Charlene Cheung proposes launching a new film entertainment magazine that focuses on exclusive information and audience interactivity around popular films like Rocketman and Aladdin. The magazine would highlight fun, energetic new films through quality reporting at a lower price point than competitors to redefine how readers experience cinema culture.

1. Planning Pitch By Charlene Cheung

2. What do I
want to
achieve?
Successful, instantly recognisable
film entertainment magazine
Exclusive Information
Strong amounts of audience
interactivity

3. Meeting the
brief
Feature two fun-loving films of
2019
Rocketman had global box
office sales of over $150 million
Aladdin had global box office
sales of over $800 million

4. Audience
Attraction
New fun high energetic films with songs that
audiences can sing and dance to
Great amounts of iconography
High quality magazine for a fraction of the
price –Little White Lies £6.00 per issue, Total
Film £4.99 per issue, Empire £4.80 per issue

5. Why you should invest into
my idea?
Redefines the limits of popcorn
culture by enhancing the cinematic
experience and the cinematic
experience