User Centred Design (UCD) Presentation

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User Centred Design (UCD) Presentation

  1. 1. User Centred Design Vinai Kumar 10 Aug 2011 Wed IP & P Introduction to Design: Issues and MethodsNational Institute of Design (NID) Paldi Ahmedabad
  2. 2. User-Centric Design • User-centricity was always a major driving concern of the early humans – Which led to the development of • Technologies – enabling ease of work and living • Markets – taking the benefit to other humans – Which in turn led to the development of • Engineering professionals – Efficiency, productivity, delivery • Business management professionals – Return on investment, profits, more money for themselves10 Aug 2011 Wednesday Vinai Kumar UCD 2
  3. 3. User-Centric Design • Technologies were developed …without human user consideration …by the people who knew (technologists) • What was built had to be sold (business economics) …Which required business professionals …To hard-sell …To earn profits for their employers • RESULT: – The Human User was forgotten10 Aug 2011 Wednesday Vinai Kumar UCD 3
  4. 4. User-Centric Design • What human users need in a product or system – Usefulness10 Aug 2011 Wednesday Vinai Kumar UCD 4
  5. 5. User-Centric Design • What human users need in a product or system – Safety10 Aug 2011 Wednesday Vinai Kumar UCD 5
  6. 6. User-Centric Design • What human users need in a product or system – Ease of use10 Aug 2011 Wednesday Vinai Kumar UCD 6
  7. 7. User-Centric Design • What human users need in a product or system – Emotional connect10 Aug 2011 Wednesday Vinai Kumar UCD 7
  8. 8. User-Centric Design • What human users need in a product or system – Usefulness – Safety and hygiene – Ease of use – Emotional connect • Imperative: – We need to understand human users10 Aug 2011 Wednesday Vinai Kumar UCD 8
  9. 9. User-Centric Design Understanding users10 Aug 2011 Wednesday Vinai Kumar UCD 9
  10. 10. User-Centric Design – Understanding Users • Understanding users means understanding their: – Activities of living and work10 Aug 2011 Wednesday Vinai Kumar UCD 10
  11. 11. User-Centric Design – Understanding Users • Understanding users means understanding their: – Physical characteristics10 Aug 2011 Wednesday Vinai Kumar UCD 11
  12. 12. User-Centric Design – Understanding Users • Understanding users means understanding their: – Communication needs10 Aug 2011 Wednesday Vinai Kumar UCD 12
  13. 13. User-Centric Design – Understanding Users • Understanding users means understanding their: – Meanings10 Aug 2011 Wednesday Vinai Kumar UCD 13
  14. 14. User-Centric Design – Understanding Users • Understanding users means understanding their: – Work and Living – Physical profiles – Communication needs – Meanings • We need a knowledge and resource framework to understand human users10 Aug 2011 Wednesday Vinai Kumar UCD 14
  15. 15. User-Centric Design (UCD) The UCD framework10 Aug 2011 Wednesday Vinai Kumar UCD 15
  16. 16. User-Centric Design (UCD) – Framework The UCD framework Usefulness Usability Emotional connect10 Aug 2011 Wednesday Vinai Kumar UCD 16
  17. 17. User-Centric Design (UCD) – Framework Usefulness • Functions and features • Contextual relevance • User value10 Aug 2011 Wednesday Vinai Kumar UCD 17
  18. 18. User-Centric Design (UCD) – Framework Usability • Safety • Ease of use • Comfort / wellbeing10 Aug 2011 Wednesday Vinai Kumar UCD 18
  19. 19. User-Centric Design (UCD) – Framework Emotional connect • Trust • Cultural relevance • Social relevance • Imageries10 Aug 2011 Wednesday Vinai Kumar UCD 19
  20. 20. User-Centric Design (UCD) – the Core Knowledge Ergonomics Semiotics Ethnography Systems Thinking10 Aug 2011 Wednesday Vinai Kumar UCD 20
  21. 21. User-Centric Design (UCD) – the Core Knowledge Ergonomics10 Aug 2011 Wednesday Vinai Kumar UCD 21
  22. 22. User-Centric Design (UCD) – the Core Knowledge Ergonomics System Task – Understanding the Characteristics Characteristics relationship between humans and man-made environment User Environmental Characteristics Characteristics – Applying this understanding to: System Behaviour • Productivity of systems • Safety and hygiene • Ease of use User Reaction ( + / _ ) • Comfort and wellbeing10 Aug 2011 Wednesday Vinai Kumar UCD 22
  23. 23. User-Centric Design (UCD) – the Core Knowledge Ergonomics – Physical Ergonomics • Anatomy • Biomechanics • Anthropometry • Physiology10 Aug 2011 Wednesday Vinai Kumar UCD 23
  24. 24. User-Centric Design (UCD) – the Core Knowledge Ergonomics – Psychological Ergonomics • Senses – Design for information acquisition – Design for sensory experience • Perception – Information organizational tendencies » Gestalt laws » Conditioned responses • Cognition – Understanding – Pattern recognition and construction – Learning10 Aug 2011 Wednesday Vinai Kumar UCD 24
  25. 25. User-Centric Design (UCD) – the Core Knowledge Ergonomics – Environmental Ergonomics • Lighting – Avoid glare – Contrasts for lighting central / peripheral areas • Climate – Temperature – Humidity – Air velocity10 Aug 2011 Wednesday Vinai Kumar UCD 25
  26. 26. User-Centric Design (UCD) – the Core Knowledge Ergonomics – Task analysis (TA) • Types of tasks – Physical – Perceptual – Cognitive • Task severity – Duration – Frequency – Criticality – TA is performed to understand the ‘demands’ on the human user10 Aug 2011 Wednesday Vinai Kumar UCD 26
  27. 27. User-Centric Design (UCD) – the Core Knowledge • Ergonomics – The twelve principles – (Macleod)10 Aug 2011 Wednesday Vinai Kumar UCD 27
  28. 28. User-Centric Design (UCD) – the Core Knowledge Semiotics10 Aug 2011 Wednesday Vinai Kumar UCD 28
  29. 29. User-Centric Design (UCD) – the Core Knowledge • UCD Core Knowledge: – Semiotics • Syntactics • Semantics • Pragmatics10 Aug 2011 Wednesday Vinai Kumar UCD 29
  30. 30. User-Centric Design (UCD) – the Core Knowledge Ethnography10 Aug 2011 Wednesday Vinai Kumar UCD 30
  31. 31. User-Centric Design (UCD) – the Core Knowledge • UCD Core Knowledge: – Ethnography • Culture • What people actually do • Sociological inferences • Behavioural inferences10 Aug 2011 Wednesday Vinai Kumar UCD 31
  32. 32. User-Centric Design (UCD) – the Core Knowledge Systems Thinking10 Aug 2011 Wednesday Vinai Kumar UCD 32
  33. 33. User-Centric Design (UCD) – the Core Knowledge • UCD Core Knowledge: – Systems Thinking • Multi- and inter- disciplinary • Addresses the dynamics and complexities of the world around us • A method based on Right side and Left side brains • User and Context analysis10 Aug 2011 Wednesday Vinai Kumar UCD 33
  34. 34. User-Centric Design (UCD) UCD Process10 Aug 2011 Wednesday Vinai Kumar UCD 34
  35. 35. User-Centric Design (UCD) – the Process • UCD Process – User and Contextual Research – Ideation – Modeling & Prototyping – User trials10 Aug 2011 Wednesday Vinai Kumar UCD 35
  36. 36. User-Centric Design (UCD) - References • www.ergoweb.com • www.danmacleod.com • http://sites.google.com/site/vinaik umar/papers • Ergonomics in Computerised Offices – E. Grandjean • Fitting the Human – KHE Kroemer • Systems Thinking for Problem Solving – Vinai Kumar10 Aug 2011 Wednesday Vinai Kumar UCD 36
  37. 37. 10 Aug 2011 Wednesday Vinai Kumar UCD 37

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