The Pixel Lab 2011-Jeremy Ettinghausen: If You're Not Paying For It, You're The Product

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Technology Business

If You’re not paying for it,
You’re the Product
(and other stories about brands)

Jeremy Ettinghausen
Creative Director, BBH Labs

“We have to ﬁgure out
how to enable stories.”

Rei Inamoto
Chief Creative Ofﬁcer, AKQA

London Underground advert for McCain’s Guilty Secrets

‘Turning consumers into agents that add value. That’s the puzzle.’
will.i.am

‘Screening. Interacting. Sharing. Flowing. Accessing. Generating.’
Six words for our time - Kevin Kelly

SCREENING paid for with ATTENTION
INTERACTING paid for with ACTION
SHARING paid for with REPUTATION
FLOWING paid for with DONATION
ACCESSING paid for with INFORMATION
GENERATING paid for with CONTENT CREATION

“If you’re not paying for
it, you’re not the
customer, you’re the
product being sold.”
blue_beetle
Metaﬁlter forum user

THE TATE MOVIE PROJECT, SHAUN’S CHAMPIONSHEEPS, WALLACE & GROMIT’S WORLD OF INVENTION Karen Heldoorn, Head of Interactive, Aardman Digital, UK Looking across a selection of Aardman properties, Karen describes how they extend stories across multiple platforms to engage with audiences. She’ll provide invaluable insights into developing websites, games, the seeding of the games, community management and social media platforms for kids

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JESS3 was featured in the September 2011 issue of Computer Arts Projects for our work with foursquare for the 2010 Elections. Together, we visualized checkins to polling locations across the United States in real-time by leveraging Google and Pew's data (via Voting Information Project) and foursquare's platform + community. Our client, Eric Friedman of foursquare, shares the background to the project and the brief, while our Director of Information Design, Robin Richards, shares our approach and the project's outcome.

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A few of us at Fallon attended SXSW Conference and we want to share what we saw, what is breaking, what is trending, and what is likely to impact your brands and communications within the next year. Austin comes to Minneapolis. SXSW meets SX35W. Expect to view a series of short, lively, engaging, approachable presentations (no presentation longer than 5 minutes and 5 slides, with a mimimum of "geek-speak") that will showcase the conference highlights and outline the important things that you need to know now.

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