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Leading Change for Sustainability: Oct 2013
The document summarizes a presentation by Robert Steele on leading change for sustainability. It discusses how the world system is changing rapidly and humanity has exceeded several planetary boundaries. It defines sustainability and sustainable development. It presents tools for assessing current realities, developing strategies, and embedding change, including the sustainability compass and amoeba model. It outlines a seven-step process for sustainability transformation and emphasizes credibility, collaboration, meeting stakeholders where they are, and influencing influencers. The overall message is about the urgent need for systemic change towards sustainability and approaches for driving that transformation.
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Leading Change for Sustainability: Oct 2013
- 1. Leading Change forSustainability Net Impact Bangkok Professional Chapter monthly meeting 17th October 2013, Robert Steele Director – Systainability Asia Senior Associate – AtKisson Group © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 2. Definitions For the Contextof this talk . . . “Sustainability” means … A set of conditions and trends in a given system that can continue indefinitely. © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 3. Definitions And . .. “Sustainable Development” means … A managed process of continuous innovation and systemic change in the direction of sustainability. © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 4. Source: http://anthropocene.info The “WorldSystem” is Changing With Alarming Speed The world is undergoing a profound transformation, driven by the success of human science, technology, industry and social organisation. © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 5. We are Beyondthe “Planetary Boundaries” The green circle is the “safe zone” • Human activity has already pushed nature beyond its sustainability “safe zone” on a global scale in three areas: biodiversity loss, climate change, and disruptions to the Earth’s nutrient cycle (nitrogen) • We are also on the way to crossing the boundaries of sustainability in ocean acidification, land use, and fresh water use © AtKisson, Inc. © 2010 AtKisson Inc. Red indicates how far we have pushed Earth’s systems Source: Rockström et al., “A Safe Operating Space for Humanity,” Nature, 21 Sept 2009 isisacademy.com www.AtKisson.com
- 6. Most of oursociety and our companies & organisations are like the boiling frog © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 7. The Hope Graph Visualizingthe Sustainability Transformation Transformation Point A Symbolic Representation Objective: Poverty gap Strive to PUSH this point forward and up Innovation Pollution Empowerment Destruction of natural habitat Renewables Fossil fuel use Unsustainable Technologies & Practices 1880 © AtKisson, Inc. © 2010 AtKisson Inc. 1920 Conservation The Time of Our Lives Awareness Sustainable Technologies & Practices 1960 2000 ... implement Sustainability FASTER ... ... and REDUCE the amount of loss and damage 2040 isisacademy.com www.AtKisson.com
- 8. Cassandra’s Dilemma Ifyou make a prediction that warns of future catastrophe, and nobody believes you, and then catastrophe occurs, you’re proven right . . . but you have failed in your mission. If you make a predication that warns of future catastrophe, and people take action to prevent it, then you have succeeded . . . but you are perceived to have been wrong. Solution: Work for System Transformation based on a positive vision of the future (not a catastrophic one) . . . then more people will be apt to listen, and you will not be discredited. © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 9. The Role ofthe Change Agent Transformation Point Promoting the Sustainability Transformation Innovation Empowerment Renewables Conservation Sustainable Technologies & Practices 1880 © AtKisson, Inc. © 2010 AtKisson Inc. 1920 The Time of Our Lives Awareness 1960 2000 2040 isisacademy.com www.AtKisson.com
- 10. Behavioural Approach toCultural Transformation Unsustainable Corporate Culture Old Behaviors and habits Old Norms and Values Old Assumptions and Beliefs © AtKisson, Inc. © 2010 AtKisson Inc. Sustainable Corporate Culture 1 2 3 New Behaviours and habits New Norms and Values New Assumptions and Beliefs isisacademy.com www.AtKisson.com
- 11. Seven Step Sustainability Change Process Step7 Embed and Align Step 6 Mobilize Commitment Step 5 Build the Case(s) for Change Step 4 Develop Strategies Step 3 Assess Current Realities Step 2 Inspire Shared Vision(s) Step 1 Wake up and Decide © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 12. Starting with theEnd in Mind Source: The Natural Step: http://www.meridahome.com/blog/the-natural-step/ © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 13. Seven Step Sustainability Change Process Step7 Embed and Align Step 6 Mobilize Commitment Step 5 Build the Case(s) for Change Step 4 Develop Strategies Step 3 Assess Current Realities Step 2 Inspire Shared Vision(s) Step 1 Wake up and Decide © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 14. USING LEVERAGE POINTSFOR ACTION IN YOUR CIRCLE OF INFLUENCE Sustainability Vision Key Executives Leverage Points for Action Circle of Influence Circle of Control Circle of Concern Source: Willard, B. The Sustainability Champion’s Guidebook, 2009. © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 15. Seven Step Sustainability Change Process Step7 Embed and Align Step 6 Mobilize Commitment Step 5 Build the Case(s) for Change Step 4 Develop Strategies Step 3 Assess Current Realities Step 2 Inspire Shared Vision(s) Leadership Practices for Sustainability Change Step 1 Wake up and Decide © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 16. Leadership Practices forSustainability 1. 2. 3. 4. 5. 6. 7. Get Credible, Stay Credible Dialogue Collaborate, Educate and Network Meet them where they are Piggyback on existing initiatives Influence the influencers Practice “Planful” Opportunism Source: Willard, B. The Sustainability Champion’s Guidebook, 2009. © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 17. Get Credible, StayCredible Organisational Level ALIGNMENT of visions, values and systems Managerial Level EMPOWERMENT of trusted people Interpersonal Level TRUST between trustworthy people Personal Level TRUSTWORTHINESS: Character and Competence Source: Willard, B. The Sustainability Champion’s Guidebook, 2009. © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 18. Use Dialogue thatBalances Advocacy and Inquiry High Telling Dialogue Exploring each other’s assumptions to generate meaning (active listening) Observing Presenscing Sensing Bystanding Asking Clarifying Interviewing Asserting Explaining Advocacy Low Inquiry High Source: Willard, B. The Sustainability Champion’s Guidebook, 2009. © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 19. Collaborate, Educate andNetwork with Others . . Internal and External Your Company / Organisation Government Agency Suppliers NGOs © AtKisson, Inc. © 2010 AtKisson Inc. Senior Executive Network or Leadership International Organisations Your Peers and Inner Circle Customers Networks in other departments Community isisacademy.com www.AtKisson.com
- 20. Meet them wherethey are When talking to… • … Sales Manager start talking about revenue streams for creatively breaking into underserved markets at the bottom of the pyramid (BOP) of the world’s population or potential top-line revenues increases from enhanced sustainability reputation and offerings. • … HR Manager lead with a description of how the company’s improved CSR image will help recruit the top talent, reduce attrition of key people, and motivate company employees to be their best. • … Production or Manufacturing Managers, the best hook maybe your explanation of how sustainability will secure raw materials, energy or water supply; achieve eco-efficiency, or help them with their increasing accountability for environmental and social impacts in the supply chain (e.g. ISO 14000, ISO 9000) • Finance Managers, emphasize overall bottom line benefits and institutional investors’ and bankers’ awakened interest in how the company is addressing its sustainability related risks. © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 21. Piggy Back onExisting Initiative Environment, Health & Safety Total Quality Management (TQM) Six Sigma Balanced Scorecard Lean Manufacturing Community Relations / CSR Philanthropy (Community Contributions) ISO certification (e.g. 9000, 14000) Diversity Programs © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 22. The “Critical Characteristics”of Getting New Ideas Adopted (1) PERCEIVED RELATIVE ADVANTAGE (2) RELATIVE SIMPLICITY (3) LEVEL OF OBSERVABILITY (4) TRIALABILITY (5) COMPATIBILITY WITH EXISTING SYSTEM Source: Everett Rogers, “Diffusion of Innovations,” 1962, Revised 1995, 2006, Free Press © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 23. Influence the Influencers SeniorExecutive Yes! Senior Executive No! Influencer (Transformer) Yes! Ineffective Approach © AtKisson, Inc. © 2010 AtKisson Inc. Effective Approach isisacademy.com www.AtKisson.com
- 24. Practice Planful Opportunism ©AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 25. Some Practical Toolsfor Effective Change Agentry in Accelerating Sustainability © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 26. The Accelerator Tools:Applying the ISIS Method COMPASS PYRAMID Indicators Assessment Stakeholders Training Planning Teambuilding AMOEBA STRATESPHERE Change Innovation Cultural Shift Strategic Plan Implementation Monitor Progress © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 27. The Sustainability Compass •Simple, intuitive, attractive • Rests on a solid base of sustainability theory • Organizes stakeholders, indicators, and management systems • Assures full systemic coverage of sustainability © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 28. The Compass asa Tool for Systems Thinking Environmental Impacts Ecosystem Integrity Self-Development Opportunities Efficiency & Productivity Personal Health & Happiness Financial Aspects Families & Relationships Social Trust & Public Safety Resource Use & Waste Work, Jobs, Incentives Culture & Institutions Rights, Laws & Justice It helps us think about issues from many different perspectives © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 29. The ISIS Method Thencommit to ... STRATEGY: Plan how to succeed in making change Strategy INNOVATION: Identify what changes to make for sustainability SYSTEMS: Figure out why you are headed there, and where you can effectively change direction INDICATORS: Assess where you are, and where you are headed © AtKisson, Inc. © 2010 AtKisson Inc. Action Innovation Systems Analysis Indicators and Information isisacademy.com www.AtKisson.com
- 30. Amoeba Role-Playing Training Gameand Planning Tool • Map cultural systems • Identify the points of leverage • Develop diffusion strategies • Make sustainability ideas and initiatives more attractive • Train the “Change Agents” © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 31. The Amoeba ofCultural Change INNOVATION CURMUDGEONS CONTROLLERS INNOVATORS CA M LAGGARDS T M CHANGE AGENTS M L M TRANSFORMERS M REACTIONARIES L <R I > I > <R M M M L MAINSTREAMERS M ICONOCLASTS © AtKisson, Inc. SPIRITUAL RECLUSES © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 32. StrateSphere Tools and Templatesfor Formal Planning • Go from ideas to fully developed strategic plans • Clarify your underlying “Theory of Change” • Evaluate strategic capacity • Identify strategic niches © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 33. Some additional Secretsof Leading Change 1. Invitation 2. Volunteering 3. Facilitation 4. Simplification 5. Creativity 6. Patience 7. Do NOT seek power © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 34. SYSTAINABILITY ASIA /ATKISSON GROUP www.atkisson.com www.systainabilityasia.com robert@atkisson.com © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 35. A global networkdedicated to sustainability strategy learning, and inspiration Global Affiliate and Associate Network Current And Past Clients Include: Levi Strauss & Co. • Ernst & Young • Nike • Baltic 21 (the 11 nations of Northern Europe) • European Sustainable Development Network • Brother, Inc. (Japan) • Earth Charter International • Swedish SIDA’s Advanced International Training Programs • United Nations Division for Sustainable Development Egyptian National Competitiveness Council • Government of Singapore • Greater New Orleans, Inc. • SEIYU (Japan) • SERDP - Strategic Environmental Research & Development Program (US Government) • Seliger Forum 2010 (Russia) • Sustainable Fashion Academy • States of Queensland, Victoria, NSW, and South Australia • Stockholm County • Sustainable Seattle • Heinz Endowments • Toyota • UNEP • UNDP • Nile Basin Initiative • Bank of Indonesia • Volvo Cars © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 36. Introduction and BasicWorkshop Slides begin on Slide 6 Pyramid 2030 A global workshop campaign for sustainable development http://pyramid2030.org © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 37. How is Pyramid2030 organized? Pyramid 2030 is organized by the AtKisson Group, a global network of sustainability consultants, trainers, educators, facilitators and communicators. Pyramid 2030 is a volunteer activity whose purpose is to spread engagement and interest in sustainability, and to build awareness of important UN processes such as the Sustainable Development Goals. Atkisson.com isisacademy.com compasseducation.org © AtKisson, Inc. © 2010 AtKisson Inc. isisacademy.com www.AtKisson.com
- 38. Questions? Comments? Reflections! ? ! ! ? ? ! ? ©AtKisson, Inc. © 2010 AtKisson Inc. ! isisacademy.com www.AtKisson.com