An overview of getting your business on Google, and some important factors regarding SEO and Google Search Results. What does Google look for and how you can succeed at marketing on Google. This presentation was used at the Stamford Innovation Center on July 16th, 2015

1. GOOGLE 101 FOR BUSINESS

2. Google is a critical part of any business marketing plan. If
you don’t exist on Google, you don’t exist.
Succeeding at Google for Businesses
Hello!
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3. SEO
SEARCH ENGINE OPTIMIZATION
SEO is a complicated process but is primarily made up of a lot of
common sense. If it seems to good to be true, or like a bad idea it
probably is.
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4. Account
CREATE A GOOGLE ACCOUNT-GMAIL
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5. G+
GOOGLE+ FOR BUSINESS
A Google+ Business Page is an important aspect of your SEO
campaign. Let’s Start There. This creates your Google local
listing and potentially adds you to the 7 pack.
https://business.google.com/create
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6. There is lots of prep work involved with ensuring your website is ready
for Google.
Webmaster Tools
Submit your sitemap to
Google
Analytics
Set up Google
Analytics and add
the code to your
site.
Research
Find the keywords
relevant to your
business/site.
Many tools exist but
use Google
AdWords Keyword
Planner.
Prepare Your Site
GOOGLE IS WAITING FOR YOU
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7. KEYWORDS
THEY’RE STILL RELEVANT
Now Let’s Do Some Research! What Keywords Work For
Your Business? You Might Be Surprised.
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8. ON PAGE SEO
SAY WHAT?
Header Tags, Keyword Usage, Font Styles and Image Tags.
Relevant Content is Critical
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9. META TAGS
IT’S ALL THE RAGE!
There are lots of Meta Tags. We’ll just talk about Meta
Description & Titles. URLs are also important.
Meta Keywords are no longer used by Google.
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10. BLOGGING
EVERYONE IS DOING IT
It Can’t Be Overstated..Google Wants Fresh, Relevant
Content..Because that’s what your audience wants. The
easiest way to accomplish this is with a Blog.
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11. LINK BUILDING
THE GOOD, THE BAD, THE UGLY
Link Building is probably the hardest part of SEO. The Good-
Social Media Profiles, The Bad-Spamming for the sake of link
building, The Ugly-Link Farms.
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12. VIDEO
JUST DO IT!
Google loves video so much so they bought YouTube (years
ago). Upload videos to YT, automatically shared to G+. Share
across other channels.
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13. REVIEWS
MAKE SURE THEY’RE REAL!
They say a picture is worth 1000 words. Then a good review
is worth 1000 pictures. Google factors reviews into search
results.
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14. TOOLS
TOOLS OF THE TRADE
• Google Analytics
• Google Search Console
• Google Disavow Tool
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15. Google now requires your site to be Mobile Friendly. Mobile
search surpassed desktop search for the first time in May of
2015. If your site is not mobile friendly, you will not show up
in search.
Google provides a tool to test your mobile readiness. In most
cases it is a relatively easy fix.
MOBILITY!!!!!!
IT’S NOT OPTIONAL
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16. 16
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QUESTIONS?
DID I ROCK YOUR WORLD?