Maximize your Google Grant of In-Kind Advertising
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This document summarizes a webinar about maximizing a Google Grant of in-kind advertising. The webinar covered topics like targeting ads geographically and by time of day to find higher-value segments, optimizing ad creative and landing pages, and continuously testing and optimizing campaigns to improve metrics like conversion rates and donations. Speakers were from Google Grants and an advertising agency and encouraged non-profits to apply techniques like direct marketing segmentation to get the best returns on their advertising budgets.
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power point presentation on digital marketing for giving an overview about the increasing demand of jobs available in digital marketing.nowadays many courses related to digital and technology have gain importance after new industrial policy 1991.Certain benefits and negative impacts of digital marketing is also explained with digital marketing measurement tools.
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- 1. Maximize your Google Grant of In-Kind Advertising Facilitator: Kami Griffiths, TechSoup Presenters: Kevin Lee, Didit Kristie Ferketich, Google Grants German Freiwald, Google Grants August 14, 2008 Webinar Conference Call: 866-740-1260; Code: 6339392
- 4. Maximize your Google Grant of In-Kind Advertising Facilitator: Kami Griffiths, TechSoup Presenters: Kevin Lee, Didit Kristie Ferketich, Google Grants German Freiwald, Google Grants Sponsored by:
- 5. Today’s Speakers Volunteers Chris Peters & Megan Keane (TechSoup) Jessica Vaughan (Google) Kami Griffiths Kevin Lee Kristie Ferketich German Freiwald
- 6. Managing and Optimizing Google Campaigns Kevin Lee, Executive Chairman, Didit
- 28. Thank you to our Webinar Sponsor!
- 29. For More Information Contact: Kami Griffiths 415-633-9392 [email_address] www.techsoup.org
Editor's Notes
- Introduce myself What I do at TS, my role in MIT Previous work with CTC