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PARSONS
THE NEW SCHOOL
FOR DESIGN
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connect
postgraduates
ANDREA
OMAR
SEUNGWON

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Presentation Outline
Brainstorming
Pitch & Play
SWOT Analysis
Opporunity Analysis
Mission Statement
Prototype & Development
Survey & Results
Marketing Strategy
Shedules & Milestones
Communication & Documentation
Work Breakdown Structure
Future Improvements
Elements of Success
Conclusion
Personas

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Brainstorming
- Sustainability in the Middle East
- Post Graduation Networking
- Text Book Sharing Center
- Electronic Recycling
- GMO’s in Arid Climates
- Subway Clean Up

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Pitch & Play
2. Zeus Sweat Guards
1. Student Sharing & Textbook
Service
3. Post Grad Networking Site
Post Grad Networking Site
1.
2. 3.

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Mission Statement
“To create a professional post-grad networking site, similar to
LinkedIn, that facilitates connections between NewSchool
students of all majors. Using the different strengths and ideas
of the team to create a truly unique model of networking that can
be employed on a broad spectrum”

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- Unique to a specific demographic
- Already has a built in network
- Based on the strengths of other
social networking sites
- There is a need for Networking
post grad
- Low cost
- Competition from other social
networking sites (Linkedin,
Facebook)
- A low adoption rate could make it
ineffective
- Design could not be condusive to
use
- Already built in network
- Opportunities to connect Parsons
grads within the working
environment
- Market hole for a professional
networking site that is uique to
the New School community.
- Opportunities to Link to
companies and projects that need
employees
- Complete non-adoption from
students
- Oversaturation of social
networking sites
- No desire or need for post grad
connection
- Legal issues with copyright of
information posted on the site
- Not being allowed access to the
NewSchool network
SW
O T
SWOT
Analysis

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Opportunity Analysis
“ Members of sites are eager to sign up and increase their visibility within a
network, and get as many people to join their network, making themselves look
popular and important”
“ As these networking sites continue to attract and register new users every day in
some cases millions of people, the race is on to find a competive and working
business model that will utilize the strength of numbers and valuable information
collected”
“ The business networking site provides more opportunities
for people to look for jobs, contacts and other prospects,
creating viable options to make a profit on”

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Survey & Results
More Than Twice a Day
Twice a Day
Daily
Weekly
Monthly
Has a Job
Does Not
Linked out Facebook
MySpace
Friendster
93%
5% 2%
0.5%2%3%
5%
89.5%
97%
3%

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welcome! Seung Won hurs170@newschool.edu setting help sign out
Seung Won Hur
portfolio
majors
profile
New York City
Design & Management
jobs
location
language
news / events
groups
calender
photos
messeges (3)
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others
people
job listing (New York City)
news / events
BBC Ice Cream:
Gucci: Buying Assistant
*Must have an at least retail buying experience, salary...
Bape:
Lang Faculty Member Katayoun Chamany Receives
Funding From New York State To Develop Stem Cell
Science Curriculum
Milano Alumna Amber Seely Named In The “Top 40 Under
40” By New Orleans Newspaper
Parsons Students Create Concepts For DWR: Tools For
Living
Media Studies Faculty Member Has New Video And
Sound Installation At The Chocolate Factory
Advertisement
network updates

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Seung Won Hur
portfolio
majors
profile
New York City
Design & Management
jobs
location
language
news / events
groups
calender
photos
messeges (3)
edit menu
others
people
Advertisement
Architectural
Design
Communication
Design
Desgin &
Management
Desgin &
Technology
Environmental
Studies
Fashion Design
Fine Arts
Illustration
Integrated
Design
Interior Design
Product Design
Photography
Architecture
Architecture &
Lighting Design
Design &
Technology
Fashion Design
and Society
Fashion Studies
Fine Arts
History of
Decorative Arts
& Design
Interior Design
Lighting Design
Photography
Design &
Management
Transdisciplinary
Design
Fashion
Marketing
Fashion Design
Interior Design
Graphic Design
Undergraduate Graduate AAS

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Seung Won Hur
portfolio
majors
profile
New York City
Design & Management
jobs
location
language
news / events
groups
calender
photos
messeges (3)
edit menu
others
people
Advertisement
company title location date posted by
Search
Advanced Search
Keywords
find a job
recently posted
BBC Ice Cream
Full-time
Web Designer SoHo, New York City 12/05/2009 Nigo

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Seung Won Hur
portfolio
majors
profile
New York City
Design & Management
jobs
location
language
news / events
groups
calender
photos
messeges (3)
edit menu
others
people
Advertisement
people search
first name:
last name:
Please select... Please select...location: industry:
search
name:
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Seung Won Hur
portfolio
majors
profile
New York City
Design & Management
jobs
location
language
news / events
groups
calender
photos
messeges (3)
edit menu
others
people
Advertisement
Please select...
please choose a country:

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Jan
Feb
Mar Apr
May
Jun
Jul
Aug
SepOct
Nov
Dec
Marketing Plan
- raise awareness
- launch party with
students, faculty and
alumni
- ads on blog /
newschool website
- word of mouth: marketing (stretch)
- stickers
- facebook ads
- famous alumni job posting
TASK 2
TA
SK
1
TASK 3
TASK 3
TASK 2
TASK 1

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PARSONS
THE NEW SCHOOL
FOR DESIGN
Linked out
connect
postgraduates
Linked Out: Parsons the School of Design
Postgraduates Social Networking Sites
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Marketing Plan
Strategy
Attention
- Hold a launch party with NewSchool Alumnae,
Staff & Students
- Advertise on MyNewSchool
- Put Ads on Frequently visited blogs
- Put flyers around NewSchool Buildings
Interest
- Word of Mouth Guerilla Marketing
(use early adopters of the site)
- e-mail blast to NewSchool Alumnae
- Hand out stickers to NewSchool students
Desire
- Put up job postings working for famous Alumnae
(Marc Jacobs, Alexander Wang)
- Put up advertising on Facebook
Cost
Domain Registration: Maximum $50 per year
Server Rental: From $180 to maximum $600 per year
Site Design: Average $750-$100 once only
Promotion: $5,000 to $8,000
Updating: $250 per year
Projected Cost: $11,300.00

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Schedules & Milestones
week
9 week
10
week
11
week
12
week
13week
14
Brainstorming
Final Selection Research &
Development
Prototyping
&
Primary
Research
Prototyping
&
Secondary
Research
Finalizing Models &
Putting Presentation
Together
Final
Presentation
- Research tertiary social
networking sites
- Create the first prototype
to test in our domain
- Track group progress
in visuals and binders
- Test the
prototype
within
our domain
- Create
surveys
based on our
observations
- IDIO based
research methods
- Track group
progress in visuals
and binders
- Research through books
and online secondary sources
- Finalize prototype and
create the launch plan
- Track group progress
in visuals and binders
- Finalize model and launch plan
- Put together presentation and graphics
- Put together paper and collection of
tracking of group progress
Post-Grad
Social Networking
Milestones
Week Nine: Brainstorming and Final Section
- Brainstorm ideas for a product and/or service
- Explore and research ideas
- Narrow down the ideas to the top three
- Create presentation boards and pitch ideas
- With the help of the class input, select a project ideas
Week Ten: Research and Development
- Research tertiary social networking sites
- Brainstorm ideas for a initial prototype based on research
- Create the first prototype to test within our circles of peers
- Track group progress in visuals and the group binder
Week Eleven: Prototyping and Primary Research
- Test out primary prototype within our domain
- Create surveys to access user need
- Used IDEO based methods of research (word association)
- Track group progress in visuals and the group binder
Week Twelve: Continued Prototyping and Secondary Research
- Research the social networking phenomenon through books and
online secondary sources
- Finalize prototype and create the marketing and launch plan
- Track group progress in visuals and binders
Week Thirteen: Finalizing Models and Putting the Presentation
Together
- Finalize model and launch plan
- Put together presentation and graphics
- Put together paper and collection of documents that were used to
track group progress
Week Fourteen: Final Presentation
- Present project and final deliverable
- Hand in hard copy of group work
- Hand in reflective paper

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Group Communication

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Group Documentation
date
recorded
risk
description
probability impact mitigation
plan
documentation
each team member identify risks and issues and think about possible
solution
low adoption rate
legal issue
competition from
other social networking
sites
bad design
All team members observe possible risks and issues together and
think about necessary changes for the project
solution
/ change

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Work Breakdown Structure
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Final Model
Brainstorming
and
Idea Selection
Research
and
Development
Prototyping
and
Iteration
Finalize
and
Create Presentation
Idea Generation
Selection of top
choices
Pitch top choices
Make final selection
User Observation
Research
IDEO Research
Methods
Prototype
Brainstorming
Survey Development
Distribute Prototype
Make Changes
Distribute Survey
Make Changes
Secondary Research
Marketing Plan
Finalize Model
Complete Deliverables
Complete Slideshow
Complete Reflection

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Elements of Success & Future Improvements
Elements of Success:
- Different skill sets from all members
- Open and transparent communication
- Weekend meetings
- Structured communication via Wiggio
- Even responsibility between team members
- Team theme
Future Improvements
- One set meeting day each week
- The creation of more team documents
- Structured weekly reports to each other
- More training of different skill sets

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Thank You!
Questions?

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