The document summarizes a class presentation about testing hypotheses for a muffcake factory business. It recaps the elevator pitch, updates the canvas business model, and lists the top 10 hypotheses to test, in order of importance. The hypotheses focus on identifying ideal customer segments and locations, determining profitability of delivery logistics, establishing pricing and supplier relationships, and exploring partnership opportunities.

1. Class Presentation 3

2. What We did?
• Recap Elevator Pitch
• Canvas Update
• Refining the 10 Key Hypothesis to tested
• Why each is important
• Updates: Blogs & Other Social Media

3. Elevator Pitch 2.0
MUFFCAKE FACTORY wants to promote
healthier agriculture. By supporting
organic produce and fulfilling our
Customers’ Craving for Organic goods.
What we make is Delicious Organic
Cupcakes & Muffins and Deliver to our
Customers.

4. Canvas Update
Slideshow:
https://canvanizer.c
om/slideshow/_CgY
DaktYus#/10
Link:
https://canvanizer.c
om/canvas/lejc96k
H5Uo

5. Hypothesis Testing
MUFFCAKE FACTORY
10 Key Tests to Run, in order of
importance.

6. Hypothesis: 1st version:
H1: Value proposition: Will isolated areas/times be
ideal place/time to sell?
H2: Key activities: It is profitable to use a truck?
H3: Revenue: What margin do we need to do? What
are customer willingness to pay?

7. Hypothesis: 1st version:
H4: Partners: Would hotels/business be willing to have subscriptions? – (on going
clients)
H5: Key resources: Which suppliers would be able to work with us? What price?
H6: Customers/market segment: If we target only business, what would be our
projected market? Large enough?
H7: Cost: To rent a truck or to buy it?

8. Hypothesis: 1st version:
H8: Key Activities? If outsourced drivers, is margin
enough to cover costs?
H9: Value Proposition: Like “Organic” or “Healthy”?
H10: Partners: Nespresso? Natural Drinks?
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