The document discusses best practices for using social media on campus. It covers the basics of platforms like Facebook, consistency across platforms, community management through engagement and responses, using analytics to track engagement, general awareness campaigns through events and user generated content, promoting events through Facebook events and live tweeting, and using tools like Hootsuite for social media management. The presenter's contact information is provided at the end.
GFAR webinar on "Measuring social media performance"GCARD Conferences
These is the slide deck of presentations used during the webinar "Innovative Annual Reports"
This webinar was co-organised by GFAR and CGIAR.
It was introduced in this blogpost: https://blog.gfar.net/2016/01/18/flash-two-more-gfar-social-media-webinars/
Facebook is about a two way conversation, not just shouting your message to a group. Learn steps you can take to engage your audience and ultimately grow your business.
GFAR webinar on "Measuring social media performance"GCARD Conferences
These is the slide deck of presentations used during the webinar "Innovative Annual Reports"
This webinar was co-organised by GFAR and CGIAR.
It was introduced in this blogpost: https://blog.gfar.net/2016/01/18/flash-two-more-gfar-social-media-webinars/
Facebook is about a two way conversation, not just shouting your message to a group. Learn steps you can take to engage your audience and ultimately grow your business.
Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 updateAmy Hays
Some hints, tips, and tricks to increase presence and outreach specific to goals for Texas AgriLife Extension and other outreach and education organizations
Stop, Collaborate and Listen: How to Use Instagram Story Takeovers w/ Students, Young Alumni and Employees to Boost Engagement and Broaden Your Institutional Voice.
Thread Art Embroidery of the Viaduct in StockportJanette Atkinson
Creative thread art of the Stockport Viaduct. sketched by my self then converting my image onto vanishing fabric to bring Stockport and the Viaduct to my thread art.
I wanted to show the bridge off, which many people travel under , over and pass by bye everyday.
Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 updateAmy Hays
Some hints, tips, and tricks to increase presence and outreach specific to goals for Texas AgriLife Extension and other outreach and education organizations
Stop, Collaborate and Listen: How to Use Instagram Story Takeovers w/ Students, Young Alumni and Employees to Boost Engagement and Broaden Your Institutional Voice.
Thread Art Embroidery of the Viaduct in StockportJanette Atkinson
Creative thread art of the Stockport Viaduct. sketched by my self then converting my image onto vanishing fabric to bring Stockport and the Viaduct to my thread art.
I wanted to show the bridge off, which many people travel under , over and pass by bye everyday.
Tsdt bday tropicana foundation slides 140508Royce Tan
Tropicana Foundation introduces the 9 charitable organisations that will receive a donation on May 9th 2014,
These organisations include Local & International charities that support Educational Initiatives, Children's Welfare and Medical Care.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Utilizing social media for promoting cultural awareness and peace Lovette Jam Jacosalem
This is a talk about using social media as a tool for promoting cultural awareness and peace presented during the Kultourismo Workshop on "Promoting Cultural Diversity in Lanao through Visual Narratives."
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About Kultourismo
Kultourismo is a combination of Kultura (Culture) and Turismo (Tourism) which means a travel or a journey to know and learn about the different cultures. Kultourismo is a youth-led campaign project that aims to suffice and spread information on cultural diversity that may help in answering and correcting some misconceptions and prejudices in our society, specifically in the Lanao province that will eventually promote cultural awareness.
Kultourismo believes that through exploring different cultures, peace can be achieved.
Kultourismo was formed through Project YACAP, a 5-month leadership development program funded by US Embassy that envisions building a generation of young people in Mindanao who will commit to embrace the culture of Peace.
This project aims to bridge the bond between the people in different cultures and to serve as strings that will connect people to make them become closer with each other especially the people of Lanao, until misconceptions and negativity about the differences will become a history between.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/organ-donation-communication-boot-camp--189
Advance Presentation to Association for Multicultural Affairs in Transplantation (AMAT) attendees at 2012 Annual Conference - by Lindsey C. Holmes & Myra Burks-Davis. Robust guide for anyone in the organ donation industry or health industry in general, looking to market to potential donors.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
6 Hot Social Media Trends for 2016 with Karen KefauverKaren Kefauver
Enjoy my quick, easy-to-read list of "Top 6 Social Media Trends of 2016" and follow the ACTION ITEMS in each of the tips. Those action items help boost your business and brand awareness and stay on top of the ever-changing social media world.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Government entities and elected officials are no strangers to making negative headlines. But what should we do as social media managers when those headlines go viral? It's important to have a Social Media Crisis Plan in place before a negative story is shared around the world. Whether the story trends locally, nationally, or globally we as social media managers need to be prepared to handle negative backlash ahead of time. In this session, we'll share real life headlines and case studies of how we've handled negative viral stories, best practices, SOPs and our Social Media Crisis Plan.
Government Social Media Conference 2016 4/7/16
Speaker: Kaitlin Keeler, Oakland County Government, MI
5 Real World Non-Profit Challenges Solved through Social MediaFlorida Blue
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
Social Media and Your Library: Strategies to Lead the WaySteven Lastres
Social media is ubiquitous in our society, and, as a result, a new culture of sharing and transparency exists. The concept of open leadership builds upon this new cultural engagement in social media and challenges us to use social media as a leadership tool. This program provides an overview of how to develop an open leadership strategy that can be applied to effectively and productively use social media for both personal and professional purposes.
Takeaway 1: Participants will be able to list the 10 elements of open leadership and explain why social media can play an important role in leadership and management.
Takeaway 2: Participants will be able to identify at least four examples of how social media can be applied strategically as a leadership tool in the work place.
Takeaway 3: Participants will be able to explain how to conduct an openness audit and use those results to develop a personal or professional social media strategic plan.
Who should attend: Managers and leaders in the field of law librarianship
Track(s): Library Management, Information Technology, Reference, Research and Client Services
Presenters:
Jennifer S. Murray (Coordinator & Moderator)
Kathleen Brown (Speaker)
Steven Antonio Lastres (Speaker)
Topics: Programs, Programs and Workshops
Created for the Consortium for Entrepreneurial Education
Learn the 4 Steps to Social Media Success
Learn from examples from Twitter, Facebook, Linkedin, Pinterest and Blogs
Learn from case study about how Microsoft used Pinterest to launch a new product
Additional resouces included: Social Media Planning Guide, Create your social media guidelines forms, blog content ideas and more.
7. 1. The 2. Community
Basics Management
3. Campaigns & Programs
8. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
9. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???
10. Chelsea Hartman
@chelshartman
• Junior Communication Management & Design Major
• Emerging Media Focus, Art History Minor
• Ex - Horizon Media Social Media Strategy Intern
• Student Social Media Content Strategist @ IC
• Social Media Director for IC Food for Thought
14. *
Consistency
People tend to notice things that are
different first. This can be good if you’re
trying to draw attention to them, but
otherwise they can distract.
Try to use:
• the same username on all platforms
• consistent terminology and hashtags
• the same imagery
15. *
Photos are the BEST
Photos drive engagement more than any
other form of medium on social media.
And they’re easy!
Try to use:
• interesting angles
• pops of color
• people
16. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???
17. *
Community Management
Creating content and engaging with your
audience.
Includes:
• Updates about your meetings
• Responding to questions
• Posting relevant articles and information
18. Social Media Management
Computer technology that allows you to
track and manage social media usage.
Examples:
• Hootsuite
• TweetDeck
20. Analytics
Track clicks, likes, views, and engagement
on your posts to learn and optimize.
Sources:
• Hootsuite
• Facebook
• Google Analytics
21. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???
22. *
General Awareness
Raising awareness about your programing
is easy to do on social media.
Be sure to:
• make a Facebook event and invite everyone
• post any marketing materials you may have
23. User Generated Content
Asking your audience & members to
submit something themselves is a great
way to get them involved.
Be sure to:
• keep track of the content as it comes in
• nudge others with content from your members
• repost to show your audience that you care
24. Contests
Take your user generated content to the
next level and offer a prize or make it
competitive.
Be sure to:
• explain the rules clearly
• have a prize that people want
• have a plan for what happens after the entrance
period is up
25. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???
26. *
Promoting an Event
When your organization is hosting an
event, there are many options for
integrating social media.
Be sure to:
• make a Facebook event and invite everyone
• be clear about times, dates, and other
important information
• post the day of as a last minute reminder
27. Live Tweeting
Live tweeting an event or asking
attendees to use a hashtag can continue
the conversation into a virtual space.
Be sure to:
• make sure the hashtag is short & promoted
• look for options to display a Twitter feed
• consider storing the feed after to share in the
future
28. 1. The 2. Community
Basics Management
3. Campaigns & Programs
4. Events
5. Questions???