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INTRODUCTION
• Founded on 20th December 1993
• Known as Malaysian low-cost carrier (LCC)
• Largest airline by fleet size and destinations
• Operates scheduled domestic and international flights
• Subsidiaries: Air Asia Indonesia, Air Asia Thailand, Air Asia Philippines, Air
Asia India, Air Asia Japan
HUBS
• Has 24 hubs over 6 countries
Country Airport
Malaysia KLIA, Kota Kinabalu, Penang, Kuching, Senai
Thailand Bangkok, Phuket, Chiang Mai, Krabi, U-Tapao (Pattaya), Chiang
Rai
Indonesia Jakarta, Bali, Medan, Surabaya and Lombok
Philippines Manila, Kalibo (Boracay) Cebu and Clark
India Bengaluru, Delhi and Kolkata
Japan Nagoya
NETWORK AND ROUTES
• Operates to over 23 countries, 147 destinations
FLEET INFORMATION
A320 A320neo
Amount 195 40
Variant A320-214
A320-216
A320-251N
Seat/capacity 186 195
Range 3,300 nm (6,100 km) 3,400 nm (6,300 km)
Journey short to medium range short to medium range
Total 235 aircrafts
FINANCIAL STATEMENT
 Revenue
By 31st December 2018, Air
Asia’s revenue increased by
RM10.64 million from RM9.7
million in 2017. The increase in
revenue was caused by
increased in demand which lead
to increase in number of
passengers carried by 44
million.
CONTINUE…
CONTINUE…
 Expenses (Operating Expenses)
As we could see on the figure,
Air Asia’s expenses is increasing
in 2018 compared to 2017. It
shows that, Air Asia spent a lot
in aircraft fuel, staff costs and
user charges.
CONTINUE…
CONTINUE…
 Expenses (Non-operating Expenses)
CONTINUE…
 Profit
Air Asia’s profit by the year of
2018 is RM1.7 million
compared to RM1.57 million in
2017. Increase in expenses,
taxation, etc will directly affect
amount of profit gained.
CONTINUE…
 Operating Statistics
CONTINUE…
AIR ASIA’S STRATEGY
BUSINESS STRATEGY
Cost leadership ‘Low Fares, No Frill’
Strong slogan “Now Everyone Can Fly”
Website and online portal AirAsiaGo.com, AirAsiaRedTix, etc
High aircraft utilization Fastest turnaround time at 25 minutes
Technology involvement Advanced Planning and Scheduling
(APS), Enterprise Resource Planning
(ERP), Manufacturing Resource Planning
(MRP), etc

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[Traffic x Yield >< Output x Unit Cost] Air Asia

  • 1. INTRODUCTION • Founded on 20th December 1993 • Known as Malaysian low-cost carrier (LCC) • Largest airline by fleet size and destinations • Operates scheduled domestic and international flights • Subsidiaries: Air Asia Indonesia, Air Asia Thailand, Air Asia Philippines, Air Asia India, Air Asia Japan
  • 2. HUBS • Has 24 hubs over 6 countries Country Airport Malaysia KLIA, Kota Kinabalu, Penang, Kuching, Senai Thailand Bangkok, Phuket, Chiang Mai, Krabi, U-Tapao (Pattaya), Chiang Rai Indonesia Jakarta, Bali, Medan, Surabaya and Lombok Philippines Manila, Kalibo (Boracay) Cebu and Clark India Bengaluru, Delhi and Kolkata Japan Nagoya
  • 3. NETWORK AND ROUTES • Operates to over 23 countries, 147 destinations
  • 4. FLEET INFORMATION A320 A320neo Amount 195 40 Variant A320-214 A320-216 A320-251N Seat/capacity 186 195 Range 3,300 nm (6,100 km) 3,400 nm (6,300 km) Journey short to medium range short to medium range Total 235 aircrafts
  • 5. FINANCIAL STATEMENT  Revenue By 31st December 2018, Air Asia’s revenue increased by RM10.64 million from RM9.7 million in 2017. The increase in revenue was caused by increased in demand which lead to increase in number of passengers carried by 44 million.
  • 7. CONTINUE…  Expenses (Operating Expenses) As we could see on the figure, Air Asia’s expenses is increasing in 2018 compared to 2017. It shows that, Air Asia spent a lot in aircraft fuel, staff costs and user charges.
  • 10. CONTINUE…  Profit Air Asia’s profit by the year of 2018 is RM1.7 million compared to RM1.57 million in 2017. Increase in expenses, taxation, etc will directly affect amount of profit gained.
  • 13. AIR ASIA’S STRATEGY BUSINESS STRATEGY Cost leadership ‘Low Fares, No Frill’ Strong slogan “Now Everyone Can Fly” Website and online portal AirAsiaGo.com, AirAsiaRedTix, etc High aircraft utilization Fastest turnaround time at 25 minutes Technology involvement Advanced Planning and Scheduling (APS), Enterprise Resource Planning (ERP), Manufacturing Resource Planning (MRP), etc