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Audience Feedback in
the Media Industry
Focus Groups
O Many industries hold focus groups to get
live audience feedback.
O This involves a number of people
viewing/sampling a product giving live
feedback.
O We did not use this method of audience
feedback as we felt it would be difficult to
effectively showcase our products
Online Survey
O Our most effective way of gaining
feedback was the use of online survey
website: freeonlinesurveys.com
O We were able to create a set of questions
which involved rating certain factors of our
video.
O We also asked who the target audience
was.
O We created a text box where the audience
could write their own comments.
YouTube Analytics
O One way businesses could get online
feedback is to analyze the YouTube audience.
O Analytics show the audience demographics.
This includes:
O Age
O Gender
O Location
O How they viewed the video
O For how long their interest was kept.
The Importance of Audience
Feedback
O Audience feedback is important to the
music industry as it is important to know
where the audience interest is.
O Audience feedback allows the producer to
know how to improve their product.

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Audience Feedback

  • 1. Audience Feedback in the Media Industry
  • 2. Focus Groups O Many industries hold focus groups to get live audience feedback. O This involves a number of people viewing/sampling a product giving live feedback. O We did not use this method of audience feedback as we felt it would be difficult to effectively showcase our products
  • 3. Online Survey O Our most effective way of gaining feedback was the use of online survey website: freeonlinesurveys.com O We were able to create a set of questions which involved rating certain factors of our video. O We also asked who the target audience was. O We created a text box where the audience could write their own comments.
  • 4. YouTube Analytics O One way businesses could get online feedback is to analyze the YouTube audience. O Analytics show the audience demographics. This includes: O Age O Gender O Location O How they viewed the video O For how long their interest was kept.
  • 5. The Importance of Audience Feedback O Audience feedback is important to the music industry as it is important to know where the audience interest is. O Audience feedback allows the producer to know how to improve their product.