Paul Tyler is a consultant who maps stakeholder relationships, fictional worlds, and user journeys. He has worked on over 330 projects in the last 2 years. Tyler believes in understanding context and finding a way to ensure one's creative vision is understood by audiences. His website provides information on mapping techniques and case studies.
Research In Digital Planning: A Snapshot (Session for Clique Interactive: 7th...Kunal Ghosh
A training module on how to approach research in a digital strategic planning journey. This presentation focuses on the relevant tools (with a particular focus on listening tools) and methodologies used by small/mid-sized agencies across MENA and SEA to derive digital comms strategy for pitches and accounts.
A persona is defined by its personal, practical, and company-oriented goals as well as by the relationship with the product to be designed, the emotions of the persona when using the product, and the goals of the persona in using it.
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Successful Collaboration and Employee Engagement LifecycleDan Keldsen
What is an engagement lifecycle, and why does it matter? Pre-engagement, Rollout. and Re-engagement
How to focus collaboration efforts:
Are you actively engaging, or passively hoping?
What’s in it for THEM?
What are the jobs to be done for collaboration… and beyond collaboration?
30 Minute Engagement Consultation:
http://bit.ly/engagementstrategy
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Journey Mapping for Marketers & Makers by Caitlin Vlastakis Smithcaitvsmith
Journey mapping is a strategic activity designed to bring teams together to create intentional human-centered products, services and experiences. Journey mapping is a design thinking tool, but it's not just for designers. Cait developed this presentation to guide marketers, business people and creatives who care about meeting and exceeding customer expectations through the step-by-step process of collaborative journey mapping.
This presentation was developed and presented by Caitlin Vlastakis Smith at the Triangle Marketing Club in Raleigh, NC in March 2017.
More presentations by Caitlin Vlastakis Smith here:
https://www.caitvsmith.com/publications-speaking/
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
Research In Digital Planning: A Snapshot (Session for Clique Interactive: 7th...Kunal Ghosh
A training module on how to approach research in a digital strategic planning journey. This presentation focuses on the relevant tools (with a particular focus on listening tools) and methodologies used by small/mid-sized agencies across MENA and SEA to derive digital comms strategy for pitches and accounts.
A persona is defined by its personal, practical, and company-oriented goals as well as by the relationship with the product to be designed, the emotions of the persona when using the product, and the goals of the persona in using it.
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Successful Collaboration and Employee Engagement LifecycleDan Keldsen
What is an engagement lifecycle, and why does it matter? Pre-engagement, Rollout. and Re-engagement
How to focus collaboration efforts:
Are you actively engaging, or passively hoping?
What’s in it for THEM?
What are the jobs to be done for collaboration… and beyond collaboration?
30 Minute Engagement Consultation:
http://bit.ly/engagementstrategy
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Journey Mapping for Marketers & Makers by Caitlin Vlastakis Smithcaitvsmith
Journey mapping is a strategic activity designed to bring teams together to create intentional human-centered products, services and experiences. Journey mapping is a design thinking tool, but it's not just for designers. Cait developed this presentation to guide marketers, business people and creatives who care about meeting and exceeding customer expectations through the step-by-step process of collaborative journey mapping.
This presentation was developed and presented by Caitlin Vlastakis Smith at the Triangle Marketing Club in Raleigh, NC in March 2017.
More presentations by Caitlin Vlastakis Smith here:
https://www.caitvsmith.com/publications-speaking/
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Do both traditional and new media marketing have roles in business promotion today? I delivered this presentation to high school students to show them where marketing is going, growing and slowing.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.
Welcome to Userland - A user centric web2.0 workshopTamir Berkman
Hi, I'm an online strategist at FRANk media and I was running this workshop at the User Centric web2.0 conference (Sydney11-13 June 2008). It's meant to be a starting point for a brand's online strategy. You can find me also at: frankmedia.com.au/blog. Hope you enjoy it.
Similar to The Pixel Lab 2014_Paul Tyler_Content is king, but content is his mistress (20)
Of course it’s exciting when people offer you money to make your project, but in this fragmented world of cross-platform production, more often than not, you will be working with several funders, in different territories, for a variety of audiences, on many platforms, over extended periods of time. This cautionary tale uses case studies and personal experience to highlight the potential pitfalls of working on a large-scale cross-platform production and aims to provide strategies for creating a story-world that covers all the bases whilst keeping true to the heart of the project.
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel power to the pixel
In the rapidly changing landscape between technology, art and entertainment, storytellers must begin to apply new strategies to integrate their narratives across an increasingly complex system. This lecture will better define key areas in narrative design such as story engine, user engagement, socialisation and immersion. It will lay out basic principles and challenges in creating these new narrative experiences.
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo power to the pixel
Well, not really. But if you want to be truly independent in your art and craft, you need to establish a business model that works for you and your company. Even in a world where audiences spend more time online than watching TV, financing digital and cross-media content is still a challenge.
The entertainment industry is still organised in a silo structure and new, experimental and creative projects struggle to get the necessary funding. To succeed producing cross-media you need to understand the limitations and the opportunities available, from searching for available funding at the right places, to combining traditional and new sources of financing and working with brands and advertisers, without ever forgetting the potential international market. In the last decade, Nuno Bernardo was able to finance and produce iconic cross-media projects, from Sofia’s Diary to Beat Girl, that got awards and recognition but also generated the important revenues.
The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker power to the pixel
As audience behaviour transforms, who is investing in new ways for film and media organisations to adapt to stay relevant? This session gives a unique opportunity to hear from commissioners who are leading the way in backing new types of entertainment products, audience engagement tools and cross-media projects.
The Pixel Lab 2015 | How does understanding more about my audience affect pro...power to the pixel
There’s so much a producer can do these days: create, finance, promote and distribute content across multiple platforms, media and channels. No longer do you have to rely on someone else’s ‘shop window’ to get your content seen. But in doing so we have to take responsibility for finding, connecting and activating audiences. Understanding context is key. It helps make content more engaging and relevant; it helps you weave your output into the lives of your users. However, it’s easy to paint a rosy picture of their attitude towards our offerings and the quality of the experience we provide. Mapping user journeys is a great way of realising the potential of your output reaching its intended audience. But how do we map the journey without turning it into a fairy tale?
The Pixel Lab 2015 | Extending story through play - Nick Fortugnopower to the pixel
Nick Fortugno looks at the way in which games and gameplay can be used to extend, monetise, and even incubate brands and stories. By looking at successful examples of transmedia that incorporate play into their storyworlds, Nick discusses how games create aesthetics and how that practice
can be applied to larger brand strategies. From there, the talk explores how gameplay can fit into a larger transmedial strategy in a number of rules, from expanding the story’s access to new audiences to serving as an experimental platform for brand-new story properties.
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson power to the pixel
We spend our time in digital, but the reality is that we’re all still struggling to make a living out of it. Where does the money come from, how is this structured, who can you talk to and what do you need to know? This session will take apart a successful commercial digital project (Sherlock: The Network) and look at where the money came from. We’ll then look at all
the other funding options, from advertising to sponsorship to merchandise to subscriptions to affiliate revenue to app sales. We’ll look at the differences for factual versus fiction; games versus experiences; mobile versus web. Along the way we’ll touch on YOUR project and look to see what models might work for your cross-platform concepts.
The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang power to the pixel
The publishing industry is going through massive disruption. The Big Six have become the Big Five – and Nielsen data shows that the global book market is decreasing year-on-year despite the tremendous growth of e-books.
But it’s not all gloom and doom! There are success stories. Children’s publishing is exploding. And pockets of innovation, both in traditional publishing houses as well as in start-ups that are less a year old, are redefining what it means to be a book publisher. Format is no longer as important as story, and many publishers are actively looking to commission stories
that span media platforms. Publishing professional Eric Huang leads us through a recent history of the industry to uncover the innovations springing up around the world. What sort of stories is the modern publisher looking for? What is the best way to approach them?
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...power to the pixel
You may have a good idea. You may even know how to make your voice
heard in this crowded digital marketplace. But do you know how to protect yourself along the way, from scratch to screen and beyond?
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary power to the pixel
The NFB's Head of Digital Content shares lessons learned around story and form from award-winning, groundbreaking interactive projects Seven Digital Deadly Sins, Circa 1948, The Last Hunt, Bear 71 and Welcome to Pinepoint.
Design and technology meets story and documentary.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
4. Map real worlds
for
documentary
makers
Map stakeholder
maps for
communicators
and marketers
Map character
constellations,
fictional worlds
and journeys for
storytellers
Map contestant
choices for
game show
makers
Map eco-systems
for policy makers
Map user
engagement
and interaction
for designers
9. “working with context doesn’t
simply mean giving the audience
what they want and losing your
artistic magic. It’s
about finding a
way to ensure
your magic gets
seen.”
13. Features and Functions of an
ATM
The benefits to Dave
ATM screen design: To minimise the number
of screens, meaning faster transaction times
$60 Quickcash: A convenient option for those
who prefer a set amount of cash in $20 notes
Favourite withdrawal: only 2 buttons to get
your cash at any Westpac, St.George,
BankSA or Bank of Melbourne ATM once you
set up a favourite withdrawal (Favourite
withdrawal set up guide PDF 816kb (Opens
in new window))
Directly enter your amount on the withdrawal
screen without first having to select 'Another
amount'
Easy confirmation with selections displayed
on screen as you progress
Go back a step or return to Main menu
options without having to cancel then reinsert
your card
Withdraw your cash without a debit card on
eligible accounts. Just call us anytime on 132
032 and ask for Emergency Cash.
He can access his money when the
banks are closed so he can go on a
date.
32. What do they know/have experienced in relation to your project/theme?
33. What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
34. What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
35. What do they expect
to get out of it?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
..and how will they
know it?
36. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
CONVERSION
37. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
38. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
39. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
44. What do they know/have experienced in relation to your project/theme?Aware of http://www.antislavery.org/ and Avaarz campaigns
45. What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
46. What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
47. What do they expect
to get out of it?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
..and how will they
know it?
Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
Proof that they are being
more than idealistic
..the site promises
‘real’ change.
48. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
Proof that they are being
more than idealistic
..the site promises
‘real’ change.
Suggests effect can
be felt within 3 months
Demonstrate to others that it’s possible to make real change
Appears to offer the
user something
pragmatic
49. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
Proof that they are being
more than idealistic
..the site promises
‘real’ change.
Suggests effect can
be felt within 3 months
Demonstrate to others that it’s possible to make real change
Appears to offer the
user something
pragmatic
50. Will it be clear when
they’ve reached their
goal?
What can they do when they’ve reached it?
Why is this better than
their original goal?
What was their goal before you come
along?
What do they know/have experienced in relation to your project/theme?
What do they expect
to get out of it?
..and how will they
know it?
Aware of http://www.antislavery.org/ and Avaarz campaigns
Show to others that they are
politically aware and have a moral
compass.
Proof that they are being
more than idealistic
..the site promises
‘real’ change.
Suggests effect can
be felt within 3 months
Demonstrate to others that it’s possible to make real change
Appears to offer the
user something
pragmatic
What is point?
What are you trying to say?
Why did you join the Pixel Lab?ß
The role of the creative is getting bigger: to create, finance and distribute stories across multiple platforms. No longer can we rely on someone else’s ‘shop window’ to display our content. Now we have to take responsibility for finding, connecting and activating our audiences.
Context helps to make content more engaging and relevant; you must find ways to weave your media into the lives of your users. However we tend to paint a rosy picture of their attitude towards our offerings and the quality of the experience we provide. Mapping user journeys is a great way of identifying the potential of better experiences. But, how do we map the journey without making it into a fairy tale?
Over 330 projects since PttP lab two years ago.
They reveal a gap between “How it should be” and “How it is”.
It reminds us what happens when reality strikes.
We identify with the scenarios.
We recognize the failing.
The role of the creative is getting bigger: to create, finance and distribute stories across multiple platforms. No longer can we rely on someone else’s ‘shop window’ to display our content. Now we have to take responsibility for finding, connecting and activating our audiences.
Context helps to make content more engaging and relevant; you must find ways to weave your media into the lives of your users. However we tend to paint a rosy picture of their attitude towards our offerings and the quality of the experience we provide. Mapping user journeys is a great way of identifying the potential of better experiences. But, how do we map the journey without making it into a fairy tale?
When we develop a concept we go on a journey. This journey creates a hierarchy. We often use that hierarchy to explain it, to ourselves and to others. When designing complex systems, sometimes we struggle to find the write way in for the reader. We want to say it all. We want to give a sense of hierachy, but all too often from the perspective of the creator and not the user. By taking a user centric viewpoint of the system we understand what it does as opposed to what it might do. We place it in context.
Why, because we can affect more of the touch points between us and the audience.
Why, because we can affect more of the touch points between us and the audience.
It was clever how it tricked me into confessing all the “good” reasons for why have never got involved before and then it made doing things in the real world so god damn easy that it was almost embarrassing to admit that I hadn’t done anything pragmatic before.
12 years at BBC
6 years content and concept development
2 years graduate teaching
4 years theatre