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What Every Author Needs to Know Today about Klout & Book Marketing

Use Social Media to sell more books.

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What Every Author Needs to Know Today about Klout & Book Marketing

  1. 1. What Every Author Needs to Know Today about Social Media Promotion, Klout & Marketing Your Books! GetKlout.com Get the Links from this presentation @ginacarr
  2. 2. Hashtags for Today #authoru #kloutmatters GetKlout.com Get the Links from this presentation @ginacarr
  3. 3. Disclosure We do not receive any compensation from Klout.
  4. 4. Social Scoring Digital Grooming Influence Marketing
  5. 5. WHAT WHY HOW
  6. 6. Influence Marketing 1.0 Photo Credit ROME, an HBO exclusive
  7. 7. Influence Marketing 1.0
  8. 8. Tweet This: Influence Marketing 2.0 focuses on citizen influencers instead of celebrities. ~ @ginacarr #kloutmatters #authoru
  9. 9. Influence Marketing 2.0
  10. 10. Influence Marketing 2.0
  11. 11. www.KLOUTMATTERS.com
  12. 12. Klout calculates BILLIONS of data points across 200 MILLION INFLUENCERS every day.
  13. 13. Influence Marketing 2.0
  14. 14. Influence Marketing 2.0
  15. 15. "The reason for this priority is pretty basic – even in the 21st century, word-of-mouth is the best advertising. So no company wants a bad customer experience amplified by someone influential on Twitter or Facebook."
  16. 16. Influence Marketing 2.0 Tweet This: Word of mouth has always been the best form of marketing. ~ @ginacarr #kloutmatters #authoru
  17. 17. KLOUT HELPS YOU EVALUATE YOUR SOCIAL ACTIVITY
  18. 18. A Klout Score above 60 is in the top 5%
  19. 19. Klout Counts
  20. 20. Klout Counts MOST
  21. 21. WIKIPEDIA.org
  22. 22. WIKIPEDIA.org
  23. 23. WIKIPEDIA.org
  24. 24. WIKIPEDIA.org
  25. 25. WIKIPEDIA.org Noteworthy Significant coverage by major media.
  26. 26. The ABCs of Engagement A = Always Be Engaging B = Be Consistent C = Connect
  27. 27. R-Commerce Principles Listen to Others Care about What Matters to Them Provide Lots of Value Engage with Customers Genuinely Provide Help Help Others Generate Business
  28. 28. The ABCs of Engagement A = Always Be Engaging B = Be Consistent C = Connect
  29. 29. Tweet This: ABCs of Social Engagement: A = Always Be Engaging B = Be Consistent C = Connect. ~ @ginacarr #authoru #kloutmatters
  30. 30. Klout Counts RTs @replies
  31. 31. Klout Counts
  32. 32. ClickToTweet WordPress
  33. 33. ifttt.com & hootsuite
  34. 34. Twubs.com/sbuzzu #sbuzzu Thursdays 2 pm EST
  35. 35. Twubs.com/sbuzzu #sbuzzu SocialBuzzTraining.com Thursdays 2 pm EST
  36. 36. Tweet Consistency is key to a high #kloutscore. ~@ginacarr #KloutMatters #sbuzzu
  37. 37. Klout Counts NOT Broadcasts/Tweets FROM YOU
  38. 38. Klout Counts NOT DMs
  39. 39. Klout Counts Likes Comments Wall Posts
  40. 40. Klout Counts
  41. 41. Klout Counts
  42. 42. Klout Counts
  43. 43. Klout Counts
  44. 44. Klo
  45. 45. Klout Counts
  46. 46. Klout Counts
  47. 47. Klout Counts
  48. 48. Klout Counts
  49. 49. Klout Counts Comments Likes
  50. 50. Klout Counts Titles - CEO Recommendations Education
  51. 51. Klout Counts
  52. 52. NINJA TRICKS to Raise Your KLOUT Score
  53. 53. CHECKLISTS – Daily, Weekly, Monthly, Annually Critical for Succcess in Social Media
  54. 54. BufferApp.com
  55. 55. HOOTSUITE.com
  56. 56. IFTTT.com
  57. 57. ONLINE COLLABORATIVE NETWORKS
  58. 58. Social Media Partners Request to Join gina@ginacarr.com
  59. 59. Social Media Partners Request to Join www.fb.com/groups/socialprofs
  60. 60. Fb.com/groups/socialprofs Request to Join gina@ginacarr.com
  61. 61. RaiseMyKloutScore.com
  62. 62. Bit.ly/diannasgroup
  63. 63. socialbuzztraining.com
  64. 64. socialbuzztraining.com
  65. 65. The REAL Secret to Getting a High Klout Score?
  66. 66. Tweet Ask @ginacarr why #KloutMatters! #sbuzzu
  67. 67. Consistently Produce Great Content That People Want to Share
  68. 68. ENGAGE!
  69. 69. KloutMatters.com

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