Top 5 Traffic Channels - Pirate Skills - Ben Sufiani
Who doesn't need more qualified traffic? The question is rather where to get it and what you need to give in return. A 1000 visitors to your website can cost you a week worth of social media posts or 1000€ on ads. The choice is ours and we have to learn to be the judge of what brings us the best ROI (return on investment). "All" we have to do is to find traffic channels that attract customers for less than they give us back in revenue .. minus the cost of goods delivered .. minus returns .. minus people .. minus you get the point. If that sounds interesting to you, join us (for free) live in Cologne or through the live stream. 1. Content Marketing: Content marketing is today the backbone of almost all traffic generation strategies. These days you are basically fu**ed without a good story to tell your target audience in engaging formats. Generating traffic through social media platforms, search engine optimization and email list building can be laborious, but very worthwhile in the long term. Plus, if you have more time than money on your hands, it's your best option in my opinion. 2. Influencer Marketing: Between content marketing and pay-per-click traffic is influencer marketing. It's quite appealing because most influencers have not yet realized how powerful they are. This type of recommendation will give your product more attention and trust than almost any other channel. You can earn a recommendation from an influencer by aligning well with their goals and/or paying them a fair amount of money. 3. Facebook & Instagram Ads: Facebook and Instagram are the platforms where I spend 80% of my money at the moment. While organic reach for FB pages has been diminishing, paid posts and stories with engaging content are still quite cheap. Reaching 1000 people can cost from 2€ for very broad audiences to 15€ for highly focused ones. The way you can target an audience and the ability to reengage people who have been in touch with you make these platforms incredibly powerful for generating quality traffic. 4. Google Ads: Google Search Ads are the only way to get in touch with a potential customer right at the moments when he/she is looking for a solution like yours. People search for almost anything on Google, Bing, etc. But the search is just the tip of the iceberg in the Google Ads universe. You can get in front of people watching videos on Youtube and while surfing millions of websites or apps through the display network. 5. Native Ads: I'm astonished how few people have tried this easy to use way of advertising your stories through (paid) recommended articles on high (and low) quality websites like Handelsblatt. Download the presentation slides and video recording for free: http://get.pirateskills.com/traffic Cheers, Ben Ben Sufiani Captain of Pirate Skills a: Im Mediapark 5, 50670 Cologne, Germany w: https://pirateskills.com e: ben@pirateskills.com
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Top 5 Traffic Channels - Pirate Skills - Ben Sufiani
- 1. TOP 5 TRAFFIC CHANNELS MAY 8th 2019
- 2. GROWTH ROADMAP CONTENT & STORY ANALYTICS CONVERSION OPTIMIZATION FUNNEL TRAFFIC
- 3. • “FREE” TRAFFIC • “PAID” TRAFFIC • Q&A • CONNECT & RUM TODAY’S JOURNEY
- 4. FOUNDER SINCE 2008 GROWTH MARKETER HOST OF PIRATE SKILLS BEN SUFIANI
- 6. #PIRATESKILLS TAKE PICTURES SHARE THE STREAM
- 7. WHY TRAFFIC
- 9. AQUISITION Organic Paid SEO Blogs PR Social Media Content Community SEM Social Ads Display Ads Offline Ads Email Cost per acquisition Signups by Channel Reach
- 10. • NO TRAFFIC … NO MONEY • TEST YOUR LANDING PAGE • TEST YOUR AUDIENCES TRAFFIC MATTERS
- 11. • GABRIEL WEINBERG • JUSTIN MARES • 19 CHANNELS • BULLS EYE MODEL TRACTON
- 12. • CONTENT MARKETING • SOCIAL & DISPLAY ADS • EMAIL MARKETING • VIRAL MARKETING • TARGETING BLOGS • ENGINEERING AS MARKETING • EXISTING PLATFORMS • SEARCH ENGINE OPTIMIZATION • COMMUNITY BUILDING • SEARCH ENGINE MARKETING • PUBLICITY • UNCONVENTIONAL PR • OFFLINE ADS • OFFLINE EVENTS • SALES • BUSINESS DEVELOPMENT • INFLUENCER MARKETING • NOTIFICATIONS
- 16. • CONTENT MARKETING • INFLUENCER MARKETING • FACEBOOK & INSTAPAGE ADS • GOOGLE ADS • NATIVE ADS TOP 5 TRAFFIC CHANNELS
- 18. • TELL YOUR STORY TO YOUR AUDIENCE • FORMATS: ARTICLES, VIDEO, SLIDES, … • BENEFITS: “FREE”, HONEST, … • PROBLEMS: HIGH TIME INVESTMENT CONTENT
- 19. STORY TELLING
- 26. • LET OTHERS TELL YOUR STORY TO THEIR AUDIENCE • BENEFITS: TONS OF TRAFFIC & TRUST • PROBLEMS: UNPREDICTABLE RESULTS INFLUENCER
- 28. • PUSH YOUR STORY TO HIGHLY TARGETED AUDIENCES • BENEFITS: MAGIC TARGETING • PROBLEMS: GETTING MORE EXPENSIVE FB & INSTA ADS
- 29. 1.SPEND 5000€ ON FB AD 2.MAKE 15000€ REVENUE 3.PAY 5000€ FOR GOODS 4.EARN 5000€ IN PROFITS REMEMBER?
- 30. ANALYTICS ACQUISTION REFERRAL RETENTION ACTIVATION REVENUE RETAGETING JOURNEY · VISIT WEBSITE · Day 1-2: most read blog post · Day 3-4: best selling product · Day 5-7: most engaging video
- 32. GOOGLE ADS
- 34. • FIND YOUR AUDIENCE AT THE MOMENT THEY ARE ABOUT YOUR STORY • BENEFITS: SEARCH = PULL MARKETING • PROBLEMS: VERY COMPETITIVE €€€ GOOGLE ADS
- 37. • > 1.000.000 VIEWS • < 0.01€ PER VIEW • < 0.12€ PER INSTALL RESULTS
- 38. NATIVE ADS
- 40. • PUT YOUR STORY UNDER OTHER PEOPLES STORIES • BENEFITS: CHEAP AS F… • PROBLEMS: VERY MIXED QUALITY NATIVE ADS
- 42. “FREE” + PAID
- 45. • “FREE” TRAFFIC • “PAID” TRAFFIC • Q&A • CONNECT & RUM TODAY’S JOURNEY
- 47. JOIN THE JOURNEY
- 51. TOP 5 TRAFFIC CHANNELS MAY 8th 2019