The document discusses three digital marketing tactics that should be adopted in 2015: email marketing, social media marketing, and online reputation management. It notes that 91% of consumers check their email daily and 66% have made purchases from email marketing messages. It recommends making emails mobile-friendly and engaging. For social media, it suggests sharing content across multiple networks and using tools to measure engagement and post at optimal times. The infographic provides more details on the benefits of these three tactics for 2015 marketing plans.