Websites and Brand Strength: Achieving a 90% Positive Rating
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The experience people have at your website shapes what they think of your brand. This presentation reviews how Susquehanna University achieved a 90% positive rating from future students and their parents in a Customer Centric Index (CCI) survey of 13 key website characteristics.
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Websites and Brand Strength: Achieving a 90% Positive Rating
- 1. Websites & Brand Strength: Achieving a 90% Positive Rating Ā© Robert E. Johnson 2011 J.Boye Philadelphia11 - #jboye11 Philadelphia, PA May 3-5, 2011 Bob Johnson Consulting, LLC
- 2. Major reason people go to a websiteā¦ Complete a task Bob Johnson Consulting, LLC
- 4. The Golden Ruleā¦ 5 seconds to connect Bob Johnson Consulting, LLC
- 5. Susquehanna University CCI Survey Responsesā¦ Future studentsā¦ 182 responses Parentsā¦ 114 responses Bob Johnson Consulting, LLC
- 6. Few negative votes in any categoryā¦
- 7. 15 higher education resultsā¦
- 11. ā If there is one improvement you could make to our site, what is it and why would you make it?ā Bob Johnson Consulting, LLC
- 12. From 109 future studentsā¦ Bob Johnson Consulting, LLC
- 14. From 53 parentsā¦ Bob Johnson Consulting, LLC
- 16. Exploring the websiteā¦ Bob Johnson Consulting, LLC
- 18. First impression at Admissionsā¦ http://www.susqu.edu/admissions/default.asp Bob Johnson Consulting, LLC
- 19. Lower on the admissions pageā¦ Bob Johnson Consulting, LLC
- 20. A mix of student storiesā¦ Bob Johnson Consulting, LLC
- 21. The āSusquepediaā featureā¦ http://www.susqu.edu/Susquepedia.htm Bob Johnson Consulting, LLC
- 22. Clean, if long, inquiry formā¦ http://www.susqu.edu/admissions/21880.asp Bob Johnson Consulting, LLC
- 23. My favorite inquiry formā¦ http://email.blueoxmailbox.com/content/28818/RequestMoreInfo.html Bob Johnson Consulting, LLC
- 24. Easy-to-scan list of majors, restrained use of top-page photoā¦ Bob Johnson Consulting, LLC
- 25. Individual academic major pages with consistent navigationā¦ Bob Johnson Consulting, LLC
- 26. Scholarships, financial aidā¦ http://www.susqu.edu/admissions/FinancialAid.asp Bob Johnson Consulting, LLC
- 28. Special thanks toā¦ Paul M. Novack, Jr. Director of Web Communications Susquehanna University [email_address] Bob Johnson Consulting, LLC
- 30. Bob Johnson Consulting, LLC Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com