The Pixel Lab 2014_Michel Reilhac_What Are We Learning?

•

3 likes•4,058 views

The document discusses 10 keywords for interactive storytelling: 1. People - Stories are now focused on normal people rather than unreachable beings. 2. Authentic - Stories must come from within the community being portrayed and avoid staged realities. 3. Creative - Creativity requires stepping into uncertainty and using tools like play, doubt, and questioning.

Stories on screens used to be
about unreachable beings.
.

But screens
have been coming
closer to us.
.
.

And so, our stories have become
about our normal selves: people.

1
PEOPLE
(synonym: me,you, us, user…)
(synonym: me,you, us, user…)
(synonym: me,you, us, user…)

…what people say, what people do,
and what they say they do
are entirely different things.
Margaret Mead
Margaret Mead
Margaret Mead
Margaret Mead

2
AUTHENTIC
(synonym : emotion, legitimate,genuine)
(synonym : emotion, legitimate,genuine)
(synonym : emotion, legitimate,genuine)

You can only speak to a community
from within that community.

And remember
that now is the end of bullshit
that now is the end of bullshit

Triggering emotion:
Staged reality advert
Staged reality advert

3
CREATIVE
(synonym : ootbo)
(synonym : ootbo)
(synonym : ootbo)

You can never be ready for a
revolution that is coming,
you must do before you are ready
you are ready

When Gutenberg invented
the printing press,
95 % did not know how to read
did not know how to read
did not know how to read

-we only see, recognize or
understand what our brain is used to.

Beau Lotto
Videos - Illusion
Videos - Illusion
Videos - Illusion

- our brain can only make
small steps, not big jumps
big jumps

- our perception is grounded
in our experience and history
history

- and yet, to do anything new,
we need to step into
that stressful space.
.
.

- for this we have:
- doubt
- question
- play
play
play
play

- play is the only human endeavor
where uncertainty is celebrated

- add rules to play
and you have game
game

4
SIMPLE
(synonym: interface, cut)
(synonym: interface, cut)
(synonym: interface, cut)

If you wish to make an apple pie from scratch,
you must first invent the universe.
(Thank you Sean!)
(Thank you Sean!)
(Thank you Sean!)

Think of scissors as your best tool
(Thomas /
Hitchcock)

There is NEVER enough time nor
money, and all is done ALWAYS
in an emergency.
in an emergency.

Beware the lure of success stories
( stars, kickstarted, …) :

- 80 % of downloaded apps
are deleted after one use
use

- 75% of apps in the app stores
are never downloaded
never downloaded

6
FAILURE
(synonym : test)
(synonym : test)
(synonym : test)

Creativity rests at the edge of failure
( Lance)

Shit is a fertilizer
( Thomas)
( Thomas)

So : cut, shit, and bloom
(Thomas, …who else)
(Thomas, …who else)
(Thomas, …who else)

But how to afford
the test, fail strategy ?
the test, fail strategy ?

7
ITERATE
(synonym: build)
(synonym: build)
(synonym: build)

But make sure
you have a long range plan.
.

9
EXPERIENCE
(synonym : story)
(synonym : story)
(synonym : story)

Trauber Tonbach
( Paul’s great suggestion)
( Paul’s great suggestion)

8
REAL
(my personal bias…)
(my personal bias…)
(my personal bias…)

Celestra
LARP to play Battlestar Galactica
LARP to play Battlestar Galactica

Good ideas in safe hands
(Christoph)
(Christoph)

Get ready for the next phase :
Virtual Reality (VR)
(VR)

And now that the Pixel Lab
is almost over…
is almost over…

…and be like a dancer : forget the
choreography and live the dance.

GOOD LUCK TO ALL !
Thank you !
@michelreilhac
www.michelreilhac.com
www.michelreilhac.com
www.michelreilhac.com
www.michelreilhac.com
www.michelreilhac.com
www.michelreilhac.com
www.michelreilhac.com

We spend our time in digital, but the reality is that we’re all still struggling to make a living out of it. Where does the money come from, how is this structured, who can you talk to and what do you need to know? This session will take apart a successful commercial digital project (Sherlock: The Network) and look at where the money came from. We’ll then look at all the other funding options, from advertising to sponsorship to merchandise to subscriptions to affiliate revenue to app sales. We’ll look at the differences for factual versus fiction; games versus experiences; mobile versus web. Along the way we’ll touch on YOUR project and look to see what models might work for your cross-platform concepts.

Developing the AIP Thesaurus: The Platform for an Ontology

Access Innovations, Inc.

Tkt «teaching knowledge test»

Giovanna Manobanda

Synonym powerpointpenguin114233

SynonymsRudy Alfonso

Synonym and Antonym PowerPoint

kmcmillen92

Children and media ten years ago.....Olav Østvold

Week1 InteractivityCMoz

Argpittfalls

Jan Libby

Thor 2twbsmediaconnell

Thor 2MissConnell

Empathy Games - playing for a better world by Felipe Barcellos (@elvexkidd)

Felipe Barcellos

Empathy Games probably won't save the world but it can surely gives us a hand in the right direction on how we can reach realities and contexts that are alien to us, enhancing our empathy. This can lead us to a better understanding of the different realities we can experience as humans. Presentation for a seminary on the post-graduation course of Electronic Games Development from Universidade do Estado do Amazonas (Manaus, Brazil). Author: Felipe Barcellos www.elvexkidd.com

Robots 3D Science Museum

Semana Inglesa

Hackers and HollywoodDamian T. Gordon

Libraries as Motion Video: Setting up an in-house studio, getting visual & ex...

Bernadette Daly Swanson

Libraries as Motion Video: Setting up an in-house studio, getting visual & extending skill-sets into new environments. Created for the 3.5 hour Engage Workshop during pre-conference for CARL (California Academic & Research Libraries Conference), April 8-10, 2010, Sacramento, CA. PDF of the paper from CARL proceedings: http://carl-acrl.org/Archives/ConferencesArchive/Conference10/2010proceedings/BernadetteDalySwanson.pdf Accompanying video used during workshop: http://www.youtube.com/watch?v=hktUGfpLhTw&hd=1 Library Video Channel: http://www.youtube.com/user/libraryvideochannel Presenters: Bernadette Daly Swanson & Meredith Saba, UC Davis Photo credits: many images purchased from http://www.istockphoto.com - istockphoto, Bernadette Daly Swanson, Wikipedia, with screen captures from Second Life® and YouTube, assorted Library websites. UC Davis, libraries, CARL, 2010, video, Second Life, machinima, youtube

Games as mindbomb (by Ingo)pablobullrich

Voice as a game modification in Machinima - ISEA 2011 Istanbul

Isabelle Arvers

ISEA 2011 Istanbul panelist : Voicing electronic arts Chair Person : Norie Neumark Presenters : Nermin Saybasili, Igor Stromajer, Isabelle Arvers Location : Sabanci Center Room 1, Sabanci Center, Levent There is an uncanny quality to voice in electronic arts, viscerally carrying bodily intimacies to the listener through physical spaces, yet dislocated from the speaker’s body through reproduction and transmission. The digital voice is paradoxically human and machinic – intimate and intense, as it connects subjectivities on the one hand and the digitally abstract on the other hand, as it passes through machines on to the other. Whether voices call to us across the internet, or across the smaller space of an installation, or from the small screen of machinima, media artists have found this paradoxical and uncanny quality alluring and have worked with it across a range of media and emotional ranges. While voice is often discussed in a political and metaphorical sense (giving people a voice through media) the aim of this panel is to address the aesthetics of voice in media art. Machinima as a Political or Artistic Detournement of Video Games by Isabelle Arvers This paper presents Machinima as a political or artistic detournement of video games. By using virtual spaces and changing perspective as an artistic strategy, machinima allow a distanced critique of a simulated world. They tend to erase the boundaries between reality and fiction and redefine the transgressive power of the game. As Guy Debord states in The Society of the Spectacle, “There, where the real world is changing into simple images, simple images become real human beings and efficient motivations for an hypnotic behavior.” Machinima re-actualize the Situationist conception of cinema in which voices in dialogs, or interviews, or voice over and images, act as different layers of content. In the purest hacking tradition, machinima can be perceived as a « detournement » or a diversion of mass media to become a means of expression, political or artistic… Machinima represents the particular moment when gamers begin to produce content and where games become tools of expression. These movies are mostly narrative, but they can also be experimental, artistic, or related to music, documentaries, ads, and feature films. They can be seen as a new way of representation in the digital age, along with 3D animation, digital cinema, or video. Machinima has a huge potential because it uses mass consumption objects that are games, to help people self-express. A recent French study showed that 99.8 % of teenagers play video games daily. Therefore, it can be said that games surround our everyday life. This is the reason why it is meaningful to diffuse a cinematographic genre using games and open source tools, to make movies and artworks, enabling and amplifying other ways for people to express themselves.

Jurassic Park Movie Essay

Debbie White

Questionnairejoshbroadhead

Lorenzo von Matterhorn and the three Levels of Transmedia Storytelling

Christian Riedel

The Pixel Lab 2015 | What Are We Learning? - Michel Reilhac

power to the pixel

Viewers also liked

Synonyms and Antonyms (Mashup) Carla Meyer

The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson

power to the pixel

Developing the AIP Thesaurus: The Platform for an Ontology

Access Innovations, Inc.

Tkt «teaching knowledge test»

Giovanna Manobanda

Synonym powerpointpenguin114233

SynonymsRudy Alfonso

Synonym and Antonym PowerPoint

kmcmillen92

Viewers also liked (7)

Synonyms and Antonyms (Mashup)

The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson

Developing the AIP Thesaurus: The Platform for an Ontology

Tkt «teaching knowledge test»

Synonym powerpoint

Synonyms

Synonym and Antonym PowerPoint

Similar to The Pixel Lab 2014_Michel Reilhac_What Are We Learning?

Children and media ten years ago.....Olav Østvold

Week1 InteractivityCMoz

Argpittfalls

Jan Libby

Thor 2twbsmediaconnell

Thor 2MissConnell

Empathy Games - playing for a better world by Felipe Barcellos (@elvexkidd)

Felipe Barcellos

Robots 3D Science Museum

Semana Inglesa

Hackers and HollywoodDamian T. Gordon

Libraries as Motion Video: Setting up an in-house studio, getting visual & ex...

Bernadette Daly Swanson

Games as mindbomb (by Ingo)pablobullrich

Voice as a game modification in Machinima - ISEA 2011 Istanbul

Isabelle Arvers

Jurassic Park Movie Essay

Debbie White

Questionnairejoshbroadhead

Lorenzo von Matterhorn and the three Levels of Transmedia Storytelling

Christian Riedel

The Pixel Lab 2015 | What Are We Learning? - Michel Reilhac

power to the pixel

Anders Sjöman On Crowdsourcing In Film Making At Stockholm Filmfestival

SpringtimePR

Anders SjöMan On Crowdsourcing In Film Making At Stockholm Filmfestival

Anders Sjöman

Transmedia - NYWF 2011 - joetv

JT Velikovsky

Immersive Technology (VR, AR or XR) will all have a huge impact on our lives

James Watson

We are starting to understand what immersive technology actually is, but what isn’t so clear is the potential impact it will have on so many aspects of our lives. This talk will not only highlight how it will affect us as individuals, but also how it will fundamentally change the way businesses operate. Key takeaways: Understand what immersive technology is, why it is so important and demystifying the difference between VR, AR, MR (and even XR)!, identify how immersive technologies will directly affect all of us over the next 5 to 10 years, explore game changing opportunities businesses have identified for using immersive technology.

Cross/Transmedia Story Design

Christy Dena

Similar to The Pixel Lab 2014_Michel Reilhac_What Are We Learning? (20)

Children and media ten years ago.....

Week1 Interactivity

Argpittfalls

Thor 2

Empathy Games - playing for a better world by Felipe Barcellos (@elvexkidd)

Robots 3D Science Museum

Hackers and Hollywood

Libraries as Motion Video: Setting up an in-house studio, getting visual & ex...

Games as mindbomb (by Ingo)

Voice as a game modification in Machinima - ISEA 2011 Istanbul

Jurassic Park Movie Essay

Questionnaire

Lorenzo von Matterhorn and the three Levels of Transmedia Storytelling

The Pixel Lab 2015 | What Are We Learning? - Michel Reilhac

Anders Sjöman On Crowdsourcing In Film Making At Stockholm Filmfestival

Anders SjöMan On Crowdsourcing In Film Making At Stockholm Filmfestival

Transmedia - NYWF 2011 - joetv

Immersive Technology (VR, AR or XR) will all have a huge impact on our lives

Cross/Transmedia Story Design

More from power to the pixel

The Pixel Lab 2015 | Don't lose heart - Sean Coleman

power to the pixel

Of course it’s exciting when people offer you money to make your project, but in this fragmented world of cross-platform production, more often than not, you will be working with several funders, in different territories, for a variety of audiences, on many platforms, over extended periods of time. This cautionary tale uses case studies and personal experience to highlight the potential pitfalls of working on a large-scale cross-platform production and aims to provide strategies for creating a story-world that covers all the bases whilst keeping true to the heart of the project.

The Pixel Lab 2015 | Designing the new narratives - Adam Sigel

power to the pixel

In the rapidly changing landscape between technology, art and entertainment, storytellers must begin to apply new strategies to integrate their narratives across an increasingly complex system. This lecture will better define key areas in narrative design such as story engine, user engagement, socialisation and immersion. It will lay out basic principles and challenges in creating these new narrative experiences.

The Pixel Lab 2015 | It's all about the money - Nuno Bernardo

power to the pixel

Well, not really. But if you want to be truly independent in your art and craft, you need to establish a business model that works for you and your company. Even in a world where audiences spend more time online than watching TV, financing digital and cross-media content is still a challenge. The entertainment industry is still organised in a silo structure and new, experimental and creative projects struggle to get the necessary funding. To succeed producing cross-media you need to understand the limitations and the opportunities available, from searching for available funding at the right places, to combining traditional and new sources of financing and working with brands and advertisers, without ever forgetting the potential international market. In the last decade, Nuno Bernardo was able to finance and produce iconic cross-media projects, from Sofia’s Diary to Beat Girl, that got awards and recognition but also generated the important revenues.

The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker

power to the pixel

The Pixel Lab 2015 | How does understanding more about my audience affect pro...

power to the pixel

There’s so much a producer can do these days: create, finance, promote and distribute content across multiple platforms, media and channels. No longer do you have to rely on someone else’s ‘shop window’ to get your content seen. But in doing so we have to take responsibility for finding, connecting and activating audiences. Understanding context is key. It helps make content more engaging and relevant; it helps you weave your output into the lives of your users. However, it’s easy to paint a rosy picture of their attitude towards our offerings and the quality of the experience we provide. Mapping user journeys is a great way of realising the potential of your output reaching its intended audience. But how do we map the journey without turning it into a fairy tale?

The Pixel Lab 2015 | Extending story through play - Nick Fortugno

power to the pixel

Nick Fortugno looks at the way in which games and gameplay can be used to extend, monetise, and even incubate brands and stories. By looking at successful examples of transmedia that incorporate play into their storyworlds, Nick discusses how games create aesthetics and how that practice can be applied to larger brand strategies. From there, the talk explores how gameplay can fit into a larger transmedial strategy in a number of rules, from expanding the story’s access to new audiences to serving as an experimental platform for brand-new story properties.

The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang

power to the pixel

The publishing industry is going through massive disruption. The Big Six have become the Big Five – and Nielsen data shows that the global book market is decreasing year-on-year despite the tremendous growth of e-books. But it’s not all gloom and doom! There are success stories. Children’s publishing is exploding. And pockets of innovation, both in traditional publishing houses as well as in start-ups that are less a year old, are redefining what it means to be a book publisher. Format is no longer as important as story, and many publishers are actively looking to commission stories that span media platforms. Publishing professional Eric Huang leads us through a recent history of the industry to uncover the innovations springing up around the world. What sort of stories is the modern publisher looking for? What is the best way to approach them?

The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...

power to the pixel

The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary

power to the pixel

The Pixel Lab 2014_Sean Coleman_Are We Being Watched?

power to the pixel

The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...

power to the pixel

The Pixel Lab 2014_Alain Bieber_ARTE Creative

power to the pixel

The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success

power to the pixel

The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Century

power to the pixel

The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary

power to the pixel

The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2

power to the pixel

The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1

power to the pixel

The Pixel Lab 2014_Stephanie Lang_MFG Film Funding

power to the pixel

The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress

power to the pixel

The Pixel Lab 2014_Rob Meldrum_Telling Brand Stories In Unexpected Ways

power to the pixel

More from power to the pixel (20)