The document analyzes and summarizes two movie posters - I Am Legend and Skyfall. For I Am Legend, it notes the color scheme, how the title stands out in white on black, and symbols like the ruined Empire State Building indicating the film is set in New York. It also identifies the poster as a character poster that includes the actor's name and a tagline. For Skyfall, it discusses the simpler black, white, and navy color scheme, the contrast that makes James Bond stand out in the middle with London in the background, and use of logos and institutional information at the bottom of the poster.

2. I am Legent
→ Used of a clear colour scheme of: black, yellow, brown
and white.
→ The title of the film is made to stand out through the use
of white typography against the black background; this
type of title calls immediately the attention of the
audience.
→ At the back appears the Empire State Building lying in
ruins, this gives the audience a clear indication that the
film is set in New York.
→ The smoke and decay in the image hints to the theme of
destruction in the film.
→ Is a character poster because it shows an individual
character (In this case the main character), in addition it
contains the name of the actor and a tagline that reflects
the quality of the actor.
→ Use of iconography with the gun at his back.
→ Institutional information at the bottom of the poster.
→ Tagline: “ The last man on earth is not alone” This
confirms that Will Smith character is the last human on
earth but there is a sense of enigma as it says “is not
alone”.
→ Some of the companies involved in the movie have been
included on the poster.

3. Skyfall
→ The colours used in this poster are black, white
and navy blue. This means the simplicity of the
film. There have been many others James Bond
films and the simplicity just shows that is no
difference from the others, the main concept is the
same.
→ The white and black contrast at the background
makes the image stand out.
→ The main image of James Bond is positioned in
the middle of the poster with a view of London in
the background. The image is positioned in the
middle because the movie it will be about him. The
text is positioned at the bottom so the audience
catches easily with the eye.
→ The text is written in bold white to call the attention
of the audience.
→ The use of iconography takes place with the use of
007 logo so the audience automatically recognizes
the film.
→ He transmits security to the audience with his left
hand in his pants
→ Institutional information at the bottom of the poster
shows the date in a bold text. It also has Columbia
pictures and sony logos. In finer text it also gives
information about the cast and the production
crew.