Net Impact 21 Aug 2014 by Sukich Udindu, Minor International PCL Minor is one of Asia's largest companies delivering premium branded hospitality services, restaurant concepts and lifestyle products from over 50,000 service professionals at 103 hotels, 1,544 restaurants, and 276 retail outlets to more than 90 million customers in 26 countries. Some of the global brands under Minor's hotels & mixed use, restaurant, and retail businesses include the Pizza Company, Swensons, Sizzler, Burger King, the Four Seasons Hotels & Resorts, St. Regis Hotel, Anantara, Esprit, Gap, and Tumi. He presented on Minor's strategic CSR by Khun Sukich Udindu, Vice President, Corporate Social Responsibility, Minor International PCL. Khun Sukich is also Founder and Vice Chairman of CSR Club at the Stock Exchange of Thailand. He has a Bachelor of Architecture from Chulalongkorn University, a Master of Architecture from the Pratt Institute, and an MBA from Thammasat University.

2. Corporate Social Responsibility & Sustainability 2014
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ความรับผิดชอบต่อสังคม และการพัฒนาที่ยั่งยืน 2557
DRIVE … to unlock Impossibility

6. Minor C S R Inspiration
One final quality that marks the successful entrepreneur is
“the ability to give something back”
Society is like a forest It won’t continue to flourish
if we don’t replenish what we take out
Too many people treat society like a slot machine
They hope to hit the jackpot while putting in as little as
possible
WILLIAM E. HEINECKE
The Entrepreneur
25 golden rules
for the global business manager

7. MINOR Corporate Social Responsibility and Sustainable Development
“MY PEOPLE … MY PLANET … MINOR”
Passion
Economic Growth
Environmental ProtectionSocial Progress
Socio
Economic
Socio
Environment
Eco
Efficiency
Planet
People
Profit
3 bottom lines

8. CSR
Employees
Share Holders
Customers
Global/Environment
Society/Communities
100% Stakeholders Satisfaction
Partners

9. Minor CSR Fundamental
Community
Engagement
“Preemptive Level”
New Industry Standard
Code of conduct
Self Regulation
“Elementary Level”
Compliance with Applicable Law
and
International Norms
“Mandatory Level”
Corporate
Philanthropy
“Voluntary”
CSR … ไม่ใช่แค่การบริจาค
After Process CSR
In Process CSR

10. Minor CSR … from inside out
Corporate
Share holders
Executives
Employees
Customers
Business alliances
Employee family
Community
General public
Social
Environment
Competitors
National
Global
CSR … เริ่มจากภายใน

11. to be a social responsible employee … in a sustainable corporation

14. Minor School Projects
“Drive … the Future”

15. Minor University Projects
Work integrated Learning
& Job Opportunities

16. Minor Sustainable Leadership Academy

17. Earth Hour … Advocate for Change

19. ด้วยสภาวะการแข่งขันในปัจจุบัน
การสร้าง “ความสมดุลย์”
ระหว่างเป้ าหมายทางธุรกิจ
สังคม และสิ่งแวดล้อมนั้น
เป็นปัจจัยสาคัญ
ที่จะทาให้องค์กรสามารถเติบโต
อย่างยั่งยืน
ซึ่งการวางเป้ าหมายดังกล่าว
ให้สอดคล้องกับกลยุทธ์องค์กร
ทาให้มั่นใจว่า
การดาเนินงานต่างๆ ของบริษัท
จะส่งผลเชิงบวกกับส่วนรวม
Minor Sustainability Framework

20. With Sustainability as strategic direction, MINT has
combined growth with Sufficiency Economy Philosophy
Sufficiency Economy Philosophy & MINT in Practice
MINT strives for growth… but in
considerate manner and keeping in
mind the impact to stakeholders
• On-going 5-year strategic
planning gives us purpose,
focus, and directions for our
business.
• We frame what we currently/
will do into structured
corporate strategies, plans and
policies
• All major investments are
made with endorsements from
BoD and ExCom
• We develop our people/
organization to be able to go
out and make impact to the
business and community
• Risk management and audit
committee are in place
• MINT signs up for anti-
corruption movement
• People
Development
• Focus on
operational
excellence
• Mindful of
impact to
stakeholders &
environment
• Promote
“Driving to
unlock
impossibilities”
culture
• Enforce ethical
code of conduct
• Fostering social
responsibility
mindset

21. Business Partnership in CSR/SD

22. CSR Awards: SET Award, CSRI Recognition 2013
AMCHAM, CSR Excellence Recognition 2013
US Embassy, CSR Creative Partnership 2013
Ministry of Industry, CSR –DIW Award 2013
อย Quality Award 2013