This document discusses techniques for designing narratives across multiple platforms, known as transmedia storytelling. It begins by looking at early examples from Hitchcock films and how they engaged audiences through additional materials. It then examines three levels of audience engagement - passive, casual, and active - and how participation has increased with new technologies. Finally, it addresses how to develop the world, mythology, characters, and themes of a transmedia story (the "storyworld") as well as the importance of defining the core narrative and having a clear strategic plan.
Behind the Lens of a Veteran Photojournalist: How to Tell More Compelling Sto...Resource Media
Resource Media takes you behind the lens with our very own veteran photojournalist and show you how to take better pictures to create compelling and persuasive stories. The adventure begins with storytelling basics and builds on how photos can enhance communications with your key supporters. We will share insights on recommended tools, composition tips and picture-taking techniques that you’ll need to turn your snapshots into convincing stories.
Experiences and outcomes of STORIES.COOP, the first digital campaign to choose the storytelling tradition as a way of communicating the cooperative experience to the general public.
An initiative of ICA (International Co-operative Alliance) and Euricse (European Research Institute on Cooperative and Social Enterprises)
The slideshow has been presented during 2013 ICA general Assembly in Cape Town, 3 nov.
Browse, Connect, Share, Inspire: www.stories.coop
Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Pers...Steve Sorensen
Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with it. One day the king said, “This product is ruining my kingdom and I want to destroy it.
Based on Chip & Dan Heath's bestseller 'Made to Stick', this slide deck shows how we can apply 6 rules to make our own messages “stick”. With social media case studies from Mc Donalds Gol! World Cup Brasil commercial, P&G's #LikeAGirl campaign, Dumb Ways to Die and more.
How To Tell Your Digital Story: TechSoup Digital Storytelling eventTechSoup
Michael Margolis from GetStoried and Rob Kershaw Center for Digital Storytelling provide information to help you understand how they tell their digital stories effectively and how stories can make an impact.
This event is part of the TechSoup Digital Storytelling Event & Challenge 2011. Learn more and enter the Challenge: http://www.techsoup.org/go/tsdigs
Behind the Lens of a Veteran Photojournalist: How to Tell More Compelling Sto...Resource Media
Resource Media takes you behind the lens with our very own veteran photojournalist and show you how to take better pictures to create compelling and persuasive stories. The adventure begins with storytelling basics and builds on how photos can enhance communications with your key supporters. We will share insights on recommended tools, composition tips and picture-taking techniques that you’ll need to turn your snapshots into convincing stories.
Experiences and outcomes of STORIES.COOP, the first digital campaign to choose the storytelling tradition as a way of communicating the cooperative experience to the general public.
An initiative of ICA (International Co-operative Alliance) and Euricse (European Research Institute on Cooperative and Social Enterprises)
The slideshow has been presented during 2013 ICA general Assembly in Cape Town, 3 nov.
Browse, Connect, Share, Inspire: www.stories.coop
Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Pers...Steve Sorensen
Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with it. One day the king said, “This product is ruining my kingdom and I want to destroy it.
Based on Chip & Dan Heath's bestseller 'Made to Stick', this slide deck shows how we can apply 6 rules to make our own messages “stick”. With social media case studies from Mc Donalds Gol! World Cup Brasil commercial, P&G's #LikeAGirl campaign, Dumb Ways to Die and more.
How To Tell Your Digital Story: TechSoup Digital Storytelling eventTechSoup
Michael Margolis from GetStoried and Rob Kershaw Center for Digital Storytelling provide information to help you understand how they tell their digital stories effectively and how stories can make an impact.
This event is part of the TechSoup Digital Storytelling Event & Challenge 2011. Learn more and enter the Challenge: http://www.techsoup.org/go/tsdigs
Social Media Today: The Rise of the Planned Opportunists Sobcon
The state of Social Media today is characterized by the rise of what I call "planned opportunists" - content creators who understand the brand's mission & values, can write 140 characters and 1000 words equally as well, can make immediate connections with the trend line, the storyline (based on the Hero's Journey) and the customer, can integrate sound & visual seamlessly, is a HUMAN, and thinks like Yoda (yes, Yoda).
The planned opportunist is a jazz player that knows how to use a productive key to improvise, around the virtual watercooler that is social media.
The ELMCIP Electronic Literature Knowledge Base: Documentation, Connections a...Jill Walker Rettberg
Talk given at "What are Digital Humanities?" at the University of Oslo, June 14, 2013.
A presentation of the ELMCIP Knowledge Base and the ways in which we've been working with visualization, and an addendum about alternative data sources for exploring what electronic literature - or the digital humanities - are. Most of the visualizations in this presentation and most of the slides themselves were made by Scott Rettberg.
Links include:
http://elmcip.net/knowledgebase
https://sites.google.com/site/whatisdigitalhumanities/
http://retts.net/viz/elmcip_ref_crit_work/#
FLUPA UX-Days 2016 - "Tests utilisateurs en équipe, et après ?" par Léa Mende...Flupa
Cet atelier sera animé en binôme par Guillaume Bruère (Product Manager chez PrestaShop) et Léa Mendes Da Silva (Product designer chez PrestaShop).
L’objectif de cet atelier est d’apprendre aux équipes produit à exploiter au mieux et ensemble les retours de leurs utilisateurs, à positionner les besoins de l’utilisateur comme point de départ de la conception du produit, à sensibiliser tous les membres de l’équipe (y compris les développeurs, la QA ou les content managers) aux besoins réels des utilisateurs.
Sur la base de feedbacks récupérés lors de tests utilisateurs, les participants à l’atelier apprendront à traiter ces feedbacks en équipe et à les exploiter :
– D’abord en différenciant ces retours en 4 groupes : problèmes d’UX-d’ergonomie / bugs / “aha moments » à préserver / features requests
– Ensuite, à partir de ces groupes, les participants devront déterminer les “to do” (évolutions/itérations à apporter aux interfaces) des “to check” (problèmes ou hypothèses à vérifier via plus de tests)
– Enfin les participants planifieront par priorité les prochaines to do de l’interface
L’atelier sera clôturé par un retour d’expérience de l’équipe produit Prestashop où nous appliquons cette organisation de travail.
Social Media Today: The Rise of the Planned Opportunists Sobcon
The state of Social Media today is characterized by the rise of what I call "planned opportunists" - content creators who understand the brand's mission & values, can write 140 characters and 1000 words equally as well, can make immediate connections with the trend line, the storyline (based on the Hero's Journey) and the customer, can integrate sound & visual seamlessly, is a HUMAN, and thinks like Yoda (yes, Yoda).
The planned opportunist is a jazz player that knows how to use a productive key to improvise, around the virtual watercooler that is social media.
The ELMCIP Electronic Literature Knowledge Base: Documentation, Connections a...Jill Walker Rettberg
Talk given at "What are Digital Humanities?" at the University of Oslo, June 14, 2013.
A presentation of the ELMCIP Knowledge Base and the ways in which we've been working with visualization, and an addendum about alternative data sources for exploring what electronic literature - or the digital humanities - are. Most of the visualizations in this presentation and most of the slides themselves were made by Scott Rettberg.
Links include:
http://elmcip.net/knowledgebase
https://sites.google.com/site/whatisdigitalhumanities/
http://retts.net/viz/elmcip_ref_crit_work/#
FLUPA UX-Days 2016 - "Tests utilisateurs en équipe, et après ?" par Léa Mende...Flupa
Cet atelier sera animé en binôme par Guillaume Bruère (Product Manager chez PrestaShop) et Léa Mendes Da Silva (Product designer chez PrestaShop).
L’objectif de cet atelier est d’apprendre aux équipes produit à exploiter au mieux et ensemble les retours de leurs utilisateurs, à positionner les besoins de l’utilisateur comme point de départ de la conception du produit, à sensibiliser tous les membres de l’équipe (y compris les développeurs, la QA ou les content managers) aux besoins réels des utilisateurs.
Sur la base de feedbacks récupérés lors de tests utilisateurs, les participants à l’atelier apprendront à traiter ces feedbacks en équipe et à les exploiter :
– D’abord en différenciant ces retours en 4 groupes : problèmes d’UX-d’ergonomie / bugs / “aha moments » à préserver / features requests
– Ensuite, à partir de ces groupes, les participants devront déterminer les “to do” (évolutions/itérations à apporter aux interfaces) des “to check” (problèmes ou hypothèses à vérifier via plus de tests)
– Enfin les participants planifieront par priorité les prochaines to do de l’interface
L’atelier sera clôturé par un retour d’expérience de l’équipe produit Prestashop où nous appliquons cette organisation de travail.
Summary highlights from the book "Positioning for Professionals: How Professional Firms Can Differentiate Their Way to Success" by Tim Williams of Ignition Consulting Group.
Slides de l'atelier du Flupa UX Day 2016 animé par Cornelia Laros sur les tests d'arborescence pour optimiser la structuration de l'information. Au cours de cet atelier, nous avons réalisé des tests d'arborescences en groupes de 5 ou 6 personnes sur papier et comparé les résultats des tests papiers avec des tests en ligne en utilisant la plateforme optimal workshop.
The Pixel Lab 2015 | Designing the new narratives - Adam Sigel power to the pixel
In the rapidly changing landscape between technology, art and entertainment, storytellers must begin to apply new strategies to integrate their narratives across an increasingly complex system. This lecture will better define key areas in narrative design such as story engine, user engagement, socialisation and immersion. It will lay out basic principles and challenges in creating these new narrative experiences.
"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm ConferenceThe Image Group
Presented by:
Layne Fuller
Jason Kehrer
Ed Van Poolen
Good communication tells your story in a way that speaks to your audiences and stands out from the other college advertising. It is important that your messages are relevant and that your creative is really, really good. In this session we will help you understand how to build on research and strategy, and start to think critically about creativity and communication. We will break down keys to creative communication and provide tips for finding insights.
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
A lecture I did at Temple University that explored advertising's role in the academic world of developmental psychology, and also psychology's role in the creative world of advertising.
The short outline of an ongoing argument I've been working on. Definitely a work in progress. Wanted to be able to share it around a little easier, though.
Whirlpool presents the volume 2 of the Digital School. Lesson 4 is dedicated to storytelling and how to create interesting content for your audience, in order to stay relevant in a crowded landscape.
Digital Age: Changes and Challenges in CommunicationZigurds Zakis
Supporting slides of my presentation in Art Director Club Russia (ADCR) Campus. In fact, a modification of ideas from few of my previous digital presentations adapted to particual audience and task.
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
This is my first one, a prologue to advertising history.
06/03/2012
http://1story.tumblr.com/
The future of integrated campaigns: the art of transmedia planningtitofavino
Looking at how the media landscape has changed and how we can harness it to develop successful integrated campaigns that connect and engage with the audience in a new and more involving way.
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
Of course it’s exciting when people offer you money to make your project, but in this fragmented world of cross-platform production, more often than not, you will be working with several funders, in different territories, for a variety of audiences, on many platforms, over extended periods of time. This cautionary tale uses case studies and personal experience to highlight the potential pitfalls of working on a large-scale cross-platform production and aims to provide strategies for creating a story-world that covers all the bases whilst keeping true to the heart of the project.
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo power to the pixel
Well, not really. But if you want to be truly independent in your art and craft, you need to establish a business model that works for you and your company. Even in a world where audiences spend more time online than watching TV, financing digital and cross-media content is still a challenge.
The entertainment industry is still organised in a silo structure and new, experimental and creative projects struggle to get the necessary funding. To succeed producing cross-media you need to understand the limitations and the opportunities available, from searching for available funding at the right places, to combining traditional and new sources of financing and working with brands and advertisers, without ever forgetting the potential international market. In the last decade, Nuno Bernardo was able to finance and produce iconic cross-media projects, from Sofia’s Diary to Beat Girl, that got awards and recognition but also generated the important revenues.
The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker power to the pixel
As audience behaviour transforms, who is investing in new ways for film and media organisations to adapt to stay relevant? This session gives a unique opportunity to hear from commissioners who are leading the way in backing new types of entertainment products, audience engagement tools and cross-media projects.
The Pixel Lab 2015 | How does understanding more about my audience affect pro...power to the pixel
There’s so much a producer can do these days: create, finance, promote and distribute content across multiple platforms, media and channels. No longer do you have to rely on someone else’s ‘shop window’ to get your content seen. But in doing so we have to take responsibility for finding, connecting and activating audiences. Understanding context is key. It helps make content more engaging and relevant; it helps you weave your output into the lives of your users. However, it’s easy to paint a rosy picture of their attitude towards our offerings and the quality of the experience we provide. Mapping user journeys is a great way of realising the potential of your output reaching its intended audience. But how do we map the journey without turning it into a fairy tale?
The Pixel Lab 2015 | Extending story through play - Nick Fortugnopower to the pixel
Nick Fortugno looks at the way in which games and gameplay can be used to extend, monetise, and even incubate brands and stories. By looking at successful examples of transmedia that incorporate play into their storyworlds, Nick discusses how games create aesthetics and how that practice
can be applied to larger brand strategies. From there, the talk explores how gameplay can fit into a larger transmedial strategy in a number of rules, from expanding the story’s access to new audiences to serving as an experimental platform for brand-new story properties.
The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson power to the pixel
We spend our time in digital, but the reality is that we’re all still struggling to make a living out of it. Where does the money come from, how is this structured, who can you talk to and what do you need to know? This session will take apart a successful commercial digital project (Sherlock: The Network) and look at where the money came from. We’ll then look at all
the other funding options, from advertising to sponsorship to merchandise to subscriptions to affiliate revenue to app sales. We’ll look at the differences for factual versus fiction; games versus experiences; mobile versus web. Along the way we’ll touch on YOUR project and look to see what models might work for your cross-platform concepts.
The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang power to the pixel
The publishing industry is going through massive disruption. The Big Six have become the Big Five – and Nielsen data shows that the global book market is decreasing year-on-year despite the tremendous growth of e-books.
But it’s not all gloom and doom! There are success stories. Children’s publishing is exploding. And pockets of innovation, both in traditional publishing houses as well as in start-ups that are less a year old, are redefining what it means to be a book publisher. Format is no longer as important as story, and many publishers are actively looking to commission stories
that span media platforms. Publishing professional Eric Huang leads us through a recent history of the industry to uncover the innovations springing up around the world. What sort of stories is the modern publisher looking for? What is the best way to approach them?
The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...power to the pixel
You may have a good idea. You may even know how to make your voice
heard in this crowded digital marketplace. But do you know how to protect yourself along the way, from scratch to screen and beyond?
The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary power to the pixel
The NFB's Head of Digital Content shares lessons learned around story and form from award-winning, groundbreaking interactive projects Seven Digital Deadly Sins, Circa 1948, The Last Hunt, Bear 71 and Welcome to Pinepoint.
Design and technology meets story and documentary.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
4. “It's funny. All you have to do is say
something nobody understands and
they'll do practically anything you
want them to.”
Transmedia is all a little bit wrong
― J.D. Salinger, The
Catcher in the Rye
5. We are all blind men with the elephant
Are we still so early we don’t really know what it is?
9. Convergence – What’s old is new again
Additional dialogue
Advertise movies
Trivia about Actors
Movie Star is born
10. Hitchcock - The Classic Auteur
Engagement Through Narrative
Subjective Identification -
Expand the first part of the
story of “Psycho”
Feelings of empathy -
Anxiety, Chaos, Guilt,
Suspense and Tension -
Building up the moment and
then the release
12. Rules of Engagement: How Hitchcock made
“Psycho” into a multiplatform experience
13. QuickTime™ and a
JVT/AVC Coding decompressor
are needed to see this picture.
Rules of Engagement: How Hitchcock made
“Psycho” into an multiplatform experience
14. Early activities - Books, Oaths
Rules on how the movie would be screened.
Security on hand to prevent riots.
Hitchcock audio recordings played in the lobby.
The first Blockbuster.
Rules of Engagement: How Hitchcock made
“Psycho” into a multiplatform experience
15. Welcome to the Convergence
Telecommunication has gone from scarcity to limitless
abundance.
Audience interactivity morphs the passive audience into an
engaged audience.
Colin R. Blackman
16. Audience Engagement
Marketing has always been part
of the storytelling
Creatives have an opportunity to
explore and continue creating
Guided by user behavior
18. Passive Engagement – The World & Genre
Audience Engagement
Traditional marketing with
community management
Assets created to promote
central component.
“In space no one can hear
you scream.”
19. Casual Engagement - Minor Commitment
Audience Engagement
Games & Apps go beyond
central storylines
Interface requires some
participation
Parallel, mirrors, expands
story of the main component
20. Active Engagement – Story comes to life
UGC, ARG, LARP
Real World & Virtual
Major Release of control
As participation requirement
increases, number of
participants decreases
Audience Engagement
21. The Culture of Participation
“Fans are the most active
segment of the media
audience, ones that refuse
to simply accept what they
are given, but rather insists
on the right to become full
participants.”
Henry Jenkins,
Convergence Culture
22. Culture of Participation
“Participatory Culture”
by Henry Jenkins
1. Low barriers to engage
• Sharing
2. Training & passing of
knowledge from a mentor
• Belief that contributions
matter
3. Social connection with each
other
1. Call to Adventure
• Supernatural Aid & Threshold
2. Challenges & Help from the
Mentor
• Revelation & transformation
3. Atonement & Return
“The Hero’s Journey”
by Joseph Campbell
24. Merchandising (aka Monetization)
The Business Model
Is it a process or a
product?
Each component is:
Unique (Content)
Complete (B-M-E)
Benefit (Value)
32. ABOUT
STORYWORLDS…
Topos - Settings
Physical and material landscape; Social
and temporal aspects; Technological
Mythos - Mythology
Backstory; Timeline / Chronology;
Archetypes
Ethos - Character, Themes, POV
Morality / Codes of behavior; Ethics & Values -
The Center of Good
33. “That a tale shall accomplish something and
arrive somewhere”
- Mark Twain
34. What is point?
If you want to send
a message, try
Western Union.
Frank Capra
36. The Strategy is the road map
The Core is the driver of your story
GET TO THE CORE
37. Strategy Defined:
A plan of action designed to achieve
a particular goal.
A media plan defines the roll-out
strategy.
Driving platform and evolution of
experience.
Always remember your CORE.
PLAN OF ATTACK
Michel & I were talking that when you are at the beginning of a new art form, often there is no language yet to describe what you are doing. It’s a clumsy and inelegant word -- but this field has a lot of awful ways to describe things -- An ARG? MMORPG... Really? The games industry is the worst culprit. user experience and Information architecture. Content Matrix… Facet Map? The tech world, make everything seem so complicated on purpose to turn around and say - hire me to solve it.
RESULT: It’s also a word that isn’t used very much in Hollywood or Silicon Valley and when it is can be met with an eye roll... My problem with it is that it is confusing by it very nature…
NOT HERE TO DEFINE IT — Talk about the revolution and then I will now tell you the rules… all became a bit silly
Trying to understand why there is confusion and how this help us understand a bit more about it.
Because it may be very clear to
Bad films and TV shows are turned into Transmedia projects… It doesn’t help.
The story of the Blind men with the elephant — each one feeling a different part perceive it to be what it is…
IT IS ALL ABOUT PERCEPTION — But is this dues to the fact that we are really just so early —
Hollywood is Franchise — sucking the life out comic book heros..
Or is branded content — trying to sell coffee while also making an artist statement
Arts house cool installations so you get to hang out with BOB
Some look as far back as christianity…. Some say it goes back to the 19th century and tory printing press movement -- the oral tradition of sharing stories from town to town...
Greek myth through various artistic media—sculpture, architecture, drama, epic--
Driven by Technology — A convergence
Tendency for different technological systems to evolve toward performing similar tasks.
This is why I consider the first true transmedia to be Cinema.
-100 years ago the first cross platform Experience was created Fan Magazines for new medium extended the experience while at the same time marketed the movies.
- Additional background dialogue and details not in the film…
“Fan magazines gave audiences a way to experience the magic of the movies beyond the theatre. The magazines also gave producers a way to promote their stars and coming films.
Shift in emphasis - first ones reproduced the stories of films, the late-teens and beyond focused on the most important audience draw — the stars. You can argue that the whole idea of a movie star was and still is a trasmedia concept…
1. a book about a series killer is altered to include an additional 30-35 minutes of another story of a woman who steals money so she can run away with her boyfriend. And we are with here the whole way as she takes the money, leaves town and goes on the road -- being questioned by a police officer, trying to not act suspeicous as she buys a car, getting cuaght in rain storm that causes her get lost and turn off the main road to a old motel.
What hitch is doing here is creating intense feelings of empathy in the view -- building the anxiety, the guilt, the chaos mounting... it’s all going to hell. All the way using suspense and tension until we hardly bare it... And just when Marion decides she is going go back to Phoenix, retunr the money and bring order back to the chaos she created...
This happens.
This is what I call the what the hell do I do now scene -- I have been watching this movies through these eyes and now she is dead.... The lead of the movie -- the big movie star has been killed before half the movie is over. And so I must enter the POV of the only other sane person here, the poor guy who’s mother keeps killing young woman... Noran bates.
Issues with the impact of TV - changing behavior of Movie viewers — come in the middle of the film.
Everything was riding on it for him. He needed to make it work. HAD TO WATCH FROM THE BEGINNING.
Hitchcock was the producer -- put everything one the line -- this would make or brake his career.
A film trailer was released to theater owners.
Preview parties, Buy all the books, oath on the set
Could not enter the movie after it started, rules on how tickets were purchased. Waiting lines for ticket holders.
Instructing the theater owner how to make the audience a partner – The care and handling of Psycho
in how to watch the film It was almost going to end up as a tv movie
It’s all really about Engagement.
NOW WE HAVE Digital convergence — separate technologies such as voice (and telephony features), data (and productivity applications), and video that now share resources and interact with each other synergistically.
Open your eyes to certain things that only you will know as creators that is unique and powerful about your work.
Marshall Mcluhan Hot and cold Media
Each level tells the story – each media invites a different level of participation.
First on is Narrative Engagement - Great Story!!!!!
Not what people think but it is the starting point for anything.
When I pitch a story in Hollywood, the producer will often ask… What is the poster… This sets the expectations
Think about how movie posters are actually helping to tell the story… What you think about being in outer space… and something horrible happens to you… and no one can you hear you scream…
Most popular and little can go a long way.
Gets to the idea that interface is the story…
This is about building experiences around IP...
This goes back to my experience when I came to Hollywood in the 90s and the internet was still just an infant...
Dark skies -- my first job in hollywood.
Websites appeared for a TV show that I was on and I wasnted to engage the fans... I was told not to...Luckly one of the creators of the show was willing to reach out and we began doing line online sessions with fans.
What is interesting is seeing how these rules for developing a story for cross platform look in comparison to this 0=--
I have come to see The 2100? These are the three vectors for most if not all Transmedia projects —
Business model/Product –
Thinking very much in terms of Product. Or at some kind of ROI…
Can have a social/educational value which can stand in place of monetization or Value
Star wars, Marvel, Pixar not to mention the … DIsnery.. Now Disney Star Wars… IT is a merging of great franchise that may collapse un its own weight and become a black hole?
But this is because only disney has a product development group - Disney Consumer Products???
Driven by Content
Advertising… Marketing (trans)
Many of the techniques that we are using..
they processes and approach and strategies all come from advertising.
Television grew out of this…
So as a result I am noticing that what were once Digital Marketing Companies are now calling themselves Transmedia. My favorite: A transmedia Franchise content company.
DRIVEN BY VALUE
When you create a component that isnt’ so good — it becomes a withdraw — so you don’t do everything.
The worst withdraw of a major brand and one of the best.
Socialization is Driven by story or subject
For Monetization - Content is king
For Community - credibility is king
all about Authenticity
Each social media platform has its own personality.. it’s time and place... IT’s purpose.. You see this all the time in children’s content – an uneven
Facebook is no longer cool for a 17 year old… mom and grand mom are on your feed…
Fragmentation of social media
It is context collapse: an infinite number of contexts collapsing upon one another into that single moment of expression. The images, actions, and words captured at any moment can be transported to anywhere on the planet and preserved (the performer must assume) for all time. The little glass lens becomes the gateway to a blackhole sucking all of time and space – virtually all possible contexts – in upon itself.
Foundation of integrating narrative... the World.
1. pitch a story
2 pitch a character
3 pitch a world
Cat nip for Academics… maybe a bit too much is made of it…
You need a story before you need a world... and what is that...
What is a story... I go back to this guy... A hero of mine and a great storyteller.
The first rule for writing... This was a sarcastic response to another writer of his day... but I think it is bad for all of consider. But as is the case he observed most stories accomplish nothing and arrive nowhere
GAME -- SHOW THE QUOTE.
e in air.
This is my WHAT IS POINT slide – which is a reference to my Russian Film professor at NYU who after screening out 3 minute projects would come out and say – what is point.. Which is a more efficient way of saying it… Who needs articles?
Elegant — speaking of elegant…
The clarity of children… She Knows exactly what she wants… she can express it very clearly…
Be careful of being too on the nose… Don’t send a message…
CLARITY OF INTENTION.
Frank Capra talked about it in two ways.. One is don’t make it so obvious… But the other one is to know in yourself what your point is… you will need it. It has to be clear, it has to be simple and it has to be important enough to you to do all this to make it work.
It is something that we all struggle with – One the one hand you need to be clear in your own mind --
The core is the everything... the meaning, what you are saying... Please try to hone this as it get very messy to try and find the core later... particularly when work across platforms... If your project is complicated and confusing as a film, it will not get any better when you start building it out on different platforms...
But as is the case he observed most stories accomplish nothing and arrive in air.
Some say start with the audience... some say it is the story... it is both. Like they say about a film... it begins with a great script.. WIth a cross platform project it is strategy.
User experience is very much about storytelling — Like story is it about the flow of information
Judith made this point — UX and experience design. Very important.
But as is the case he observed most stories accomplish nothing and arrive in air.
This is a war -- a battle and you need a plan of attack...
Transmeida bible or COntent matirx and UX --
SET A GOAL —
A great Film or Television program starts with a great script… A great transmedia project begins with a great strategy.
SCRIPTS — the structure, the characters, the flow of ideas… This is how I see strategy for Multiplaform.
It is the MEDIA PLAN
Narrative Integration – this is how it all comes together. FIND: CENTRAL (DRIVING) component and finding the touch points that are valuable to build from. So this is both about breaking down and analyzing and then putting together
Remember CORE to create a unified experience. You can have the many touch points out there but it can all seem messy and uneven.
Narrative Integration – this is how it all comes together. This is also about taking the core component and finding the touch points that are valuable to build from. So this is both about breaking down and analyzing and then putting together to create a unified experience. You can have the many touch points out there but it can all seem messy and uneven.
You see this all the time in children’s content – an uneven