Traditional forms of internal communications, like email and intranet, are ineffective according to surveys. Employees feel out of the loop and ignore many employer emails. Mobile access to consolidated company information would boost employee engagement, satisfaction, and motivation according to multiple studies. Frequent, transparent communications from leadership and use of social software can significantly increase productivity, recruitment, sales, and employee retention while improving business performance. Modernizing internal communications is critical for businesses.
PESO model visual communication planning cards and workflowFrederik Vincx
A visual approach to planning communication campaigns in the increasingly complex media landscape.
Use the PESO model kit (visual magnets) to inspire your communication team across paid, earned, shared, and owned media. Turn the brainstorm results into a visual todo list to efficiently turn your ideas into reality.
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
Graduate employability and industry partnershipRéda ALLAL
The role of university-industry partnership for enhancing graduate employability
Mr Reda Allal
EMMAG ERASMUS Final Conference
Valencia University, 2016
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors | WebcastLinkedIn Talent Solutions
Click through this webcast to learn how to leverage your greatest assets (hint: your employees) to strengthen your employer brand.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
PESO model visual communication planning cards and workflowFrederik Vincx
A visual approach to planning communication campaigns in the increasingly complex media landscape.
Use the PESO model kit (visual magnets) to inspire your communication team across paid, earned, shared, and owned media. Turn the brainstorm results into a visual todo list to efficiently turn your ideas into reality.
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
Graduate employability and industry partnershipRéda ALLAL
The role of university-industry partnership for enhancing graduate employability
Mr Reda Allal
EMMAG ERASMUS Final Conference
Valencia University, 2016
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors | WebcastLinkedIn Talent Solutions
Click through this webcast to learn how to leverage your greatest assets (hint: your employees) to strengthen your employer brand.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
Six HR Technology Trends: Improve Your Business Performance with TechnologyVing
HR departments must stay on top of today's technology trends and implement them in the workplace to improve employee engagement, and, ultimately, increase the company's bottom line.
CHANGETHIS True Team Building: More Than a Recreational RetreatBernard Moon
Presentation by Kevin Eikenberry. Discusses the CARB Model (Commitment, Alignment, Relationships, Behaviors). Created February 2006.
"ChangeThis is a vehicle, not a publisher. We make it easy for big ideas to spread. It is supported by the love and tender care of 800-CEO-READ."
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
Tackling complex problems, fostering creativity, and nurturing collaborative solutions is universal in business today.
The terms cooperation, coordination, and collaboration are often used interchangeably. However, collaboration refers to a higher level of joint working and the glue that binds collaborative teams together is communication.
Here we look in detail at how to facilitate effective team collaboration and the communication channels that will support it.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
For many organizations the question is no longer why implement an employee advocacy program but how do you implement an employee advocacy program. For this reason we have partnered with Orca Social to map out what a successful implementation program looks like. They have learnt the dos and do not's by both implementing projects and profiling what other leading companies have done. Of course all companies have their differences in their goals but the structure set out here within has been proven to work across multiple organizations so why ‘reinvent the wheel’ ?
How Humana Mobilized Employees to Promote a Healthier LifestyleDynamic Signal
Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics.
They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry.
Join Jason Spencer, Social Media Community Manager at Humana, alongside Robyn Hannah from to discuss:
• How to build trust with consumers and create conversations with them
• How to work within FTC regulations to ensure compliance
• How to mitigate any risks employees may encounter while using social media
• The impressive results Humana has produced in the year since launching their program
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
Six HR Technology Trends: Improve Your Business Performance with TechnologyVing
HR departments must stay on top of today's technology trends and implement them in the workplace to improve employee engagement, and, ultimately, increase the company's bottom line.
CHANGETHIS True Team Building: More Than a Recreational RetreatBernard Moon
Presentation by Kevin Eikenberry. Discusses the CARB Model (Commitment, Alignment, Relationships, Behaviors). Created February 2006.
"ChangeThis is a vehicle, not a publisher. We make it easy for big ideas to spread. It is supported by the love and tender care of 800-CEO-READ."
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
Tackling complex problems, fostering creativity, and nurturing collaborative solutions is universal in business today.
The terms cooperation, coordination, and collaboration are often used interchangeably. However, collaboration refers to a higher level of joint working and the glue that binds collaborative teams together is communication.
Here we look in detail at how to facilitate effective team collaboration and the communication channels that will support it.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
For many organizations the question is no longer why implement an employee advocacy program but how do you implement an employee advocacy program. For this reason we have partnered with Orca Social to map out what a successful implementation program looks like. They have learnt the dos and do not's by both implementing projects and profiling what other leading companies have done. Of course all companies have their differences in their goals but the structure set out here within has been proven to work across multiple organizations so why ‘reinvent the wheel’ ?
How Humana Mobilized Employees to Promote a Healthier LifestyleDynamic Signal
Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics.
They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry.
Join Jason Spencer, Social Media Community Manager at Humana, alongside Robyn Hannah from to discuss:
• How to build trust with consumers and create conversations with them
• How to work within FTC regulations to ensure compliance
• How to mitigate any risks employees may encounter while using social media
• The impressive results Humana has produced in the year since launching their program
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales TeamDynamic Signal
In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program.
Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business.
Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects.
Topics discussed include:
• How Air Canada grows sales to other businesses and partners through social media
• How Air Canada gets measurable, effective social selling content to employees
• How Air Canada measures content effectiveness at the employee level
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...Dynamic Signal
Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters “Top 100 Global Innovators”, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation.
An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry.
In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss:
- The challenges and pain points HDS has overcome in order to digitally transform their business
- How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects
- How HDS has tapped into employees, partners, and influencers to drive awareness for the brand
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyDynamic Signal
Pitney Bowes, an American institution for nearly 100 years, serves more than 1.5 million clients with solutions in the areas of customer information management, location intelligence, and global ecommerce. The launch of their ambassador program in 2015 changed the DNA of the company, bringing them into the digital age.
Now, in the second year of the program they are seeing great success and driving real business results. We explore what they have learned along the way and how they now maintain the ambassador program as a critical part of the marketing strategy for the brand.
Marifer Rodriguez and Dennen McCloskey from Pitney Bowes’ social media team joined us to discuss:
• How Pitney Bowes broke down the barriers between their employees and social media
• How Pitney Bowes has engaged their workforce to increase brand awareness and drive sales and revenue
• How Pitney Bowes has expanded their employee advocacy program on a global scale
How Deloitte Activated Thousands of Employees As AmbassadorsDynamic Signal
Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500. Their employees work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, Deloitte serves its clients in the markets that are most important to them (to learn more about Deloitte, visit http://www.deloitte.com/us/about).
With a history that dates back over 150 years it comes as no surprise that the company has a rich culture built on the passion of its employees for the work they do. To harness the passion of their employees, they formalized an ambassador program in 2013 and have since grown it to over 6,000 US-based employees, driving awareness, reach, and engagement for the brand.
Turner Roach, Social Media Marketing Manager at Deloitte discusses:
- How Deloitte took their employee advocacy program from a grassroots initiative to a formalized ambassador program.
- How Deloitte has engaged their workforce to increase brand awareness, drive web traffic, and strengthen their relationships with their employees.
- How Deloitte has expanded their employee advocacy program across the organization, doubling in size every 12 months.
How SAS Makes Social Media Practical for EmployeesDynamic Signal
Founded in 1976, software company SAS is made up of a wide array of global employees of all ages. In a recent survey nearly half of them responded in overwhelming fashion, asking for more training on social media. Their hope: to better utilize social networks for business purposes, using an authentic voice.
In response, SAS launched “The 140,” its unique take on employee advocacy. The training-heavy, platform-light program coaches a cross-section of employees (not just from Sales and Marketing) on everything from personal brand building to how to deal with internet trolls. Topics are sourced from participants and actively adjust the focus off SAS, to the SAS employee.
Alli Soule, Social Media Employee Engagement & Education Specialist, and Brandy Mann, Social Media Web & Blog Specialist, from SAS discuss:
• How to establish goals for your program and ensure company leadership is supportive
• How to onboard and train employees to ensure grassroots adoption of the program
• How to align employee advocacy with existing resources and initiatives
• How to evaluate success and determine ROI
SAS, a leader in business analytics software and services, helps organizations across all industries realize the full potential of their greatest asset: data. Used at more than 50,000 sites in over 100 countries, SAS allows you to transform data about customers, performance, and financials into solid and coherent decisions.
How To Power A Team Of Storytellers, with Michael BritoDynamic Signal
LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission.
The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.
"From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS.
• How to establish employee advocacy policies and workflows
• How to manage employee-driven content
• How to integrate stories across paid, earned and owned media
• How to define key performance indicators and measure success
Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
If You Create Great Content and No One Sees It, Does It Really Exist?Dynamic Signal
Over $118 Billion was spent on content creation alone last year. Whether as individuals or on behalf of the companies we work for, we are all a part of this massive industry, be it writing white papers, publishing international research, releasing quarterly earnings or retweeting on Twitter.
Because of social media and technologies like tablets, mobile phones and smart watches, we are all content producers AND content consumers, with the challenge of content distribution as the bottleneck between the two.
Grow from the inside the winning social media strategy for mid sized companiesDynamic Signal
Grow From the Inside: The Winning Social Media Strategy for Mid-Sized Companies
Brand marketers always seek tips and strategies to stay ahead of their competition. This is especially true within social media departments at mid-sized companies. Social moves fast so marketers have to be smart about the programs and strategies they implement. Today, many are improving their social media strategies by adopting an Employee Advocacy program.
Join Kelsey Meyer, Cofounder and President at Influence & Co., and An Le, GM Mid-Market at Dynamic Signal as they discuss how smaller companies have now started to capitalize on their most valuable and untapped resource, their very own employees.
KEY TAKEAWAYS:
Tactics and best practices for launching an advocacy program within a smaller company or organization
The best way to train and support a group of employees to ensure maximum participation
How to get started with launching a program in just a matter of hours
As the voice of the brand, employees can sway public opinion with their authentic, trusted point of view. Businesses continue to adapt to the quickly changing social environment, and there is little doubt that socially active employees exist within organizations. But how do companies partner with these types of employees, organize them behind a unified message, and scale a program? Join author and thought leader Neal Schaffer, and Bart Casabona, Director of Social Media at Pitney Bowes, as they discuss the impact social employees are having on companies.
How Employees at BMW NA Drive Awareness & EngagementDynamic Signal
BMW, now celebrating its 100th year, leads the way in everything it does, whether it’s industrial design, customer service or marketing.
Andrew Cutler, Executive and Internal Communications Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems.
Dynamic Signal's VP of Marketing, Dave Hawley, talks with Andrew Cutler about:
- How BMW NA transforms internal communications into an engagement and awareness tool
- How to draft in behind employees already on social media
- How to keep remote and hourly workers informed and engaged
SAP joins Ted Rubin in discussing the impact the company's employee advocacy has had on marketing, sales, and brand awareness. Sarah Goodall, SAP's Social Business Lead for EMEA, shares impressive stats including a paid media cost equivalent of 1.2 million via employee advocacy.
If you are about to start your first Employee Advocacy program or scaling an existing program, this webinar can help you navigate the 5 different use cases - HR & Recruiting, Social Selling, Lead Generation, Brand Awareness and Event Promotion,
With over 110,000 employees in 180 countries, Ericsson is a leader in the networking and telecommunications industries. Much of the brand’s success is due to their legacy of hiring and retaining top talent around the world. Their communications and HR teams wanted to find an easy but impactful way to help their employees build their own personal brands on social media to highlight their industry expertise and leadership.
Across Ericsson, there were already a few different types of employee advocacy and social media programs in place. They knew they needed to aggregate the many different programs into one place where employees could more easily access company news, announcements, and job listings from a singular destination. This would keep their employees more informed and engaged, a top priority for the company.
Sonia Boije and Lisa Smith-Strother from Ericsson explore topics such as:
• How to launch and scale an employee advocacy program
• How to aggregate multiple channels & create a single employee advocacy destination
• How to educate and train a diverse workforce on social media and thought leadership
• How to sustain engagement as well as recognize and reward employee advocates
Go Live is Just the Start - Managing AX Improvement Projects | Carlo DiPucchioKatie Elliott
Improvement projects often don’t get the same level of attention as initial implementations. Learn how to manage the roll-out of upgrades, additional functionality, process improvements and ISV solutions.
The New Rules of Employee Advocacy: The 2015 Enterprise Employee Engagement R...SocialChorus
See the full report here: http://bit.ly/2015-enterprise-engagement-report
SocialChorus partnered with Dimensional Research to survey 1,000 employees of enterprise organizations. In the 2015 Enterprise Employee Engagement Report, you’ll find research and data on how the workforce has evolved, and actionable insights that you can immediately apply to your employee engagement and advocacy strategy today.
Accenture’s research into collecting employee data can help organizations get the most out of their employees and decode their organizational DNA. Learn more.
Accenture’s research into collecting employee data can help organizations get the most out of their employees and decode their organizational DNA. Learn more.
7 big benefits of giving employees the knowledgeSaif Ur Rehman
7 big benefits of giving employees the knowledge
https://www.linkedin.com/company/arg-recruitment-services-&-consultancy-pakistan
https://www.facebook.com/argrecruit
You know your employees are the lifeblood of your company but if not properly motivated, they can end up sucking the life out of your company. Unhappy employees cost companies over half a billion dollars in lost productivity.
What if there were a formula for gauging your employees’ attitudes and a methodology for creating an energetic workplace atmosphere? While we can’t promise an overnight solution, we can give you facts and actionable tips based on national and global research to get the process in motion. All it takes from you is the desire to make the change and the commitment to transform the culture of your organization from blah to hell ya!
Change is best implemented from the top with executive support so every employee on your payroll understands the importance of the initiative. Give your employees a reason to care.
Benefits of Digital Signage for Internal CommunicationsColin Bovet
50% of companies today are using digital signage in the workplace.
Using TVs in your offices is an effective way of keeping your employees connected, informed, and motivated.
Enplug makes it simple to display metrics dashboards, news feeds, announcements, and more across your offices. Learn more at https://enplug.com/
Why CEOs Should Love Open Employee Access to Social MediaShel Holtz
My presentation on employee access to social media from BlogWorld New York 2011 on Wednesday, May 25, 2011. Please keep in mind that this presentation is intended to be speaker support and not a standalone document. More information on this topic is available at http://www.stopblocking.org.
Lead Your Data Revolution - How to Build a Foundation of Trust and Data Gover...DATAVERSITY
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<p>Becoming a data-driven organization is something many companies aspire to, but few are able to obtain. Let’s face it: Data is confusing. It is complicated, dirty, and spread out all over a business. While companies are making big investments in Data Management projects, only a few are seeing the payoff. </p>
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<p>New research from Experian shows that despite many ongoing data initiatives, 69 percent of organizations struggle to be data-driven. The struggles are real. Companies face a large data debt, look at data projects through a siloed lens, and still have a large volume of inaccurate data. In fact, 65 percent report inaccurate data is undermining key initiatives. <br></p>
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<p>However, the tide is turning. Businesses are starting to adopt data enablement, or a practice of empowering a larger group of individuals within the business to understand and harness the power of data and analytics. Companies that empower wider data usage are better able to comply with regulations, improve decision-making, and, of course, deliver a superior customer experience. Are these the results you’re striving for? </p>
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<p>Join us to uncover new research from more than 500 Data Management practitioners as we take a deep dive into:</p>
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<ul><li>The top challenges in becoming a data-driven organization </li><li>Trends and the rise of data enablement </li><li>The profile of a mature organization </li><li>Tips for how you can adopt data enablement practices</li></ul>
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Social Media for HR - Creating an Effective PolicyElizabeth Lupfer
The Social Workplace / Verizon presentation on creating a Social Media Policy from an HR perspective. Presented at The Conference Board's seminar on Social Media and HR on April 13, 2011.
Capgemini Consulting: Using Digital Tools to Unlock HR’s True PotentialCapgemini
In this Capgemini Consulting research report we look at why talent has gone digital and HR has not. We also outline how HR can unlock its true potential through digital tools.
Transforming Workforce Communication at PenskeDynamic Signal
When it comes to workforce communication, Australia-based Penske faces some big challenges. Employees are dispersed across two countries and work in multiple divisions across various worksites. In this on-demand webinar learn how Penske uses Dynamic Signal to keep employees aware of all the great things happening throughout the company while also highlighting a work-hard, have-fun culture.
Kim Ruddock, General Manager Marketing, and Pamela Talevska, Marketing Manager Communications, will discuss:
How the platform brings employees together
Content that engages the workforce
Best practices for outstanding adoption
This can’t-miss webinar explains how an innovative Down Under company stays on top of the competition through better communication.
An estimated 80 percent of the world’s 2.7 billion workers don’t sit at desks. Then why does just 1 percent of the $300 billion spent annually on business software benefit these on-the-go employees?
That’s the big question asked by Kevin Spain, General Partner at Emergence Capital, in a provocative new report, The Rise of the Deskless Workforce. Spain joins Robyn Hannah, Dynamic Signal’s Senior Director of Global Communication, to discuss his research that is generating a buzz throughout Silicon Valley. They explore:
• The growing appetite for new technology among industries that employ the vast majority of global workers
• The changes that have made it possible to improve productivity for these employees with tech tools
• How IT decision-makers are looking for solutions to help deskless workers do their jobs better
It is a great opportunity to learn more about the next big trend in workforce productivity.
5 Steps to Launching Employee Advocacy at Your CompanyDynamic Signal
As much as social media can help a company, there are limits to its reach. More and more organizations have recognized this problem, which is why they’re starting Employee Advocacy programs to extend their social media strategies. In fact, an Employee Advocacy program can help you increase social reach by 24x.
We’ve launched and scaled hundreds of Employee Advocacy programs for companies of all sizes, across all industries. Every successful program seems to follow the same ve steps. We wanted to share them with you so you can be successful as well
How To Activate Employee Engagement Through Digital TransformationDynamic Signal
“Digital” continues to disrupt and create new opportunities for businesses and brands across multiple areas of their organizations. From real-time response to hyper-connected customers and employees, companies often struggle to fulfill the increasing demand for fast, personalized responses to their requests and concerns.
Highly trusted employees can be an organization’s greatest asset during this transformative time. But today’s employees have very different expectations and needs as well.
Join David Armano, Global Strategy Director of Edelman, and Cydney Roach, U.S. Practice Lead for Edelman’s Employee Engagement Practice, for an exclusive webinar with Dynamic Signal. The panel will discuss:
- What got us here and how an organization’s digital transformation journey impacts its future
- How to engage employees using new technology and techniques
- How trust factors into brand reputation and employee advocacy
It’s no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication.
While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer.
In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges.
If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.
How Salesforce Mobilized Thousands of Global Employee AdvocatesDynamic Signal
Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforce’s innovative cloud platform is the world’s #1 CRM solution.
With thousands of employees around the globe, Salesforce needed to find ways to connect with and empower their workforce to broadcast important company news. Salesforce employees were already active on social media; they just needed the right content, and a safe and easy way to share it.
With what started as an event promotion strategy for Dreamforce - Salesforce’s annual conference - has now expanded to a company wide ambassador program with more than 7,000 members, accounting for nearly 700M impressions and over 750K shares. International offices are also creating unique, localized content that is relevant to their regions, further connecting micro-communities of Salesforce’s workforce.
Tiffany Hsu, Manager of Social Media Marketing at Salesforce discusses topics such as:
• What you need to know to launch and scale an employee advocacy program
• What content resonates most with employees
• How to ensure relevancy for global teams
• How to expand your employee advocacy program across multiple marketing channels
The technology industry is fast-paced and constantly changing. To succeed in this competitive landscape, companies need to make sure their employees are up-to-date with the latest information. Softchoice, a leading North American provider of IT solutions and managed services, found a way to keep their 1,600 employees engaged and informed with the latest industry news and company updates — using the Dynamic Signal platform as their primary communications hub.
By launching an employee advocacy platform, Softchoice employees are able to use social media to generate leads, recruit talent, and grow their professional brand. Their world-class internal communications strategy connects every employee across the organization and aligns them with the company's purpose, values and mission and goals.
Joel Marans, Senior Manager, Brand & Communications, from Softchoice discusses topics such as:
• How to make a business case for an employee advocacy and communications program
• How to design the right strategy for your business and select the best technology partner
• How to launch your program, and begin tracking results on day one
• How to activate every employee to build pipeline, attract new business, and recruit new talent
3 Brilliant Ways Deloitte Took Employee Advocacy to the Next LevelDynamic Signal
Since 2012, Deloitte has engaged thousands of employees to advocate for the brand on social media and build their personal brands. By training, coaching and gathering feedback from their ambassadors, they have grown and matured every aspect of the program over the past four years. It has evolved into a critical component of their marketing strategy, driving awareness for the brand and producing results that have impacted the bottom line.
Turner Roach, Social Media Marketing Manager, and Aida Ahmed, Marketing and Communications Lead, from Deloitte Services, LP discuss the evolution of Deloitte’s leading employee advocacy program.
• How to promote the program internally to re-activate employee participation
• How to educate employees on personal brand building so they understand the value of it
• How they have altered their content strategy to ensure ongoing growth and success
How Vodafone Activates & Inspires Their Employees as AdvocatesDynamic Signal
Vodafone is a multinational telecommunications company, headquartered in the UK, with thousands of employees and millions of customers across the globe. As they sought to activate advocates around the business, they began looking for ways to empower their employees to share company content on social media. After conducting an internal survey, they discovered that the majority of employees wanted to share more about the company on social media, but were uncertain about what content they could share and what was acceptable to broadcast on social media.
The External Communications team at Vodafone UK needed a solution that would allow them to provide employees with a single destination where they could access and share company news and content. In 18 months, their program has expanded to almost 2,000 employees, who have shared over 50,000 pieces of content, driving over 30,000,000 impressions for the company.
Kimberley Harcombe and Emma Cook from Vodafone explore topics such as:
• What you need to know to launch an employee advocacy program
• How to identify, activate and mentor employee advocates
• What it takes to sustain program engagement to ensure long-term growth
• How to measure success and evolve your program over time
To craft a successful distribution strategy, brands must emphasize a strong, relevant audience connection from start to finish. Trust is a commodity, and modern companies are in short supply of it. When it comes to making a big important purchase, B2B buyers are much more likely to trust a brand that offers a helpful, personal connection.
Marketers have to be forward-thinking and sensible about distribution, and they must recognize that different channels possess different parameters. For example, an uber-promotional “buy my product” manifesto certainly won’t y for most journalistic outlets, and a series of tweets must be repackaged if they’re to appear in a long-form medium.
While there are countless ways to go about distribution, the following four options should be seen as the fundamental building blocks of your strategy. Pick one, pick them all, or borrow elements from each to create your own mega-strategy.
Employers and employees that are connected are using antiquated internal communication tools. Email and intranets are ineffective communications vehicles.
It’s always fun to look back and reminisce, especially when you’ve got a lot to cheer about! 2014 was undoubtedly a breakthrough year for Employee Advocacy and Dynamic Signal. We’re proud to be paving the way for so many of the companies innovating within the category. In this new infographic we take a look back at the past year, our accomplishments with clients, our own team, and of course our industry leading technology platform, VoiceStorm. A huge thanks goes out to our awesome clients, investors, and our entire staff for collaborating on the final piece, we couldn’t be more excited for the year to come!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
3. 87% 74% 30%
of employees today
typically receive
company information
via email, intranet, or
in-person.
of employees feel
that they’re missing
out on company
information and news.
of employees ignore
their employer’s emails.
Mindshare Gallup APPrise
5. 53%
55%
62%
of employees said a single platform which
consolidates all company info would make it easier
to receive and share content.
of employees said that a mobile application would
help them be more informed and engaged with their
company.
of employees said that accessibility to company
information directly affects job satisfaction.
Towers Watson
Mindshare
Mindshare
6. Leaders are clearly not delivering enough company
information and content to engage their employees.
7. 50% 85% 33%
of employees say that
a lack of transparency
holds their company
back.
of employees said
they’re most motivated
when management
offers regular updates
on company news.
of employees said
they want more
communications from
their companies.
4X
of well communicated
companies are likely to
have high levels of
engagement.
Towers Watson JobsInME Mindshare Watson Wyatt
8. 47%
Companies that have highly effective internal communications had
higher total returns to shareholders.
Use of social software (both internal and external) by employees
can improve productivity by
20-25%
$1.3
and unlock up to
trillion in value annually.
Towers Watson
McKinsey & Company
9. Communication isn’t just important, it is CRITICAL to improve:
PRODUCTIVITY • RECRUITMENT • SALES • RETENTION
10. The #1 Employee Advocacy &
Engagement Platform
www.dynamicsignal.com