BUSINESS PLAN FOR VENTURA 2014

1. VENTURA
BY
Kezhia Sharieff

2. 1
• INTRODUCTION
2
• FEATURES
3
• FINANCE
4
•MARKETING
5
•FUTURE VENTURES

3. School bags become back-breaking
for children
The Hindu HYDERABAD, February 25, 2011
I
N
T
R
O
D
U
C
T
I
O
N

5. F
E
A
T
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R
E
S
The Features of Zapper are:
• Spine Embracer – which keeps the
spine straight
• Cooling gel pad –Replaceable
• Foam filled straps with air cushioning
• Attractive vest design – with Velcro
• School Logo and Company logo
• Customized color
• Provision for Tiffin box – underneath
of the bag
• Provision for water bottle
• Tiffin Box and Water Bottle – Along
with bag

6. Z
A
P
P
E
R
FRONT
WATER BOTTLE
FACILITY
HORIZONTAL
TIFFIN BOX
FACILITY

7. Z
A
P
P
E
R
COOLING
GEL
SPINE
EMBRASER
VEST AS
BACKSTRAP
BACK

8. F
I
N
A
N
C
E
Our Initial investment 1,00,000
(Office interior Work)
Assumptions on which we work
 One office – Initially
 Employees – 4 partners, 1
quality checker, 3 persons for
raw materials and supply
handling
 There will be an order for
15,000 bags in the Initial Year.
 We would be able to finish off
that order within 1 year.

9. F
I
N
A
N
C
E
BREAK EVEN CHART
250
200
150
100
50
0
Break even chart
2000 4000 6000 8000 1000 12000 12280
cost profit 2
X axis …..amount in lakh
Y axis…….number of products

10. M
A
R
K
E
T
I
N
G
DIRECT MARKETING
PROMOTIONAL INCENTIVES
CONDUCT COMPETITIONS ON SOCIAL
NETWORKING SITES
SPONSOR FOR SCHOOL EVENTS
ORGANIZE MARATHONS FOR A GOOD
CAUSE

11. SWOC ANALYSIS
1. Strengths :
• Able to help the generation
• No more back problems
2. Weaknesses :
• New venture
3. Opportunities :
• Able to expand
4. Threats :
• Fear of competition entering
M
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K
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G

12. ZAP TO THE FUTURE
Our Future :
Opportunity to customize
Biker Bags
Laptop Bags
Availability of Bags in retail shops
Shoes / Sandals
Gloves

13. ZIP ZAP & ZOOM TO
SCHOOL!