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Mr. Vudhigorn Suriyachantananont
Senior Vice President
Toyota Motor Thailand
17 September 2015
12:30 – 13:30
TOYOTA - Social Innovation
Luncheon Talk:
Today’s Agenda
1. TOYOTA Business overview
2. TOYOTA -Social Innovation
3. Q & A
Banpho Plant
Establish: 2007
Production Capacity
220,000 units/year
Model: Hilux Revo,
Fortuner
Gateway Plant
Establish: 1996
Production Capacity
300,000 units/year
Model: Camry, Camry Hybrid
Altis, Vios, Yaris
• Establish : 5 October 1962
• Capital fund: 7,520 million baht
• Production capacity : 750,000 units/year
• Employees : 18,400 people
Samrong Plant
Establish: 1964
Production Capacity
230,000 units/year
Model: Hilux Revo
TOYOTA Business Introduction
• Production Model
TOYOTA Business Introduction
REVO
Standard
ALPHARD
FORTUNER
VIOS
YARISALTIS
AVANZA INNOVA
CAMRY
REVO Smart
cab
REVO Double
cab
86 GT
Passenger car
Commercial car
Van
HIACE
Import Model
HIACE Commuter
PRIUS C
TOYOTA LEXUS
• Awards
JD Power SSI No.1
3 years consecutively
(2012 - 2014)
JD Power CSI No.1
7 times in 11 years
TAQA Award
11 awards (2014)
JD Power IQS
3 awards (2014)
Single cab
Smart cab
Double cab
The Most Powerful Brands
2 years consecutively
(2013 - 2014)
Prime Minister Road Safety Award
3 years consecutively (2009 – 2013)
Product & Service
Brand Society
Innovative Brand
TOYOTA Business Introduction
• TOYOTA Philosophy
Be contributive to the development
and wealth of the country
by working together,
regardless of position,
in faithfully fulfilling your duties
-- Sakichi Toyoda, Founder --
Source: Kiichiro Toyoda, 30 October 1935
TOYOTA Business Introduction
• TOYOTA Social Activity in 50 years
1962 1972 2012 20151992 2002
Education
CSR
Qualityoflife
Co-funding of Automotive Engineering Department, Chulalongkorn University (1990)
Scholarship to Chulalongkorn and Thammasart University (1973)
Establishment of TOYOTA Automotive Technology School (1998)
TOYOTA Technical Education Program(1990)
Strengthen Labor skill Development program (2009)
Samrong Plant ISO 14001 (1998) All 3 Plant (2008)
TOYOA Green Town
(2014)
Mangrove Reforestation Project (2004), Eco Forest Project(2008)
Opening Prius to Thailand (2011)
Stop Global Warming Project (2005)
White Road Campaign(1988)
White Road Theme Park (2004)
Smiling Road (2012)
Safe Drive Education
(2013)
Establish TOYOTA Thailand Foundation(1992)
Develop Thailand Education
Develop Environment sustainability
Ensure Safety on the Road
Ensure & Develop Quality of Life for Thai People
Support Thailand Education , I Love Green Vegetables Project (1995)
EnvironmentRoadSafety
All Showroom get ISO 14001
TOYOTA One day Parent (1975)
reduced CO2
23,000 ton/yr
reduced CO2
12,600 ton/yr
reduced CO2
32,300 ton/yr
Co-operate with Thai Red Cross for support children with cleft lips and palates (2002)
Initiate 2007
Time for
Action
TOYOTA Business Introduction
Philanthropy
EducationQualityofLifeEnvironmentRoadSafety
2012
What is next step
Beyond CSR
1962
CSRPhilanthropy
1992
• TOYOTA Social Activity in 50 years
TOYOTA Business Introduction
SocialActivity
Next Decade
Sustainable
Development
TOYOTA Business Introduction
Social Business
25% of Thailand GDP
95% cannot survive
Society Environment
Economic
• White road
• 4R-4I
• Quality of life
• Education
• Eco forest
• Eco showroom
• Stop global warming
• Green town
• Sustainable Development
Social Innovation
• Develop social business
• Enhance Thai people capability
• Implant TOYOTA know-how TPS &
create Kaizen spirit
Concept of Toyota Production System (TPS)
• What is needed
• The Amount needed
• When it is needed
Just in time
• Built in quality 100%
• Safety
Jidoka
We transfer TPS Know-how to
Business partner through 50 years
• Can do & Sustainability
• Kaizen
DealersSuppliers
TOYOTA Business Introduction
Rachamongkol rice mill (RRC)
Following his majesty the king’s initiatives in 1999
Rice mill management Help Local Farmer
Apply TPS
• Stock management
• Built in quality
• Sales - Stock - production Visualization
Sale under market price
Smart Farmer Project (Kaizen)
• Planning
• Soil quality & customize fertilizer
• Farming account
Concrete ground Pond Granary
Purchase paddy higher from market price
Donate production facility
RRC
Role model of Social Innovation project by transfer TPS & Kaizen
+12%
Productivity/rai
+21%
Customize fetilizer
Stock control plan
From 1 mth (200 tons)
To 0.1 mth (20 tons)
Increase Yield
1st : 36% to 41%
2nd : 41% to 45%
3rd : 45% to 49%
Ref : Local Mill at 35%
TOYOTA Business Introduction
TOYOTA Innovation
TOYOTA Capability
• TPS
• Kaizen
• Customer First
TOYOTA Social Innovation project
Transfer
To Thai
People
• Experience to Society
TOYOTA Business Introduction
TOYOTA - Social Innovation
• Target group: Social Business, OTOP
• Principle: 1. Transfer TOYOTA innovation to social business, OTOP
2. Practice by TPS experience person until can do by themselve
3. Health check to keep sustainability
• Method:
Summary SI Project
Know
Know problem
In every process
Under TPS concept
See problem and
countermeasure
Can do by themself
See Can do Heart
Understand
Concentration
Customer First
Pre-Kaizen 3 month Kaizen 6-12 month Sustainability 3 month
• Evaluation KPI Benefit
1. Productivity Gain revenue
2. Quality control Reduce cost
3. Delay on delivery Be Professional
4. Stock management Gain profit
5. Work in process Gain profit
Project Expansion
TOYOTA - Social Innovation
2
5
10
20
40
77
Pilot site Nationwide
14 15 16 17 18 19 yr
SI Site
1. Develop 5 SI sites to be learning center
cover all regions
2. Expand Si site to all province in 2019
1. Hart OTOP Polo shirt
(Kanchanaburi)
3. Cotton bag SK group
(Chiangmai)
4. Rice cracker
(Khonkaen)
5. Coconut shell charcoal
(Prachuab)
2. Toey Panun handicraft
(Krabi)
TOYOTA - Social Innovation
Social impact
Economic People capability
Social business Quality of life
• Strengthen country
economic from
grassroots
• Reduced economic
inequality
• Social Business survive
• Distribute income to local
people
• Time with family
• Income and Job
security
• Young gen. do not
leave their hometown
• Create Kaizen mindset
Team working
• Opportunity to learn
from professional
Kaizen Spirit
CommunityCountry
THANK YOU
TOYOTA - Social Innovation Project
Sustainable Development Department
Tel: 02-386-1000
Q & A

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Toyota Social Innovation: Experience to Society

  • 1. Mr. Vudhigorn Suriyachantananont Senior Vice President Toyota Motor Thailand 17 September 2015 12:30 – 13:30 TOYOTA - Social Innovation Luncheon Talk:
  • 2. Today’s Agenda 1. TOYOTA Business overview 2. TOYOTA -Social Innovation 3. Q & A
  • 3. Banpho Plant Establish: 2007 Production Capacity 220,000 units/year Model: Hilux Revo, Fortuner Gateway Plant Establish: 1996 Production Capacity 300,000 units/year Model: Camry, Camry Hybrid Altis, Vios, Yaris • Establish : 5 October 1962 • Capital fund: 7,520 million baht • Production capacity : 750,000 units/year • Employees : 18,400 people Samrong Plant Establish: 1964 Production Capacity 230,000 units/year Model: Hilux Revo TOYOTA Business Introduction
  • 4. • Production Model TOYOTA Business Introduction REVO Standard ALPHARD FORTUNER VIOS YARISALTIS AVANZA INNOVA CAMRY REVO Smart cab REVO Double cab 86 GT Passenger car Commercial car Van HIACE Import Model HIACE Commuter PRIUS C TOYOTA LEXUS
  • 5. • Awards JD Power SSI No.1 3 years consecutively (2012 - 2014) JD Power CSI No.1 7 times in 11 years TAQA Award 11 awards (2014) JD Power IQS 3 awards (2014) Single cab Smart cab Double cab The Most Powerful Brands 2 years consecutively (2013 - 2014) Prime Minister Road Safety Award 3 years consecutively (2009 – 2013) Product & Service Brand Society Innovative Brand TOYOTA Business Introduction
  • 6. • TOYOTA Philosophy Be contributive to the development and wealth of the country by working together, regardless of position, in faithfully fulfilling your duties -- Sakichi Toyoda, Founder -- Source: Kiichiro Toyoda, 30 October 1935 TOYOTA Business Introduction
  • 7. • TOYOTA Social Activity in 50 years 1962 1972 2012 20151992 2002 Education CSR Qualityoflife Co-funding of Automotive Engineering Department, Chulalongkorn University (1990) Scholarship to Chulalongkorn and Thammasart University (1973) Establishment of TOYOTA Automotive Technology School (1998) TOYOTA Technical Education Program(1990) Strengthen Labor skill Development program (2009) Samrong Plant ISO 14001 (1998) All 3 Plant (2008) TOYOA Green Town (2014) Mangrove Reforestation Project (2004), Eco Forest Project(2008) Opening Prius to Thailand (2011) Stop Global Warming Project (2005) White Road Campaign(1988) White Road Theme Park (2004) Smiling Road (2012) Safe Drive Education (2013) Establish TOYOTA Thailand Foundation(1992) Develop Thailand Education Develop Environment sustainability Ensure Safety on the Road Ensure & Develop Quality of Life for Thai People Support Thailand Education , I Love Green Vegetables Project (1995) EnvironmentRoadSafety All Showroom get ISO 14001 TOYOTA One day Parent (1975) reduced CO2 23,000 ton/yr reduced CO2 12,600 ton/yr reduced CO2 32,300 ton/yr Co-operate with Thai Red Cross for support children with cleft lips and palates (2002) Initiate 2007 Time for Action TOYOTA Business Introduction Philanthropy
  • 8. EducationQualityofLifeEnvironmentRoadSafety 2012 What is next step Beyond CSR 1962 CSRPhilanthropy 1992 • TOYOTA Social Activity in 50 years TOYOTA Business Introduction SocialActivity Next Decade Sustainable Development
  • 9. TOYOTA Business Introduction Social Business 25% of Thailand GDP 95% cannot survive Society Environment Economic • White road • 4R-4I • Quality of life • Education • Eco forest • Eco showroom • Stop global warming • Green town • Sustainable Development Social Innovation • Develop social business • Enhance Thai people capability • Implant TOYOTA know-how TPS & create Kaizen spirit
  • 10. Concept of Toyota Production System (TPS) • What is needed • The Amount needed • When it is needed Just in time • Built in quality 100% • Safety Jidoka We transfer TPS Know-how to Business partner through 50 years • Can do & Sustainability • Kaizen DealersSuppliers TOYOTA Business Introduction
  • 11. Rachamongkol rice mill (RRC) Following his majesty the king’s initiatives in 1999 Rice mill management Help Local Farmer Apply TPS • Stock management • Built in quality • Sales - Stock - production Visualization Sale under market price Smart Farmer Project (Kaizen) • Planning • Soil quality & customize fertilizer • Farming account Concrete ground Pond Granary Purchase paddy higher from market price Donate production facility RRC Role model of Social Innovation project by transfer TPS & Kaizen +12% Productivity/rai +21% Customize fetilizer Stock control plan From 1 mth (200 tons) To 0.1 mth (20 tons) Increase Yield 1st : 36% to 41% 2nd : 41% to 45% 3rd : 45% to 49% Ref : Local Mill at 35% TOYOTA Business Introduction
  • 12. TOYOTA Innovation TOYOTA Capability • TPS • Kaizen • Customer First TOYOTA Social Innovation project Transfer To Thai People • Experience to Society TOYOTA Business Introduction
  • 13. TOYOTA - Social Innovation • Target group: Social Business, OTOP • Principle: 1. Transfer TOYOTA innovation to social business, OTOP 2. Practice by TPS experience person until can do by themselve 3. Health check to keep sustainability • Method: Summary SI Project Know Know problem In every process Under TPS concept See problem and countermeasure Can do by themself See Can do Heart Understand Concentration Customer First Pre-Kaizen 3 month Kaizen 6-12 month Sustainability 3 month • Evaluation KPI Benefit 1. Productivity Gain revenue 2. Quality control Reduce cost 3. Delay on delivery Be Professional 4. Stock management Gain profit 5. Work in process Gain profit
  • 14. Project Expansion TOYOTA - Social Innovation 2 5 10 20 40 77 Pilot site Nationwide 14 15 16 17 18 19 yr SI Site 1. Develop 5 SI sites to be learning center cover all regions 2. Expand Si site to all province in 2019 1. Hart OTOP Polo shirt (Kanchanaburi) 3. Cotton bag SK group (Chiangmai) 4. Rice cracker (Khonkaen) 5. Coconut shell charcoal (Prachuab) 2. Toey Panun handicraft (Krabi)
  • 15. TOYOTA - Social Innovation Social impact Economic People capability Social business Quality of life • Strengthen country economic from grassroots • Reduced economic inequality • Social Business survive • Distribute income to local people • Time with family • Income and Job security • Young gen. do not leave their hometown • Create Kaizen mindset Team working • Opportunity to learn from professional Kaizen Spirit CommunityCountry
  • 16. THANK YOU TOYOTA - Social Innovation Project Sustainable Development Department Tel: 02-386-1000
  • 17. Q & A