This document provides statistics on Instagram users and examples of successful Instagram advertisements. It describes how clothing brand ASOS created sponsored influencer accounts, how Airbnb's campaign strengthened perceptions by relating to political events, and how Mrs. Meyers used a fun Boomerang video to promote cleaning products. Case studies show how L'Oréal Paris increased brand awareness with vivid outdoor photos, how Air Canada used influencer photos from destinations to generate awareness, and how A&W's classic food photos helped share their brand's commitment to no hormones or steroids. The document concludes with tips for replicating successful ads such as using bright colors, intriguing audiences, and creative hashtags.

1. Successful Instagram
Advertisements
A n d h o w y o u c a n r e c r e a t e t h e m

2. Instagram
Statistics
1

3. Instagram Users
 700 million active users
 80% are outside the U.S.
 68% are female
 55% of all online 18-29 y/o in the U.S. use it
 1 million active monthly advertisers

4. Income Demographics
26%
27%30%
26%
Percent of adult internet users who use Instagram
>$30,000 $30,000-$49,999 $50,000-$74,999 $75,000<

5. Popular
Advertisements
2

6. -Sponsored Accounts
 ASOS created “sponsored accounts” for its influencers
 These accounts primarily feature ASOS clothing
 Successful: All content is relevant to a specific brand
ASOS

7. -Acceptance
 Timing correlated to recent political developments
 Strengthened customer perceptions
 Successful: campaign relevant to current events
Airbnb

8. -Set Design
Subtle Boomerang advertisement
Eye-catching title made with
cookies
Successful: Puts a fun twist on
photo to relate to cleaning products
Mrs. Meyers
Clean Day

9. Case Studies
3

10. Case Study
 PLAN: Bold, vividly colored photo ads showcasing L'Oréal
Paris cosmetics in a snowy, outdoor setting
 GOAL: Increase brand awareness
 RESULT: 2X Nielsen’s average ad recall (14% lift) and
7% recommendations lift.
L'Oréal

11. Case StudyAir Canada
 PLAN: Feature photos by Instagram influencers sent by
the airline to each destination
 GOAL: Generate awareness of new destinations including
Panama and Rio de Janeiro
 RESULT: 29% lift in ad recall and 4% lift in message
association

12. Case StudyA&W
 PLAN: Target a young audience with real photos in the
classic IG “top-down food shot” style
 GOAL: Share their new brand commitment as the 1 st
national burger restaurant w/o any hormones or steroids
 RESULT: 39% lift in ad recall and 4% lift in message
association

13. How To Recreate
Similar Ads
4

14. Tips
 Copy and CTA both reinforce the next step
 Perfectly paired image and caption
 Post authentic photos
 Creative use of environment
:Make sure to have a few of these for your post

15. Tips
 Bright colors and strong contrast are always a win
 Well-taken photo or video
 Intrigues your audience & drives subscription conversions
 Creative use of hashtags
:Make sure to have a few of these for your post

16. The End
C a p t u r e a n d s h a r e
t h e w o r l d ’s m o m e n t s