Marketing for an app

1. FOODIE ZONE
- A MARKETING PLANMARKETING PLAN-
FOODIE ZONE

3. MARKETING PLAN
Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

4. The Executive Summary

5. Executive Summary
Foodie Zone caters to the need of the
modern world by facilitating food delivery
with the click on the phone.
By virtue of it’s recipe offerings, it caters
to the need of both people looking to eat
out or those willing to cook their own food.

7. Company Overview
Facilitating orders from any hotel in the locality.
Discounted prices for the orders from collaborators.
Recipe suggestions.
24/7 service available
Tracking orders.

8. Market Overview

9. Market overview
The world market for food delivery
is at 1 % of the total food market.
The food sold is mostly through
restaurants and food chains.
The market is developed in many
countries and is booming.

11. Setting a goal is the first step in making
the impossible possible

12. GOALS
 To dominate the online food delivery market.
 Create a vast network of loyal food chains
including the market leaders.
 To reach 1 million downloads in 6 months.
 To make sure about 25% of the users upgrade to
the premium version.
 Create a brand name and facilitate brand
extension.

15. TARGET CUSTOMERS
Students
Bachelors
Tourists
Party Orders.
Working Professionals

16. COLLABORATIONS

17. COLLABORATIONS
Food chains
Delivery startups.
Advertisers
Online marketers.
Chefs
Domestic recipe samplers.

19. COMPANY VALUES
Faster delivery than competitors.
Quality food
Collaborations facilitating discounted
prices and better food.
Recipes certified by top chefs.

20. FREEMIUM CONCEPT
FREE FEATURES:
 The app will be free to install with basic features
and recipes suggested according to ingredients.
 The free version will contain ads.
PREMIUM FEATURES:
 No ads.
 Higher discounts and faster delivery.

23. DISTRIBUTION

24. SCHEDULING
 Design and testing of the app.
 Pre Launch marketing.
 Launch across different platforms.
 Managing reviews and updating the app.
 Brand extensions.

25. SUMMARY
The Executive Summary
Market Overview
COLLABORATIONS

26. DISCLAIMER:
Created by S.T Vigneshwaran SSN college of
engineering under the esteemed guidance of Prof.
Sameer Mathur, IIM Lucknow.