Travelshake.com presented their presentation at the Hotel Website Marketing conference www.hotelwebsitemarketing.com

1. Hotel Website Marketing Conference Dublin, 14 th September 2010

3. 2005

4. 2009

5. 2010

6. 2010

7. 2010 Blogging

8. 2010 As Country Inns & Suites By Carlson prepared to open its 500th hotel in College Station, Texas, earlier this year, it offered free seven-day mystery trips to three bloggers active in social-media sites.

13. Does your hotel have a social media strategy?

17. “ I really don't think that any business should be without it in this day and age and all it costs is your time.” – Geoff Dawson Facebook is a key part of the hotels online marketing strategy.......... .........gets their fans opinions on recent stays, keeping them informed of future offers & events in the city, sending hotel pictures & videos. Number 1 Hotel on facebook in Ireland

18. “ the restaurant spends no money on any advertising , beyond remaining very active on Twitter and Facebook and running email campaigns” “ We have sold out every event we’ve had since we opened by using only Facebook, Twitter and our mailing list .” Play Food & Wine – Restaurant in Ontario, Canada

19. They tweet funny pictures, new wines, and local products that become available and it creates a special connection between them and their fans They are able to reach out to loyal customers, food bloggers and the rest of the community, to make them feel like insiders who are part of the restaurant’s day-to-day operations.

20. The Highway Hotel Adelaide Run campaigns and events using social media as our primary marketing media “ turnover increased by four per cent and the hotel has saved $15,000 in marketing costs over a nine-month period” When customers “check in” on Foursquare via their mobile phone as they visit the hotel, they can claim a free house drink.

24. Vero Beach Hotel & Spa, Miami – Welcome page

25. Facebook Offer Redemptions: Began issuing FB codes for discounts on best available rates e.g. FOLLOW Codes generated 270 more room nights this year

26. Great management response to customer post about offers

30. ACE HOTEL NY – Social Media Film “Charley”

33. Fairmont Hotels - beyond booking apps

35. InterContinental and Topguest

38. Plan to invite loyalty program members with large Facebook and Twitter followings to help spread the word about its SpringHill Suites chain. Incentive: They'll get free stays and other incentives in return for positive messages sent to followers.

41. Give £25 to their customers for each booking made as a result of their social media referral

42. Group Deals and Social Discounts

45. Tourism and Hospitality businesses are embracing Social Media as an effective marketing tool all over the world.

46. Microblogs Video Tourism Directories Offers Mapping GPS Photo Sharing Social Networks

48. Travel shake .com lets users…. ….save time and money planning a holiday in Ireland by featuring official offers, videos and real-time updates covering the entire tourism sector while showing insider recommendations from local owners.

49. Travel shake .com lets businesses…. ….create their own free digital media profile that showcases their business, offers, expertise & local knowledge.

50. Branding Social Media feeds Recommendations Map + GPS Location Video Direct bookings Real-time tagged updates Offers Photo Gallery User Interactions

58. Local Tourism Body Hotel Restaurant

61. Increase your fans and followers as they click through

63. Premium Profile Offers Spotlight Booking Link Ad Free Multiple Videos Priority Listing Homepage Updates Unlimited Photo Galleries

65. Travelshake Benefits versus others Travelshake Facebook Twitter Status Updates x x x Tagged Event Updates x x Tagged Offer Updates x Travel Offers Feed x Recommend Other Businesses x Post Photos x x Post Videos x x Like a profile x x x Live trip updates x x x User comments x Share Profiles x x Integrate other Social Media x x x Dedicated Map x GPS Location x x Tourism Database x

66. Over 200 Irish Tourism Businesses have already signed up...

67. Premium Account Join these leading tourism brands today......

68. Thank you!