Pegasus Airlines was founded in 1990 as a joint venture and was acquired by Esas Holding in 2005. It has grown to become the 4th largest airline in Turkey, operating domestic and international flights to over 80 destinations with a fleet of 54 aircraft with an average age of 4.68 years. Pegasus follows a low cost carrier business model focused on maintaining a young fleet, punctual departures, and offering customers an affordable and customizable travel experience through initiatives like mobile check-in and additional services. The airline aims to truly focus on customers and go beyond basic amenities to develop loyalty through creative communication and ensuring a quality service experience.