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Open
Enterprise
Garden
An open source library of
business plans to encourage
starting social enterprises
worldwide.
Social
Enterprise
Only
•	 Cooperation not competition:
   Local social enterprises fill in
   where the normal market fails,
   where there’s no competition.
•	 Profit not loss: Social business-
   es who fail to support them-
   selves can’t help others.
•	 Openness not secrecy: Trade
   secrets are unnecessary
•	 Good over profit: Benefit the
   community
Business
plan includes:
•	 Plan
•	 Script/flowchart of executable
   instructions
•	 Legal documents
•	 Research data, surveys, record
•	 Discussions

The result is a franchise-like
product that can be used by any
local team of social entrepre-
neurs with more enthusiasm
than experience, without a
paying a licensing fee.
Crowdsourced
The business plans are
crowdsourced, which means:
•	 Anyone can contribute
•	 Anyone can make their
   own copy
•	 Work too big for single person
   can be done by a crowd
Starting
businesses
Based on the business plans from
the project, people can start their
own local social enterprise.
Localization
•	 Business plans can be adapted
   to local markets.
•	 After some time, various
   versions of the original idea
   evolve.
Branching
•	 Modeled after revision control
   systems like GitHub, the
   repository of open source
   software projects
•	 Branching off your own
   private copy encourages
   experimentation with less risk.
•	 It also allows for localization
   and new data.
Feedback
•	 Local versions feed their
   experience back to the project.
•	 Area for discussion, forum
•	 Motivated by mutual benefit
   and improving business plans.
•	 “Pull Requests” to contribute
   your local improvements
Concept
Tomo Huynh, Ma Thi Mong
Thuy, Nguyen Thuy

Design
Trinh Ha Giang,
Thomas Pleeging

Ho Chi Minh City, Vietnam, 2013

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Service jampresentation

  • 1. Open Enterprise Garden An open source library of business plans to encourage starting social enterprises worldwide.
  • 2. Social Enterprise Only • Cooperation not competition: Local social enterprises fill in where the normal market fails, where there’s no competition. • Profit not loss: Social business- es who fail to support them- selves can’t help others. • Openness not secrecy: Trade secrets are unnecessary • Good over profit: Benefit the community
  • 3. Business plan includes: • Plan • Script/flowchart of executable instructions • Legal documents • Research data, surveys, record • Discussions The result is a franchise-like product that can be used by any local team of social entrepre- neurs with more enthusiasm than experience, without a paying a licensing fee.
  • 4.
  • 5.
  • 6. Crowdsourced The business plans are crowdsourced, which means: • Anyone can contribute • Anyone can make their own copy • Work too big for single person can be done by a crowd
  • 7. Starting businesses Based on the business plans from the project, people can start their own local social enterprise.
  • 8.
  • 9. Localization • Business plans can be adapted to local markets. • After some time, various versions of the original idea evolve.
  • 10. Branching • Modeled after revision control systems like GitHub, the repository of open source software projects • Branching off your own private copy encourages experimentation with less risk. • It also allows for localization and new data.
  • 11. Feedback • Local versions feed their experience back to the project. • Area for discussion, forum • Motivated by mutual benefit and improving business plans. • “Pull Requests” to contribute your local improvements
  • 12. Concept Tomo Huynh, Ma Thi Mong Thuy, Nguyen Thuy Design Trinh Ha Giang, Thomas Pleeging Ho Chi Minh City, Vietnam, 2013