4 business model 2015

Entrepreneurship @ NU 2015
Wai Chamornmarn
Business model

To Create the new one to obsolete the old one


Business model Concept


Business Model

Business Model
13
Value
Proposition
Partner
Network
Core
Capacities
Value
Configuration
Customer
Relationship
Distribution
Channel
Customer
Segment
Cost
Structure
Revenue
Streams
Success /
Failure


Business Design

Which would you prefer?
Business
Design “A”
$10 billion
$50 million
Business
Design “B”
$8 billion
$300 million
Revenue
Profit

business design
Customer Selection
Profit Model
Strategic Control
Today Next
Scope
Unique Value Proposition

Business Design Example: Airline Industry
Within a particular industry, companies may pursue very different Business Designs
United Southwest
•  International & domestic; coach,
business and first-class travelers
•  Broad network & loyalty program
Customer Selection &
Value Proposition
•  Domestic travelers;
coach only
•  Low-cost, no-frills w/ highly
consistent customer service
•  Tiered fares based on class,
flexibility
•  Ancillary revenues
Value Capture/
Profit Model
•  Every-day low prices
•  High asset utilization
•  Sophisticated IT
•  International Sales & Regulatory
capability
Organizational Systems •  Cultural emphasis on Southwest
way
•  Global hub-and-spoke route
system
Scope •  US-only point-to-point route
system
•  Controlled-access airports in key
geos
•  Loyal frequent fliers
Strategic Control •  Lowest costs
•  High frequency route coverage
Southwest Next?
•  $10BB•  $16BBRevenue
•  $4.7BBMarket Cap •  $10BB


Business Model Framework


Business Model Canvas

Business architecture


BM: Impact Analysis

Environment Model


BM: Competitors Analysis

สรุป Business Model Elements
39
องค์ประกอบ ธุรกิจคู่แข่ง ธุรกิจของท่าน
สัดส่วนของคุณค่า
Value Proposition
กลุ่มลูกค้า
Customer Segments
ช่องทางการจัดจําหน่าย และข่องทางการสื่อสาร
Distribution & Communication Channels
ลูกค้าสัมพันธ์
Customer relationship
การสร้างคุณค่า
Value configuration
แหล่งรายได้
Revenue streams
โครงสร้างต้นทุน
Cost structure


Disruptive Business model
Thesis

สัดส่วนของคุณค่า Value Proposition
•  Name
•  Description
•  Reasoning (use, risk, effort)
•  Life cycle (creation, purchase, use, renewal, transfer)
•  Value level (me-too, innovation/imitation, innovation)
•  Price level (attractive, market, high-end)
Value Proposition
Offering
setOf isA
Target CustomersCapabilities
สิ่งที่เราเสนอให้กับลูกค้า?
Target CustomersCapabilities Value PropositionCapabilities ภาพรวม
Offering 1
Target CustomersCapabilities Value PropositionCapabilities
Offering 2 Offering 3 Offering 4
รายละเอียด

Value Proposition

Business Model

Financial Aspects

Customer Buying Cycles

Channel Strategy

Value Configuration

Customer Interface

Infrastructure Management

Pricing Mechanisms

Pricing Strategy

Strategy Canvas

Core Offerings

Value Propositions

Value proposition and Life Cycle

Value Network

Value Shop

Capabilities

64


Workshop


Business Model Types

Example business models over the years

•  The open business model
•  The subscription business model
•  The razor and blades business model
(bait and hook)
•  The pyramid scheme business model
•  The
multi-level marketing business model
•  The network effects business model
•  The monopolistic business model
•  The cutting out the middleman model
•  The auction business model
•  The online auction business model
•  The bricks and clicks business model
•  The loyalty business models
•  The Collective business models
•  The
industrialization of services business
model
•  The
servitization of products business model
•  The low-cost carrier business model
•  The online content business model
•  The freemium business model
•  The premium business model
•  The direct sales model
•  The professional open-source model
•  Various distribution business models
79

Case: UNIQLO

Case: SKYPE

Business model : SKYPE

Case: Gillette

Case: Toyota

Case: Apple


Business model Innovation

4 business model 2015

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