This document discusses using learning analytics (LA) to improve the student experience. It argues that students should be interested in LA because of potential benefits, but risks must be addressed. A good student-staff partnership requires clarity of purpose, advocacy, student representation, governance protecting student interests, transparency, and regular communication. Effectiveness of LA can be monitored through feedback loops, reviewed interventions, improved student outcomes, and greater understanding of teaching and learning. The document uses Greenwich University as a case study, highlighting the purpose of improved engagement and outcomes, advocacy, partnership between the university and student union, governance, ethical framework, transparency, and student engagement. What works includes staff finding value in the data, positive student feedback on attendance monitoring, the