Lead Generation at Scale | Maximizing your lead gen potential

1. LEAD GENERATION   AT SCALE Maximizing your lead gen potential

2. Lead Gen at Scale 1. Lead Magnets 2. Lead Tool Stack 3. Lead Nuturing 4. Lead Tracking 5. Lead Campaigns Maximizing your lead gen potential

3. Ben Su fi ani • Founder & Marketer since 2008 • I’ve seen the good, the bad, and the ugly of lead gen at scale

4. How would you score on a scale from 1-10? Magnets Tools Nuturing Tracking Tra ffi c

5. Download the slides pirateskills.com/scale-leads

6. How valuable are the Lead Magnets?

7. Your story   must be on point pirateskills.com/content-journey People & Companies Live Stream Survey Partner Content Course Guides Challenge Product Pitch Lead Magnet Authentic & Personal Channel Promo Picture Galerie Book review Podcast Webinar Tool E-Book Report White- paper White- board Best of the past Quiz Poll News Share Content Question Seasonal Posts Opinion Facts & Stats Fuckups Event Trends Team & Office Resource List Template Article Slides Case Study Giveaway Interview Checklist Quote Email PLATFORMS FOCUS New grid IMPORTANT NICE TO HAVE FORMATS BOFU New grid Graphic Videos MOFU TOFU THEMES New grid C B A STORY What are the content formats you want to use? What are the topics your audience needs to learn about to solve their problems? What are the platforms you want to publish on? What´s the resonating story or value proposition for your audience? New grid Impact New grid Solutions New grid Problems Audience You CONTENT CALENDAR Content Calendar Week 1 3 Week 2 3 Week 3 3 Week 4 3 Platform 1 12 Platform 2 0 Platform 3 0 Platform 4 0 Platform 5 0 Platform 6 0 Format 4 Format 7 Format 1 Format 10 Format 2 Format 3 Format 5 Format 6 Format 8 Format 9 Format 11 Format 12 CONTENT JOURNEY MAP E D F Ask me anything Q&A Product Review Explain X in Y seconds Hand written Notes Report Artwork Cele- brations Bitch about X Poster Memes Humor & Fun Job Offer Best/ Worst Practices Success stories Impact & Change Local News Theme A Theme B Theme C Theme D Theme D Theme E What's your solution? What's their problem? Which positive changes are you making? Why are you helping? Who are you helping? Club- house Twitter Xing LinkedIn TikTok Pinterest Instagram Influencer Others Magazines Podcast Platforms Others Newsletters Medium Event- Platforms Own News- letter Facebook Messenger Google Search Quora Reddit Own Resources Hub SOCIAL OWNED Tiktok OTHER Own Blog Own Magazine

8. Your story   must be on point pirateskills.com/content-journey STORY What´s the resonating story or value proposition for your audience? New grid Impact New grid Solutions New grid Problems Audience You What's your solution? What's their problem? Which positive changes are you making? Why are you helping? Who are you helping?

9. Your story   must be on point pirateskills.com/content-journey People & Companies Live Stream Survey Partner Content Course Guides Challenge Product Pitch Lead Magnet Authentic & Personal Channel Promo Picture Galerie Book review Podcast Webinar Tool E-Book Report White- paper White- board Best of the past Quiz Poll News Share Content Question Seasonal Posts Opinion Facts & Stats Fuckups Event Trends Team & Office Resource List Template Article Slides Case Study Giveaway Interview Checklist Quote Email PLATFORMS FOCUS New grid IMPORTANT NICE TO HAVE FORMATS BOFU New grid Graphic Videos MOFU TOFU THEMES New grid C B A STORY What are the content formats you want to use? What are the topics your audience needs to learn about to solve their problems? What are the platforms you want to publish on? What´s the resonating story or value proposition for your audience? New grid Impact New grid Solutions New grid Problems Audience You CONTENT CALENDAR Content Calendar Week 1 3 Week 2 3 Week 3 3 Week 4 3 Platform 1 12 Platform 2 0 Platform 3 0 Platform 4 0 Platform 5 0 Platform 6 0 Format 4 Format 7 Format 1 Format 10 Format 2 Format 3 Format 5 Format 6 Format 8 Format 9 Format 11 Format 12 CONTENT JOURNEY MAP E D F Ask me anything Q&A Product Review Explain X in Y seconds Hand written Notes Report Artwork Cele- brations Bitch about X Poster Memes Humor & Fun Job Offer Best/ Worst Practices Success stories Impact & Change Local News Theme A Theme B Theme C Theme D Theme D Theme E What's your solution? What's their problem? Which positive changes are you making? Why are you helping? Who are you helping? Club- house Twitter Xing LinkedIn TikTok Pinterest Instagram Influencer Others Magazines Podcast Platforms Others Newsletters Medium Event- Platforms Own News- letter Facebook Messenger Google Search Quora Reddit Own Resources Hub SOCIAL OWNED Tiktok OTHER Own Blog Own Magazine

10. The lead magnet   can’t be boring pirateskills.com/interactive INTERACTIVE LEAD MAGNETS Creating content that converts Types of interactive lead magnets Our favorite lead magnet ideas Surveys Quizzes Recommendations Giveaways Calculators Personality, Knowledge, Tests Pricing, Skill Assessments Discounts, Prizes, Promotions Competitions Products, Customization Questionnaire, Poll Leaderboards, Viral Rewards No-code tools for creating them kickofflabs.com Setup Viral Giveaways In Minutes With KickoffLabs Quickly and easily setup viral giveaways, sweepstakes, and product launches where fans earn points and rewards for referring friends and promoting your brand! Over 50 million leads have been collected with KickoffLabs. Leads unlock rewards by referring … outgrow.co Interactive Calculators | Outgrow Use Outgrow's simple, no-code tools to acquire qualified leads. Content optimized for the modern marketer "Outgrow performs better for us than blogs and ebooks because of the personalization it offers. It's not just about reading or watching content any… Outgrow Best for B2B lead generation Involve.me Best for B2C lead generation www.involve.me Make A Lead Generation Quiz For Free Identify personas Grow your email list Segment leads earlier Free Forever * Cancel Anytime * No Credit Card Required * Need a Demo? Your browser does not support the video tag. Gamify your lead generation with branded quizzes. See templates What's the p… Kickofflabs Best for contests and viral LPs Surveys Quizzes Recommendations Giveaways Calculators Competitions www.jonloomer.com Facebook Ads Quiz: Test what you know with 10 questions! WARNING: We have detected that you currently have Javascript disabled. This website requires the use of Javascript, for the best possible viewing experience we highly recommend that you enable Javascript via your browser's options. premade.outgrow.us Interactive Calculators & Quizzes Easily create interactive experiences that increase conversion and bring traffic. Car Loan Calculator demos.kickofflabs.com Reward Level Demo Home Page Demos demos.kickoffla… Bonus Entry Sweepstakes Demo Bonus Entry Sweepstakes Demo demos.kickofflabs.com Purchase Rewards Demo Purchase Rewards Demo demos.kickoffla… Leaderboard Demo Leaderboard Demo demos.kickofflabs.com Prelaunch Waitlist Demo Prelaunch Waitlist Demo www.typeform.com Online Market Research Survey Template | Typeform Try it Full Screen Preview Get started - it's free Customize to your heart's content: backgrounds, Google fonts, colors, buttons, and more. Choose from thousands of beautiful images, videos and icons. Or use your own. Create beautiful forms with zero co… www.typeform.com Free Survey & Questionnaire Templates & Examples Look awesome and get better data with interactive, conversational surveys and questionnaires. Pick your template example, customize it, and launch it today. outgrow.co Interactive Calculators | Outgrow Easily filter users and their responses and then export particular data to an integration or print it as a report. See all data in real-time, or track by device, browser, geography, traffic sources, date, time, and a host of other factors. premade.outgrow.us Interactive Calculators & Quizzes Easily create interactive experiences that increase conversion and bring traffic. outgrow.co Interactive Calculators | Outgrow Generate more leads and traffic with Outgrow’s interactive quiz builder. Create your first interactive quiz. Start your free trial. premade.outgrow.us Interactive Calculators & Quizzes Easily create interactive experiences that increase conversion and bring traffic. Templates involve.me pirateskills.com Interactive Calculators & Quizzes Easily create interactive experiences that increase conversion and bring traffic. outgrow.co Interactive Calculators | Outgrow "I like how you can customize each part of the quiz specific to the needs of each quiz. The user interface is super simple to set up, which makes this easy to create and deploy." Solar Panels Personalized Quote involve.me outgrow.co Increase Ecommerce Sales with Product Recommendations | Outgrow Provide a unique shopping experiences to your online store visitors and increase sales with interactive product recommendations. premade.outgrow.us Interactive Calculators & Quizzes Easily create interactive experiences that increase conversion and bring traffic. Free $100 Coupon Giveaway involve.me

11. The lead magnet   can’t be boring pirateskills.com/interactive Types of interactive lead magnets Surveys Quizzes Calculators Personality, Knowledge, Tests Pricing, Skill Assessments Competitions Questionnaire, Poll Leaderboards, Viral Rewards

12. The lead magnet   can’t be boring pirateskills.com/interactive INTERACTIVE LEAD MAGNETS Creating content that converts Types of interactive lead magnets Our favorite lead magnet ideas Surveys Quizzes Recommendations Giveaways Calculators Personality, Knowledge, Tests Pricing, Skill Assessments Discounts, Prizes, Promotions Competitions Products, Customization Questionnaire, Poll Leaderboards, Viral Rewards No-code tools for creating them kickofflabs.com Setup Viral Giveaways In Minutes With KickoffLabs Quickly and easily setup viral giveaways, sweepstakes, and product launches where fans earn points and rewards for referring friends and promoting your brand! Over 50 million leads have been collected with KickoffLabs. Leads unlock rewards by referring … outgrow.co Interactive Calculators | Outgrow Use Outgrow's simple, no-code tools to acquire qualified leads. Content optimized for the modern marketer "Outgrow performs better for us than blogs and ebooks because of the personalization it offers. It's not just about reading or watching content any… Outgrow Best for B2B lead generation Involve.me Best for B2C lead generation www.involve.me Make A Lead Generation Quiz For Free Identify personas Grow your email list Segment leads earlier Free Forever * Cancel Anytime * No Credit Card Required * Need a Demo? Your browser does not support the video tag. Gamify your lead generation with branded quizzes. See templates What's the p… Kickofflabs Best for contests and viral LPs Surveys Quizzes Recommendations Giveaways Calculators Competitions www.jonloomer.com Facebook Ads Quiz: Test what you know with 10 questions! WARNING: We have detected that you currently have Javascript disabled. This website requires the use of Javascript, for the best possible viewing experience we highly recommend that you enable Javascript via your browser's options. premade.outgrow.us Interactive Calculators & Quizzes Easily create interactive experiences that increase conversion and bring traffic. Car Loan Calculator demos.kickofflabs.com Reward Level Demo Home Page Demos demos.kickoffla… Bonus Entry Sweepstakes Demo Bonus Entry Sweepstakes Demo demos.kickofflabs.com Purchase Rewards Demo Purchase Rewards Demo demos.kickoffla… Leaderboard Demo Leaderboard Demo demos.kickofflabs.com Prelaunch Waitlist Demo Prelaunch Waitlist Demo www.typeform.com Online Market Research Survey Template | Typeform Try it Full Screen Preview Get started - it's free Customize to your heart's content: backgrounds, Google fonts, colors, buttons, and more. Choose from thousands of beautiful images, videos and icons. Or use your own. Create beautiful forms with zero co… www.typeform.com Free Survey & Questionnaire Templates & Examples Look awesome and get better data with interactive, conversational surveys and questionnaires. Pick your template example, customize it, and launch it today. outgrow.co Interactive Calculators | Outgrow Easily filter users and their responses and then export particular data to an integration or print it as a report. See all data in real-time, or track by device, browser, geography, traffic sources, date, time, and a host of other factors. premade.outgrow.us Interactive Calculators & Quizzes Easily create interactive experiences that increase conversion and bring traffic. outgrow.co Interactive Calculators | Outgrow Generate more leads and traffic with Outgrow’s interactive quiz builder. Create your first interactive quiz. Start your free trial. premade.outgrow.us Interactive Calculators & Quizzes Easily create interactive experiences that increase conversion and bring traffic. Templates involve.me pirateskills.com Interactive Calculators & Quizzes Easily create interactive experiences that increase conversion and bring traffic. outgrow.co Interactive Calculators | Outgrow "I like how you can customize each part of the quiz specific to the needs of each quiz. The user interface is super simple to set up, which makes this easy to create and deploy." Solar Panels Personalized Quote involve.me outgrow.co Increase Ecommerce Sales with Product Recommendations | Outgrow Provide a unique shopping experiences to your online store visitors and increase sales with interactive product recommendations. premade.outgrow.us Interactive Calculators & Quizzes Easily create interactive experiences that increase conversion and bring traffic. Free $100 Coupon Giveaway involve.me

13. Is the tool stack working smoothly?

14. You can’t get slowed down by old tech pirateskills.com/tools/ GROWTH TOOL STACK Setting yourself up for success CONTENT WEBSITE CRM + EMAIL ANALYTICS MANAGEMENT AUTOMATION Develop an engaging design (Adobe) Edit video content (Adobe) Fast and cool image creation (Canva) Animiate boring still images (Canva) Write good articles (Grammarly) Build a central website (WordPress) Create converting LPs (WordPress) Generate leads (WordPress) Sell products online (WooCommerce) Have a content hub (LearnDash) Have a central source of truth (AC) All user activity in one place (AC) Publish email newsletters (AC) Craft email automations (AC) Work a clear sales pipeline (AC) Track user behavior (GA) Measure conversions (GA) Manage tracking scripts (GTM) Optimize user experience (Optimize) Collect user consent (Borlabs Cookie) Manage goals and work (Asana) Track experiements (Asana) Visualize process + funnels (Miro) Communicate with team (Discord) Get conversion notifications (Discord) Connect data between tools Send conversion notifications Enrich user data Update user information in CRM Send conversion notifications www.g2.com Best Photo Editing Software in 2021: Compare Reviews on 100+ | G2 We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other thi… www.g2.com Best AI Writing Assistant Software in 2021 | G2 We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other thi… www.g2.com Best Video Editing Software 2021: Compare Reviews on 120+ | G2 Learn More About Video Editing Software Video editing software handles the post-production editing of content after video production has been completed. These solutions enable users to edit their video footage in a nonlinear format, meaning they can arr… www.g2.com Best Web Content Management Software in 2021 | G2 Learn More About Web Content Management Software Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, vi… www.g2.com Best eCommerce Platforms of 2021: Compare Reviews on 200+ | G2 E-commerce platforms features for merchandising and marketing E- commerce personalization: Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used… www.g2.com Best Learning Management System Software in 2021 | G2 Learn More About Learning Management Systems A learning management system (LMS) helps instructors deliver and manage online learning by creating a streamlined communication channel between instructors and students. These software applications manage all… www.g2.com Best CRM Software 2021: Compare Reviews on 630+ CRMs | G2 G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies. www.g2.com Best Email Marketing Software in 2021: Compare Reviews on 440+ | G2 G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies. www.g2.com Best Marketing Automation Software 2021: Compare Reviews on 270+ | G2 G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies. www.g2.com Best Digital Analytics Software in 2021: Compare Reviews on 190+ | G2 We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other thi… www.g2.com Best A/B Testing Software in 2021: Compare Reviews on 110+ | G2 Learn More About A/B Testing Software A/B testing software is a true measure of how customers are interacting with your product and brand. Through conducting tests on customer interaction, companies can extract real data and apply it to product optimiza… www.g2.com Best Consent Management Platform (CMP) Software in 2021: Compare 60+ CMPs | G2 Learn More About Consent Management Platform (CMP) Software Since capturing user consent to use personal data is vital to companies doing business, especially within the European Union, many types of professionals may use CMP software. Most commonly, th… www.g2.com Best Project Collaboration Software in 2021: Compare Reviews on 90+ | G2 We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other thi… www.g2.com Best Business Instant Messaging Software in 2021 | G2 Learn More About Business Instant Messaging Software Business instant messaging software provide users with instant messaging platforms that allow direct and group messaging capabilities within an organization. These tools aim to facilitate quick conver… www.g2.com Best Team Collaboration Software in 2021 | G2 Companies use team collaboration software to privately communicate between individuals, specific groups, or even across an entire organization. This includes messaging, video chatting, and file sharing. Team collaboration software aims to facilitate com… www.g2.com Best Data Integration Software in 2021 | G2 We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other thi… www.g2.com Best iPaaS Software 2021: Compare Reviews on 150+ Solutions | G2 Learn More About iPaaS Software Technology evolution has led enterprises to continuously evaluate their digital transformation strategies to stay ahead of the competition. This has led to the increased adoption of cloud solutions like platform-as-a-serv… www.g2.com Best E-Commerce Data Integration Software in 2021 | G2 Optimized for quick response Hevo is a no-code data pipeline platform that helps new-age businesses integrate their data from multiple sources to any data warehouse in almost real-time. The platform supports 100+ ready-to-use integrations across Databas…

15. The lead magnet   can’t be boring pirateskills.com/tools/ CONTENT WEBSITE Develop an engaging design (Adobe) Edit video content (Adobe) Fast and cool image creation (Canva) Animiate boring still images (Canva) Write good articles (Grammarly) Build a central website (WordPress) Create converting LPs (WordPress) Generate leads (WordPress) Sell products online (WooCommerce) Have a content hub (LearnDash)

16. The lead magnet   can’t be boring pirateskills.com/tools/ CRM + EMAIL ANALYTICS Have a central source of truth (AC) All user activity in one place (AC) Publish email newsletters (AC) Craft email automations (AC) Work a clear sales pipeline (AC) Track user behavior (GA) Measure conversions (GA) Manage tracking scripts (GTM) Optimize user experience (Optimize) Collect user consent (Borlabs Cookie)

17. The lead magnet   can’t be boring pirateskills.com/tools/ MANAGEMENT AUTOMATION Manage goals and work (Asana) Track experiements (Asana) Visualize process + funnels (Miro) Communicate with team (Discord) Get conversion notifications (Discord) Connect data between tools Send conversion notifications Enrich user data Update user information in CRM Send conversion notifications

18. You can’t get slowed down by old tech pirateskills.com/tools/ GROWTH TOOL STACK Setting yourself up for success CONTENT WEBSITE CRM + EMAIL ANALYTICS MANAGEMENT AUTOMATION Develop an engaging design (Adobe) Edit video content (Adobe) Fast and cool image creation (Canva) Animiate boring still images (Canva) Write good articles (Grammarly) Build a central website (WordPress) Create converting LPs (WordPress) Generate leads (WordPress) Sell products online (WooCommerce) Have a content hub (LearnDash) Have a central source of truth (AC) All user activity in one place (AC) Publish email newsletters (AC) Craft email automations (AC) Work a clear sales pipeline (AC) Track user behavior (GA) Measure conversions (GA) Manage tracking scripts (GTM) Optimize user experience (Optimize) Collect user consent (Borlabs Cookie) Manage goals and work (Asana) Track experiements (Asana) Visualize process + funnels (Miro) Communicate with team (Discord) Get conversion notifications (Discord) Connect data between tools Send conversion notifications Enrich user data Update user information in CRM Send conversion notifications www.g2.com Best Photo Editing Software in 2021: Compare Reviews on 100+ | G2 We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other thi… www.g2.com Best AI Writing Assistant Software in 2021 | G2 We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other thi… www.g2.com Best Video Editing Software 2021: Compare Reviews on 120+ | G2 Learn More About Video Editing Software Video editing software handles the post-production editing of content after video production has been completed. These solutions enable users to edit their video footage in a nonlinear format, meaning they can arr… www.g2.com Best Web Content Management Software in 2021 | G2 Learn More About Web Content Management Software Web content management tools exist to organize, store, distribute, and protect content that users intend to publish on the web. Types of content include, but are not limited to, text documents, photos, vi… www.g2.com Best eCommerce Platforms of 2021: Compare Reviews on 200+ | G2 E-commerce platforms features for merchandising and marketing E- commerce personalization: Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used… www.g2.com Best Learning Management System Software in 2021 | G2 Learn More About Learning Management Systems A learning management system (LMS) helps instructors deliver and manage online learning by creating a streamlined communication channel between instructors and students. These software applications manage all… www.g2.com Best CRM Software 2021: Compare Reviews on 630+ CRMs | G2 G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies. www.g2.com Best Email Marketing Software in 2021: Compare Reviews on 440+ | G2 G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies. www.g2.com Best Marketing Automation Software 2021: Compare Reviews on 270+ | G2 G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies. www.g2.com Best Digital Analytics Software in 2021: Compare Reviews on 190+ | G2 We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other thi… www.g2.com Best A/B Testing Software in 2021: Compare Reviews on 110+ | G2 Learn More About A/B Testing Software A/B testing software is a true measure of how customers are interacting with your product and brand. Through conducting tests on customer interaction, companies can extract real data and apply it to product optimiza… www.g2.com Best Consent Management Platform (CMP) Software in 2021: Compare 60+ CMPs | G2 Learn More About Consent Management Platform (CMP) Software Since capturing user consent to use personal data is vital to companies doing business, especially within the European Union, many types of professionals may use CMP software. Most commonly, th… www.g2.com Best Project Collaboration Software in 2021: Compare Reviews on 90+ | G2 We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other thi… www.g2.com Best Business Instant Messaging Software in 2021 | G2 Learn More About Business Instant Messaging Software Business instant messaging software provide users with instant messaging platforms that allow direct and group messaging capabilities within an organization. These tools aim to facilitate quick conver… www.g2.com Best Team Collaboration Software in 2021 | G2 Companies use team collaboration software to privately communicate between individuals, specific groups, or even across an entire organization. This includes messaging, video chatting, and file sharing. Team collaboration software aims to facilitate com… www.g2.com Best Data Integration Software in 2021 | G2 We use cookies to enhance the functionality of our site and conduct anonymous analytics. With your permission, we may also use cookies to share information about your use of our Site with our social media, advertising, analytics, software, and other thi… www.g2.com Best iPaaS Software 2021: Compare Reviews on 150+ Solutions | G2 Learn More About iPaaS Software Technology evolution has led enterprises to continuously evaluate their digital transformation strategies to stay ahead of the competition. This has led to the increased adoption of cloud solutions like platform-as-a-serv… www.g2.com Best E-Commerce Data Integration Software in 2021 | G2 Optimized for quick response Hevo is a no-code data pipeline platform that helps new-age businesses integrate their data from multiple sources to any data warehouse in almost real-time. The platform supports 100+ ready-to-use integrations across Databas…

19. Is the lead nurturing converting to sales?

20. Trust must be build and earned pirateskills.com/tactics 6 LEAD NURTURING TACTICS Turning fresh leads into sales #1 Personalized Welcome #2 Evergreen Series #3 Score and Contact #5 Value Ladder #4 Segment and Personalize #6 Split-Test Automations

21. Trust must be build and earned 6 LEAD NURTURING TACTICS Turning fresh leads into sales #1 Personalized Welcome #2 Evergreen Series #3 Score and Contact #5 Value Ladder #4 Segment and Personalize #6 Split-Test Automations 1) Opt-in to get what we promised 2) Here is what we promised 3) Hope you liked it, want to talk 4) If you like that, you'll love this 5) Want to buy X 6) [Enter the Evergreen Series] Here is our best free content Here are our best products Btw, did you we also did X Give points for relevant activities in emails, websites, forms, purchases Sort leads in your CRM by Lead Score and ﬁlter out irrelevant ones Get in touch with the best leads via messengers and calls Give, give, give, ask starts with free content to earn trust. Have a low priced offer to get commitment from a lot of leads Mid tier are your bread and butter products and services Split automations to ﬁnd ways to improve conversion rates & value Don't settle until your leads have the best possible experience Give tags for all indicators of interests or purchasing behavior Put leads into buckets for more personalized communication Build personalized funnels for each bucket parallel to the default path High end offers make your lead nurturing efforts even more worth it Test for message frequency, timing, content and offers Test for type of in-person follow up and timing until it performs pirateskills.com/tactics

22. pirateskills.com/tactics Trust must be build and earned #1 Personalized Welcome #2 Evergreen Series #3 Score and Contact #4 Segment and Personalize 1) Opt-in to get what we promised 2) Here is what we promised 3) Hope you liked it, want to talk 4) If you like that, you'll love this 5) Want to buy X 6) [Enter the Evergreen Series] Here is our best free content Here are our best products Btw, did you we also did X Give points for relevant activities in emails, websites, forms, purchases Sort leads in your CRM by Lead Score and ﬁlter out irrelevant ones Get in touch with the best leads via messengers and calls Give tags for all indicators of interests or purchasing behavior Put leads into buckets for more personalized communication Build personalized funnels for each bucket parallel to the default path

23. pirateskills.com/tactics Trust must be build and earned #3 Score and Contact #5 Value Ladder #4 Segment and Personalize #6 Split-Test Automations Give points for relevant activities in emails, websites, forms, purchases Sort leads in your CRM by Lead Score and ﬁlter out irrelevant ones Get in touch with the best leads via messengers and calls Give, give, give, ask starts with free content to earn trust. Have a low priced offer to get commitment from a lot of leads Mid tier are your bread and butter products and services Split automations to ﬁnd ways to improve conversion rates & value Don't settle until your leads have the best possible experience Give tags for all indicators of interests or purchasing behavior Put leads into buckets for more personalized communication Build personalized funnels for each bucket parallel to the default path High end offers make your lead nurturing efforts even more worth it Test for message frequency, timing, content and offers Test for type of in-person follow up and timing until it performs

24. Trust must be build and earned 6 LEAD NURTURING TACTICS Turning fresh leads into sales #1 Personalized Welcome #2 Evergreen Series #3 Score and Contact #5 Value Ladder #4 Segment and Personalize #6 Split-Test Automations 1) Opt-in to get what we promised 2) Here is what we promised 3) Hope you liked it, want to talk 4) If you like that, you'll love this 5) Want to buy X 6) [Enter the Evergreen Series] Here is our best free content Here are our best products Btw, did you we also did X Give points for relevant activities in emails, websites, forms, purchases Sort leads in your CRM by Lead Score and ﬁlter out irrelevant ones Get in touch with the best leads via messengers and calls Give, give, give, ask starts with free content to earn trust. Have a low priced offer to get commitment from a lot of leads Mid tier are your bread and butter products and services Split automations to ﬁnd ways to improve conversion rates & value Don't settle until your leads have the best possible experience Give tags for all indicators of interests or purchasing behavior Put leads into buckets for more personalized communication Build personalized funnels for each bucket parallel to the default path High end offers make your lead nurturing efforts even more worth it Test for message frequency, timing, content and offers Test for type of in-person follow up and timing until it performs pirateskills.com/tactics

25. Are the leads   worth it?

26. Track cost, revenue, and a good ROI LEAD TRACKING GUIDE Leads 1,075 Ad spend 6,000 € Cost per Lead 5.58 € Customers 154 Cost / Customer 38.96 € Revenue 58,146 € Costs of good sold 19,382 € Net Pro t 32,764 € ROAS 969% ROI 446% Campai… Cost Leads Cost pe… Cu… Cost / Cu… COGS Total COGS / Cu… Revenue Revenue … Net Pro t ROI … 2021-07-1 200.00 € 45 4.44 € 1 200.00 € 166.33 € 166.33 € 499.00 € 499.00 € 132.67 € 66% … 2021-07-2 200.00 € 29 6.90 € 3 66.67 € 382.33 € 127.44 € 1,147.00 € 382.33 € 564.67 € 282% … 2021-07-3 200.00 € 3 66.67 € 0 0.00 € 0.00 € 0.00 € 0.00 € 0.00 € -200.00 € -100% … 2021-07-4 200.00 € 30 6.67 € 4 50.00 € 232.00 € 58.00 € 696.00 € 174.00 € 264.00 € 132% … 2021-07-5 200.00 € 6 33.33 € 0 0.00 € 0.00 € 0.00 € 0.00 € 0.00 € -200.00 € -100% … 2021-08-1 480.00 € 62 7.74 € 3 160.00 € 482.33 € 160.78 € 1,447.00 € 482.33 € 484.67 € 101% … 2021-08-2 400.00 € 56 7.14 € 6 66.67 € 848.00 € 141.33 € 2,544.00 € 424.00 € 1,296.00 € 324% … 2021-08-3 200.00 € 32 6.25 € 2 100.00 € 182.67 € 91.33 € 548.00 € 274.00 € 165.33 € 83% … 2021-08-4 720.00 € 154 4.68 € 31 23.23 € 4,073.00 € 131.39 € 12,219.00 € 394.16 € 7,426.00 € 1,031% … 2021-08-5 200.00 € 13 15.38 € 1 200.00 € 116.33 € 116.33 € 349.00 € 349.00 € 32.67 € 16% … 2021-09-1 400.00 € 53 7.55 € 5 80.00 € 765.00 € 153.00 € 2,295.00 € 459.00 € 1,130.00 € 283% … 2021-09-2 600.00 € 95 6.32 € 10 60.00 € 1,613.33 € 161.33 € 4,840.00 € 484.00 € 2,626.67 € 438% … 2021-09-3 500.00 € 49 10.20 € 4 125.00 € 598.67 € 149.67 € 1,796.00 € 449.00 € 697.33 € 139% … 2021-09-4 1,250.00 € 396 3.16 € 81 15.43 € 9,789.67 € 120.86 € 29,369.00 € 362.58 € 18,329.33 € 1,466% … 2021-09-5 250.00 € 52 4.81 € 3 83.33 € 132.33 € 44.11 € 397.00 € 132.33 € 14.67 € 6% 0% 200% 400% 600% 800% 1,000% 1,200% 1,400% Campaign Results pirateskills.com/lead-tracking

27. pirateskills.com/lead-tracking Track cost, revenue, and a good ROI Leads 1,075 Ad spend 6,000 € Cost per Lead 5.58 € Customers 154 Cost / Customer 38.96 € Revenue 58,146 € Campai… Cost Leads Cost pe… Cu… Cost / Cu… COGS Total COGS / Cu… Revenue Revenue … 2021-07-1 200.00 € 45 4.44 € 1 200.00 € 166.33 € 166.33 € 499.00 € 499.00 € … 2021-07-2 200.00 € 29 6.90 € 3 66.67 € 382.33 € 127.44 € 1,147.00 € 382.33 € … 2021-07-3 200.00 € 3 66.67 € 0 0.00 € 0.00 € 0.00 € 0.00 € 0.00 € … 2021-07-4 200.00 € 30 6.67 € 4 50.00 € 232.00 € 58.00 € 696.00 € 174.00 € … 2021-07-5 200.00 € 6 33.33 € 0 0.00 € 0.00 € 0.00 € 0.00 € 0.00 € … 2021-08-1 480.00 € 62 7.74 € 3 160.00 € 482.33 € 160.78 € 1,447.00 € 482.33 € … 2021-08-2 400.00 € 56 7.14 € 6 66.67 € 848.00 € 141.33 € 2,544.00 € 424.00 € … 2021-08-3 200.00 € 32 6.25 € 2 100.00 € 182.67 € 91.33 € 548.00 € 274.00 € … 2021-08-4 720.00 € 154 4.68 € 31 23.23 € 4,073.00 € 131.39 € 12,219.00 € 394.16 € … 2021-08-5 200.00 € 13 15.38 € 1 200.00 € 116.33 € 116.33 € 349.00 € 349.00 € … 2021-09-1 400.00 € 53 7.55 € 5 80.00 € 765.00 € 153.00 € 2,295.00 € 459.00 € … 2021-09-2 600.00 € 95 6.32 € 10 60.00 € 1,613.33 € 161.33 € 4,840.00 € 484.00 € … 2021-09-3 500.00 € 49 10.20 € 4 125.00 € 598.67 € 149.67 € 1,796.00 € 449.00 € … 2021-09-4 1,250.00 € 396 3.16 € 81 15.43 € 9,789.67 € 120.86 € 29,369.00 € 362.58 € Campaign Results

28. pirateskills.com/lead-tracking Track cost, revenue, and a good ROI Ad spend 6,000 € Revenue 58,146 € Costs of good sold 19,382 € Net Pro t 32,764 € ROAS 969% ROI 446% otal COGS / Cu… Revenue Revenue … Net Pro t ROI € 166.33 € 499.00 € 499.00 € 132.67 € 66% € 127.44 € 1,147.00 € 382.33 € 564.67 € 282% 0.00 € 0.00 € 0.00 € -200.00 € -100% € 58.00 € 696.00 € 174.00 € 264.00 € 132% 0.00 € 0.00 € 0.00 € -200.00 € -100% € 160.78 € 1,447.00 € 482.33 € 484.67 € 101% € 141.33 € 2,544.00 € 424.00 € 1,296.00 € 324% € 91.33 € 548.00 € 274.00 € 165.33 € 83% 0 € 131.39 € 12,219.00 € 394.16 € 7,426.00 € 1,031% € 116.33 € 349.00 € 349.00 € 32.67 € 16% € 153.00 € 2,295.00 € 459.00 € 1,130.00 € 283% 3 € 161.33 € 4,840.00 € 484.00 € 2,626.67 € 438% € 149.67 € 1,796.00 € 449.00 € 697.33 € 139% 7 € 120.86 € 29,369.00 € 362.58 € 18,329.33 € 1,466%

29. pirateskills.com/lead-tracking Track cost, revenue, and a good ROI Revenue … Net Pro t ROI 499.00 € 132.67 € 66% 382.33 € 564.67 € 282% 0.00 € -200.00 € -100% 174.00 € 264.00 € 132% 0.00 € -200.00 € -100% 482.33 € 484.67 € 101% 424.00 € 1,296.00 € 324% 274.00 € 165.33 € 83% 394.16 € 7,426.00 € 1,031% 349.00 € 32.67 € 16% 459.00 € 1,130.00 € 283% 484.00 € 2,626.67 € 438% 449.00 € 697.33 € 139% 362.58 € 18,329.33 € 1,466% 132.33 € 14.67 € 6% 0% 200% 400% 600% 800% 1,000% 1,200%

30. Track cost, revenue, and a good ROI LEAD TRACKING GUIDE Leads 1,075 Ad spend 6,000 € Cost per Lead 5.58 € Customers 154 Cost / Customer 38.96 € Revenue 58,146 € Costs of good sold 19,382 € Net Pro t 32,764 € ROAS 969% ROI 446% Campai… Cost Leads Cost pe… Cu… Cost / Cu… COGS Total COGS / Cu… Revenue Revenue … Net Pro t ROI … 2021-07-1 200.00 € 45 4.44 € 1 200.00 € 166.33 € 166.33 € 499.00 € 499.00 € 132.67 € 66% … 2021-07-2 200.00 € 29 6.90 € 3 66.67 € 382.33 € 127.44 € 1,147.00 € 382.33 € 564.67 € 282% … 2021-07-3 200.00 € 3 66.67 € 0 0.00 € 0.00 € 0.00 € 0.00 € 0.00 € -200.00 € -100% … 2021-07-4 200.00 € 30 6.67 € 4 50.00 € 232.00 € 58.00 € 696.00 € 174.00 € 264.00 € 132% … 2021-07-5 200.00 € 6 33.33 € 0 0.00 € 0.00 € 0.00 € 0.00 € 0.00 € -200.00 € -100% … 2021-08-1 480.00 € 62 7.74 € 3 160.00 € 482.33 € 160.78 € 1,447.00 € 482.33 € 484.67 € 101% … 2021-08-2 400.00 € 56 7.14 € 6 66.67 € 848.00 € 141.33 € 2,544.00 € 424.00 € 1,296.00 € 324% … 2021-08-3 200.00 € 32 6.25 € 2 100.00 € 182.67 € 91.33 € 548.00 € 274.00 € 165.33 € 83% … 2021-08-4 720.00 € 154 4.68 € 31 23.23 € 4,073.00 € 131.39 € 12,219.00 € 394.16 € 7,426.00 € 1,031% … 2021-08-5 200.00 € 13 15.38 € 1 200.00 € 116.33 € 116.33 € 349.00 € 349.00 € 32.67 € 16% … 2021-09-1 400.00 € 53 7.55 € 5 80.00 € 765.00 € 153.00 € 2,295.00 € 459.00 € 1,130.00 € 283% … 2021-09-2 600.00 € 95 6.32 € 10 60.00 € 1,613.33 € 161.33 € 4,840.00 € 484.00 € 2,626.67 € 438% … 2021-09-3 500.00 € 49 10.20 € 4 125.00 € 598.67 € 149.67 € 1,796.00 € 449.00 € 697.33 € 139% … 2021-09-4 1,250.00 € 396 3.16 € 81 15.43 € 9,789.67 € 120.86 € 29,369.00 € 362.58 € 18,329.33 € 1,466% … 2021-09-5 250.00 € 52 4.81 € 3 83.33 € 132.33 € 44.11 € 397.00 € 132.33 € 14.67 € 6% 0% 200% 400% 600% 800% 1,000% 1,200% 1,400% Campaign Results pirateskills.com/lead-tracking

31. Are the tra ffi c sources scalable?

32. You can’t get slowed down by old tech pirateskills.com/showroom Inspiration Newsfeed Stories Performance Video Image Carousel Video Image Carousel SOCIAL ADS SHOWROOM Discovering high-performance ads 1/3 2/3 3/3 1/3 2/3 3/3 Image A Slideshow Image B Animated Images Animated 1/3 2/3 3/3 1/3 2/3 3/3 Image A Slideshow Image B Animated Images Animated Offer: Social Ads Showroom Format: Static Image Platform: Facebook Placement: Newsfeed Audience: LL3% - Purchase Ad spent: 100€ Clicks: 83 CTR: 0.9% CPC: 1.21€ Registrations #: 14 Registrations %: 16.9% Registrations #€: 7.14€ Campaign Link Offer: Social Ads Showroom Format: Animated Platform: Facebook Placement: Newsfeed Audience: LL3% - Purchase Ad spent: 100€ Clicks: 128 CTR: 1.4% CPC: 0.78€ Registrations #: 19 Registrations %: 14.9% Registrations #€: 5.26€ Campaign Link Offer: Social Ads Showroom Format: Slideshow Platform: Instagram Placement: Stories Audience: LL3% - Purchase Ad spent: 100€ Clicks: 179 CTR: 2.1% CPC: 0.56€ Registrations #: 26 Registrations %: 14.5% Registrations #€: 3.85€ Campaign Link

33. You can’t get slowed down by old tech pirateskills.com/compass Pinterest Use other peoples audiences Use your own audiences Pay a human Pay a computer TRAFFIC CHANNEL COMPASS Focus on the right marketing channels Pay with time Pay with money Embedd- able Content Viral Marketing PR SEO Others Blogs Existing Platforms Speaking Offline Ads Outbrain Ads Affiliate Marketing News- letter Sales Business Develop- ment Comm- unity Building YouTube Podcast Organic Influencer Blog Email Auto- mations Others Newsletter Mobile App Website Learn Mgmt System Customer List Push Notifi- cations Facebook Ads Instagram Ads Pinterest Ads TikTok Ads LinkedIn Ads Google Search Ads Google Display Ads Google YouTube Ads Google App Ads Google Shopping Ads Taboola Ads Bing Ads Paid Influencer Spon- sored Links Paid Articles Host Events Lead Lists Facebook TikTok LinkedIn Instagram Referrals Spensor- ship

34. You can’t get slowed down by old tech pirateskills.com/compass Use your own audiences Pay with time Sales Business Develop- ment Comm- unity Building Blog Email Auto- mations Mobile App Website Learn Mgm System Customer List Push Notiﬁ- cations Host Events Lead Lists Referrals

35. You can’t get slowed down by old tech pirateskills.com/compass Pinterest Use other peoples audiences Embedd- able Content Viral Marketing PR SEO Others Blogs Existing Platforms YouTube Podcast Organic Inﬂuencer Others Newsletter Facebook TikTok LinkedIn Instagram

36. You can’t get slowed down by old tech pirateskills.com/compass Pay a computer Outbrain Ads Facebook Ads Instagram Ads Pinterest Ads TikTok Ads LinkedIn Ads Google Display Ads Google App Ads Google Shopping Ads Taboola Ads Bing Ads

37. You can’t get slowed down by old tech pirateskills.com/compass Pay a human Pay with money Offline Ads Affiliate Marketing Paid Influencer Spon- sored Links Paid Articles Spensor- ship

38. You can’t get slowed down by old tech pirateskills.com/compass Pinterest Use other peoples audiences Use your own audiences Pay a human Pay a computer TRAFFIC CHANNEL COMPASS Focus on the right marketing channels Pay with time Pay with money Embedd- able Content Viral Marketing PR SEO Others Blogs Existing Platforms Speaking Offline Ads Outbrain Ads Affiliate Marketing News- letter Sales Business Develop- ment Comm- unity Building YouTube Podcast Organic Influencer Blog Email Auto- mations Others Newsletter Mobile App Website Learn Mgmt System Customer List Push Notifi- cations Facebook Ads Instagram Ads Pinterest Ads TikTok Ads LinkedIn Ads Google Search Ads Google Display Ads Google YouTube Ads Google App Ads Google Shopping Ads Taboola Ads Bing Ads Paid Influencer Spon- sored Links Paid Articles Host Events Lead Lists Facebook TikTok LinkedIn Instagram Referrals Spensor- ship

39. How would you score on a scale from 1-10? Magnets Tools Nuturing Tracking Tra ffi c

40. Download the slides pirateskills.com/scale-leads

41. LEAD GENERATION   AT SCALE Maximizing your lead gen potential

Lead Generation at Scale | Maximizing your lead gen potential

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