The Pixel Lab 2014_Michel Reilhac_What Are We Learning?

10 Keywords for interactive storytelling

PREAMBLE
on closeness
on closeness

Stories on screens used to be
about unreachable beings.
.

Screens too were out of reach then.

But screens
have been coming
closer to us.
.
.

And so, our stories have become
about our normal selves: people.

1
PEOPLE
(synonym: me,you, us, user…)

…what people say, what people do,
and what they say they do
are entirely different things.
Margaret Mead
Margaret Mead
Margaret Mead
Margaret Mead

2
AUTHENTIC
(synonym : emotion, legitimate,genuine)

You can only speak to a community
from within that community.

And remember
that now is the end of bullshit
that now is the end of bullshit

Triggering emotion:
Staged reality advert
Staged reality advert

3
CREATIVE
(synonym : ootbo)
(synonym : ootbo)
(synonym : ootbo)

You can never be ready for a
revolution that is coming,
you must do before you are ready
you are ready

When Gutenberg invented
the printing press,
95 % did not know how to read
did not know how to read
did not know how to read

Trick your mind to be truly creative:

-we only see, recognize or
understand what our brain is used to.

Beau Lotto
Videos - Illusion
Videos - Illusion
Videos - Illusion

- our brain can only make
small steps, not big jumps
big jumps

- our perception is grounded
in our experience and history
history

- therefore we hate uncertainty.

- and yet, to do anything new,
we need to step into
that stressful space.
.
.

- for this we have:
- doubt
- question
- play
play
play
play

- play is the only human endeavor
where uncertainty is celebrated

- add rules to play
and you have game
game

4
SIMPLE
(synonym: interface, cut)

If you wish to make an apple pie from scratch,
you must first invent the universe.
(Thank you Sean!)
(Thank you Sean!)
(Thank you Sean!)

Think of scissors as your best tool
(Thomas /
Hitchcock)

Technology must be transparent.

The interface is the experience

There is NEVER enough time nor
money, and all is done ALWAYS
in an emergency.
in an emergency.

Beware the lure of success stories
( stars, kickstarted, …) :

- 80 % of downloaded apps
are deleted after one use
use

- 75% of apps in the app stores
are never downloaded
never downloaded

6
FAILURE
(synonym : test)
(synonym : test)
(synonym : test)

Creativity rests at the edge of failure
( Lance)

Have a quick born to fail version

Shit is a fertilizer
( Thomas)
( Thomas)

So : cut, shit, and bloom
(Thomas, …who else)

But how to afford
the test, fail strategy ?
the test, fail strategy ?

7
ITERATE
(synonym: build)
(synonym: build)
(synonym: build)

But make sure
you have a long range plan.
.

9
EXPERIENCE
(synonym : story)
(synonym : story)
(synonym : story)

Trauber Tonbach
( Paul’s great suggestion)
( Paul’s great suggestion)

8
REAL
(my personal bias…)

The Coca Cola social media guard

Celestra
LARP to play Battlestar Galactica
LARP to play Battlestar Galactica

Good ideas in safe hands
(Christoph)
(Christoph)

Get ready for the next phase :
Virtual Reality (VR)
(VR)

And now that the Pixel Lab
is almost over…
is almost over…

…let all the theory sink in gracefully…

…and be like a dancer : forget the
choreography and live the dance.

GOOD LUCK TO ALL !
Thank you !
@michelreilhac
www.michelreilhac.com

The Pixel Lab 2014_Michel Reilhac_What Are We Learning?

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