The document provides details about the magazine Total Film, including its branding, target audience, and content. Total Film is a monthly British film magazine published by Future Publishing that offers reviews and features on cinema, DVD, and Blu-ray. It targets mainly ABC1 males aged 18-35 who seek new films to watch or work in the film industry. The magazine covers recent films and media industry topics to both entertain and educate readers.

1. Case Study: Total
Film

2. The masthead ‘TOTAL FILM’ is bold
white sans-serif typography which
connotes simplicity, positivity and
safety
The main image is Daniel Craig who
plays the character James Bond, 007.
The photographer uses a close up
shot of ’James Bond’ which captures
Bond’s stern face that connotes
mystery, solemnity and importance.
This is also emphasized in the choice
of lighting, the photographer uses
harsh lighting which also highlights
Bond’s stern and enigmatic.
The main cover-line reads
”SPECTRE” in a bold light grey sans-
serif typography which connotes
emotionless, sophistication and
masculinity which are all attributes
that James Bond carries. The ’C’ in
the main cover-line is in a target
which denotes that ’SPECTRE” is a
spy film If the audience doesn’t
know who James Bond is.
There is a puff on in the middle left
third . The puff is a bright blue
which connotes confidence, loyalty
and intelligence which are also
qualities the character, Bond carries
especially being a spy. The blue also
creates a house style as Daniel
Craig’s eyes are blue and by the puff
being blue draws attention to
Craig/Bond’s eyes which
emphasizes James Bond’s unknown
and secretive persona.
The topline are names of actors
“JENNIFER LAWRENCE…” in simple
sans-serif typography alternating in
blue and grey which helps highlight
the house-style for the magazine
and could attract the audience if
they are fans of the actors.
Barcode on the bottom right
third which helps the company
identify how many issues are
sold.

3. Representation
• James Bond is a British Secret
Service agent who is known to have
flashy cars, lots of guns, the latest
technology.
• James Bond is represented as
suave, poise and sophistication
which is shown through his attire
• Suits usually represent class and
refinement
• James Bond is known for his ‘Bond
girls’ who are usually Bond’s
attractive love interest or female
sidekick which also increases James
Bond’s allure

4. The masthead ‘Contents’ is in a
bold, black serif typography which
connotes simplicity, power and
authority. Next to the masthead is
a small picture of the front cover
to possibly create a house style
and remind the audience the front
cover. Above the masthead is the
dateline which is in a simple sans
serif red typography which
connotes strength, leadership and
vibrancy. The dateline lets the
audience know what monthly issue
the magazine is and on the left of
the dateline is the issue number.
The main image is of Keanu Reeves who
plays John Wick. The image could be a
picture either from the film or behind
the scenes of the film to give audiences
a closer insight of the film. Reeves is
wearing a black suit with a black shirt
and tie which could connote authority,
power and sophistication which reflects
the representation of the character that
Reeves plays of an international assassin.
The subheadings are in a bold red box
with white white serif typography which
connotes power and strength. The
contrast of the colours helps readers
find the articles they want to read
easier. Underneath the subheadings are
the page numbers in a red sans serif
typography and the page titles in a black
sans-serif typography.
The company’s website is at the
bottom of the contents page which
could help increase audience
interactivity
Image of Moana, a character
from a Disney film. The small
pop up image of Moana
contrasts with the image of
John Wicks as both films are
aimed at different target
audiences. However, this
reflects Total Film’s mass
audience by meeting the needs
of a wider demographic

5. Since, Total Film’s website
merged with GamesRader, Total
has their own page on the
website.
The website page has subtitles
such as Awards which would
help create an active audience
which would mean audience
participation and interactivity.
The company’s name is on the
top of the page in a sans serif
typography that connotes
dominance, power and
sophistication.
Subtitle on the side column
‘LATEST NEWS’ in a white sans
serif typography in a orange drop
box which connotes creativity and
creates a house style on the
website.
The main article on the website is
a feature article about the media
industry and not just about films
which connotes that Total Film’s
may want to educate their
audiences as well as entertain –
this follows Blumler and Katz’s
Uses and Gratification theory
There is a video game advert in
the background as most film
lovers may be interested in
gaming which could help increase
sales for GamesRadar

6. Institution
Total Film is monthly British film magazine with an additional summer issue (13 issues a year)
Since 2004, Total Films is published by Future Publishing, which is also a British media company and publishes more than 50 magazines in
field such as Guitar World, Revolver, Amstrad Action etc.
Total Films was launched in 1997 and offers cinema< DVD and Blu-ray, reviews and features.
Available in both print and interactive iPad editions
In 2014, Total Film’s website would merge with GamesRadar’s website
Always includes a Total Film Interview
Editor: Jane Crowther
Circulation: 60,912

7. Audience
Total Film’s target audience is ¾ male aged 18-35
Demographic: ABC1 – Higher education (university educated
Psychographic:
Explorers – Most of Total Film’s readership seek different and current films that they can watch with family or friends or to enjoy on their
own or aspire to work in the film industry or have interests in the art and cinematic culture
Strugglers – Most of Total Film’s readership want to unwind and enjoy films as a form of escapism or to educate readers
52% Regularly go and see a new movie as soon as it is released

8. Other examples