Say Cheese: How Technology Creates the Stuff You Need to Feast On - Paul Tyler, Founder, Handling Ideas

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Say Cheese: How Technology Creates the Stuff You Need to Feast On - Paul Tyler, Founder, Handling Ideas

  1. 1. “Say Cheese”How Technology Creates the Stuff You Need to Feast On@paultylerdkwww.handlingideas.com
  2. 2. CLUES
  3. 3. CONTENTwww.handlingideas.com
  4. 4. SAY CHEESE
  5. 5. LAST TIME ON PTTP…USER CENTRIC APPROACH
  6. 6. CONTENT MAKERS AREOBSESSED WITH DELIVERING TOPLATFORMS RATHER THAN TOUSERSWhat can we do on the iPad?
  7. 7. WE REACT TO THE WAYAUDIENCES RESPOND TOTECHNOLOGY
  8. 8. WHETHER IT’SART, STORIES, PRODUCTS, SERVICES OR CAMPAIGNS…….WE FUNNEL AUDIENCES
  9. 9. DESIGNERS SAY…Awareness > Understanding>Sign-up > Use > Completion >AdvocacyMARKETEERS SAY…Attention > Interest > Desire > Action
  10. 10. NEW TECHNOLOGY NEW PHENOMENA NEW HABITS NEW SOCIAL NORMSNEW NEEDS/EXPECTATIONS
  11. 11. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  12. 12. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  13. 13. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations idiot on a bicycle
  14. 14. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  15. 15. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  16. 16. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations #goodpresentations
  17. 17. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  18. 18. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  19. 19. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  20. 20. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  21. 21. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  22. 22. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations
  23. 23. New Tech New Phenomena New Habits New Social Norms New Needs/Expectations Video of tv playing
  24. 24. YAWN
  25. 25. Conformity and the power of the recommendation
  26. 26. FUTURETECHNOLOGY TECHNOLOGY New phenomena 2 ? New habits 3 ? New social norms 4 ? New needs/expectations 5 ?
  27. 27. SAY NO TO FUTURE THINKING
  28. 28. NEW TECHNOLOGY NEW PHENOMENA NEW HABITS NEW SOCIAL NORMSNEW NEEDS/EXPECTATIONS
  29. 29. Technology creates expectations Search for “Everythingsamazing nobody’s happy”
  30. 30. Handling IdeasTHANKS!ENDPAUL TYLER@paultylerwww.handlingideas.com 37

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