Discover how DECA chapters and associations can grow their social media presence and followers.

2. Making Social Media Work
for Your Chapter/Association

3. What do we post on our [insert
social media site]?

4. 3 Keys to Creating a
Consistent & Successful
Social Media Presence

5. 1) Create Content
2) Share Content
3) Drive Engagement

6. Create Content

7. DECA Direct Online
• Social Media
Correspondent
Program

8. Create Content
• Your chapter/association should have at
least 1 designated Social Media
Correspondent who shares your
successful events, program, activities, and
chapter/association resources each
month.

9. What topics could your
chapter/association write about
for DECA Direct?

10. Share Content

11. Facebook

12. Twitter

13. Share Content
• Your chapter should be posting and
tweeting every DECA Direct article from
your designated social media
correspondent(s).

14. Share Content
• Your association should be posting and
tweeting articles from correspondents in
your association officer team and from
chapters in your association.

15. Who in your chapter/association
could be responsible for finding
and sharing your DECA Direct
content on social media?

16. What kind of system or schedule
could you create to make sure
new content is being shared
regularly?

17. Drive Engagement

18. DECA’s
Twitter Days

19. Facebook

20. Twitter

21. Instagram

22. Drive Engagement
• You should be posting something for every
Twitter Day on all your social media
channels.
• Encourage your members to share your
post/post their own
• Encourage your chapters to share your
post/post their own

23. How can you delegate
responsibilities among your
chapter/association officers to
make sure content is posted
every Twitter Day?

24. Hashtag Campaigns

25. Facebook

26. Twitter

27. Instagram

28. Drive Engagement
• Participate in all of DECA’s hashtag
campaigns
• Create your own hashtag campaign
• Participate in other chapter’s/association’s
hashtag campaigns
• Encourage your chapter/association
members to participate in all the
campaigns mentioned above

29. What are 3 ways you can begin
to participate more in DECA’s
hashtag campaigns?

30. What are 3 ways you can
encourage your
chapter/association members to
participate in DECA’s hashtag
campaigns?

31. Brainstorm 3 chapter/association
hashtag campaigns for the 2014-
2015 year, ways you’ll promote
them and how you’ll track your
success.

32. What are 3 ways you can
participate more in other
chapter’s/association’s hashtag
campaigns?

33. What’s the final secret to
social media success?

34. POST ONE TIME
EACH DAY, FOUR
TIMES A WEEK.

35. Janelle Scudder
Email: janelle_scudder@deca.org
Tweet: @jjscudderdeca