Ideo Presentation 2008

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Ideo Presentation from my class 2008

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Ideo Presentation 2008

  1. 1. decision making
  2. 2. Decision Making Organizational Behavior Presentation
  3. 3. Model
  4. 4. 1. The Rational Model 2. Non-rational Models Model
  5. 5. 1. The Rational Model “Four-step sequence” Implementing Identifying the Generating Selecting a and Evaluating Problem Solutions Solution the Solution Model
  6. 6. 2. Non-Rational Model “How decisions actually are made.” 2.1. Simon’s Normative Model - Bounded rationality - Satisfying 2.2. The Garbage Can Model Model
  7. 7. Intuition
  8. 8. A Model of Intuition Expertise Holistic Hunch Intuition Automated Feeling Experience Intuition
  9. 9. Group Decision Making
  10. 10. • Efficiency • Confidence in judgments • Group size • Decision making accuracy Issues Group Individual Efficiency Less More Time Constraints Confidence in More Less judgments Quality - - Depending on Group size Accuracy Processes and Performance Group VS Individual Performance
  11. 11. Brainstorming 1. Defer judgment - Build on the ideas of others - Encourage wild ideas - Go for quantity over quality - Be visual - Stay focused on the topic - One conversation at a time 2. The Nominal Group Technique 3. The Delphi Technique Group Problem Solving Technique
  12. 12. Tolerance for Ambiguity High Analytical Conceptual Directive Behavioral Low Task and technical concerns People and social concerns Value Orientation Decision Making Styles
  13. 13. Case Study : IDEO
  14. 14. BRIGHT IDEAS FOR DARK TIMES
  15. 15. we’re global design consultancy, we create impact through design.
  16. 16. How do I inspired myself and my company? How do we make the recession work for us, and not against us? What can we do differently tomorrow morning?
  17. 17. IDEO IDEO
  18. 18. 1000+ 3,500 Patents issued Field interviews since 1978 in 2007 10,500 345+ Conference calls Awards won in a year since 1991 Featured Work
  19. 19. the business of design thinking
  20. 20. ideo clients
  21. 21. 5 steps
  22. 22. 5 steps • Fly on the wall • Bodystorming • Empathy Tool 1. Emphasize the empathy with the customer
  23. 23. 5 steps 1. Emphasize the empathy with the customer
  24. 24. 5 steps 2. Anything is Possible Brainstorm
  25. 25. 5 steps "quick and dirty prototyping," 3. Visualizing solutions by creating actual prototypes,
  26. 26. 5 steps 3. Visualizing solutions by creating actual prototypes,
  27. 27. 5 steps technology-enabled experiences (TEX) 4. Using technology to find creative solutions
  28. 28. 5 steps 5. Doing it all with incredible speed
  29. 29. my mMode
  30. 30. AT&T mMode mMode is launched in 2002 mMode is application to access information via wireless Problem : customer were not signed-up
  31. 31. game plan
  32. 32. Game Plan Empathic research AT&T manager has a mission to find things from their own product channel 3
  33. 33. Game Plan “Even teenagers didn’t get it”
  34. 34. Recognize their problem Brainstorm + Prototypes
  35. 35. my mMode “easy to use, but offers key innovations”
  36. 36. My mMode Features - organize frequently accessed services much like a web browser's favorites list - share mobile pages or sites with other mMode users - find content by category, popularity, date, and through AT&T Wireless "personas"
  37. 37. assumption
  38. 38. Assumption
  39. 39. What’s your most famous product? That’s hard to determine! The Apple Mouse is probably the most iconic product, since it can truly be said to have helped shape a new industry. But the Crest Neat-Squeeze Tube was first made 20 years ago and is still on the market, and hundreds of millions have been made. And then there’s the ABC Nightline episode in which we designed a shopping cart. It’s been shown to classroom and industry groups all over the world, making for a total of around 10 million viewers. Then again, lots of people bought the Palm V when it came out in 1999. Rickson Sun / Chief Technologist
  40. 40. What kind of name is IDEO? ideo- is the combining form of the word idea, used in words like ideogram and ideology. It’s not an abbreviation and it’s not a foreign word. One of our founders, Bill Moggridge, discovered it while browsing a dictionary. We considered spelling it lower-case with a dash, but when Paul Rand designed our first logo using capital letters, we liked it so much we spelled it that way everywhere. By the way, we pronounce it EYE-dee-oh. Scott Underwood / Communication Design
  41. 41. THE END

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