This document discusses the history and 10-year progress of PUMA, a major German sportswear company. It was formed in 1924 by brothers Adolf and Rudolf Dassler. They split in 1948 to form rival companies PUMA and Adidas. The document then outlines PUMA's milestones between 2002-2013, including partnerships with designers Philippe Starck and Alexander McQueen. It also details sponsorship deals signed with various football clubs during this period.

1. KRISTU JAYANTI COLLEGE
K.NARAYANPURA, KOTHANUR POST
BANGALORE-560077
MASTERSINBUSINESSADMINISTRATION
PROJECT

2. TASK -1
IF I HAD A BUSINESS
TASK-1
IF I HAD A BUSINESS

3. INTRODUCTION
• PUMA is a major German multinational
company that produces athletic shoes,
footwear, and
other sportswear headquartered in
Herzogenaurach, Bavaria, Germany.
• The company was formed in 1924
as Gebrüder Dassler
Schuhfabrik by Adolf and Rudolf
Dassler.
• The relationship between the two
brothers deteriorated until the two
agreed to split in 1948, forming two
separate entities, Adidas and Puma.
Both companies are currently based in
Herzogenaurach, Germany.

5. 10 YEARS PROGRESS
•2002: Launch of the SHUDOH
•2003: Majority shareholder
Monarchy/Regency sells its
shareholdings to a broad base of
institutional investors
•2004: Collaborative partnership with
world-renowned designer Philippe
Starck
•2005: Mayfair acquires a total of
16.91% shareholding

6. •2006: The company is listed in the
Dow Jones Sustainability Index;
Introduction of the S.A.F.E.
concept, a specific tool developed to
continuously improve social and
environmental standards. Shoe
collection in cooperation with
Alexander McQueen. Italy would go
on to win the 2006 World Cup. Due
to Puma's sponsorship of the Italian
national team, many of the teams'
players wore Puma boots
•2007: Voluntary public take-over by
Pinault-Printemps Redoute;
Prolongation of the contract with
Jochen Zeitz by five years

7. •2008: Melody Harris-Jensbach is
appointed Deputy CEO; Designer and
artist Hussein Chalayan becomes
Creative Director, Puma also acquires
a majority stake in Chalayan's business
and Hussein Chalayan
•2010: Signs two-year deals to make
the kits of Newcastle United,
Motherwell, Hibernian, Burnley &
Preston from the 2010–11 season
•2011: Signs a deal to make kits of
GNK Dinamo Zagreb from the 2011–12
season. Signs a three-year deal with A-
League champions Brisbane Roar

8. • 2012: Signs a five-year deal to
make kits for Rangers FC from the
2013-14 season.
• 2013: Agrees to make kits for
Football League Championship
side Wolverhampton Wanderers
F.C. on a four year deal.

9. END OF TASK 1

10. TASK 2
MY DREAM ENTREPRENEUR

11. REASONS WHY HE IS MY FAVORITE ENTREPRENEUR
1. Steve Jobs never QUIT even though he went through a phase of loss and was kicked
out of his own company “APPLE” he never gave up, he worked harder and started
PIXAR
2. He always took criticism seriously and always worked hard in proving the critics
wrong
3. Steve Jobs never followed the present Market Trends he always wanted to start a new
trend so that people would follow it
4. He was also a perfectionist and wanted to always put his best creations forward
5. He always thought out of the box and was a brilliant inventor
6. Steve Jobs always dared to dream and worked towards it.

12. END OF TASK 2

13. TASK 3
IF I WERE A CEO

14. S O L U T I O N S
• 1.RE BRAND the shoe company
• 2. Create awareness about the
product and its company
• 3. Choose the right Target
market :
• 4. Lower the overhead charges
• 5. Make sure that the company
follows all the rules and
regulations
• 6. Make the operations more
transparent

15. SOLUTIONS
• 7. Export marketing is a
continuous process
• 8.Start from scratch

16. END OF TASK-3

17. BRAND
SAVY
TASK-4

18. 4 A. Print Advertisements
1.

20. 4 A. TELEVISION
ADVERTISEMENTS

22. 4 B . PRINT AD FOR MY
DREAM PRODUCT

23. VISUAL AD

24. TASK - 5
TURNING POINT

25. • 1.Russian Life Expectancy Fell In
2012
• 2.Apple: Like A Tired Old Race Horse
• 3.E book Growth Slows in 2012 to
'Only' 41%
• 4.Despite Mobile And Console
Competition, PC Gaming Industry
Rakes In $20 Billion During 2012
• 5.2012: The Year of e Sports
• 6.London 2012 Olympics proving to
be a winner for business

26. END OF TASK-5