The document describes the production of a trailer for a horror film project using Adobe Premiere Pro video editing software. Key aspects include editing over 4 hours of raw footage down to 1 minute and 7 seconds, incorporating various video effects, transitions, and audio to create a dark and thrilling trailer. Screenshots provide examples of the editing interface, title screens, intertitles, and use of effects like darkening and blurring to suit the horror genre. The document reflects on being happy with the engaging and intriguing final trailer which uses conventions like quick cuts and coordinated sound effects to keep viewers interested.

1. TRAILER PRODUCTION

2.  The software I will be using in the construction of my
trailer will be Adobe Premiere Pro, a video editing
program.
 This program will allow me to edit my bulk of raw
footage down into a manageable amount of
approximately 1 minute.
 I will also be able to incorporate video transitions
and effects along with audio transitions and effects
to change the content at my will.
 My aim will be to create a dark, thrilling, gripping
trailer that will engage the audience and entice them
to watch the film. I will intend to use many of the
conventions such as dark lighting I found in my
research to make the final piece more relatable to
the audience and my genre. I will also keep a mind
on the production of my Movie Magazine and
Poster; whilst I am constructing my trailer I will think
of themes or shots that I can include to make each
text more relatable to one another. I intend to use
short, quick clips together with sounds such as the
‘Heartbeat’.mp3 on the system. I will also use
intertitling ass a form of narration instead of a
voiceover narration.

3.  An example of the interface of Adobe
Premiere Pro can be seen to the left.
 As the editor, it is imperative I know this
interface well.
 The raw footage is detailed in this window.
 The completed version being constructed is
shown in this window.
 Clips and sounds in the constructed version
are shown here.
 Two key controls; they set the start and end
of the clip that you wish to import into the
timeline
 The timeline details what clips and sounds
have been added to the final construction.
Up to three sounds and clips can be
overlapped so, for example, two sounds can
play at once.

4.  I have now completed the production of my
trailer after initially shooting with my partner,
6 actors and a make up artist. In total we
collected 04:07 of raw footage to edit and
cut down.
 We finally managed to cut our raw footage
down to a total of 01:07:03 and included a
number of video effects and transitions to
edit the base content and make it more
suitable to my genre such as the ‘Darken’
effect that allowed me to darken the
brightness of selected clips.
 An example of this is shown to the left as
the screenshot in the window is much
darker than the original.
 In this screen shot you can also see the
sounds, effects and transitions I have
added to clips.
 These transitions included Fade to Black,
Dip to Black, Dissolve and more.

5.  Further screenshots from Adobe
Premiere Pro after trailer
construction completion.
The Urban Media
Company, the
institution myself and
my colleague have
created is shown
here at the start of
the trailer.
Fade transitions are
used on the entrance
and exit of the clip.

6. A second institution,
Zulu Productions,
also features at the
start of the trailer.
Fade transitions are
used in the entrance
and exit of the clip.

7. The date of my film
release is shown in a
compressed,
numerical format with
bullet dividers. The
website is
underneath,
reflecting a
opportunity for the
audience to go online
and find out more
about the film.
It is shown at the tail
end of the trailer to
stick in the memory
of the viewer.
A fade to black
transition is at the
exit of this clip.

8. The title, Rise Of The
Dead, is shown here.
The title dominates
the screen space, yet
it is a short clip. It is
an example of how I
was able to
incorporate text into
the trailer.

9. An example of
intertitling can be
seen in this
screenshot.
The colouring of the
text was changed to
red to symbolize
danger and blood.
It also makes
reference to my
movie poster which
contained a similar
reference to another
film.

10. This screenshot
highlights the use of
video effects on a
clip. The original can
slightly be seen here.
The video effects
folder allowed me to
add a ‘grayscale’
black and white
effect. I also added
the term ‘rec’ so the
shot could act as a
cctv image.

11. This screenshot
highlights my ability
to use a ‘blur’ video
effect to distort the
image in the clip.

12. This screenshot
highlights the use of
video effects on a
clip. I have used the
darken effect to
darken the clip and
make it more suitable
to my genre.

13.  I am quite happy with the overall construction of my teaser
trailer. With the brief of creating an engaging, intriguing
trailer with suspense to keep the viewer interested, I feel
we have been very successful.
 As seen in the timeline posted alongside, we included a
number of short clips, snippets, to show brief, varied
action. However, we did have to ensure that this action
was long enough to keep the clip interesting enough.
 In this specific area, you can see that I have coordinated
the Heartbeat.wav sound effect with the clips to create a
harmony on screen with the sound and audio
simultaneously.
 I found myself quickly at ease with using the program; the
interface was easy to use after a brief tutorial from my
tutor and I easily found the ability to use effects and
transitions. I also found it easy to add text to the trailer as
shown.
 Overall, I believe my trailer is a suitable trailer for the
Horror genre. Through the research and analysis stage of
my pre-production I was able to see different conventions
used in horror trailers such as fades into darkness, quick
cuts, dark lighting, brightness alteration, close ups, the use
of make up and more. I believe I have included all of the
above factors in my final product.