3. Client : Probe Lab India
Project : Branding
Concept : Probe Lab India is an exclusive service provider for Probe repairs &
service. They wanted the logo to have an illustration of a probe as to show
they are a company strictly related to probes and services.
4. Client : DJ Louie
Project : New Logo
Concept : The client wanted to redesign the logo to make it look professional and
hiphop style.
5. Client : The Good Local
Project : New Logo for brand awareness and
content production
Concept : The Good Local is an online publication
celebrating local food scenes and
documenting food culture across Canada.
It is an important thing that people will
notice when they discover the brand for
the first time. When doing visual posts
and ads, a logo that stands out would be
good, so that people would notice the
brand much faster. A logo update will
allow The Good Local to explore new
opportunities and display much more
about what they stand for.
7. Client : Dove
Project : Social Media Mock Ad Campaign
Concept : Dove began its campaign for real beauty
in 2004 and it is still ongoing. Recently
they marked their 60 years by the launch
of Dove Real Beauty Pledge, by using
real women instead of models for their
campaign. For the social media mock ad
campaign, I choose Facebook, Twitter and
Instagram. Considering the age of target
audience, they are active in these 3 social
media platforms and the brand has very
good engagement in these platforms.
General campaign ad in Facebook, in the
form of carousal ad, celebrating 60 years of
Real Beauty.
Spring season campaign in Twitter and
Instagram. The ad shows that with Dove’s
dry collection, the skin will stay protected
and nourished.
8. Client : Living Green Group
Project : Content Marketing Strategy
Concept : The Living Green Team is
committed to improving the
eco-friendliness of the multiple
campuses of Durham College.
The Strategy was perfecting the
social media channels which
are already in use especially
Facebook and Instagram with
the help of editorial calendar and
creative contents such as:
Infographics
Interesting content
Interesting on-campus events/
activities
Consistent posting
These platforms are best for
discoverability and reaching the
right target audience.
SUNDAY
16
MONDAY
17
TUESDAY
18
WEDNESDAY
19
THURSDAY
20
FRIDAY
21
SATURDAY
22
8.30 am
Guess & Win
a Sustainable
Surprise!
8.30 am
Eco-discount day
8.30 am
Green tip of the day
11.30 am
Guess & Win a
Sustainable Surprise!
winners announced
9.00 am
Your Opinion Matters
9.00 am
Infographics 2
1.30 pm
Did you know?
2.00 pm
Campus cleanup!
1.30 pm
Infographics
1.30 pm
Did you know?
1.00 pm
Make a difference
9. Client : Old Spice
Project : Content Management Strategy
Concept : To research the brand and create a collaborative content calendar with
creatives for the strategy.
10. Client : Color Doppler Media
Project : Creatives for World Heart day
Concept : Creatives to be posted on different social media platforms.
11. Client : BPL Medical Technologies
Project : Advertisement
Concept : Advertisements for their range of products.
12. Client : Forever 21
Project : Pushdown ad
Concept : Offer for the Spring collection apparels at the end of
winter season.
13. Client : Sephora
Project : Digital Ad with a focus on product/information and pricing
Concept : To isolate and repurpose a product shot into a new environment creating a new/altered mood.
15. Client : Maxer Trading Co.
Project : Brochure Redesign
Concept : Maxer Trading Co. is an oil and gas equipment supply firm based in the
Middle East. It engages in trading oil and gas industry equipment. They
needed the brochure to be redesigned into a more professional one with
minimal design elements.
16. Client : BPL Medical Technologies
Project : Newsletter
Concept : An in-house newsletter distributed in the company showcasing the
progress and achievements of the company and its employees.
17. Client : Ultrafest event
Project : Magazine
Concept : A magazine which was published for the same, Ultrafest Buzz, which
carried experts’ review on various ultrasound machines, featured articles on
specific areas of healthcare and launch of new products.
19. Client : Color Doppler Media
Project : Infographics
Concept :The infographics designed above are for social media and magazine.
20. Client : Old Spice
Project : Infographics for content strategy
Concept : Different infographics which includes Old Spice
products and helps with men’s grooming.
21. Client : Living Green Group
Project : Infographics for content marketing
Concept : The Living Green Team is committed to improving the eco-friendliness
of the multiple campuses of Durham College. The Infographics aim at the
students to be eco-friendly.
23. Client : BPL Medical Technologies
Project : Package design
Concept : Package design for their new products - a foetal doppler, digital-dual
thermometer and a glucometer.
24. Client : BPL Medical Technologies
Project : Tent cards
Concept : Tent card displaying their new range of products from two different
category. One side displayed the products from critical care category and
the other from radiology.
25. Client : BPL Medical Technologies
Project : Exhibition Booth design
Concept : Design layout of the exhibition booth for a healthcare event.
26. Client : MIMS / BPL Medical Technologies
Project : Backdrop design
Concept : MIMS - Backdrop was for a press conference regarding a healthcare award.
BPL - Backdrop for the launch of the new product in an event.
