This document summarizes a presentation on tourism marketing. It discusses key topics like the role of travel agencies, top travel agencies in India, tourism sub-sectors and products, and models for measuring service quality. The main points covered are: 1) Travel agencies help promote countries by marketing their attractions and amenities. 2) The top travel agencies in India are Cook and King, Thomas Cook, MakeMyTrip, Kesari and Goibibo. 3) Tourism is divided into 8 sub-sectors including accommodation, adventure, attractions, events and more. 4) SERVQUAL and gap models are approaches for measuring customer expectations and perceptions of service quality.