound German
business engineering to the problem:
Systematical, long-term oriented, rooted in
the culture of German family enterprises
and the values of the „Honorable Merchant“.
is an initiative of
RESULT:
Sustainable macroeconomic impact.
© Sebastian Rittau CCA4.0
Zentrum für Führung

21. PROGRAM TIMELINE CEE
21
We start with a consulting process to define the scope of
your project, fit within the program and the required talent.
Project
Definition
A team with the right mix of abilities is formed to carry out
your project. Typical size: 2-5
Team setup
TheWerk and your company sign a service agreement for
the program. Fee per participant € 5.250,--
Contractual
Agreement
The program will run for 6 months.
Teams will participate in 5 in-class modules of 3 days each
Program
kickoff
We insure project success and alignment with goals by
reviewing and guiding team progress continuously.
Ongoing QA
CEE

22. PROGRAM TIMELINE MBE®
22
We start with a consulting process to define the scope of
your project, fit within the program and the required talent.
Project
Definition
A team with the right mix of abilities is formed to carry out
your project. Typical size: 2-5
Team setup
TheWerk and your company sign a service agreement for
the program. Fee per participant €36.000,--
Fee per fellow incl. 2y salary: €124.900,--.
Contractual
Agreement
The program will run for 2 years (beginning in October).
Teams will participate in 8 in-class modules, 85 days.
Program
kickoff
We insure project success and alignment with goals by
reviewing and guiding team progress continuously.
Ongoing QA
MBE

23. WHY US? ONE TEAM, MANY FIELDS OF EXPERTISE
23
Peter Gräser
Director; Leadership,
Team & Company building
Ekkehard Endruweit
Communication
& Pitching
Ludwig Preller
Marketing & Sales
Simon Fischer
Finance & Controlling
Dr. Bernhard Haase
Sales & Communication
Max Haacke
Branding & Marketing
Franz Wegener
Tax & Legal
Walter Beck
Co-Founder SCMT & SHB,
Director SMT
Alexandra Cosma
Online & Social Media
Sigrid Klotz
Team building

24. 24
GET IN TOUCH!
Contact us to discuss how
TheWerk can support your innovation project and
your high potentials development program.
Your contact person:
Peter Gräser
f: +49 (0)30 2067 3486
e: pg@werk.ventures
w: werk.ventures