This document provides a marketing plan to promote the Kangaroo water filter brand over the next 6 months. It discusses the competitive water filter market and Kangaroo's competitors. The plan aims to strengthen Kangaroo's brand association with "water filter" and convey the message that Kangaroo is the best choice. Key elements include renewing TV commercials, supporting a charity tap project for publicity, and large outdoor advertisements on billboards and buildings. Progress and results will be tracked through surveys, statistics, and sales data to evaluate the plan's effectiveness.

1. Kangaroo 6 months to promote your brand

2. Contents KANGAROO Water Filter Market S.W.O.T Target customer Target of marketing Marketing strategy Marketing plan

3. Water Filter Market Since 10 years ago 1 Demand of modern life 2 2 types of technology 3 High competition 4

5. Competitors ’s activities TVC Htech, Doctor WHO Advisory programs TVshopping Point Of Purchase High Competition Market

7. Target customers City centre Age of 25-55 (especially 25-40) Highly educated Target customers

8. Missions of Marketing keep the phrase "water filter" connect closely to Kangaroo as a couple persuade customers believe in your last slogan " Kangaroo is the best choice for your future ” Persuade Keep New Message

9. Couple in Vietnam Motorbike = Honda Coke = Pepsi or Coca-Cola LCD television = Samsung WHAT WILL STAND FOR “WATER FILTER” ?

11. Marketing plan Follow TVC ‘s idea OOH advertising Bus Billboard Wallscape

12. Wallscape - OOH advertising Columbus Ohio

14. UNICEF – Tap project bring clean and accessible water to millions of children around the world.

15. Marketing plan End of 2011 Social events roadshow Tap project TVC July 2011 OOH advertising

16. Marketing plan – Measure performance Survey Analyze result Let you know customers ‘s attitude after marketing activities. By professional technique, we let you compare each marketing activities and the results on turnover. Weekly statistic Use people meter ratings system to get statistics about TV view, response…

17. Marketing plan – Measure performance Ensure about strategy, activities and effectiveness

18. Thank You !