This document discusses funnel optimization by identifying bottlenecks, generating ideas to address them, and relentlessly executing the most promising ideas to optimize performance. The key steps are to identify bottlenecks holding progress back, develop actionable solutions, and relentlessly pursue the best ideas to "search and destroy" constraints in the funnel.

1. RELENTLESS
FUNNEL
OPTIMIZATION
Search and destroy your bottleneck

3. Funnel Optimization
1. Identify the bottlenecks that are
holding you back.
2. Come up with actionable
optimization ideas.
3. Execute the most promising ideas
relentlessly.
Search and destroy your bottleneck

10. RELENTLESS
FUNNEL
OPTIMIZATION
Search and destroy your bottleneck