We use this presentation to guide a discussion around how to acquire users for cheap for your company. We share a process that guides you through how to discover Growth Hacks. Remember, knowing and targeting your target market, using contrarian and less used marketing methods and analytical numbers driven approach leads to true growth hacks. Growth hacks are short lived (often)

1. By
Ravi Trivedi | @trivediravi | ravi@srijancapital.com

2. Venture Investor [US]
EquityAnalyst [US]
Digital Marketing [US]Online Division [US]
Startups, Investment, Technology
Build & Run Startups + Angel Investments
Digital Marketing
Digital Marketing [India, Malaysia, Singapore]
Software Developer
Engage Users With Browser Push Notifications
Product, Marketing [ Global]

3.  What is Growth Hacking ?
 Foundations for Growth Hacking
 Three Steps to a Quick Marketing Plan
▪ Some Conversion OptimizationTips
▪ FreeTools to Do Research & Analysis
B) DriveTraffic
 Best Practices/Hacks
▪ Organic & FreeTraffic
▪ PaidTraffic

4. Grow Rapidly with Limited Marketing Spend $$
 It is a process and mind-set, and not a one time only tactic.
 Remember, true Growth Hacks are short-lived. You need to
keep finding new ideas.
 Try ContrarianThinking [E.g. Facebook Like Campaign]
MarketingTactics that have Elements of Growth Hacking
 Inbound Marketing
 Conversation Marketing
 Organic Customer Acquisition

6.  What BusinessYou Are In ? [Twitter 140 char]
 Who are you Marketing to?
 Is ItTargeted Enough?
 Where can you find yourTarget Audience?
 Is your market large, but still targeted?

7.  Why is Messaging Important ?
▪ Bounce Rate. Good benchmark
 Create Messaging ForTarget Audience
 Broad messaging has poor conversion
 OK to ignore a set of audience, as long as you
reach target audience.
 Don’t create messagingYOU want, create
messaging for what the customers CARE
about.

8.  List all the places where your target customers are
 UseTools to analyze competitors dominant acquisition strategy
 Analyze the 3Tactics/Channel With Highest Expected
ROI &Volume
 Use keyword and other research to get to expectedVolume/ROI.
 Measure ROI of channels. Remove Channels that don’t perform
 Next – some tools to help you with this analysis
Channel Volume [Clicks] ROI
Adwords 10,000 15%
Email 5,000 25%

12. AdwordsTool
GWT

13.  http://www.alexa.com/

15.  Add Channels that perform
 Always BeTesting
 Don’t trackVanity Metrics. [90% GA Metrics]
 Track Actionable Metrics– Conversion, Churn.
 If you want Big Improvement in Results, be ready to
make Drastic Changes

16.  Funnel Analysis
 What is the Funnel for your Business?
 What are the benchmarks for your industry
conversion
▪ Lead Gen – Benchmark
▪ Registration Rate
▪ Conversion on Ecommerce
▪ SAAS : Free to Paid Conversion Rate
 Have you Set Up Enable Event/GoalTracking in GA
 Micro-conversions AreValuable too
▪ Whitepaper download, Video watch, Newsletter Subscriber
▪ How much value should I assign to each conversion
Visitors
Add to
Cart
Checkout

18. • Tell me the Startup/Company/Website you
run/manage
• Let us make a Quick Online Marketing Plan
for your online business

19.  Understand YourTarget Market
 KnowYourTarget Audience
 HoneYour Messaging
 Targeted Messaging
 DriveTraffic
 Growth Hacks

22. 1. Post on Slideshare,Visual.ly,YouTube
2. Write Guest Blog Posts on Relevant
HighTraffic Authority Sites
3. Answer Questions on Quora/Forums
4. Comment marketing
5. Trend on Hacker News or Reddit
6. Press Coverage
RememberYMMV, so test out each of these
How to Create Original & Unique Content - Survey, Infographic

23. 7. Start a Meetup/Facebook Group & Post there
8. Post on Craigslist, OLX, Quikr
9. Conduct Webinars
10. Create whitepapers for download
11. Twitter – Piggyback on a relevant trending #, or
events
12. Piggyback on large events in your space – PPC
ads
13. Powered by “…” in SAAS companies

24. If you can predict what people will search today
- you can find several hacks
1) You can create content ahead of time, so that
you are found in SEO results
2) You can run advertisements on that search in
Google and Facebook
How to Predict?

25. Source: PushEngage Aggregate Data, MailChimp
* Signup at www.pushengage.com

26. * Source : Compete.com Research -2012
Getting #1 Rank in SEO = Growth Hack

27.  Target LongTail/Mid-tail keywords
 Easier to Rank, due to low competition
▪ If you aggregate several Long tail/mid-tail keywords,
they add up to good chunk of traffic.
▪ SAAS : Use FAQs as a way to target long tail keywords
▪ eHow.com : Built around long queries, mid tier traffic
▪ How to get a visa to India?
 Ex: Ebay targets over 100 million keywords

28.  Use “Structured Data” tags in content, for
getting higher CTR [extra line in Search results]
 Breadcrumbs
 Use Rel=AuthorTag
 Rating

29.  Speed of Page Load Impacts SEO
 Check your page loading atYSlow or Pingdom
 Google PageSpeed Service.
 AvoidTechnical Errors [ Check GWT]
 Internal Linking
 Link key pages internally
 Link Building
 Don’t link to root domain only. Link to deeper pages
 Don’t do Anchor text stuffing
 Domain Diversity - Unique C Block Domains
 High PR Domains
 FollowVs. No Follow Links
 Speed of Link Building

32. • Retargeting (Display) + Search a recommended combination

33.  Target UsersThat HaveVisitedYour Site
 Show them your BannerAds
 To create list of users who have visited your site
 Cookie using Google Analytics
 Cookie using Adwords
 This Increases brand recall, and improves PPC
performance by 10 to 30%

34.  Improve CTR of your campaign by
 Use SiteLinks [ Even if you are not inTop 3 position]
 Google+ Link

35. One example

36. KeepTest Budget of Atleast Rs 5000 for each campaign to test
Keep CTR of ads above 0.2%
Brighter & Large Images get Higher CTR.
Use information from the Fan page/Other sources to determine what is
trending/popular and use in Ad.
Remember, MisleadingAd Copy Can Get Clicks, but poor Conversion

37.  Pause Ads when Frequency >3
 Frequency = Number of times a person sees the same ad
 Pause Ads during low conversion periods = Midnight to
morning.This alone boosts performance by 20 to 30%
 Custom Audience CanYieldVery High Returns
 Can RunAds against your database.
 Look alike audience
 Retargeting in FB also known to boost results

38.  QuickSprout – SEO,
Content Marketing
 Search EngineWatch
– SEO, PPC
 Occam’s Razor –
Analytics
1. Alexa/Similarweb
2. SEOMoz
3. Google Analytics
4. Adwords Editor
Email: ravi@srijancapital.com, @trivediravi