How do current students and potential future students rate their experience on college and university websites? Presented here are results based on Customer Centric Index (CCI) surveys of 7 colleges and universities. One conclusion: creating Intranet sites for internal users is desirable.
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Nate Gillespie and Brady Wood from Shmoop (http://www.shmoop.com) present great websites for History / Social Studies teachers and an introduction to Shmoop US History, Shmoop Civics, and other subjects on Shmoop.
Social Networking sites and knowledge exchange. The proposal of an acceptance...Oriol Miralbell
Presentation of July, 24, 2014 at the IADIS International Conference Web Based Communities and Social Media 2013 - 24 – 26 July, Prague, Czech Republic. This presentation was awarded as he Best Paper of the Conference.
This document lists websites for students and teachers across various subjects including language arts, social studies, science, math, and more. Some of the highlighted websites include Google Docs for story building, Meograph for creating interactive multimedia stories, and Playfic for making interactive text-based games. Additional websites are suggested for photo editing, creating disposable pages, learning languages through tools like Duolingo, and finding educational resources on sites like Twitter, Pinterest, and blogs for teachers.
The document summarizes the results of a Customer Centric Index survey that asked website visitors to rate their experiences on higher education websites. The survey identified information architecture, content, and social factors as key areas. It found that prospective students generally had more positive experiences than current students. Areas like navigation and search scored lower and need more attention. The results suggest higher education websites should have separate interfaces for internal and external users.
PN Cambodia Alumni Association (http://www.pncaa.org) organizes a trip for helping 200 poor children who is living in Siem Reap province. The main objective of this project is:
1 - Raising funds to help poor children
2 - Participating develops community and engages social
3 - Building strong networking and communication as "Networking for Solidarity and Developer"
Rating Higher Education Websites: The Student ExperienceCustomer Carewords
How do current students and potential future students rate their experience at university websites? Review results from Customer Centric Index (CCI) surveys at 12 colleges and universities. Presented in Denmark at J.Boye Aarhus 2009 conference.
The document discusses the importance of a "top task" design approach for websites. It summarizes research from 3 projects identifying the most important tasks for future students, faculty/staff, and current students. The top tasks focused on costs/financial aid, academic programs, transcripts, and course information. The document recommends prioritizing top tasks by giving them prominent placement and ensuring the necessary content and ease of completion. Examples of university websites that effectively implement a top tasks design are also provided.
Mobile Communication Challenges in Higher Education: Issues, Peril, PotentialBob Johnson, Ph.D.
Why should marketing resources in higher education be invested in mobile communications? This pre-conference tutorial explores the major issues from mobile apps vs. mobile websites to the simplicity of web design to top tasks for mobile and more. Research findings and examples from higher education websites are used throughout.
Best Websites for History and Social Studies TeachersShmoop
Nate Gillespie and Brady Wood from Shmoop (http://www.shmoop.com) present great websites for History / Social Studies teachers and an introduction to Shmoop US History, Shmoop Civics, and other subjects on Shmoop.
Social Networking sites and knowledge exchange. The proposal of an acceptance...Oriol Miralbell
Presentation of July, 24, 2014 at the IADIS International Conference Web Based Communities and Social Media 2013 - 24 – 26 July, Prague, Czech Republic. This presentation was awarded as he Best Paper of the Conference.
This document lists websites for students and teachers across various subjects including language arts, social studies, science, math, and more. Some of the highlighted websites include Google Docs for story building, Meograph for creating interactive multimedia stories, and Playfic for making interactive text-based games. Additional websites are suggested for photo editing, creating disposable pages, learning languages through tools like Duolingo, and finding educational resources on sites like Twitter, Pinterest, and blogs for teachers.
The document summarizes the results of a Customer Centric Index survey that asked website visitors to rate their experiences on higher education websites. The survey identified information architecture, content, and social factors as key areas. It found that prospective students generally had more positive experiences than current students. Areas like navigation and search scored lower and need more attention. The results suggest higher education websites should have separate interfaces for internal and external users.
PN Cambodia Alumni Association (http://www.pncaa.org) organizes a trip for helping 200 poor children who is living in Siem Reap province. The main objective of this project is:
1 - Raising funds to help poor children
2 - Participating develops community and engages social
3 - Building strong networking and communication as "Networking for Solidarity and Developer"
Rating Higher Education Websites: The Student ExperienceCustomer Carewords
How do current students and potential future students rate their experience at university websites? Review results from Customer Centric Index (CCI) surveys at 12 colleges and universities. Presented in Denmark at J.Boye Aarhus 2009 conference.
The document discusses the importance of a "top task" design approach for websites. It summarizes research from 3 projects identifying the most important tasks for future students, faculty/staff, and current students. The top tasks focused on costs/financial aid, academic programs, transcripts, and course information. The document recommends prioritizing top tasks by giving them prominent placement and ensuring the necessary content and ease of completion. Examples of university websites that effectively implement a top tasks design are also provided.
Mobile Communication Challenges in Higher Education: Issues, Peril, PotentialBob Johnson, Ph.D.
Why should marketing resources in higher education be invested in mobile communications? This pre-conference tutorial explores the major issues from mobile apps vs. mobile websites to the simplicity of web design to top tasks for mobile and more. Research findings and examples from higher education websites are used throughout.
How to Network Effectively Using LinkedIn and BYUI ConnectSteve Davis
This is the presentation we give to various groups associated with BYU-Idaho, teaching them how to network effectively using LinkedIn and BYUI Connect.
Mobile Marketing in Higher Education: Challenges and OpportunitiesBob Johnson, Ph.D.
This document discusses challenges and opportunities in mobile marketing in higher education. It outlines key issues like why mobile marketing is important given user expectations of mobile-friendly websites. It discusses task-oriented design for recruitment and engagement functions. Case studies show how text messaging increased enrollment conversion rates at some universities. Future challenges discussed include the proliferation of mobile platforms, legal issues around messaging consent, technical usability challenges, and content and video delivery limitations. Sources for ongoing mobile marketing information are provided.
NAF Academy of Finance - Student Conference: Career Planning WorkshopRebekah Brown, CPA
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This document provides an overview of career services and the career exploration process. It discusses how most students change majors multiple times in college, highlighting the importance of exploring options. Students are encouraged to take career assessments, read about different occupations that interest them, talk to others, and try out opportunities like internships or job shadowing to help guide their career path. Seeing the career services office can help students save time and tuition money by ensuring they are on a clear career track during college.
The document provides insights from research conducted with South African tertiary students to understand how to effectively target them for graduate recruitment. Key findings include that students seek stability and career growth opportunities; creative executions are needed to grab their attention; and social media must be used to engage them and show the culture and opportunities at companies. Career fairs and campus activities are also important ways to connect, but recruiters need to continuously engage and follow up with students.
You cannot run and hide from today's interest in college cost and affordability. Making sure your that both your affordability message and your financial aid communication are strong and clear in the eyes of two key audiences—potential students and parents— is key to moving admitted students through the final stage of the recruitment cycle, and getting them to deposit and enroll. Emphasizing timing, frequency, and channel, this presentation offers insights into successful affordability and financial aid communication strategies.
Websites and Brand Strength: Achieving a 90% Positive RatingBob Johnson, Ph.D.
The experience people have at your website shapes what they think of your brand. This presentation reviews how Susquehanna University achieved a 90% positive rating from future students and their parents in a Customer Centric Index (CCI) survey of 13 key website characteristics.
This document summarizes a presentation about networking, informational interviews, and resumes. It provides tips on effective resume writing including focusing on relevant content and key words. It discusses how networking is important for expanding knowledge and learning about opportunities. Informational interviews are presented as a way to gain mentors, learn about company culture, and potentially get job referrals. LinkedIn is highlighted as a tool for professional networking and exploring opportunities.
More Than A Logo: How Market Research and Brand Cultivation Impact AdmissionGene Begin
Rebranding an institution's messaging and identity is a highly complex yet critically important endeavor that impacts the entire organization. Successful results require thoughtful market research, community-wide input, focus groups with prospective audiences, and organizational partnerships. Explore data-driven methods and gain valuable insights on how one college used all of these approaches and more to navigate a complex brand dilemma.
This document provides an update on the Sustainable Brands Advisory Board. It discusses the board's current progress in areas like early registration numbers and website development. It also summarizes discussions from board committees on governance, quality assurance, and co-creation. Next steps mentioned include open dialogue, getting involved in committees, and planning attendance at the upcoming Sustainable Brands conference in June.
Student Recruitment in an Online World: Marketing Communications in a World w...Bob Johnson, Ph.D.
Updated version of earlier presentations with a similar title. New research results, new examples included here. Many potential students now prefer online information from colleges and universities. Read this for strong examples from higher education websites.
The document discusses creating an effective marketing communications plan for student recruitment in an increasingly digital world. It recommends focusing communications online through strategies like engaging prospective students on social media and the institution's website, providing incentives for students to reveal their identity earlier in the recruitment process, and maintaining frequent personalized contact through email, text, and phone to increase conversion rates throughout the application funnel. Key elements include using multimedia like video to engage visitors, tracking analytics to improve efforts, and adapting quickly to changing technologies and student preferences.
Listening Skills For Leaders: How To Conduct A One On One Conversation To Mot...4Good.org
We often hear about the need to motivate staff, members and volunteers in non-profit organizations. We often hear about the importance of listening. But how do we listen skillfully to motivate staff and members of our organizations? This webinar will focus on how to conduct a one on one conversation with members or potential members of your organization in a way that allows you to understand and tap into the power of another’s personal purpose, history and values.
Future Students & Their Parents: Exploring a 90% Positive Univesity Website R...Bob Johnson, Ph.D.
The document discusses the results of a survey conducted on the Susquehanna University website. The survey received responses from 182 future students and 114 parents and found very few negative comments across different content and design categories. Selected comments from students and parents praised aspects like ease of navigation and finding course information. The document also analyzes parts of the Susquehanna University website that effectively provide information to prospective students and parents.
The document discusses optimizing the online donation process. It provides an agenda for a meeting on the topic, including introductions, perspectives on challenges, the process of creating the best donation experience and findings. It also shares statistics on conversion rates and reasons people don't donate online. Suggestions are made on elements to test like form layout, buttons and fields to improve conversions.
Online Survey Research: Harnessing the Power of "Big Data"4Good.org
I once heard a research executive at a large corporation say that he could "pretty much just guess" what his customers wanted.</p><p>He is no longer employed by that corporation.</p><p>Online survey research is a powerful opportunity to move far beyond guesswork and into a real time conversation with potential donors. The internet is swarming with insight into virtually every product, idea, or cause imaginable. Survey research will help you make sense of "big data" by collecting, analyzing, and acting on that insight.
Top Task Content & Design: Strategy & Tactics for Website Marketing SuccessBob Johnson, Ph.D.
Marketing success depends in great part on the experience potential students have on their first visit to a college or university website. A poor experience leads to lower brand reputation and respect.
A "top tasks" focus for content and design will help ensure a successful experience by making it easier for visitors to find and complete the tasks that are most important to them. For almost all visitors, 3 to 5 tasks will stand out as most important. Smart marketers will make sure that these tasks have content and design priority.
Our 2017 workshop includes 22 examples in four areas: home pages, student recruitment, alumni & advancement, and academic services.
This document provides guidance on improving communications about affordability and financial aid. It discusses timing financial aid communications at different stages of the enrollment process. It also covers the channels to use, such as email, text, phone or letter. Additionally, it explores examples of how other colleges communicate affordability both in the private and public sectors. The document emphasizes starting early affordability conversations and following up personally after a financial aid award to increase enrollment. Overall, the document aims to help schools more effectively address students' concerns about college costs and affordability.
Jaden Wilson grew up in Charlotte, North Carolina and graduated from high school before enrolling in Full Sail University's Sports Marketing & Media program. His goal is to become a head scout for a football organization. He has experience mentoring through the L.I.F.E. Mentoring program. His short term goal is to get an internship with UCF, mid term is to become an assistant coach at Clemson, and long term is to be Ohio State's defensive coordinator. He analyzed his skills and competition as he works to build his personal brand and network in the football coaching and scouting industry.
Jaden Wilson grew up in Charlotte, North Carolina and graduated from high school before enrolling in Full Sail University's Sports Marketing & Media program. His goal is to become a head scout for a football organization. He has experience mentoring through the L.I.F.E. Mentoring program. His short term goal is to get an internship with UCF, mid term is to become an assistant coach at Clemson, and long term is to be Ohio State's defensive coordinator. He analyzed his skills and competition as he works to build his personal brand and network in the football coaching and scouting industry.
GDPR: New Privacy Rules, Digital Communications, Marketing OpportunitiesBob Johnson, Ph.D.
GDPR privacy regulations from the European Union bring new marketing challenges and new marketing opportunities that we review in this 90 minute workshop for the eduWeb Digital Summit conference. Topics include (1) Advertising, (2) Inquiry forms, (3) Email and text marketing, (4) College Board "Student Search" data, and (5) the new California Consumer Privacy Act.
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Bob Johnson, Ph.D.
A digital marketing strategy tutorial that stresses the need for more "tactical marketing experts" as well as "brand strategists" to win in the intense competition for new students at every level in higher education. Special attention to (1) website design built around the top tasks that potential students want to complete on a website, (2) custom and lookalike advertising for converting existing leads and creating new ones, (3) landing pages, inquiry forms, and email response.
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Marketing success depends in great part on the experience potential students have on their first visit to a college or university website. A poor experience leads to lower brand reputation and respect.
A "top tasks" focus for content and design will help ensure a successful experience by making it easier for visitors to find and complete the tasks that are most important to them. For almost all visitors, 3 to 5 tasks will stand out as most important. Smart marketers will make sure that these tasks have content and design priority.
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based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
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With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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2. Customer Centric Index (CCI) survey…
Asks website visitors to select from 13
website attributes to identify top 3 positive
or negative experiences
CCI = % of positive votes cast
4 audiences to survey:
– Current students
– Possible future students
– Faculty and staff
– Alumni
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3. 13 survey topics in 3 groups…
Information Architecture
Content
Social
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4. INFORMATION ARCHITECTURE FACTORS
Factor Positive Negative
Helpful search
Search results Poor search results
Clear menus and Confusing menus
Navigation links and links
Simple layout / Cluttered layout /
Layout easy to read hard to read
Looks attractive / Looks unattractive /
Visual appeal appealing unappealing
Speed Fast to do things Slow to do things
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5. CONTENT FACTORS
Factor Positive Negative
Up-to-date Up-to-date Out-of-date
information information
Accurate Inaccurate
Accurate
information information
Complete Incomplete
Complete
information information
Full of jargon,
Language
Plain language corporate speak
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6. SOCIAL FACTORS
Factor Positive Negative
Easy to contact a Hard to contact a
Contact
person person
Easy to participate Hard to participate
Participation
/ give feedback / give feedback
Gives me the facts Misleading / not
Open
/ transparent transparent
Has ratings, Has no ratings,
Recommendations reviews, reviews,
recommendations recommendations
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9. CCI at 10 schools…
7 in presentation 3 not in presentation
– DePaul University – University of
– East Stroudsburg Hertfordshire (UK)
University – University of Manitoba
– Fordham University – University of Oslo
– Lund University On next CCI ratings
(Sweden) page only
– Tyler Junior College
– University of Missouri
– University of Waterloo
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10. 8 CCI ratings to date…
76% %External voters… 91.6%
74% 79.6%
70% 86.1%
67% 89.3%
62% 51.0%
61% 27.7%
52% 4.8%
45% 10.2%
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11. Overall results…
External users were happier than internal
users
– Future students were happier than current
students
– Alumni were close to future students
High concern with deficiencies in:
– Navigation
– Search
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12. Total Results from 4 Audiences
Current students
Future students
Faculty & Staff
Alumni
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13. Voters by audience category…
Future students… 3,326
Alumni… 1,397
Current students… 905
Faculty & staff… 480
Total voters… 6,108
Total votes cast… 18,338
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14. Areas of interest by votes received…
IA… 9,843 votes = 53.6% of total
– Visual Appeal (2,184) High: 87% Low: 67%
– Layout (2,343) High: 85% Low: 61%
– Speed (1,141) High: 84% Low: 49%
– Navigation (2,578) High: 62% Low: 35%
– ►Search (1,597) High: 55% Low: 24%
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15. Areas of interest by votes received…
Content… 5,116 votes = 27.8% of total
– Language (843) High: 100%Low: 79%
– Accurate (1,339) High: 93% Low: 63%
– Up-to-date (1,551) High: 86% Low: 41%
– Complete (1,383) High: 82% Low: 40%
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16. Areas of interest by votes received…
Social…. 3,379 votes = 18.4% of total
– Open (1,231) High: 90% Low: 67%
– Contact (1,170) High: 72% Low: 42%
– Participation (632) High: 73% Low: 44%
– Recommendations (346) High: 76% Low: 0%
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22. Areas of interest by votes received…
IA… 2,484 votes = 68.6% of total
– Visual Appeal (281) High: 88% Low: 59%
– Layout (303) High: 88% Low: 61%
– Speed (193) High: 74% Low: 48%
– Navigation (436) High: 62% Low: 24%
– Search (366) High: 38% Low: 20%
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23. Areas of interest by votes received…
Content… 661 votes = 18.2% of total
– Language (88) High: 100%Low: 77%
– Accurate (157) High: 88% Low: 74%
– Complete (180) High: 74% Low: 39%
– Up-to-date (236) High: 65% Low: 38%
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24. Areas of interest by votes received…
Social…. 475 votes = 13.1% of total
– Open (141) High: 90% Low: 57%
– Contact (218) High: 78% Low: 52%
– Participation (80) High: 82% Low: 15%
– Recommendations (36) High: 57% Low: 0%
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25. Key comparison areas…
Current students
vs.
Future students
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26. Top 5 factors by votes cast…
Current students Future students
– Navigation – Navigation
– Search – Layout
– Layout – Visual
– Visual – Complete
– Up-to-date – Accurate
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27. Highest difference between positive
and negative votes…
Current students Future
– Participation – Visual
– Recommendations – Layout
– Navigation – Contact
– Complete – Navigation
– Recommendations
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28. Least difference between positive and
negative votes…
Current students Future students
– Accurate (positive) – Language
– Search (negative) (positive)
– Language – Accurate (positive)
(positive) – Open (positive)
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29. What does it mean?
Difficult for one website to meet internal
and external users needs
Argues for Internet and Intranet websites
– Intranet users need “nuts and bolts” website
that focuses on frequent task completion
Special attention to navigation & search…
– Help people find things quickly
Less focus on “beauty” & “cool”
Increased audience research
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30. Thank You!
Bob Johnson, Ph.D.
President and Senior Consultant
Bob Johnson Consulting, LLC
248.766.6425
bob@bobjohnsonconsulting.com
http://twitter.com/HighEdMarketing
Customer Carewords Research for Online Marketing Success:
http://www.bobjohnsonconsulting.com/customercarewords.html
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31. Example of CCI Report Pages
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32. Voting spread…
Negative votes Positive votes
25% 20% 15% 10% 5% 0% 5% 10%
Up-to-date
Accurate
Complete
Plain language
Contact
Participation
Open
Recommendations
Search
Navigation
Layout
Visual appeal
Speed
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33. Where to invest resources…
Content
28%
Information Social
Architecture 4%
68%
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34. Action priorities…
Search
Navigation
Up-to-date
Layout
Speed
Accurate
Complete
Participation
Plain language
Visual appeal
Recommendations
Open
Contact
0% 5% 10% 15% 20% 25% 30% 35% 40%
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