The document provides an investment summary and analysis of Facebook. It summarizes that Facebook owns the largest social networking platform, is disrupting online advertising, and is led by a purpose-driven management team. It then proceeds with a 5-step analysis: 1) Defining Facebook's business and platform; 2) Meeting the managers including Mark Zuckerberg and Sheryl Sandberg; 3) Analyzing the market and competition; 4) Identifying competitive advantages around large user base and data capabilities; 5) Looking at Facebook's current business model and future opportunities around user and mobile growth and new products. The analysis provides an overview of Facebook's business and strategy to evaluate it as an investment.
Content Marketing for Lead Gen: How to Get StartedMarqui CMS
Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy
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Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
Content Marketing for Lead Gen: How to Get StartedMarqui CMS
Think of the brands you know and love. As you read this, they're all doing it.
Content marketing, that is. Without content, there is no marketing. Creating and distributing valuable information to a target audience is essential to bringing in new customers and building loyalty. The world's biggest corporations, including Coca-Cola, have adopted content marketing as a core part of their engagement strategy for the coming years, but have you?
Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.
This webinar will provide you with:
• An understanding of the pivotal role content marketing plays in demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
Our Company specialize in e-Commerce Websites Development / Designing Mobile Application,
iPhone, Android, Window Mobile, Search Engine Optimization, Digital marketing, web hosting,
Content writing and Google Ads , PPC Expert , Business Lead , Website design and development company Wit Source Technology Pravesh Kumar.
We build the solutions, which evolve with the changing needs of your business. We have a highly capable team consists of web consultants, creative designers, content writers, graphic
designers, programmers and web marketing professionals, who know how to deliver results. We treat
each of our clients individually and therefore we do not offer set prices on any of our services. So if
you need to improve profitability and efficiency of your business. We have experience of over 12 +
years in the IT field.
The Marketer's Guide to Taking Your Website MobileMarqui CMS
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.
Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy
Digital marketing workshop Join online marketing guru Lukasz Zelezny, Head of Organic Acquisition at uSwitch.com at one of our digital marketing workshops. Learn more about the power of digital marketing and promoting your practice through the RIBA.
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– What is digital marketing and why is it important?
– How do businesses sell themselves online?
– Using social media.
– SEO, what does it mean, how does it work and why is it important?
Online marketing guru Lukasz Zelezny will be on-hand during and after the workshop to answer your questions
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
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-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
A Yandex a piacvezető orosz kereső. Egyre több hazai cég is érdeklődik az orosz piac felé, így egyáltalán nem mindegy, hogyan és mire készüljünk, ha a célpiacunk egy ilyen, ciril betűs ország!
Our Company specialize in e-Commerce Websites Development / Designing Mobile Application,
iPhone, Android, Window Mobile, Search Engine Optimization, Digital marketing, web hosting,
Content writing and Google Ads , PPC Expert , Business Lead , Website design and development company Wit Source Technology Pravesh Kumar.
We build the solutions, which evolve with the changing needs of your business. We have a highly capable team consists of web consultants, creative designers, content writers, graphic
designers, programmers and web marketing professionals, who know how to deliver results. We treat
each of our clients individually and therefore we do not offer set prices on any of our services. So if
you need to improve profitability and efficiency of your business. We have experience of over 12 +
years in the IT field.
The Marketer's Guide to Taking Your Website MobileMarqui CMS
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.
Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy
Digital marketing workshop Join online marketing guru Lukasz Zelezny, Head of Organic Acquisition at uSwitch.com at one of our digital marketing workshops. Learn more about the power of digital marketing and promoting your practice through the RIBA.
Themes of the workshop include
– The new look ‘Find an Architect’ and creating the perfect practice profile to help win you work.
– What is digital marketing and why is it important?
– How do businesses sell themselves online?
– Using social media.
– SEO, what does it mean, how does it work and why is it important?
Online marketing guru Lukasz Zelezny will be on-hand during and after the workshop to answer your questions
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
This presentation looks at how branding has changed over the last 30 years, and what the next era of branding will bring. It looks at how Web 2.0 will affect destination branding, using Croatia tourism as a hypothetical example, complete with suggested strategies and tactices
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-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
A Yandex a piacvezető orosz kereső. Egyre több hazai cég is érdeklődik az orosz piac felé, így egyáltalán nem mindegy, hogyan és mire készüljünk, ha a célpiacunk egy ilyen, ciril betűs ország!
A Media Hungary 2015-ön egy viszonylag megosztó területről volt alkalmam előadni, konkrétan a SEO és a tartalommarketing viszonyáról.
Gyakran tapasztalom, hogy a két terület harcban áll egymással. Ez elsősorban a hiányos tudással magyarázható, ami mindkét oldalnál kölcsönösen felbukkan, és zavaros prekoncepciókban nyilvánul meg. Ami biztosan mítosz:
A keresőoptimalizálásban a rangsorolási faktorok határozzák meg, hogy weboldalunk egy-egy lekérdezésre, milyen pozícióban jelennek meg. A SEO faktorokat időről-időre érdemes felülvizsgálni.
http://seo-konyv.eu/
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A mobil internet és az okostelefon penetráció növekedésével a mobil keresések aránya is emelkedőben van. Fel kell készülni a mobil SEO eszközeivel, amelyek hasonlatosak a desktop keresőoptimalizáláshoz, de van néhány további faktor is.
A technológia fejlődésével egyre bizonyosabbá válik: a SEO és a UX szinergiát alkot, mert mindkét folyamat végső célja a user minél hatékonyabb kiszolgálása.
A REVIEW OF VARIOUS SOIL MOISTUREMEASUREMENT TECHNIQUESBhushan Patil
This paper presents review of the different eight methods for measurement of soil moisture and describes the principle used, methodology, advantages, disadvantages and comparison. Described methods are Gravimetric method, Neutron moderation (NM), Time Domain Reflectometer (TDR), Frequency Domain Reflectometer (FDR), Amplitude Domain Reflectometer (ADR), Phase Transmission (PT), Time Domain Transmission (TDT) and Tensiometer method.
Development of low cost TDR system for soil moisture measurementBhushan Patil
Soil moisture measurement is one of the difficult at same time much important task. Numbers of methods are available for soil moisture measurement. But after reviewing all these methods at last we come to the conclusion that each of these techniques has some of the limitations. So, it is always said that the ideal method for soil moisture measurement is yet to be perfected. After studying all of these techniques comparatively it is seen that Time Domain Reflectometer method has very much scope to develop most superior system for the task. TDR is nothing but a technology which measures frequency dependent properties of electric and dielectric materials with the use of electromagnetic waves. First off all EM wave is generated and gets transmitted in the sensor transmission waveguide put into the soil. Due to impedance mismatching fraction of the transmitted signal reflected back whose travelling time is a function of dielectric constant of the soil which depends on the amount of moisture present in the soil. High cost of TDR system is most serious limitation to use this technique. A care is taken while designing to provide highly accurate, low cost solution for soil moisture measurement. To reduce the cost instead of using complex FPGA, simpler low cost microcontroller is used. GSM module is used which gives the low cost, wireless communication so that the reading of the TDR can be send wirelessly in short time. A simple 16*2 LCD display is used, to provide the TDR reading at the site itself. Gravimetric method is used as reference for the calibration.
‘Key Elements to a Successful Web Marketing Strategy’. Search Engine Optimisation, Pay per click, Social Media – How to use Facebook, Twitter, LinkedIn for business and we also look at new social Networks like Google + and whether it will play a bigger part in the future in getting you good search engine rankings on google
Smarter Web Strategy. How to use the web to build new customers. Using SEO, PPC, Social Media and all relevant web marketing activities to build your businesses profile on the web
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
2. Investment
Summary
• Owns
the
largest
social
networking
pla?orm
• DisrupAng
on-‐line
adverAsing
• Young
but
talented
company,
led
by
purpose-‐
driven
management
team
• InvesAng
heavily
in
people
and
new
products
• Buy
Around
$35
2
3. Step
1
–
Define
the
business
• Facebook
is
an
online
social
network.
• Purpose:
To
make
the
world
more
open
and
connected
• How:
To
build
a
pla?orm
and
tools
that
change
the
way
people
share
informaAon
3
4. Step
1
–
Define
the
business
How the Facebook platform creates connections
Users Facebook Customers
Data Eyeballs Products Analytics Advertisers Developers
Users Customers Internal External Agencies Users Businesses
4
5. Step
2
-‐
Meet
the
managers
• Mark
Zuckerberg,
co-‐founder
and
Chairman
– Sets
the
vision
and
nurtures
the
culture
– Owns
57.6%
of
the
voAng
rights
(per
prospectus)
– DusAn
Moskovitz
owns
8.5%
of
voAng
rights
• Sheryl
Sandberg,
COO
– Focused
on
execuAon
– Owns
0.8%
of
shares
outstanding;
negligible
voAng
rights
5
6. Step
2
–
Meet
the
managers
• Zuckerberg
dreams;
Sandberg
executes
• Facebook’s
culture
– The
Hacker
Way
– Speed;
test
and
learn;
conAnuous
improvement
– Collaborate
so
the
best
ideas
emerge
6
7. Step
3
–
Market
analysis
• Total
addressable
market
– Overall
adverAsing
market
was
$588B
in
2010
– $55
billion
addressable
ad
market,
according
to
Sheryl
Sandberg
– Hard
to
give
a
concise
figure
as
Facebook
is
creaAng
a
new
adverAsing
opAon
• TradiAonal
(print,
radio,
tv)
• Search
adverAsing
(Google,
Yahoo!,
Bing)
• Social
adverAsing
(Facebook,
LinkedIn,
Google)
7
9. Step
3
–
Market
analysis
• Market
direcAon
– Depends
on
the
perspecAve
– Ad
market
is
mature
but
subject
to
disrupAon
– Social
ad
market
is
sAll
being
defined
• Facebook
is
changing
how
the
game
is
played
– Huge,
growing
network
of
people
– CreaAng
an
alternate
pool
of
adverAsees
– Wants
to
take
share
away
from
other
models
9
10. Step
4
–
IdenHfy
compeHHve
advantage
• PosiAons
– Huge
membership
base
– Network
effect
• Fosters
connecAons
between
users
for
lock-‐in
• Creates
opportuniAes
for
targeted
communicaAons
– Scalable
infrastructure
• CapabiliAes
– Data
collecAon
and
analysis
– Hacker
culture
• Data-‐driven,
test-‐and-‐learn
culture
• BMW
engineers
turn
physics
into
an
experience;
Facebook
engineers
turn
code
into
an
experience
10
11. Step
4
–
IdenHfy
compeHHve
advantage
Facebook’s Value Net
Customers
Advertisers
Local Businesses
Developers
Gaming users
Complements Facebook Substitutes
Internet Google
Desktop Traditional ads
Mobile device Suppliers Twitter
Users (data)
Hardware/infrastructure
Programmers/Hackers
Developers
11
12. Step
4
–
IdenHfy
compeHHve
advantage
• Facebook
gives
users
a
free
pla?orm
to
share
informaAon
• Facebook
collects
user
data
• Facebook
sells
adverAsers
access
to
targeted
users
based
on
the
data
collected
• Facebook
has
found
a
criAcal
mass
of
users
that
conAnues
to
grow
and
the
right
amount
of
interjecAon
from
adverAsers
12
13. Step
4
–
IdenHfy
compeHHve
advantage
• Sustainable?
– ImitaAon
–
few
– SubsAtuAon
–
plenty
– Hold
up
–
Yes,
if
users
see
ads
as
intrusions
– Slack
–
yes;
not
every
idea
will
payoff
• EsAmate
its
compeAAve
advantage
period
– EsAmaAng
3-‐5
years
– Will
adjust
over
Ame
with
new
info
13
14. Step
4
–
IdenHfy
compeHHve
advantage
• Does
the
data
back
up
the
hypothesis?
– Limited
financial
data
– Current
ROIC
would
show
no
advantage
• Investments
in
SG&A
(sales)
and
R&D
reduces
current
net
income
• Excellent
cash
flow
gives
cash-‐on-‐cash
value
of
18.7%
14
15. Step
5
–
Look
to
the
future
• Where
is
the
business
today?
– AdverAsing
• ~85%
of
revenue
• 36%
growth
during
Q32012
– Payments:
• ~15%
of
revenue
• 13%
growth
during
Q32012
15
17. Step
5
–
Look
to
the
future
• Where
can
it
go
tomorrow?
– User
growth
• Number
of
users;
average
Ame
spent;
acAvity
– More
and
more
for
mobile
• 375
million
to
600
million
mobile
users
in
3Q2012
• 14%
of
Q32012
revenue
came
from
mobile;
0%
before
– New
experiences
for
users
• The
“Want”
budon;
Graph
Search
(Jan
15,
2013)
– New
products
for
adverAsers
• Just
over
26%
of
sales
go
to
R&D
17
19. Step
5
–
Look
to
the
future
• New
products
and
services
– Rebuilt
the
Facebook
mobile
applicaAon
– Mobile
App-‐Install
• For
developers
to
Ae
into
FB’s
Social
Graph
– Facebook
Ad
Exchange
• Purchase
targeted
impressions
– Custom
Audiences
• TargeAng
– Gies
• E-‐commerce
– Offers
• PromoAons
to
adract
and
keep
customers
– Promoted
Posts
• Turn
Page
Posts
into
ads
19
20. Step
5
–
Look
to
the
future
• Business
drivers
– Users
in
network
• Measurable
adverAsing
results
– Developers
accessing
network
– Engagement
• Like,
Want,
Page
Posts
• Business
profiles
• In-‐app
purchases
• Graph
Search
• It
all
starts
with
the
ability
to
collect
and
analyze
the
data
20
21. Step
5
–
Look
to
the
future
• What
opAons
might
Facebook
have?
– More
products
to
help
improve
targeAng
– Improved
analyAcs
to
measure
the
ad
results
– More
e-‐commerce
opportuniAes
• Create
an
exchange
between
businesses
and
users
• Graph
Search
could
create
purchasing
opportuniAes
– Networks
within
the
network
• Rolled
out
idea
to
compete
with
LinkedIn
21
22. Step
5
–
Look
to
the
future
• Confidence
level
– The
company
has
the
data
to
experiment
with
new
products
and
to
adjust
current
products
to
improve
adverAsing
ROIs
– As
targeAng
and
ROI
improves,
prices
adverAsers
are
willing
to
pay
can
increase
• 27%
increase
in
the
number
of
ads
delivered
in
Q32012
• 7%
increase
in
price
per
ad
(GOOG
seeing
falling
prices)
– Very
confident
in
Facebook’s
future
22
26. Step
6
–
Margin
analysis
• Gross
margins
should
fladen
out
over
Ame
– Should
stay
relaAvely
flat
over
Ame
• OperaAng
margins
to
remain
volaAle
– Considerable
spending
in
SG&A
and
R&D
• Cash
flow
margins
are
outstanding
– Low
working
capital
requirements
26
27. Step
7
–
Cash
flow
analysis
• Source,
uses,
and
needs
– Sources:
Ad
and
fee
revenue
– Uses:
R&D,
staff,
compuAng
infrastructure,
and
future
acquisiAons
– Needs:
Very
lidle
right
now;
cash
rich
following
IPO
• Facebook
has
plenty
of
capital
to
invest
in
its
future
in
order
to
generate
more
capital
27
28. Step
7
–
Cash
flow
analysis
• Capital
intensity
– Medium:
CAPEX
is
~25%
of
sales
– Focused
on
compuAng
infrastructure,
including
developing
new
technologies
to
handle
the
incredible
amount
of
data
it
processes
• Quality
of
earnings
– Excellent:
generates
lots
of
cash
28
30. Step
8
–
Context
• Most
recent
earnings
release,
conference
call
– Management
is
clearly
bullish
– Talked
about
current
and
future
opportuniAes
– Stressed
mobile
• Most
recent
investor
presentaAon
– No
investor
presentaAon
given
– Gives
slides
during
conference
calls
30
31. Step
8
–
Context
• Analyst
senAment
– Analysts
are
moving
from
negaAve
to
posiAve
– Bulls
outnumber
bears
• What’s
in
the
news?
– NegaAve
arAcles
saying
Facebook
is
“overrated”
– Launched
Graph
Search
on
January
15,
2013
• A
business
we’d
be
proud
to
own?
– Yes;
creaAng
a
new
technology
pla?orm
31
33. Step
9
–
Risks
• QualitaAve
– Live
by
network
effects,
die
by
network
effects
– People
lose
interest
– People
do
not
want
to
be
bombarded
with
ads
– Cannot
create
new
products
that
spur
growth
• QuanAtaAve
– Cannot
balance
growth
and
returns
– Doesn’t
grow
as
fast
as
expected
33
35. Step
10
–
AWracHveness
• Risk/reward
– 100%
-‐
150%
upside
vs.
20%
downside
in
5
years
– Does
not
include
opAons
for
future
products
• OpAons
could
add
50
pts
–
100
pts
of
addiAonal
return
• Odds
of
success
– 2
to
1
– Facebook
has
a
compeAAve
advantage
– Facebook
will
invest
heavily
in
future
growth
35
36. Summary
• Largest
social
network
• Huge,
growing
membership
base
• Developing
new
products
and
services
to
increase
ad
and
payment
revenue
• ConAnuous
reinvestment
in
the
business
to
improve
user
and
customer
experience
• Buy
below
$35
36